Investor's Corner
Tesla’s strong overseas Model 3 push teased with 9k VIN registrations for Europe
Tesla has reached a point where it is capable of producing the Model 3 en masse. With the vehicle now saturating North America, the time has come to bring the electric sedan to the international market. In this light, Tesla appears set to kick off 2019 on a strong note, starting the first week of the year with more than 14,000 Model 3 VIN registrations — over 9,000 of which are cars for the European market.
As could be seen in the data aggregated by Model 3 VIN tracking group @Model3VINs, Tesla had started 2019 with a string of more than 14,000 filings. Among these, more than 9,600 were listed with restraint systems which indicated that the cars were configured for Europe. With these latest filings, Tesla had also broken the 200k barrier with its Model 3 VIN registrations — a notable milestone for a vehicle whose production was beset by challenges on its first year.
The company’s Model 3 VIN registrations for Europe bodes well for the Tesla’s expansion into the region. The electric car maker, after all, is reportedly still looking to receive “homologation” approval to sell cars in Europe. In a statement to the Los Angeles Times, though, Tesla noted that it was working closely with regulators and that it expects to gain approval for the Model 3 after the 2018 holidays.
If Tesla receives homologation approval soon, the company would be able to follow through with its plan of shipping 3,000 Model 3 to the region per week starting in February. This would give the Model 3 time to saturate the European market before other premium EVs saturate the market, one of which is the Audi e-tron, an all-electric SUV unveiled last year. The e-tron’s European release initially got delayed due to issues with its software, though a later statement by the legacy automaker on December to EV publication Electrive noted that the e-tron had made it through homologation.
Tesla, for its part, is moving full throttle towards the Model 3’s European push. Belgian news agency Focus-WTV, for one, has noted that the electric sedans will be arriving every week at the port of Zeebrugge, which is located on the coast of Belgium. To optimize the shipping of the Model 3 further, Tesla is also reportedly partnering with transportation firm International Car Operators (ICO), which utilizes RoRo (roll-on, roll-off) ships that are capable of loading and unloading cargo quickly.
To support the influx of the Model 3 in Europe, Tesla is also hard at work rolling out Superchargers that are equipped with dual charge cables. These stations, which are fitted with both a Type 2 plug and a CCS plug, would be perfectly compatible with the Model 3 for the region, which would are with a CCS port. Tesla plans to retrofit its existing Supercharger Network in Europe to accommodate the Model 3 as well.
The Tesla Model 3 is a vehicle described by Elon Musk as a “bet-the-company” project, a car that pretty much determined the future of the company. Despite initial production challenges, the Model 3 has been proving itself in the US market, ranking among the best-selling cars in the country over the past few months despite the country’s notable preference for vehicles like SUVs and trucks. In foreign regions, the Model 3 actually could have more potential. Tesla, after all, noted in its Q3 2018 Update Letter that the mid-sized premium sedan market in Europe is “more than twice as big as the same segment in the US.”
Elon Musk
Tesla locks in Elon Musk’s top problem solver as it enters its most ambitious era
The generous equity award was disclosed by the electric vehicle maker in a recent regulatory filing.
Tesla has granted Senior Vice President of Automotive Tom Zhu more than 520,000 stock options, tying a significant portion of his compensation to the company’s long-term performance.
The generous equity award was disclosed by the electric vehicle maker in a recent regulatory filing.
Tesla secures top talent
According to a Form 4 filing with the U.S. Securities and Exchange Commission, Tom Zhu received 520,021 stock options with an exercise price of $435.80 per share. Since the award will not fully vest until March 5, 2031, Zhu must remain at Tesla for more than five years to realize the award’s full benefit.
Considering that Tesla shares are currently trading at around the $445 to $450 per share level, Zhu will really only see gains in his equity award if Tesla’s stock price sees a notable rise over the years, as noted in a Sina Finance report.
Still, even at today’s prices, Zhu’s stock award is already worth over $230 million. If Tesla reaches the market cap targets set forth in Elon Musk’s 2025 CEO Performance Award, Zhu would become a billionaire from this equity award alone.
Tesla’s problem solver
Zhu joined Tesla in April 2014 and initially led the company’s Supercharger rollout in China. Later that year, he assumed the leadership of Tesla’s China business, where he played a central role in Tesla’s localization efforts, including expanding retail and service networks, and later, overseeing the development of Gigafactory Shanghai.
Zhu’s efforts helped transform China into one of Tesla’s most important markets and production hubs. In 2023, Tesla promoted Zhu to Senior Vice President of Automotive, placing him among the company’s core global executives and expanding his influence beyond China. He has since garnered a reputation as the company’s problem solver, being tapped by Elon Musk to help ramp Giga Texas’s vehicle production.
With this in mind, Tesla’s recent filing seems to suggest that the company is locking in its top talent as it enters its newest, most ambitious era to date. As could be seen in the targets of Elon Musk’s 2025 pay package, Tesla is now aiming to be the world’s largest company by market cap, and it is aiming to achieve production levels that are unheard of. Zhu’s talents would definitely be of use in this stage of the company’s growth.
Tesla analyst Andrew Percoco of Morgan Stanley teased the company’s dominance in its self-driving initiative, stating that its lead over competitors is “not even close.”
Percoco recently overtook coverage of Tesla stock from Adam Jonas, who had covered the company at Morgan Stanley for years. Percoco is handling Tesla now that Jonas is covering embodied AI stocks and no longer automotive.
His first move after grabbing coverage was to adjust the price target from $410 to $425, as well as the rating from ‘Overweight’ to ‘Equal Weight.’
Percoco’s new note regarding Tesla highlights the company’s extensive lead in self-driving and autonomy projects, something that it has plenty of competition in, but has established its prowess over the past few years.
He writes:
“It’s not even close. Tesla continues to lead in autonomous driving, even as Nvidia rolls out new technology aimed at helping other automakers build driverless systems.”
Percoco’s main point regarding Tesla’s advantage is the company’s ability to collect large amounts of training data through its massive fleet, as millions of cars are driving throughout the world and gathering millions of miles of vehicle behavior on the road.
This is the main point that Percoco makes regarding Tesla’s lead in the entire autonomy sector: data is King, and Tesla has the most of it.
One big story that has hit the news over the past week is that of NVIDIA and its own self-driving suite, called Alpamayo. NVIDIA launched this open-source AI program last week, but it differs from Tesla’s in a significant fashion, especially from a hardware perspective, as it plans to use a combination of LiDAR, Radar, and Vision (Cameras) to operate.
Percoco said that NVIDIA’s announcement does not impact Morgan Stanley’s long-term opinions on Tesla and its strength or prowess in self-driving.
NVIDIA CEO Jensen Huang commends Tesla’s Elon Musk for early belief
And, for what it’s worth, NVIDIA CEO Jensen Huang even said some remarkable things about Tesla following the launch of Alpamayo:
“I think the Tesla stack is the most advanced autonomous vehicle stack in the world. I’m fairly certain they were already using end-to-end AI. Whether their AI did reasoning or not is somewhat secondary to that first part.”
Percoco reiterated both the $425 price target and the ‘Equal Weight’ rating on Tesla shares.
Tesla stock (NASDAQ: TSLA) just got a price target boost from its biggest bear, Gordon Johnson of GLJ Research, who raised his expected trading level to one that is 95 percent lower than its current trading level.
Johnson pushed his Tesla price target from $19.05 to $25.28 on Wednesday, while maintaining the ‘Sell’ rating that has been present on the stock for a long time. GLJ has largely been recognized as the biggest skeptic of Elon Musk’s company, being particularly critical of the automotive side of things.
Tesla has routinely been called out by Johnson for negative delivery growth, what he calls “weakening demand,” and price cuts that have occurred in past years, all pointing to them as desperate measures to sell its cars.
Johnson has also said that Tesla is extremely overvalued and is too reliant on regulatory credits for profitability. Other analysts on the bullish side recognize Tesla as a company that is bigger than just its automotive side.
Many believe it is a leader in autonomous driving, like Dan Ives of Wedbush, who believes Tesla will have a widely successful 2026, especially if it can come through on its targets and schedules for Robotaxi and Cybercab.
Justifying the price target this week, Johnson said that the revised valuation is based on “reality rather than narrative.” Tesla has been noted by other analysts and financial experts as a stock that trades on narrative, something Johnson obviously disagrees with.
Dan Nathan, a notorious skeptic of the stock, turned bullish late last year, recognizing the company’s shares trade on “technicals and sentiment.” He said, “From a trading perspective, it looks very interesting.”
Tesla bear turns bullish for two reasons as stock continues boost
Johnson has remained very consistent with this sentiment regarding Tesla and his beliefs regarding its true valuation, and has never shied away from putting his true thoughts out there.
Tesla shares closed at $431.40 today, about 95 percent above where Johnson’s new price target lies.
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