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The Tesla Model Y is sized just right, and this will help it stand tall against rivals
Tesla’s much-awaited Model Y has piqued the curiosity of green car aficionados but it has always been described as the chunkier sibling of the Model 3 sedan or the smaller next of kin of the Model X SUV. Recently, another prototype of the electric crossover was spotted in California and while it was covered, someone measured the height of the Model Y. It’s 65 inches tall, placing it right in the middle of its rivals in the premium crossover segment.
Redditor u/gamerlike took the initiative to inform Tesla fans asking about the dimensions of the Tesla Model Y he saw in Mountain View. If his measurements are accurate, the Model Y will just be an inch shorter than the Model X, which stands 66 inches. Meanwhile, the Model 3 electric sedan’s height is pegged at 56.8 inches.
Recently, there have been more and more sightings of Tesla Model Y release candidates across the United States. A white Model Y Performance variant sporting a seemingly production-ready exterior was seen in San Luis Obispo, CA. There was also a black Model Y with red brake calipers that was spotted cruising along the I-5 in Washington State.
As the market awaits the Tesla Model Y release date, one cannot help but be more excited and compare the all-electric crossover to its possible competitors.
The Tesla Model Y electric crossover will be offered in three variants. The Rear-Wheel Drive Long Range version will sell for $48,000 while a Dual Motor All-Wheel Drive Long Range will go for $52,000. The Performance version, meanwhile, will set customers back by $61,000. The electric carmaker has moved the production up from Fall 2020 to Summer 2020, or if speculations from the community are any indication, maybe even sooner.
Tesla positions the Model Y luxury crossover against other premium vehicles in its class such as the BMW X3, Audi Q5, or the Jaguar I-PACE. Likewise, it can be compared to more affordable competitors in the segment such as the Honda CR-V and Toyota RAV4.
Tesla Model Y’s competitors are almost the same height. For example, the BMW X3 is 66 inches high while the Audi Q5 is 65 inches and the Jaguar I-PACE is a bit shorter at 61 inches. Meanwhile, the more affordable Honda CR-V stands at 66-67 inches and the RAV4 is a bit taller at 67-68 inches.
Price-wise, the Model Y is comparable to its premium rivals as well. The X3 will go for almost $42,000, the Audi Q5 will sell for around $43,000, and the Jaguar I-PACE will be at the higher end of the spectrum at almost $70,000. The Honda CR-V, meanwhile, will set back customers by $25,000 and the RAV4 will sell for around $26,000.
If the height of the vehicle will be a basis, we can fairly say that the Model Y will be comfortable with ample headroom and enough legroom just like other vehicles in its class. However, the Model Y might have an X-factor — it has a seven-seat option. The X3, Q5, I-PACE, and the more affordable CR-V and RAV4 do not.
The EV world is awaiting a glimpse of the Model Y interior and a test drive to determine if the Model Y’s extra seats at the back really work. Nevertheless, the presence of more seats can convince some customers that it’s the vehicle that fits their needs. Ask every mom or dad who has to deal with World War III when traveling with kids who are sharing the passenger seats. Extra seats mean world peace.
As of October 2019, crossovers consist 40.4% of light vehicle sales in the US followed by pickup trucks (17.6%) and small cars (11.6%) based on data compiled by Statista. The market has been shifting from sedans to compact SUVs for their good dose of comparable fuel efficiency with mid-sized cars and their higher seating positions.
One must take note that according to Tesla CEO Elon Musk, the Model Y will be sharing around 75% of the parts used for the Model 3. Expected demand for the Model Y is around 50 to 100% higher than the annual demand for the Model 3 as well. With the Model Y sharing the DNA of the Model 3, this might mean a more efficient production ramp.
Earlier this year, Forbes analyzed the potential of the Model Y for Tesla. Aside from the high demand stateside, one can only imagine how the Chinese and European markets would react to the electric crossover. In China, the Model 3 has created a loud buzz in the market, and it will likely serve as a catalyst to the country’s slumping automotive industry.
In Europe, the Gigafactory 4 in Brandenburg will play a crucial role in bringing Teslas to the region. Forbes predicts that Tesla will be able to deliver about 250,000 units of Model Y by 2022. According to the same analysis, the Model Y has the potential to bring in revenues amounting to $12 billion in the next 3 years.
While critics say the Tesla Model Y is just the chunkier version of the Model 3, it is clear that it has a ton of potential. It’s not a Cybertruck or a Roadster but it presents a good balance between form and function that really matters to car buyers, electric or otherwise.
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Tesla loses Director who designed one of the company’s best features
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave.
Tesla has lost the director who designed one of the company’s best features: Over-the-Air updates.
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave. In a lengthy statement on LinkedIn, Dmytryk said that he’s “closing the book.” He had nothing but good things to say:
“After 11 incredible years at Tesla, I’m closing the book. It’s been the ride of a lifetime: always on the news, innovating relentlessly, constantly pushing the limits. Tesla is THE place for talented, passionate people. I feel insanely lucky to have been part in that culture for so long.”
It appears the intense lifestyle of developing and creating intensively for so long might have caught up to Dmytryk, who did not give his definitive plans for the future, and it appears he may be taking some time off before jumping into a new venture:
“The future? Extremely bright. Ambitions intact, just getting started as a transformative company that could elevate billions of lives. So why leave now?! Human life’s always been my North Star, right now I need to be with mines. I’ve always admired Tesla’s top leadership and vision. But what I’ve always found incredible is the tenacity, brilliance and devotion of people on the front line. YOU make Tesla unstoppable. I wish you all the best and of course EPIC wins.”
The move was first reported by NotaTeslaApp.
Over-the-Air updates are among Tesla’s best features. They are used to improve the Full Self-Driving suite, add features, remedy recalls, and more. Many vehicles have the ability to receive OTA updates, as I did in a Ford Bronco previous to my Model Y. However, Tesla does them better than anyone else: they’re seamless, effective, and frequent. Your car always improves.
The move is a blow to Tesla, of course, considering Dmytryk’s massive contribution to the company and extremely long tenure spent, but not something that is overwhelmingly detrimental. Tesla deals with a lot of extremely intelligent people, some of whom are the best in their field, so they are sure to find a suitable replacement.
However, it’s no secret that the company has been losing some of its top talent, some of whom were in executive roles. Some have left to take on new projects, and others have not revealed their career plans.
It seems at least some of those employees are simply deciding to walk away and try new things after working so hard for so long. According to Dmytryk’s LinkedIn, he also played a large part in Musk’s acquisition of X, as he stated he “worked at Twitter/X ~45/week while working at the same pace for Tesla.”
That averages a 13-hour day, seven days a week, or 18 hours for the normal five-day work week.
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Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.
According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.
The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.
$TSLA
BREAKING: The official launch of Tesla Model Y L in S.Korea seems to be quite imminent.Additional credentials related to Model YL were released today.
✅ Battery Manufacturer: LG Energy Solutions
✅ Number of passengers: 6 people
✅ Total battery capacity: 97.25 kWh… pic.twitter.com/hmy64XYi80— Tsla Chan (@Tslachan) March 6, 2026
It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.
Tesla Model Y lineup expansion signals an uncomfortable reality for consumers
But for U.S. fans, things are not looking good for a launch in the market.
CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.
For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.
The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
Tesla loses Director who designed one of the company’s best features
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
