News
[UPDATE] Tesla Model S Struck By Lightning While Charging
A Model S disabled by lightning while charging must wait at least one day for Tesla technicians to figure out what went wrong and restore it to service.
UPDATED June 6
It’s been a week since Sarah Day’s Model S got struck by lightning while she was at a SuperCharger facility. So far, she reports Tesla really has no idea what happened to her car, but the technicians at the local Tesla Service Center have been kept busy trying to repair it.
She understands the battery has been removed and sent off to the factory in California, where Tesla engineers “are almost giddy to get their hands on it,” she says. Apparently this is a first of its kind event and the company is putting every effort into trying to understand what happened. Sarah has been told that there may be an official announcement from Tesla when they get it all figured out.
In the meantime, she says “All eyes are on Columbus.” The incident occurred in Ohio, not Georgia as I originally thought. She has asked to be provided with a full technical analysis of what happened to her car and what it will take to fix it when that information becomes available.
For now, there seems to be no correlation between the lightning strike and the fact that her car was charging at the time. It seems Sarah was just unlucky that the lightning came so close. It may be cool to be the center of attention at Tesla headquarters for a little while, but I think by now she would prefer to have her car back so she can get on with her life.
Original post
A Model S struck by lightning while charging will have to wait at least one day for Tesla technicians to bring it back to life and figure out what happened. Sarah Day was charging her Tesla Model S at a Supercharger location near Columbus, Georgia [Edit: The location of the event occurred at Columbus, OH and not Columbus, GA as originally published] on Sunday morning when a lightning bolt hit very close by. Her first indication that something was wrong came when her BlackVue dash cam lost power. Here’s how she describes what happened next:
“I heard the crash, and just a second or two after about 9 errors popped up on the dashboard. Some of them were low charge warnings, saying it would disable some functions. Others were on how the car needs to be serviced. I was also getting that the car can’t be charged, and that the 12 volt battery is low.
“After the storm died down I got out of the car. The charging port wasn’t lit up, and when I tried to remove the cable it wouldn’t come out. I still had most of the functions in the car, including the touchscreen. The other car that was charging just a couple stalls down from me was completely fine and drove away, though I didn’t get to talk to that owner afterwards.”
Sarah called Tesla but had trouble getting through due to high call volume. The company agreed to send a tow truck, but before it got there, the 12 volt battery failed and the touchscreen shut down. When the tow driver arrived, he attempted to charge up the battery but it took two attempts before the touchscreen came back to life. Even then, the charging cable still would not disconnect from the car. Sarah couldn’t get the sunroof to close, either.
Since the car couldn’t be towed with the charging cable connected, Sarah had to leave her car at the Supercharger station with the sunroof partially open. There was nothing more she could do until the local Tesla service station opened for business on Monday morning.
Although Sarah wasn’t happy about her car being disabled, she can’t say enough good things about Tesla service and support people who took her phone calls.
“Tesla customer service was amazing. They were very responsive, and offered to rent me a car from enterprise so I could come home. I said I would rather stay with the car for a couple days to see how it all played out. I am from Atlanta and I was visiting a friend in Columbus, and I didn’t want to be that far away from the car in case of any issues.
“They offered to put me up in a hotel for a night, and also to get me a taxi or Uber ride. I decided I’d just stay with my friend, but they sent the Uber driver over for me. Also, the service center in Marietta, GA has been in contact with me to see how things are going. I know them pretty well, as well as one of the technicians. They have been incredibly helpful and supportive, though they can’t really do anything from there.”
The local Tesla service center will send a technician Monday morning to get the charging cable disconnected and bring the car in to be checked over. Sarah was told that each Supercharger has multiple relays and sensors to protect the cars from surges. At this point, she has no explanation for why her car was disabled, but expects a full report on Monday. She has complete confidence in Tesla service personal to identify the problem and get her car functioning properly again.
“They usually are pretty thorough with their descriptions of what went wrong. I’m hoping that it’s something simple. The technician in Marietta says the car may have sensed the large external voltage spike and disconnected everything as a safety precaution, but I don’t know if that would cause the charging port to malfunction.”
Thanks to Sarah Day for sharing with us details of her experience while she was in the middle of being stranded far from home. We will update this report when more information becomes available.
News
Tesla loses Director who designed one of the company’s best features
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave.
Tesla has lost the director who designed one of the company’s best features: Over-the-Air updates.
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave. In a lengthy statement on LinkedIn, Dmytryk said that he’s “closing the book.” He had nothing but good things to say:
“After 11 incredible years at Tesla, I’m closing the book. It’s been the ride of a lifetime: always on the news, innovating relentlessly, constantly pushing the limits. Tesla is THE place for talented, passionate people. I feel insanely lucky to have been part in that culture for so long.”
It appears the intense lifestyle of developing and creating intensively for so long might have caught up to Dmytryk, who did not give his definitive plans for the future, and it appears he may be taking some time off before jumping into a new venture:
“The future? Extremely bright. Ambitions intact, just getting started as a transformative company that could elevate billions of lives. So why leave now?! Human life’s always been my North Star, right now I need to be with mines. I’ve always admired Tesla’s top leadership and vision. But what I’ve always found incredible is the tenacity, brilliance and devotion of people on the front line. YOU make Tesla unstoppable. I wish you all the best and of course EPIC wins.”
The move was first reported by NotaTeslaApp.
Over-the-Air updates are among Tesla’s best features. They are used to improve the Full Self-Driving suite, add features, remedy recalls, and more. Many vehicles have the ability to receive OTA updates, as I did in a Ford Bronco previous to my Model Y. However, Tesla does them better than anyone else: they’re seamless, effective, and frequent. Your car always improves.
The move is a blow to Tesla, of course, considering Dmytryk’s massive contribution to the company and extremely long tenure spent, but not something that is overwhelmingly detrimental. Tesla deals with a lot of extremely intelligent people, some of whom are the best in their field, so they are sure to find a suitable replacement.
However, it’s no secret that the company has been losing some of its top talent, some of whom were in executive roles. Some have left to take on new projects, and others have not revealed their career plans.
It seems at least some of those employees are simply deciding to walk away and try new things after working so hard for so long. According to Dmytryk’s LinkedIn, he also played a large part in Musk’s acquisition of X, as he stated he “worked at Twitter/X ~45/week while working at the same pace for Tesla.”
That averages a 13-hour day, seven days a week, or 18 hours for the normal five-day work week.
News
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.
According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.
The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.
$TSLA
BREAKING: The official launch of Tesla Model Y L in S.Korea seems to be quite imminent.Additional credentials related to Model YL were released today.
✅ Battery Manufacturer: LG Energy Solutions
✅ Number of passengers: 6 people
✅ Total battery capacity: 97.25 kWh… pic.twitter.com/hmy64XYi80— Tsla Chan (@Tslachan) March 6, 2026
It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.
Tesla Model Y lineup expansion signals an uncomfortable reality for consumers
But for U.S. fans, things are not looking good for a launch in the market.
CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.
For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.
The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
Tesla loses Director who designed one of the company’s best features
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
