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Tesla Model S and X owners face discrimination at dealer-run auto show

(Photo: James Ransom/The Drive)

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A number of Tesla owners are calling foul on the organizers of the 2019 Kansas City Auto Show after the event’s organizers, the Automobile Dealers Association of Greater Kansas City (ADAKC), showed discrimination against a Model S and Model X by forcing the electric cars out of the event.

The annual exhibition is being held at the Bartle Hall convention center, and since the auto show itself did not fill the entire venue, the ADAKC allocated the south end of the exhibit hall to the Kansas City Auto Museum. The museum reached out to the local auto enthusiast community to look for volunteers who wish to display their vehicles as part of the event. Numerous locals answered the call, bringing their cars over to be part of the show. Among these vehicles were a Tesla Model S and Model X.

Tesla enthusiast James Ransom prepared the two electric cars for the auto show, dropping them off at the exhibition’s location. The next day, he received a call from the event’s organizers informing him that the Teslas are not welcome in the event. Ransom explained the circumstances in a statement to The Drive.

“I was called on Wednesday evening and asked to remove the Teslas. I was told that the cars were not allowed to stay because they were not part of the Dealers Association. Something about a higher-up in the association who said that the Teslas could not be at the show due to the manufacturer not using dealerships for their sales,” Ransom said.

(Photo: James Ransom/The Drive)

Fellow Tesla owner and prominent Kansas-based auto enthusiast Ken Smiley, whose 1956 Jaguar XK140 and 2016 Porsche GT4 are on display at the show, noted in an email to Teslarati that the ADAKC’s excuse for the removal of the two electric cars was questionable at best. Smiley mentioned in an email that there were several other vehicles on display from manufacturers who were not part of the ADAKC, such as Noble, Pontiac, Ariel, and Lamborghini. All these vehicles were welcomed and allowed to remain.

To address the situation, Ken sent an email to the organizers, calling them out on the discriminatory practice. Below is the Tesla owner’s email in full.

Dear Larry and Natalie,

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It has come to my attention that a particular make of automobile is being singled out for unfair discrimination at the KC Auto Show this year and that the owners of these cars were asked to remove them from Bartle Hall. The vehicles in question were two used Tesla automobiles owned by private individuals and put on display as part of the KC Auto Museum’s variety of cars display at the KC Auto Show. As an officer/member in multiple car clubs in Kansas City (Porsche, Jaguar, All British, Tesla) I find this action reprehensible and urge you to immediately reconsider your actions before something like this goes viral and brings negative publicity to the car show.

I understand that with regard to NEW cars that Tesla does not have a dealer network and does not participate in the Automobile Dealer Association of Greater Kansas City. I would understand if your association told Tesla that they could not bring new cars down and could not be represented at the show unless they joined the organization. However, this is NOT what is happening in this instance. These two cars are privately owned used cars brought by their enthusiastic owners to help support the KC Auto Museum display at the auto show. There were owners who brought Pontiacs, a Noble, a couple of Ariel Atoms and Lamborghinis ALL of which are NOT members of the ADAKC. So if you are going to discriminate against non-members, then you need to do it equally and ask that ALL non-member cars leave the show, not simply single out Tesla.

Please let me know whether or not the Teslas are welcome to come back or if the unfair discrimination against these owners and their vehicles is going to continue. Speaking of the owners, the people you are hurting are automotive enthusiasts, not the audience you want to hurt. These individuals took their time to clean up their cars and transport them down to Bartle Hall only to be told a few hours later that they had to take them back out. While I currently have two cars on display at the show (1956 Jaguar XK140 and 2016 Porsche GT4) I am not sure that I will be willing to support a show in the future that unfairly discriminates against a certain model car. I hesitate to think how Marion Battaglia would react if I told him that either my Jag or Porsche was being discriminated against and being asked to leave the show. As I mentioned, this unfair discrimination isn’t hurting Tesla the car company, which the association may have an issue with, but rather hurting individual automotive enthusiasts.

Sincerely,

Ken

The auto enthusiast notes that the ADAKC has not responded to his email yet. Due to the incident and the blatant act of discrimination, Ken notes that numerous car fans and Tesla owners are boycotting the event to show their frustration at the organizers. An ADAKC spokesperson did issue a statement to The Drive, but based on the organization’s stance, it appears that they are putting the blame on the offended Tesla enthusiasts.

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“This is a non-story. Ken Smiley is simply bringing this up because he seems to be angry and wants to stir the pot,” the spokesperson said, adding that the two Teslas do not fit the “Classic Car” theme of the exhibition. When pressed by the publication why other modern vehicles from non-ADAKC members, such as Ariel Atoms and Lamborghini Huracans, were allowed to remain, the spokesperson was less certain, stating that they “had to talk to the show’s producer.”

The 2019 Kansas City Auto Show was held from March 6-10, 2019.

Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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NASA taps SpaceX for more astronaut missions as Boeing Starliner remains grounded

NASA just gave SpaceX a $946 million contract for three more astronaut missions through 2030.

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NASA has awarded SpaceX a $946 million contract modification covering three more astronaut missions to the International Space Station, according to an announcement the agency published Friday. The award adds Crew-15, Crew-16, and Crew-17 to SpaceX’s existing Commercial Crew Transportation Capability contract, bringing the agreement’s total value to $5.92 billion across 17 flights.

SpaceX confirmed the award on X, writing that it was excited for Falcon 9 and Dragon to launch NASA’s Crew-15, 16, and 17 missions to the Space Station from Florida. The new missions cover ground, launch, in orbit, and return operations, along with cargo transport and a lifeboat capability while docked at the station, and the period of performance runs through 2030.

The award follows a notice of intent NASA issued in May, when the agency first signaled it would purchase up to six additional post certification missions from SpaceX. Teslarati covered that filing at the time, noting NASA cited technical issues and schedule delays encountered by Boeing as a driving factor. Friday’s contract modification locks in three of those six missions, with the remaining three left open for NASA to award later, potentially to Boeing if Starliner clears certification.

Boeing’s CST-100 Starliner has still not flown an operational crew rotation mission for NASA. The spacecraft’s most recent crewed test flight in 2024 ended without the astronauts returning aboard Starliner, and the company has spent the time since working through thruster problems. SpaceX President Gwynne Shotwell said this week that SpaceX is not retiring Crew Dragon today, for sure, while stopping short of committing to fly it past 2030.

Crew-12 is currently docked at the space station, and NASA has said Crew-13 is targeting a launch in the coming weeks. The newly awarded Crew-15 through Crew-17 missions extend SpaceX’s role as NASA’s primary way of getting astronauts to and from orbit well into the back half of the decade, regardless of what happens with Starliner or Starship in the meantime.

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New drone video shows Tesla’s Optimus Factory reaching a turning point

New drone footage shows Tesla’s dedicated Optimus factory steel frame nearing completion at Giga Texas.

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Tesla’s dedicated Optimus factory at Gigafactory Texas is closing in on a finished steel frame, according to drone footage posted Thursday afternoon by longtime site observer Joe Tegtmeyer. In the video, Tegtmeyer said structural steel assembly is now about five column grids away from reaching the building’s north perimeter beam, putting the primary skeleton in its final stretch roughly six months after Tesla broke ground on the North Campus site in late March.

Tegtmeyer’s footage shows concrete already going in on three upper floors while crews continue laying rebar and pouring grade beam footings at ground level. That kind of parallel work, steel rising at one end of the site while concrete sets at the other, is a scheduling approach Tesla used at the original Giga Texas building and appears to be repeating here to save time before the plant’s targeted 2027 production start.

Teslarati has tracked the building’s progress since Tesla confirmed construction was officially underway in May, when the first steel structure went up on what was then bare, reclaimed land. The facility is part of a more than 5.2 million square foot expansion of Giga Texas’s North Campus that Tesla has said will eventually run nearly the length of the existing vehicle factory, over 4,000 feet, while sitting somewhat narrower. Musk has pegged the long term output target at 10 million Optimus units a year once the line is running at full capacity, a volume that would dwarf the one million unit pilot line Tesla is standing up separately at its Fremont, California factory.

Tesla Giga Texas to feature massive Optimus V4 production line

The Texas facility sits alongside another major buildout on the same campus. Terafab, the joint Tesla and SpaceX chip fabrication plant that will eventually supply the silicon running Optimus units in the field. Housing robot assembly and chip production on the same grounds is a deliberate supply chain decision, cutting down on the shipping and lead time that would otherwise sit between the two.

Tesla has not given an updated timeline beyond its previously stated goal of bringing high volume Optimus production online at the site in the summer of 2027. Fremont’s smaller pilot line began mass producing the current Gen 3 robot in January, with that plant expected to build tens of thousands of units this year primarily to generate the real world data Tesla needs to refine the robot’s software before Giga Texas ramps up. Six months of visible construction progress, tracked almost entirely through Tegtmeyer’s recurring drone flights, gives the clearest outside look yet at how seriously Tesla is treating that 2027 deadline.

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Tesla and SpaceX take “Terafab” Trademark fight to Federal Court

Tesla and SpaceX sue a small Illinois firm after cease and desist letters over Terafab.

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SpaceX Terafab rendering

Tesla and SpaceX are asking a federal judge to rule that their planned Terafab chip factory does not infringe a small Illinois company’s trademark, a request that arrives only after months of quiet negotiation broke down this summer.

The dispute traces to May 18, when Tesla filed three U.S. trademark applications for “Terafab” and “Tesla Terafab,” covering semiconductor chips and related chip making services. TERA-print LLC, a nanotechnology company that has held a federal trademark for “Tera-Fab” since 2021, responded five days later with a cease and desist letter. According to the lawsuit, first reported by Reuters, TERA-print argued that Tesla and SpaceX’s use of “Terafab” would confuse consumers familiar with its own trademark, which covers a desktop photolithography printer sold to researchers for sensor and bioengineering work.

What stands out in the filing is the timing of TERA-print’s own paperwork. One day before sending that cease and desist letter, on May 22, TERA-print applied to expand its existing registration to cover semiconductor materials, silicon chips, nanoelectronic devices and AI design services, categories it had not previously claimed. Tesla and SpaceX call that filing opportunistic in their complaint, noting it arrived two months after Tesla’s public Terafab announcement and just days after Tesla’s own trademark applications went in.

Elon Musk launches TERAFAB: The $25B Tesla-SpaceXAI chip factory that will rewire the AI industry

By June 10, TERA-print was threatening to sue for federal trademark infringement, false designation of origin and unfair competition, the complaint states. Rather than wait to be sued, Tesla, SpaceX and SpaceXAI met with TERA-print six separate times between June and August trying to resolve the dispute directly. Those talks collapsed, and the companies filed for declaratory judgment this week in the U.S. District Court for the Western District of Texas, asking a judge to find that “Terafab” does not infringe TERA-print’s mark before TERA-print can file a claim of its own.

TERA-print isn’t backing down. The company told PCMag it discussed a settlement with Tesla as recently as September 2 and feels misled by what it called Tesla’s professed interest in settling. Its CTO, Andrey Ivankin, said TERA-print holds a Defense Department contract to fabricate semiconductors and partially owns Mattiq Inc., an AI company built on TERA-print’s products, and that the company will vigorously defend its rights.

Tesla and SpaceX argue the overlap is superficial. Terafab is planned as a $16.8 billion complex spanning roughly 100 million square feet at the Grimes County site SpaceX confirmed last month, built to produce chips for Optimus robots, Tesla’s AI computing needs and SpaceX’s orbital data center ambitions, a scale and purpose the companies say no reasonable consumer would confuse with a tabletop lab printer. TERA-print’s product line has stayed focused on lithography tools for biological and sensor research since it registered its mark in 2021.

The trademark fight is the second legal dispute tied to the Terafab project in the past week, following a separate SpaceX suit aimed at keeping company records about the facility out of public view, as KBTX reported. Whether construction proceeds under the Terafab name now depends on a federal judge in Austin.

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