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Tesla and NIO sales suffer in China as bumpy economic conditions continue
It’s no secret that the tensions between the US and China are high, but now it appears to be affecting the rapidly-growing country’s EV market. Don’t get me wrong, China’s EV sales still put the US to shame, more than 45,197 all-electric vehicles in sold April alone. But the more notable portion of that news? Pure EV sales fell 4% compared to the stellar 2018 sales (I’m excluding plug-in hybrids on purpose).
There are a couple of reasons for the speed bump in EV sales growth. First, are the massive changes happening to Chinese NEV (new energy vehicles, which includes plug-in hybrids) subsidies. Second, as mentioned above, the macroeconomic effects from US-Chinese relations. The system for Chinese NEV subsidies is incredibly complex, and I’m not going to pretend to know all the system’s ins and outs. But it’s worth pointing out a few differences from more traditional tax rebates or credits. Tesla doesn’t currently earn any subsidies from their sales in China, their future Chinese-built Model 3s would be eligible for subsidies.*
Only cars made in China are eligible for these subsidies. Tesla has never had access to them.
— Elon Musk (@elonmusk) June 3, 2019
One of the major differences between the US’ federal tax rebate system and Chinese subsidies lies with the redemption process, or lack thereof. Rather than putting the responsibility on consumers, the Chinese government requires all manufacturers to factor in subsidies into sales prices, then request payment from the government. This process is incredibly beneficial to consumers, allowing them to realize the price reduction immediately, but causes many automotive companies troubles. The subsidy request process in China can take up to a year for automakers to be reimbursed, straining their balance sheets and hurting their cash flow.
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This subsidy request process doesn’t cause a huge threat to large established companies, who have strong cash flows from their ICE sales (see, BYD). But for small companies like Tesla and NIO, these sort of subsidy structures can put them at a disadvantage compared to their peers. In fact, NIO’s VP of Quality, Feng Shen, recently told me that he believed that the reduction of subsidies will help NIO in the long term. Tesla’s Musk has echoed this premise with US subsidies (ZEV credits and consumer tax credits)— allowing all companies to compete on a more equal playing field.
While Shen might be right, NIO and Tesla’s sales appear to be taking a hit in part to subsidy reductions. NIO reported only 1,124 sales of the ES8 in April, with a total of 5,113 in the first four months of 2019. However, NIO stated that the ES8 has outsold the Tesla Model X 2:1 in the same four months, indicating ~2,500 sales (foreign-built vehicles aren’t required to report sales figures). While Tesla doesn’t report regional sales figures, NIO’s statements about the ES8’s lead over the Model X hints at the increasing competition in China’s premium all-electric SUV segment.
It’s nearly impossible to tell if macroeconomic conditions or subsidies are playing a bigger role here, but I’d say its safe to assume its a mix of the two are hurting NIO’s sales (Tesla’s US-built vehicles aren’t eligible for subsidies). I wouldn’t say this slump in EV sales is an indicator of long-term demand in the world’s largest automotive market, but both Tesla and NIO have placed large bets on huge demand. Tesla’s Shanghai Gigafactory is well under construction and the company is expecting huge demand for their lower-cost Model 3, which is priced at RMB 328,000 (~$47,400).
But for NIO, the company is feeling the pressure. Unlike Tesla, China is the company’s sole market and they are burning cash quickly ($390M in Q1). To cut their cash burn NIO has been remarkably reactive, cutting costs by an impressive (obviously not to some) 25% in Q1 and focusing on launching their second (lower-cost) vehicle, the ES6. The company isn’t ready to revise its 2019 guidance (35-40K vehicles) yet, but is cautiously watching the Chinese market.
With the world’s largest auto market hitting a speed bump, the entire industry is on pins and needles, watching and waiting for a recovery. When do you think the Chinese EV market will bounce back? Do you think Tesla and NIO are over-investing in China?
*Update: An earlier version of this article indicated that Tesla’s vehicles were eligible for China’s NEV subsidies. Only NEVs built in China are eligible for these subsidies and Tesla may benefit from them in the future with their Chinese-built Model 3.
Elon Musk
Elon Musk confirms Grok 4 launch on July 9 with livestream event
The rollout will be accompanied by a livestream at 8 p.m. Pacific Time.
Elon Musk has officially confirmed that Grok 4, the latest version of xAI’s large language model, will launch on July 9. The rollout will be accompanied by a livestream at 8 p.m. Pacific Time, hosted on xAI’s official account on X.
xAI goes straight to Grok 4
Back in May, leaks indicated that xAI was getting ready to ship Grok 3.5. Considering Musk’s recent comments, however, it appears that the artificial intelligence startup would be focusing on the large language model’s fourth iteration instead. As noted in a Financial Express report, users on X have sighted references to Grok 4 in the lead up to the update’s launch, such as “grok-4-prod-mimic” and “Grok 4 Code.”
Musk’s Grok 4 announcement comes as AI competition intensifies between major players including OpenAI, Google, and xAI. With Musk’s Colossus supercomputer fully operational in Memphis, xAI appears to be accelerating its AI product roadmap.
Musk pushes Grok toward political neutrality
Grok 4’s launch also follows a recent controversy involving political bias, as noted in a CNN report. Last week, Grok responded to a user on X stating that political violence in the U.S. since 2016 had come more from the political right than the left. The chatbot noted in a later reply that its answer was based on information from sources like Reuters, the Journal of Democracy, and University of Maryland studies.
Musk stated that Grok’s response was a “major fail.” “Major fail, as this is objectively false. Grok is parroting legacy media. Working on it,” he wrote in a post on X. By the end of June, Musk noted that he was “grinding all night with the xAI team” and that they were making “good progress.” He also stated that the model “Will be called Grok 4. Release just after July 4th. Needs one more big run for a specialized coding model.”
News
Tesla opens massive solar Supercharger station in California
The Supercharger opened to customers ahead of Fourth of July weekend, while Tesla continues phase two of construction on the site.
Tesla has officially launched the first several Supercharging posts at a massive station in California, notably including solar canopies and grid-scale batteries to offer completely renewable charging.
Last week, Tesla announced on X that it opened the first 84 Supercharger stalls of a planned 168-stall station in Lost Hills, California. Additionally, the massive Supercharger project features 11MW of solar canopies and 10 Megapack batteries for off-grid charging powered entirely by solar energy.
Tesla completed the first phase of the project just days ahead of the busy Fourth of July holiday weekend, adding that initial construction took just eight months. In addition to the remaining charging stalls, Tesla says it’s building a set of lounge areas, renderings of which can be seen below alongside current photos of the site.
Notably, the site also includes V4 charging posts for the company’s latest available charging speeds, and it’s located near the busy junction between I-5 and Highway 46 in Kern County.
“Thank you [Kern County] and [PG&E] for collaboration and approvals,” Tesla wrote in a follow-up post.
Credit: Tesla Charging | X
Credit: Tesla Charging | X
Credit: Tesla Charging | X
Credit: Tesla Charging | X
Tesla Supercharger Maps for North America, Europe, and Asia pic.twitter.com/0U5r0XRPyo
— TESLARATI (@Teslarati) July 2, 2025
READ MORE ON TESLA SUPERCHARGERS: Tesla launches ultra-fast V4 Superchargers in China for the first time
Testing at the LA Diner, plus Musk update on potential Tesla solar Gigafactory
The huge Tesla Supercharger station completed phase one of construction fairly quickly, especially given how long Tesla has been working on its unique Los Angeles diner, drive-in, and Supercharger location. Still, the company was seen performing some testing at the nearly-completed charging station earlier this month, and will reportedly be holding a job fair.
Elon Musk also responded on Monday morning to a post on X, suggesting that Tesla is “thinking about” building a U.S.-based solar Gigafactory in order to help support increased power needs with AI growth, and to bolster domestic solar production.
Tesla is building a new UFO-inspired Supercharger in the heart of Alien country
News
Tesla driver walks away from major accident with minor injuries
The driver sustained only minor injuries, and the exact cause of the crash remains under investigation.
The driver of a Tesla Model Y survived and walked away from a harrowing accident on Monday in California, only sustaining minor injuries despite the vehicle being impaled by a guardrail.
On Monday morning around 4:34 a.m., the Los Banos division of the California Highway Patrol (CHP) responded to the accident on I-5 near Panoche Road, involving a 23-year-old in a Tesla Model Y. According to a post on social media, the driver veered off the road for unknown reasons in the northbound lane, before crashing directly into the guardrail and impaling the vehicle.
You can read the full message and photos from Los Banos CHP below, as were shared in a Facebook post on Monday afternoon.
This morning a Tesla model y was traveling in the #1 northbound lane of I-5 north of Panoche Rd. For unknown reasons driver allowed V-1 to veer off the roadway, travel through a dirt center divide, and crashed into the fixed metal guardrail. Lucky for the driver he only sustained minor injuries and was able to walk away. Driving a vehicle requires 100% attention to the road. Avoid distractions and focus on driving.
Credit: CHP Los Banos (via Facebook)
Credit: CHP Los Banos (via Facebook)
Credit: CHP Los Banos (via Facebook)
In a statement to SFGate, CHP officer Myles Anderson said that the driver only sustained minor injuries, while no arrests are made and drugs and alcohol are not suspected to have been involved. The report also notes that Tesla’s “cruise control and lane assistance features” were activated, according to Anderson. However, it’s not entirely clear if this is referring to Supervised Full Self-Driving (FSD), or to the cruise control and lane assist features baked into Autopilot.
At the time of writing, CHP has not yet responded to Teslarati’s request for clarification and additional details on the matter.
Tesla Crash Safety Ratings across its lineup: pic.twitter.com/ny30R7ceji
— TESLARATI (@Teslarati) July 1, 2025
READ MORE ON TESLA SAFETY: Tesla rolls out crucial new safety feature aimed at saving children
The news comes after Tesla has touted its vehicles as incredibly safe for many years. In December, for example, the company highlighted receiving top safety scores from regulators on four different continents throughout the world, including from the National Highway Traffic Safety Administration (NHTSA) and the Insurance Institute of Highway Safety (IIHS) in the U.S.
Tesla has also listed the goal of making its vehicles the safest on the road throughout the years, both in the overall design of its vehicles and in its Autopilot and Full Self-Driving (FSD) programs.
Tesla Model 3 ranks as the safest new car in Europe for 2025, per Euro NCAP tests
Elon Musk confirms Grok 4 launch on July 9 with livestream event
Tesla opens massive solar Supercharger station in California
Tesla driver walks away from major accident with minor injuries
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