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Tesla becomes best selling premium automaker in US, topping BMW and Lexus

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Tesla shares might have taken a big blow in the stock market after the company released its Q4 2018 production and delivery report yesterday, but the electric car maker has finished the past year with a flourish nonetheless. Tech research firm Atherton Research, for one, recently noted that by the end of 2018, Tesla had become the United States’ No. 1 premium automaker, surpassing more established rivals such as BMW.

Tesla delivered a record number of vehicles in the fourth quarter, including  63,150 Model 3, 13,500 Model S, and 14,050 Model X vehicles. That’s a total of 90,700 cars in three months, or roughly 1,000 vehicle deliveries per day, despite the company only selling the Model 3 to the US and Canada. Jean Baptiste Su, Vice-President and Principal Analyst at Atherton Research, noted in an article on Forbes that these numbers are enough to propel Tesla into the No. 1 spot in the US’ list of premium automakers.

Atherton Research expects BMW to report sales of about 80,000 cars and SUVs in the fourth quarter. While impressive, these numbers — provided that they prove to be accurate — are still 10,000 below Tesla’s Q4 2018 figures. BMW’s actual sales figures for the United States in the fourth quarter are expected to be released sometime in the coming days. According to the principal analyst, the same is true with premium carmaker Lexus. 

“I can confirm today that Tesla is officially the #1 premium automotive company in the U.S. outselling BMW and Lexus by a wide margin,” Su wrote.

Ultimately, Su noted that the gap between Tesla and its rivals in the premium auto segment appears to be widening, particularly as the electric car maker is poised to start delivering the Model 3 to regions such as Europe and China. The international rollout of the electric sedan is expected to positively affect Tesla’s figures, considering that Europe has a healthy passenger car market, and China’s government is actively pushing the adoption of electric cars.

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As Tesla continues to barrel ahead with the Model 3’s international rollout, a number of Wall Street analysts have expressed their insights about the company in the coming quarters. Ben Kallo from Baird, for one, noted that while Tesla’s deliveries were a bit below consensus, concerns about the Model 3’s demand are “overblown.”

“Fourth-quarter deliveries were slightly below consensus, but shares are likely under pressure on an announced $2,000 price reduction, which may exacerbate concerns over moderating demand. We continue to believe demand concerns are overblown; we think the company has several levers to drive additional Model 3 sales, including shipping to international markets (expected in February), and the introduction of leasing options/lower cost variants. We think deliveries are more than sufficient to support strong quarterly results and we remain buyers,” he said.

Wedbush’s Daniel Ives, who has a $440 price target on TSLA stock, pointed out that while the phaseout of the $7,500 federal tax credit would likely affect the company’s shares in the market, Tesla still has a long way to go in its growth story.

“With the EV tax credit getting cut in half from $7,500 in 2018 to $3,750 beginning January 1, the lack of a significant pull forward was a bit of a surprise to the bulls in terms of fourth-quarter Model 3 deliveries and will weigh on shares accordingly. We remain bullish on the Tesla story given our view that the company is in the early innings of a transformational EV growth opportunity for the next decade although the modest Model 3 delivery miss this quarter in the near term will be the focus of investors and put pressure on shares,” he said. 

Disclosure: I have no ownership in shares of TSLA and have no plans to initiate any positions within 72 hours.

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Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Elon Musk

Tesla CEO Elon Musk’s $1 trillion pay package hits first adversity from proxy firm

ISS said the size of the pay package will enable Musk to have access to “extraordinarily high pay opportunities over the next ten years,” and it will have an impact on future packages because it will “reduce the board’s ability to meaningfully adjust future pay levels.”

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tesla elon musk

Tesla CEO Elon Musk’s $1 trillion pay package, which was proposed by the company last month, has hit its first bit of adversity from proxy advisory firm Institutional Shareholder Services (ISS).

Musk has called the firm “ISIS,” a play on its name relating it to the terrorist organization, in the past.

The pay package aims to lock in Musk to the CEO role at Tesla for the next decade, as it will only be paid in full if he is able to unlock each tranche based on company growth, which will reward shareholders.

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However, the sum is incredibly large and would give Musk the ability to become the first trillionaire in history, based on his holdings. This is precisely why ISS is advising shareholders to vote against the pay plan.

The group said that Musk’s pay package will lock him in, which is the goal of the Board, and it is especially important to do this because of his “track record and vision.”

However, it also said the size of the pay package will enable Musk to have access to “extraordinarily high pay opportunities over the next ten years,” and it will have an impact on future packages because it will “reduce the board’s ability to meaningfully adjust future pay levels.”

The release from ISS called the size of Musk’s pay package “astronomical” and said its design could continue to pay the CEO massive amounts of money for even partially achieving the goals. This could end up in potential dilution for existing investors.

If Musk were to reach all of the tranches, Tesla’s market cap could reach up to $8.5 trillion, which would make it the most valuable company in the world.

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Tesla has made its own attempts to woo shareholders into voting for the pay package, which it feels is crucial not only for retaining Musk but also for continuing to create value for shareholders.

Tesla launched an ad for Elon Musk’s pay package on Paramount+

Musk has also said he would like to have more ownership control of Tesla, so he would not have as much of an issue with who he calls “activist shareholders.”

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Investor's Corner

Barclays lifts Tesla price target ahead of Q3 earnings amid AI momentum

Analyst Dan Levy adjusted his price target for TSLA stock from $275 to $350, while maintaining an “Equal Weight” rating for the EV maker.

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Credit: Tesla China

Barclays has raised its price target for Tesla stock (NASDAQ: TSLA), with the firm’s analysts stating that the electric vehicle maker is approaching its Q3 earnings with two contrasting “stories.” 

Analyst Dan Levy adjusted his price target for TSLA stock from $275 to $350, while maintaining an “Equal Weight” rating for the EV maker.

Tesla’s AI and autonomy narrative

Levy told investors that Tesla’s “accelerating autonomous and AI narrative,” amplified by CEO Elon Musk’s proposed compensation package, is energizing market sentiment. The analyst stated that expectations for a Q3 earnings-per-share beat are supported by improved vehicle delivery volumes and stronger-than-expected gross margins, as noted in a TipRanks report.

Tesla has been increasingly positioning itself as an AI-driven company, with Elon Musk frequently emphasizing the long-term potential of its Full Self-Driving (FSD) software and products like Optimus, both of which are heavily driven by AI. The company’s AI focus has also drawn the support of key companies like Nvidia, one of the world’s largest companies today.

Still cautious on TSLA

Despite bullish AI sentiments, Barclays maintained its caution on Tesla’s underlying business metrics. Levy described the firm’s stance as “leaning neutral to slightly negative” heading into the Q3 earnings call, citing concerns about near-term fundamentals of the electric vehicle maker.

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Barclays is not the only firm that has expressed its concerns about TSLA stock recently. As per previous reports, BNP Paribas Exane also shared an “Underperform” rating on the company due to its two biggest products, the Robotaxi and Optimus, still generating “zero sales today, yet inform ~75% of our ~$1.02 trillion price target.” BNP Paribas, however, also estimated that Tesla will have an estimated 525,000 active Robotaxis by 2030, 17 million cumulative Optimus robot deliveries by 2040, and more than 11 million FSD subscriptions by 2030.

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Investor's Corner

BNP Paribas Exane initiates Tesla coverage with “Underperform” rating

The firm’s projections for Tesla still include an estimated 525,000 active Robotaxis by 2030.

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Credit: Tesla China

Tesla (NASDAQ: TSLA) has received a bearish call from BNP Paribas Exane, which initiated coverage on the stock with an Underperform rating and a $307 price target, about 30% below current levels. 

The firm’s analysts argued that Tesla’s valuation is driven heavily by artificial intelligence ventures such as the Robotaxi and Optimus, which are both still not producing any sales today.

Tesla’s valuation

In its note, BNP Paribas Exane stated that Tesla’s two AI-led programs, the Robotaxi and Optimus robots, generate “zero sales today, yet inform ~75% of our ~$1.02 trillion price target.” The research firm’s model projected a maximum bull-case valuation of $2.7 trillion through 2040, but after discounting milestone probabilities, its base-case valuation remained at $1.02 trillion.

The analysts described their outlook as optimistic toward Tesla’s AI ventures but cautioned that the stock’s “unfavorable risk/reward is clear,” adding that consensus earnings expectations for 2026 remain too high. Tesla’s market cap currently stands around $1.44 trillion with a trailing twelve-month revenue of $92.7 billion, which BNP Paribas argued does not justify Tesla’s P/E ratio of 258.59, as noted in an Investing.com report.

Tesla and its peers

BNP Paribas Exane’s report also included a comparative study of the “Magnificent Seven,” finding Tesla’s current market valuation as rather aggressive. “Our unique comparative analysis of the ‘Mag 7’ reveals the extreme nature of TSLA’s valuation, as the market implicitly says TSLA’s 2035 earnings (~55% of which will be driven by Robotaxi & Optimus, w/ zero sales now) have the same level of risk & value-appropriation as the ‘Mag 6’s’ 2026 earnings,” the firm noted.

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The firm’s projections for Tesla include an estimated 525,000 active Robotaxis by 2030, 17 million cumulative Optimus robot deliveries by 2040 priced above $20,000 each, and more than 11 million Full Self-Driving subscriptions by 2030. Interestingly enough, these seem to be rather optimistic projections for one of the electric vehicle maker’s more bearish estimates today.

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