News
Tesla’s new Tilburg site hints at new storage and parts center ahead of Model 3 EU push
Tesla appears to be expanding its activities in Tilburg, Netherlands, as the company has acquired a third major facility in the region. The yet-to-be announced complex spans 387,500 square feet (36,000 square meters) and is located at Vossenbergseweg, close to Tesla’s assembly plant and delivery center.
The electric car maker’s activities were initially shared online by Tesla owner-enthusiast Hans Noordsij, who noted that he was tipped off about the facility recently. Tesla has so far been tight-lipped about the purpose of the new site, with local news publication AD.nl reportedly being unable to get information about the new facility from the electric car maker. In a statement to Teslarati, Hans noted that when he inquired about the new site during a service appointment for his Model S, Tesla’s staff at the service center also declined to confirm the purpose of the facility.
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- Tesla’s new Tilburg, NL site. [Credit: Hans Noordsij/Twitter]
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- Tesla’s new Tilburg, NL site. [Credit: Hans Noordsij/Twitter]
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- Tesla’s new Tilburg, NL site. [Credit: Hans Noordsij/Twitter]
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- Tesla’s new Tilburg, NL site. [Credit: Hans Noordsij/Twitter]
Tesla’s new Tilburg, NL site. [Credit: Hans Noordsij/Twitter]
While the nature of the new site remains unannounced, there seems to be a good chance that the 387,500-square-foot facility would be utilized to prepare for the likely influx of vehicles to the region resulting from the upcoming Model 3 push. Considering that Tesla has an assembly and delivery plant, as well as a sales and service center, in Tilburg, the new facility could serve as a location where parts for vehicles would be stored and distributed. Hans, for his part, noted that Tesla already adopts this strategy today, but on a far smaller scale.
As more electric cars saturate the NL and nearby areas, the company would need a stronger service system that can cater to the growing fleet. This is particularly true with regards to the impending arrival of the Model 3, which is expected to begin deliveries in the region sometime next year. Having a dedicated site for electric car parts distribution would ultimately help Tesla in its push to improve the ramp of its in-house service centers, which are capable of addressing repairs in short periods of time.
In some regions such as Norway, after all, Tesla is currently struggling to expand its service facilities, resulting in some electric car owners experiencing long wait times before even minor repairs are addressed. Elon Musk personally addressed this on Twitter last July, stating that owners are “right to be upset with Tesla” considering the company’s incapability to have vehicles repaired in a timely manner.
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- The site of Tesla’s new facility in Tilburg, NL. [Credit: Hans Noordsij/Twitter]
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- Tesla’s new Tilburg site. [Credit: Ben Ackermans/BD]
Tesla’s third Tilburg, NL site could play a vital role in the upcoming Model 3 push in the region.
If Tesla’s initiatives in the United States are any indication, though, the company appears to have found a solution to drastically reduce the waiting times for vehicle repairs. Through the use of in-house service centers, Tesla is now starting to attain shorter turnaround times for vehicles’ service and repairs. One such instance was shared earlier this month by the owners of the LikeTesla YouTube channel, whose Model 3 was involved in an accident. Utilizing an in-house service center, the Model 3 owners were able to get their electric sedan fully repaired — complete with a new bumper, a new headlight, a new front fender — in just 25 hours.
Tesla does not intend to stop there. In an update on Twitter last August, Elon Musk noted that Tesla is aiming to achieve same-day body repairs using pre-stocked parts at service centers. With this in mind, Tesla’s new Tilburg facility could be a sign that quicker turnaround times for vehicle repairs in the region could be just around the corner.
Elon Musk
Lufthansa Group to equip Starlink on its 850-aircraft fleet
Under the collaboration, Lufthansa Group will install Starlink technology on both its existing fleet and all newly delivered aircraft, as noted by the group in a press release.
Lufthansa Group has announced a partnership with Starlink that will bring high-speed internet connectivity to every aircraft across all its carriers.
This means that aircraft across the group’s brands, from Lufthansa, SWISS, and Austrian Airlines to Brussels Airlines, would be able to enjoy high-speed internet access using the industry-leading satellite internet solution.
Starlink in-flight internet
Under the collaboration, Lufthansa Group will install Starlink technology on both its existing fleet and all newly delivered aircraft, as noted by the group in a press release.
Starlink’s low-Earth orbit satellites are expected to provide significantly higher bandwidth and lower latency than traditional in-flight Wi-Fi, which should enable streaming, online work, and other data-intensive applications for passengers during flights.
Starlink-powered internet is expected to be available on the first commercial flights as early as the second half of 2026. The rollout will continue through the decade, with the entire Lufthansa Group fleet scheduled to be fully equipped with Starlink by 2029. Once complete, no other European airline group will operate more Starlink-connected aircraft.
Free high-speed access
As part of the initiative, Lufthansa Group will offer the new high-speed internet free of charge to all status customers and Travel ID users, regardless of cabin class. Chief Commercial Officer Dieter Vranckx shared his expectations for the program.
“In our anniversary year, in which we are celebrating Lufthansa’s 100th birthday, we have decided to introduce a new high-speed internet solution from Starlink for all our airlines. The Lufthansa Group is taking the next step and setting an essential milestone for the premium travel experience of our customers.
“Connectivity on board plays an important role today, and with Starlink, we are not only investing in the best product on the market, but also in the satisfaction of our passengers,” Vranckx said.
Elon Musk
Tesla locks in Elon Musk’s top problem solver as it enters its most ambitious era
The generous equity award was disclosed by the electric vehicle maker in a recent regulatory filing.
Tesla has granted Senior Vice President of Automotive Tom Zhu more than 520,000 stock options, tying a significant portion of his compensation to the company’s long-term performance.
The generous equity award was disclosed by the electric vehicle maker in a recent regulatory filing.
Tesla secures top talent
According to a Form 4 filing with the U.S. Securities and Exchange Commission, Tom Zhu received 520,021 stock options with an exercise price of $435.80 per share. Since the award will not fully vest until March 5, 2031, Zhu must remain at Tesla for more than five years to realize the award’s full benefit.
Considering that Tesla shares are currently trading at around the $445 to $450 per share level, Zhu will really only see gains in his equity award if Tesla’s stock price sees a notable rise over the years, as noted in a Sina Finance report.
Still, even at today’s prices, Zhu’s stock award is already worth over $230 million. If Tesla reaches the market cap targets set forth in Elon Musk’s 2025 CEO Performance Award, Zhu would become a billionaire from this equity award alone.
Tesla’s problem solver
Zhu joined Tesla in April 2014 and initially led the company’s Supercharger rollout in China. Later that year, he assumed the leadership of Tesla’s China business, where he played a central role in Tesla’s localization efforts, including expanding retail and service networks, and later, overseeing the development of Gigafactory Shanghai.
Zhu’s efforts helped transform China into one of Tesla’s most important markets and production hubs. In 2023, Tesla promoted Zhu to Senior Vice President of Automotive, placing him among the company’s core global executives and expanding his influence beyond China. He has since garnered a reputation as the company’s problem solver, being tapped by Elon Musk to help ramp Giga Texas’s vehicle production.
With this in mind, Tesla’s recent filing seems to suggest that the company is locking in its top talent as it enters its newest, most ambitious era to date. As could be seen in the targets of Elon Musk’s 2025 pay package, Tesla is now aiming to be the world’s largest company by market cap, and it is aiming to achieve production levels that are unheard of. Zhu’s talents would definitely be of use in this stage of the company’s growth.
News
Tesla counters Norway’s VAT hike with dedicated consumer bonus
The move follows Tesla Norway’s stunning finish in 2025, where the company saw substantial sales during the final weeks of the year.
Tesla has rolled out a price incentive in Norway, effectively offsetting a notable VAT increase that hit electric vehicle buyers at the start of 2026.
The move follows Tesla Norway’s stunning finish in 2025, where the company saw substantial sales during the final weeks of the year.
A “Tesla bonus”
Once the VAT increase kicked in at the start of 2026, Tesla Norway’s sales cooled almost immediately, as noted in a CarUp report. Tesla’s response was swift, with the electric vehicle maker rolling out what it calls a “Tesla bonus.”
This bonus effectively cuts prices by up to 50,000 kronor across eight model variants. All versions of the Tesla Model Y qualify for the incentive, along with most Tesla Model 3 trims, save for the base entry-level model.
This means that for Tesla Norway’s best-selling vehicles, the bonus effectively restores pricing to pre-VAT levels. This blunts the impact of the new tax and makes Tesla’s vehicle offerings competitive again in Europe’s most EV-saturated market.
Stabilizing demand
In addition to the “Tesla bonus,” the electric car maker is also offering a promotional interest rate for up to three years, with terms varying by model. The incentive applies to orders placed between January 9 and March 31, 2026, with delivery required by the end of the first quarter.
The stakes are high in Norway, where electric vehicles dominate new-car registrations. From the vehicles that were sold in 2025, 96% of new cars sold were fully electric. And from this number, Tesla and its Model Y made their dominance felt. This was highlighted by Geir Inge Stokke, director of OFV, who noted that Tesla was able to achieve its stellar results despite its small vehicle lineup.
“Taking almost 20% market share during a year with record-high new car sales is remarkable in itself. When a brand also achieves such volumes with so few models, it says a lot about both demand and Tesla’s impact on the Norwegian market,” Stokke stated.
Lufthansa Group to equip Starlink on its 850-aircraft fleet
Tesla locks in Elon Musk’s top problem solver as it enters its most ambitious era
