News
Tesla Model X frozen lake mystery gets solved, and the truth is stranger than fiction
Back in 2019, a picture of a charred Tesla Model X in the middle of a frozen lake in Vermont resulted in a lot of electric vehicle enthusiasts scratching their heads in confusion. Very few details were made public, though the police noted back then that the owner of the vehicle drove the Model X to the lake, where it supposedly struck a rock and caught fire.
The incident was pretty strange, partly because the car fully burned up without melting the ice and falling into the frozen lake. Little information was also available about the owner of the vehicle, though it was reported that no one was injured in the incident. Recently, the mysteries surrounding this peculiar Model X fire were explained, and by the Department of Justice, no less. Needless to say, the truth in this particular Model X fire was stranger than fiction.
According to the US Attorney’s Office in Vermont, the Model X was actually part of a pretty expansive scam executed by 32-year-old Michael A. Gonzalez of Colchester, Vermont. The scam involved Gonzalez acquiring Teslas by exploiting a procedure adopted by the company that allowed him to take deliveries of vehicles before his bank transfer was fully cleared.
As per a report from Seven Days, Gonzalez’s breakthrough came in September 2018, when he reserved a Tesla Model 3 that cost $58,200. To acquire the vehicle, the scammer paid Tesla a $2,500 downpayment and set up an automated payment scheme to draft the vehicle’s monthly payments. Tesla delivered the Model 3, and days later, Gonzalez’s fund transfers were rejected by the bank. The vehicle was taken around December 2018 to a used car dealership, where Gonzalez sold it for $42,500.
Fresh from his successful scam, Gonzalez decided to go for a bigger prize next: a Tesla Model X. Using the same playbook, he was able to acquire a Model X worth $144,200. Tesla delivered the vehicle, and weeks later, Gonzalez was able to sell the all-electric SUV through Craigslist for $90,000.
According to investigators, the Model X that ended up on the frozen lake was actually the third Tesla in Gonzalez’s scheme. It was a vehicle worth $152,663, the scammer’s most expensive yet. But while he was able to pick up the car in Tampa, Tesla did not provide Gonzalez with the ownership paperwork needed to register or resell the car. In response to this, Gonzalez reportedly took the car to a frozen section of Shelburne Bay, where it was later found in flames.
The gutsy Gonzalez actually filed an insurance claim for the Model X’s loss, but he never showed up for a required examination under oath where he was required to bring the electric vehicle’s certificate of ownership. Ultimately, the claim was denied.
Not to be discouraged, Gonzalez went for a fourth Tesla in March 2019, another Model X for $136,710. This time around, he used another person’s driver’s license and another address. Tesla delivered the vehicle, and it was registered with the Vermont DMV. Gonzalez then transferred the Model X’s title under his own name, claiming that he had acquired it through an “even trade” with an $8,200 2013 Kia Optima. The Model X was sold on eBay for $99,400.
Unfortunately for Gonzalez, his streak ended when he initiated his scam for the fifth time in July 2019. Tesla eventually hired a repossession company, and the vehicle was tracked to a Burlington garage. The scammer fled, though he was later arrested in February 2020 on a separate gun charge. Upon his release, he had the Tesla towed from a storage facility for what he believed was another sale. The Seabrook Police Department was not having it by this time, and they proceeded to impound the Model X.
As per the US Department of Justice, Gonzalez is currently being charged with five counts of possessing and selling stolen motor vehicles. He is ordered detained by United States Magistrate Judge Kevin J. Doyle pending a detention hearing next week, and he is at risk of facing ten years in prison for each count of possessing and selling stolen cars.
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Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
