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A look at who’s buying Tesla’s Model X: younger, richer, and outside of CA
A recent study taking a look at vehicle registration data for Model X reveals that younger and more affluent customers are buying Tesla’s crossover SUV. Research conducted by Edmunds showed that the concentration of Model X buyers were, fittingly, from the Generation X crowd – a generation between the ages of 35-54 and nestled between Baby Boomers and Millennials. Not surprisingly, the Model X skewed more towards women who are presumably Moms with young children. By contrast, the Silicon Valley automaker’s first volume production sedan, the Model S, skewed towards older males who are generally early adopters to new technology.
The new study suggests that Tesla’s plan to broaden its reach to a more diverse audience is succeeding. Jessica Caldwell, Edmunds’ Executive Director of Business Analytics said in a press release, “If Tesla is going to succeed over the long term, it needs to break through to all shoppers and not just rich early adopters who tend to skew older and male,” The data is a positive indicator that Tesla’s more affordable mass market Model 3 will have an even wider consumer reach when it goes into production at the end of 2017. “The company certainly has a long way to go with affordability, but Model X has undeniably brought in more female buyers and Gen X’ers to the Tesla brand. That’s an encouraging sign as Tesla takes a make-or-break plunge into the mainstream market with the upcoming Model 3.”, says Caldwell.
Source: Polk via Edmunds
Looking at 5,523 Model X and 4,242 Model S registrations recorded during each model’s first nine months on market, Edmunds was able to see that 30% of Model X buyers were women, more than doubling the number of women registrants on the Model S at 14%. The West Coast still leads in terms of having the most Model X registrations accounting for 55% of total sales, however this is down from the 64% of Model S sales originating from California, Washington and Oregon. Wisconsin, which previously only accounted for .3% of Model S sales, showed the most noticeable increase of Tesla ownership with 2% of Model X sales originating from the Badger State.
The majority of Model X buyers are also wealthier than Model S buyers with 87% of owners reporting incomes greater than $100,000. By comparison, 78% of Model S buyers surpassed a six-figure income.
While the stats provide an interesting look at how the Model X demographic of buyers compares with Model S, Edmunds’ chart also provides valuable insight on how Tesla’s pricey electric crossover SUV compares to other vehicles within its class.
Source: Polk via Edmunds
News
U.S. AG Pam Bondi: Tesla Molotov attack suspect facing up to 20 years in prison
The U.S. Attorney General confirmed that a Tesla attacker, who threw Molotov cocktails at a store, is now facing up to 20 years in prison.
It appears that an anti-Tesla activist who is suspected of throwing Molotov cocktails at one of the electric vehicle maker’s stores is now looking at a potentially long prison sentence.
This is, at least, as per United States Attorney General Pam Bondi, who recently shared her insights in a FOX News segment.
Tesla Attacks and Trump Warning
Tesla locations and vehicles have been subjected to numerous attacks as of late, from stores being shot up to vehicles being vandalized and set on fire in suspected arson incidents. In one case, a Tesla store in Salem, Oregon, was attacked with Molotov cocktails.
President Donald Trump has issued a stern warning to people attacking Teslas, stating that he considers such actions as domestic terrorism. While addressing the issue, Trump warned that anyone caught deliberately harming Tesla will be going through “hell.”
Attorney General’s Update
During a recent FOX News segment, US Attorney General Pam Bondi reiterated that anyone targeting others over political beliefs would be caught and punished accordingly. She highlighted that investigations are underway to find out who is behind the violent actions, and she also confirmed that a Tesla attacker, who threw Molotov cocktails at a store, is now facing up to 20 years in prison.
“If you targeted someone, if you went after someone because of their political affiliation, we will be investigating you. We will be looking at you, because that’s the weaponization, and it has to stop. For instance, look what they’re continuing to do to Elon Musk. They are targeting Tesla dealerships, the stations where you charge a Tesla. They’re vandalizing cars. I have already directed an investigation be opened to see how this is being funded. Who is behind this?
“We have people we’re locking up on that. We have someone in jail right now from one of the dealerships. They threw a Molotov cocktail through a dealership. They’re looking at up to 20 years in prison. So, if you’re going to touch a Tesla, go to a dealership, or do anything, you better watch out, because we’re coming after you. And if you’re funding this, we’re coming after you. We’re going to find out who you are,” Bondi stated.
SpaceX is readying to launch the Crew-10 mission this evening, which will bring home U.S. astronauts Butch Wilmore and Suni Williams, who have been stuck on the International Space Station for nine months.
SpaceX is working alongside NASA to bring the two astronauts home, and all systems and weather conditions are looking ideal to launch the mission this evening from the Kennedy Space Center in Florida.
All systems are looking good and weather is exceptional for tonight’s Falcon 9 launch of @NASA‘s Crew-10 to the @Space_Station → https://t.co/VPdhVwQFNJ pic.twitter.com/wZ9LvZAnYn
— SpaceX (@SpaceX) March 14, 2025
Boeing was originally tasked with the rescue mission.
The company sent a Starliner aircraft to the ISS in late September in an effort to bring Williams and Wilmore home. However, malfunctioning thrusters and other issues on the Starliner aircraft prevented NASA from giving the green light to the astronauts to board and come home.
SpaceX was then tasked with bringing the two home, and it appears they will be on their way shortly.
The launch was intended to occur on Wednesday, but a last-minute problem with the rocket’s ground systems forced SpaceX and NASA to delay until at least Friday. Things are looking more ideal for a launch this evening.
The launch is targeted for 7:03 p.m. ET, but another backup opportunity is available tomorrow, March 15, at 6:41 p.m.
SpaceX writes about the Dragon spacecraft that will be used for the mission:
“The Dragon spacecraft supporting this mission previously flew NASA’s Crew-3, Crew-5, and Crew-7 missions to and from the space station. This will be the second flight for the first stage booster supporting this mission, which previously launched the SES 03b mPOWER-e mission. Following stage separation, Falcon 9’s first stage will land on Landing Zone 1 (LZ-1) at Cape Canaveral Space Force Station.”
The mission will not only aim to bring the two astronauts who have been stranded for nine months home, but it will also conduct new research to prepare for human exploration beyond low-Earth orbit.
If Crew-10 launches at the planned time this evening, it will dock to the ISS at 11:30 p.m. ET on Saturday night.
Tesla has officially wrapped up the ability to order the legacy Model Y in the United States, now only showing the new “Juniper” version and its Launch Series trim in the Online Design Studio.
Tesla launched the new Model Y in the United States in early February, and deliveries of the vehicle have officially started. While other trims of the new-look Model Y are available in other countries, Tesla has not started offering those in the United States quite yet.
However, the legacy Model Y and its several configurations are now no longer available for purchase in the U.S., at least for a custom order. Those who are looking for a deal on the best-selling car in the world for the past two years can still snag whatever is left in inventory.
🚨 BREAKING: Tesla is now only offering the new Model Y in the United States in its online configurator.
The legacy Model Y is still available through inventory, but is no longer being produced for custom orders. pic.twitter.com/4rdA7LKZl1
— TESLARATI (@Teslarati) March 14, 2025
The sunsetting of the legacy Model Y is the closing of a chapter that truly launched Tesla into the stratosphere.
Although the Model 3 found plenty of mainstream success for Tesla in its first few years, the Model Y was the vehicle that really made the company successful. It disrupted the operations of other companies, and, in conjunction with the Model Y, made OEMs take EVs seriously.
The Model Y was the best-selling vehicle in the world in 2023 and 2024. With the improvements to ride comfort, suspension, and cabin noise, along with the various changes to the exterior, Tesla has a chance to continue its run with the Model Y in 2025 — as long as it can ramp production in a timely manner and keep demand up.
The latter does not seem like it will be a huge problem as it is still a high-demand vehicle.
Tesla unveiled the Model Y on March 15, 2019, so its first design was eliminated nearly five years before its initial appearance.
U.S. AG Pam Bondi: Tesla Molotov attack suspect facing up to 20 years in prison
SpaceX readies to rescue astronauts from International Space Station
Tesla discontinues legacy Model Y in the U.S. for custom order
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