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Tesla seems to be preparing the Model 3 for a 6,000/week production push

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7 years ago

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As Tesla heads towards its Q2 2018 financial results and earnings call, the electric car maker seems to be showing signs that it is gearing up for yet another significant Model 3 production push.

In an interview with Bloomberg Businessweek earlier this month, Elon Musk described the Model 3 ramp as a “bet-the-company” situation — a scenario in which the vehicle’s failure would equate to Tesla’s likely collapse. It was a risky gamble, and it gave Musk what he called “permanent mental scar tissue,” but with the company’s milestone at the end of Q2 2018, when it managed to produce 5,000 Model 3 per week, the end of Tesla’s manufacturing hell appears to be within reach.

To fully get out of production hell, Tesla would need to manufacture the Model 3 at scale and at a sustainable rate — a feat that has proven incredibly challenging for the electric car maker. Over the first half of July, signs were abounding that Tesla was once more defying the odds and maintaining its optimum manufacturing rate for the electric car, with mass sightings of Model 3 being transported, test drives for the vehicle being offered, and mass VIN registrations numbering more than 19,000 being filed in a two-week period. If Bloomberg‘s ever-evolving Model 3 tracker is any indication, however, Tesla’s production rate for the electric car appears to have tapered down recently.

Bloomberg’s Tesla Model 3 production tracker as of 7/25/18. [Credit: Bloomberg]

While the recent production drop suggested in Bloomberg‘s tracker might appear negative, the publication’s model also forecasts an upcoming spike in Model 3 production. As of writing, a projection for the next few weeks points to Tesla manufacturing 6,000 Model 3 per week. Over the past few months, these instances of slowdowns followed by sudden bursts that reach record production levels have happened several times. In Q2, shutdowns of the Model 3 line corresponded to the installation of upgrades that gave Tesla the capacity to produce more vehicles than before.

Back in April, Tesla shut down the production of the Model 3 to roll out improvements that enabled the company to hit a manufacturing rate of 3,000-4,000 vehicles per week. In May, another set of upgrades were installed that allowed Tesla to get closer to its then-elusive target of producing 5,000 Model 3 per week. Based on the rationale behind Tesla’s previous production shutdowns, it appears that the electric car maker could be in the process of improving the capacity of its Model 3 line once more.

In a way, the slowdown in production reflected in Bloomberg‘s tracker was teased in Tesla Senior Director of Investor Relations Aaron Chew’s meeting with investors and analysts earlier this month. During the meeting, Chew reportedly noted that Tesla is aiming to hit a sustainable production rate of 5,000-6,000 Model 3 for the rest of the third quarter. After this point, Tesla’s ramp for the vehicle would be less radical, with the company reportedly targeting a pace of 7,000 cars per week for Q4 2018, and 10,000 Model 3 per week by mid-2019. Chew also reportedly noted that Tesla’s GA3 assembly line was only running at ~4,000 vehicles per week at the end of Q2 2018, and that the company was only able to hit its 5,000 Model 3 per week target because of an extra ~1,000 vehicles that were manufactured from GA4. Thus, Tesla’s recent slowdown in Model 3 production could correspond to the installation of upgrades for GA3 that would allow it to produce a steady rate of 5,000, or even 6,000 vehicles per week on its own. If these assumptions prove correct, Bloomberg‘s forecast pointing to a 6,000 Model 3 production week definitely becomes plausible.  

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Tesla is currently attempting to hit profitability this third quarter. To accomplish this goal, the Model 3’s production has to be optimized. Teardowns of the vehicle, both from Germany and in the United States have been unanimous in the conclusion that the Model 3 is profitable. Detroit’s Sandy Munro even noted that the Long Range RWD version of the vehicle could give Tesla as much as 36% worth of profits. At this point, the only thing standing between Tesla and profitability is its capability to scale and sustain the Model 3’s production. If the company achieves this, it would likely prove to be a hard-fought victory for Elon Musk and the Tesla team.

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Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Shark Tank’s O’Leary roasts Tim Walz over Tesla stock hate session

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1 hour ago

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March 21, 2025

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Shark Tank personality and legendary investor Kevin O’Leary roasted former Vice Presidential nominee Tim Walz over his comments regarding Tesla shares earlier this week.

Walz, a Minnesota Democrat, said that he recently added Tesla (NASDAQ: TSLA) to his Apple Stocks app so he could watch shares fall as they have encountered plenty of resistance in 2025 so far. He said that anytime he needs a boost, he looks at Tesla shares, which are down 36 percent so far this year:

Walz, among many others, has been critical of Tesla and Elon Musk, especially as the CEO has helped eliminate excess government spending through the Department of Government Efficiency (DOGE).

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However, Kevin O’Leary, a legendary investor, showed up on CNN after Walz’s comments to give him a bit of a reality check. O’Leary essentially called Walz out of touch for what he said about Tesla shares, especially considering Tesla made up a good portion of the Minnesota Retirement Fund.

As of June 2024, the pension fund held 1.6 million shares of Tesla stock worth over $319.6 million:

O’Leary continued to slam Walz for his comments:

“That poor guy didn’t check his portfolio and his own pension plan for the state. It’s beyond stupid what he did. What’s the matter with that guy? He doesn’t check the well-being of his own constituents.”

He even called Walz “a bozo” for what he said.

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Of course, Walz’s comments are expected considering Musk’s support for the Trump Administration, as the Tesla CEO was a major contributor to the 45th President’s campaign for his second term.

However, it seems extremely out of touch that Walz made these comments without realizing the drop was potentially hurting his fund. While we don’t know if the fund has sold its entire Tesla holdings since June, as a newer, more recent report has not been released yet, it seems unlikely the automaker’s shares are not still making up some portion of the fund.

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Tesla gets an upgrade on ‘upcoming material catalysts’

Published

2 days ago

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March 19, 2025

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tesla model y in white
(Source: Tesla)

Tesla (NASDAQ: TSLA) received an upgraded rating on its shares from Wall Street firm Cantor Fitzgerald, who recently took a trip to Austin to visit the company’s data centers and production lines ahead of several high-profile product launches set for this year.

It was a bold move, especially considering Tesla shares are under immense pressure currently, fending off negative news regarding the company’s sentiment and potentially lower-than-expected delivery figures due to the launch of a new version of its most popular vehicle, the Model Y.

However, the bulls on Wall Street are still considering Tesla to be a safe play, especially considering its robust presence in various industries, including automotive, energy, and AI/Robotics.

Cantor Fitzgerald analyst Andres Sheppard said in a note that, during a recent visit to Tesla’s Cortex AI data centers and the production line at Gigafactory Texas, it was clear there is a lot of potential and runway for Tesla in 2025:

“On 3/18, we visited Tesla’s Cortex AI data centers and the factory’s production lines ahead of the company’s introduction of its Robotaxi segment (targeted for June in Austin, followed by CA later in 2025). With Tesla’s shares now down ~45% YRD, we upgrade Tesla to Overweight (from Neutral) ahead of upcoming material catalysts. Our $425 12-month PT is unchanged. Our Thoughts: Attractive Entry Point Ahead of Material Catalysts.”

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Sheppard went on to mention the catalysts, which he believes are the Robotaxi rollout in Austin in June, along with the continued rollout of Full Self-Driving in China, the eventual rollout of FSD in Europe, and the introduction of the affordable models in the first half of this year, and those were just on the automotive side.

There are several others, including Optimus, growth in the energy division, and in the longer term, the Semi.

In terms of potential weaknesses, Sheppard expects the likely removal of the EV tax credit and some of its growth to be offset by tariffs as the two big things that stand in the way of even more growth for the company.

Tesla is up over 5 percent on Wednesday, trading at $236.86.

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Investor's Corner

Tesla stock surges on Wednesday, but there’s still more room to go

Published

1 week ago

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March 12, 2025

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Credit: Tesla

Tesla stock (NASDAQ: TSLA) surged over 7 percent on Wednesday, canceling out some of the losses it has felt this week.

It has been a less-than-ideal start for Tesla in 2025, as the company has wiped out all of its gains felt from the victorious election campaign of President Donald Trump. The stock is down 34 percent so far this year.

The losses have mostly been felt due to reports of decreased demand due to pushback against CEO Elon Musk and his support of President Trump, as well as investor concern over the CEO’s personal use of time between the Department of Government Efficiency (DOGE) and Tesla itself.

In a note this week from Wedbush, analyst Dan Ives wrote:

“Musk needs to step up as Tesla CEO at this critical juncture. In a nutshell, the word ‘balance’ has been missing with Elon Musk and his ability to run Tesla as CEO….while instead focusing all of his energy and time driving his DOGE initiative within the Trump Administration. Since Trump’s White House 2nd term kicked off in January, we have seen Musk and Trump connected at the hip with Musk essentially living at the White House and Mar-a-Lago in Palm Beach. There has been little to no sign of Musk at any Tesla factory or manufacturing facility the last two months and perception has become reality for Tesla shares. Trump getting elected President was a huge moment for Musk and Tesla in our view as this will create the fast track for an autonomous federal roadmap…however the DOGE efforts have now intertwined Tesla into this brewing political firestorm.”

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Wednesday’s slight bump for Tesla shares is likely related to the support the company received from President Trump yesterday, who purchased a Model S sedan at the White House and pledged to pay for it with a check.

President Donald Trump buys a Tesla at the White House – Here’s which model he chose

The move was one that signaled a buying spree from high-profile Republicans, including Sean Hannity, among others, who announced their support for Musk and Tesla:

Tesla shares closed at $248.09 on Wednesday, up 7.59%.

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