The Tesla Model 3 and the Polestar 2 were recently pitted against each other by motoring outlet Top Gear. During the magazine’s review, the two vehicles were compared according to their efficiency, performance, and overall long trip capability, to name a new. As it turns out, it appears that the Polestar 2 is both the Model 3’s current biggest rival and strongest ally.
The Model 3 and the Polestar 2 are comparatively priced, with both vehicles commanding a price of about £600 per month in the UK. The two vehicles are also comparable when it comes to their batteries, with the Model 3 sporting a 75 kWh pack and the Polestar 2 being equipped with a 78 kWh unit. Consumption favors the Tesla during a 500-mile drive, however, as the Model 3 consumed 28.4 kW per 100 miles as opposed to the Polestar 2’s 35.7 kW per 100 miles. Part of this is due to the Polestar 2’s weight, which is about 595 lbs heavier than the Model 3.
That being said, when it comes to raw performance, the Model 3 proved to be far zippier than the Polestar 2, with the Tesla hitting 60 mph in 3.2 seconds and the Polestar 2 taking 4.4 seconds to hit highway speed. Top Gear then mentioned something quite interesting. During their test, they opted to put the Model 3 on Chill Mode for the most part while they were operating the vehicle. But even with Chill Mode, the Model 3 still made the Polestar 2 work hard to keep pace.
“This Tesla is the 450bhp Performance, and it pulled an easy ten lengths on the Polestar off every roundabout or away from each village, but we found ourselves driving it in power-reducing Chill mode most of the time, simply to escape the sudden, neck-straining step-off every time we gently pulled away. It’s very eager. Even in reverse, which is a bit disconcerting. Chill mode smoothed the throttle nicely and still made the Polestar work hard to keep pace,” the publication noted.
One thing that stands out is the fact that unlike the Model 3, which was built as an all-electric vehicle, the Polestar 2 is actually built on Volvo’s CMA architecture, which also underpins the popular XC40. The Polestar 2 is also made with steel panels, which are heavier than the aluminum that’s used in some parts of the Model 3. But despite this, the motoring publication noted that the Polestar, like the Tesla, does not feel heavy on the road at all, thanks to its low center of gravity.
Top Gear did state that there are some areas where the Model 3 falls beneath the Polestar 2. One of these is the vehicles’ interior quality, which is an area where Polestar excels in. Another concerns the two vehicles’ driving dynamics. The publication noted that the softer sprung Tesla gets a bit jiggled from side to side and it does not have impressive body control. The Model 3’s steering was also described as “pretty nasty,” as it has an initial resistance that fades as the driver turns.
The publication noted that the Model 3’s steering could not be described as “sporty or involving,” just effective. On the other hand, the Polestar 2’s steering and controls were described as reassuring in the way that they are “meatier and more satisfying.” But despite these drawbacks, the Model 3 still rides more comfortably compared to the Polestar 2.
The two vehicles also compare very well when it comes to their tech, as the Polestar 2’s Google-powered software experience stands pretty well against Tesla’s custom OS for the Model 3. Both vehicles have robust driver-assist features as well, though Top Gear noted that both Tesla and Volvo’s autonomous efforts still have large areas for improvement. This is especially true for Tesla, which sells a Full Self-Driving suite for the Model 3. Both cars are capable of long-distance travel, thanks to the Supercharger Network and Polestar’s partnership with Plugsurfing. But between the two, the Model 3 provides a faster, easier charging experience.
Ultimately, the Polestar 2 is a stellar effort on Volvo’s part. It’s attractive, well-built, and it carries the best of Volvo’s tech and features in an all-electric package. That being said, Top Gear concluded that ultimately, the Model 3 would likely still be the vehicle to choose if one were looking for an electric car, simply because it provides a more complete ecosystem of ownership.
“The Polestar experience is still very Volvo – and there’s nothing wrong with that. No Volvo drives as well as this, nor oozes more Scandi calmness and cool. It’s pure hygge. I know this is less than analytical but I love what it stands for, what it looks like, it’s the one I’d rather be seen driving and yet… the Tesla wins. Given a straight choice between the two, that’s the one I’d drive away. Nothing to do with its speed or autonomy – the two things usually championed by the Teslarati – but because of its ease of use, efficiency, the supercharger network. It’s the more complete mode of transport,” the magazine noted.
News
Tesla loses Director who designed one of the company’s best features
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave.
Tesla has lost the director who designed one of the company’s best features: Over-the-Air updates.
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave. In a lengthy statement on LinkedIn, Dmytryk said that he’s “closing the book.” He had nothing but good things to say:
“After 11 incredible years at Tesla, I’m closing the book. It’s been the ride of a lifetime: always on the news, innovating relentlessly, constantly pushing the limits. Tesla is THE place for talented, passionate people. I feel insanely lucky to have been part in that culture for so long.”
It appears the intense lifestyle of developing and creating intensively for so long might have caught up to Dmytryk, who did not give his definitive plans for the future, and it appears he may be taking some time off before jumping into a new venture:
“The future? Extremely bright. Ambitions intact, just getting started as a transformative company that could elevate billions of lives. So why leave now?! Human life’s always been my North Star, right now I need to be with mines. I’ve always admired Tesla’s top leadership and vision. But what I’ve always found incredible is the tenacity, brilliance and devotion of people on the front line. YOU make Tesla unstoppable. I wish you all the best and of course EPIC wins.”
The move was first reported by NotaTeslaApp.
Over-the-Air updates are among Tesla’s best features. They are used to improve the Full Self-Driving suite, add features, remedy recalls, and more. Many vehicles have the ability to receive OTA updates, as I did in a Ford Bronco previous to my Model Y. However, Tesla does them better than anyone else: they’re seamless, effective, and frequent. Your car always improves.
The move is a blow to Tesla, of course, considering Dmytryk’s massive contribution to the company and extremely long tenure spent, but not something that is overwhelmingly detrimental. Tesla deals with a lot of extremely intelligent people, some of whom are the best in their field, so they are sure to find a suitable replacement.
However, it’s no secret that the company has been losing some of its top talent, some of whom were in executive roles. Some have left to take on new projects, and others have not revealed their career plans.
It seems at least some of those employees are simply deciding to walk away and try new things after working so hard for so long. According to Dmytryk’s LinkedIn, he also played a large part in Musk’s acquisition of X, as he stated he “worked at Twitter/X ~45/week while working at the same pace for Tesla.”
That averages a 13-hour day, seven days a week, or 18 hours for the normal five-day work week.
News
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.
According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.
The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.
$TSLA
BREAKING: The official launch of Tesla Model Y L in S.Korea seems to be quite imminent.Additional credentials related to Model YL were released today.
✅ Battery Manufacturer: LG Energy Solutions
✅ Number of passengers: 6 people
✅ Total battery capacity: 97.25 kWh… pic.twitter.com/hmy64XYi80— Tsla Chan (@Tslachan) March 6, 2026
It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.
Tesla Model Y lineup expansion signals an uncomfortable reality for consumers
But for U.S. fans, things are not looking good for a launch in the market.
CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.
For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.
The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
Tesla loses Director who designed one of the company’s best features
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
