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Tesla-owning Officer convinces Sheriff’s Office a Model Y would be perfect fit

Credit: Sgt. Clay Leak of Boulder PD

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Sergeant Clay Leak of the Boulder, Colorado Sheriff’s Office has several Teslas in his garage, but one at his job would have been a cherry on top. After a few months of diligence, Sgt. Leak has a Model Y in his Boulder Sheriff’s Office fleet, making it the latest force to introduce all-electric power into its law enforcement efforts.

It was a long process, Leak told Teslarati in an interview earlier this month. It took a lot of work, and it took a lot of phone calls, but eventually, things worked out as they should have. “I did a bunch of research by reading a bunch of articles, then reaching out to talk to agencies that I could get ahold of who had Teslas in their fleet,” Leak told us. He started with the Fremont, Westport, Bargersville, and Hastings-on-Hudson Departments, all of which have welcomed Tesla vehicles into their fleets. Fremont has a Model S, Westport and Bargersville a Model 3, and Hastings-on-Hudson would operate that same model as Boulder: a Model Y Long Range.

The process then seemed to make sense as the financial figures lined up nicely for a presentation to local commissioners who would ultimately have the final say. “I talked to our in-house fleet manager and pulled the mileage, fueling, maintenance, and service records for our fleet,” Leak said. He did not think it would be a very difficult convincing process as cutting costs of fueling and maintenance swayed in the direction of the Model Y. After calculating Wh/mi for the Tesla and comparing it to the cost of operating a gas-powered Ford Police Interceptor, it was no match. The Model Y was around five times as cost-effective than the typical Police Cruiser. Plus, the sustainability factor was another big positive in the way of purchasing the Model Y.

“Boulder County has always strived to be eco-friendly in all our operations, and we continue that commitment by being one of the first, if not the first law enforcement agency in the State of Colorado to bring a Tesla Model Y into our patrol fleet,” the department wrote.

Within six months, the Model Y could already begin saving the Department money, according to a Media Release the department published earlier this week. After the Command Officers agreed with Leak’s calculations and ideas for a sustainable member of the fleet to be added, it went to Boulder County Commissioners, who ultimately approved the project and authorized the purchase.

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“I think taxpayers will be happy to hear that this new vehicle will save money,” Leak said. “It will take time, but it will be less expensive than the gas-powered vehicles we have now.”

Then came the fun part, installing the necessary police equipment on the inside of the car, and outfitting the Model Y with decals. “We worked with Tesla, because there were some things that just didn’t line up,” Leak stated. He detailed how the programs the Boulder Sheriff’s Office uses are Windows-based, while the Model Y’s center dash screen is HTML-based. This made it necessary to install a patrol laptop, which is in normal cruisers as well.

The Department said in its release:

“The vehicle has been outfitted with official Boulder County Sheriff’s Office decals as well as a full suite of emergency equipment like that used in many of our other vehicles. It will primarily be assigned for traffic enforcement, though it will be rigorously tested to examine its potential for other applications within the Sheriff’s Office. Our research included examining EV offerings from other manufacturers, but they were ultimately eliminated from consideration due to significantly higher price points, lack of availability, and/or specifications that did not meet our needs. We are open to reconsidering them in the future as the EV market expands.”

Credit: Sgt. Clay Leak of Boulder PD

The Department expects the vehicle to make it 200,000 miles at minimum. However, Leak is looking to increase the sustainability of the Model Y Cruiser by offsetting electricity costs with solar panels.

Don’t hesitate to contact us with tips! Email us at tips@teslarati.com, or you can email me directly at joey@teslarati.com.

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Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

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Tesla Giga Berlin is still ramping production to meet Model Y demand: plant manager

Tesla Gigafactory Berlin has expanded to two full shifts, as per the facility’s plant manager, and a lot of it is due to Model Y demand.

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Credit: Tesla/X

Tesla Gigafactory Berlin has expanded to two full shifts, as per the facility’s plant manager, and a lot of it is due to Model Y demand. While registrations in some countries such as Sweden have fallen sharply this year, the company’s sales in other key territories have been rising. 

Giga Berlin shifts to two shifts

Giga Berlin factory manager André Thierig told the DPA that the facility has been running two shifts since September to manage a surge in global orders. And due to the tariff dispute with the United States, vehicles that are produced at Giga Berlin are now being exported to Canada. 

“We deliver to well over 30 markets and definitely see a positive trend there,” Thierig said.

Despite Giga Berlin now having two shifts, the facility’s production still needs to ramp up more. This is partly due to the addition of the Tesla Model Y Performance and Standard, which are also being produced in the Grunheide-based factory. Interestingly enough, Giga Berlin still only produces the Model Y, unlike other factories like Gigafactory Texas, the Fremont Factory, and Gigafactory Shanghai, which produce more than one type of vehicle. 

Norway’s momentum

Norway, facing an imminent tax increase on cars, has seen a historic spike in Tesla purchases as buyers rush to secure deliveries before the change takes effect, as noted in a CarUp report. As per recent reports, Tesla has broken Norway’s all-time annual sales record this month, beating Volkswagen’s record that has stood since 2016.

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What is rather remarkable is the fact that Tesla was able to achieve so much in Norway with one hand practically tied behind its back. This is because the company’s biggest sales draw, FSD, remains unavailable in the country. Fortunately, Tesla is currently hard at work attempting to get FSD approved for Europe, a notable milestone that should spur even more vehicle sales in the region.

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Tesla launches crazy Full Self-Driving free trial: here’s how you can get it

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tesla full self driving
Credit: Tesla

Tesla is launching a crazy Full Self-Driving free trial, which will enable owners who have not purchased the suite outright to try it for 30 days.

There are a handful of stipulations that will be needed in order for you to qualify for the free trial, which was announced on Thursday night.

Tesla said the trial is for v14, the company’s latest version of the Full Self-Driving suite, and will be available to new and existing Model S, Model 3, Model X, Model Y, and Cybertruck owners, who will have the opportunity to try the latest features, including Speed Profiles, Arrival Options, and other new upgrades.

You must own one of the five Tesla models, have Full Self-Driving v14.2 or later, and have an eligible vehicle in the United States, Puerto Rico, Mexico, or Canada.

The company said it is a non-transferable trial, which is not redeemable for cash. Tesla is reaching out to owners via email to give them the opportunity to enable the Full Self-Driving trial.

Those who are subscribed to the monthly Full Self-Driving program are eligible, so they will essentially get a free month of the suite.

Once it is installed, the trial will begin, and the 30-day countdown will begin.

Tesla is making a major push to increase its Full Self-Driving take rate, as it revealed that about 12 percent of owners are users of the program during its recent earnings call.

Tesla CFO Vaibhav Taneja said during the call:

“We feel that as people experience the supervised FSD at scale, demand for our vehicles, like Elon said, would increase significantly. On the FSD adoption front, we’ve continued to see decent progress. However, note that the total paid FSD customer base is still small, around 12% of our current fleet.”

Earlier today, we reported on Tesla also launching a small-scale advertising campaign on X for the Full Self-Driving suite, hoping to increase adoption.

Tesla Full Self-Driving warrants huge switch-up on essential company strategy

It appears most people are pretty content with the subscription program. It costs just $99 a month, in comparison to the $8,000 fee it is for the outright purchase.

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Tesla Full Self-Driving warrants huge switch-up on essential company strategy

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tesla side repeater camera
(Credit: Tesla)

Tesla Full Self-Driving has warranted a huge switch-up on an essential company strategy as the automaker is hoping to increase the take rate of the ADAS suite.

Unlike other automotive companies, Tesla has long been an outlier, as it has famously ditched a traditional advertising strategy in favor of organic buzz, natural word-of-mouth through its production innovation, and utilizing CEO Elon Musk’s huge social media presence to push its products.

Tesla has taken the money that it would normally spend on advertising and utilized it for R&D purposes. For a long time, it yielded great results, and ironically, Tesla saw benefits from other EV makers running ads.

Tesla counters jab at lack of advertising with perfect response

However, in recent years, Tesla has decided to adjust this strategy, showing a need to expand beyond its core enthusiast base, which is large, but does not span over millions and millions as it would need to fend off global EV competitors, which have become more well-rounded and a better threat to the company.

In 2024 and 2025, Tesla started utilizing ads to spread knowledge about its products. This is continuing, as Full Self-Driving ads are now being spotted on social media platforms, most notably, X, which is owned by Musk:

Interestingly, Tesla’s strategy on FSD advertising is present in Musk’s new compensation package, as the eleventh tranche describes a goal of achieving 10 million active paid FSD subscriptions.

Full Self-Driving is truly Tesla’s primary focus moving forward, although it could be argued that it also has a special type of dedication toward its Optimus robot project. However, FSD will ultimately become the basis for the Robotaxi, which will enable autonomous ride-sharing across the globe as it is permitted in more locations.

Tesla has been adjusting its advertising strategy over the past couple of years, and it seems it is focused on more ways to spread awareness about its products. It will be interesting to see if the company will expand its spending even further, as it has yet to put on a commercial during live television.

We wouldn’t put it out of the question, at least not yet.

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