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Tesla to offer ‘Premium Connectivity’ internet package starting July 1

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Tesla will be introducing new cellular connectivity packages for the Model S, Model X, and Model 3 starting July 1. According to the California-based electric car maker, Tesla owners who order their vehicles from July 1 moving forward will have the option to select between a “Premium Connectivity” package and a “Standard Connectivity” package. The new internet packages would be rolled out to all of Tesla’s markets, including Europe, Australia, and Asia.

The Premium Connectivity package includes satellite maps with live traffic visualizations and satellite-view maps. In-car streaming music and media, as well as over-the-air updates via cellular data, are also included in the package, together with other applications and services that are set to be introduced in the future. Full pricing and details are expected to be announced soon, but Tesla expects the internet package to cost roughly $100 per year, or $8.34 per month.

Customers who order a Model S, Model X, or Model 3 with the Premium Interior Package on or after July 1, 2018, will be receiving a year’s worth of Premium Connectivity for free. After the 1-year period is over, owners would be able to select the connectivity package option they prefer. Cars ordered before July 1, including Tesla’s entire fleet today, will not be impacted by the introduction of the new connectivity package options.

Tesla’s Standard Connectivity package includes basic maps and navigation, as well as music and media features through a smartphone’s Bluetooth connection. Over-the-air updates are downloaded through WiFi, though Tesla states that firmware updates related to vehicle safety would be received through cellular at no extra cost. Customers can upgrade to the Premium Connectivity package at any time through the electric cars’ center console.

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The main difference between Tesla’s two internet packages lies in live traffic visualization, firmware updates, and in-car streaming. While all vehicles regardless of internet package would feature Tesla’s new and improved Navigation, electric cars with the Standard Connectivity package would not see live traffic visualizations, which are represented by green, orange, and red lines on the vehicle’s maps. The internet browser for the Model S and Model X and music streaming using the car’s cellular data itself would also be unavailable. 

Tesla’s improved Navigation, pictured here, would still be accessible to Tesla vehicles with Standard Connectivity packages. [Credit: Black Tesla via YouTube]

Particularly admirable, however, is the fact that all current Teslas on the road today will have the Premium Connectivity package for free for the lifetime of the vehicles. This is a pleasant surprise considering the company’s expectations outlined on its Q4 2013 Shareholder Letter, where Tesla noted that Model S customers would get free data connectivity for four years before the company starts charging for cellular data use.

“To further enhance the driver experience, new Model S customers will now receive free data connectivity and internet radio for four years. As an added benefit to our existing Model S customers, the free four year period starts on January 1, 2014. To be fair to all, in rare cases, a customer may be charged for extreme data use.”

Overall, Tesla’s introduction of its new connectivity packages could be seen as one of the strategies that the company could adopt to achieve its target of hitting profitability by Q3 or Q4 2018. As the size of Tesla’s fleet grows, after all, it becomes more and more costly for the company to provide complimentary cellular internet access to all its vehicles on the road. At around $100 a year or roughly $8.34 per month, Tesla’s Premium Connectivity package is very reasonable, costing less than the price of LTE services for the Apple Watch Series 3, which commands an additional $10 to a mobile phone subscription on AT&T, T-Mobile, and Verizon.

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Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Tesla owners explore potential FSD pricing options as uncertainty looms

We asked Tesla owners what the company should price Full Self-Driving moving forward, as now it’s going to be subscription-based. There were some interesting proposals.

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Credit: Tesla

Tesla is starting the process of removing the ability to purchase the Full Self-Driving suite outright, as it pulled the purchase option in the United States over the weekend.

However, there has been some indication by CEO Elon Musk that the price of the subscription will increase as the suite becomes more robust. But Tesla finds itself in an interesting situation with this: the take rate for Full Self-Driving at $99 per month is about 12 percent, and Musk needs a significant increase in this rate to reach a tranche in his new compensation package.

This leaves Tesla and owners in their own respective limbos: Tesla needs to find a price that will incentivize consumers to use FSD, while owners need Tesla to offer something that is attractive price-wise.

We asked Tesla owners what the company should price Full Self-Driving moving forward, as now it’s going to be subscription-based. There were some interesting proposals.

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Price Reduction

Although people are willing to pay the $99 per month for the FSD suite, it certainly is too high for some owners. Many suggested that if Tesla would back down the price to $49, or somewhere around that region, many owners would immediately subscribe.

Others suggested $69, which would make a lot of sense considering Musk’s obsession with that number.

Different Pricing for Supervised and Unsupervised

With the release of the Unsupervised version of Full Self-Driving, Tesla has a unique opportunity to offer pricing for different attention level requirements.

Unsupervised Full Self-Driving would be significantly more expensive, but not needed by everyone. Many people indicate they would still like to drive their cars manually from time to time, but others said they’d just simply be more than okay with only having Supervised FSD available in their cars.

Time-Based Pricing

Tesla could price FSD on a duration-based pricing model, including Daily, Weekly, Monthly, and Annual rates, which would incentivize longer durations with better pricing.

Annually, the rate could be $999 per year, while Monthly would stay at $99. However, a Daily pass of FSD would cost somewhere around $10, while a $30 per week cost seems to be ideal.

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These all seem to be in line with what consumers might want. However, Tesla’s attitude with FSD is that it is the future of transportation, and with it offering only a Monthly option currently, it does not seem as if it will look as short-term as a Daily pass.

Tiered Pricing

This is perhaps the most popular option, according to what we’ve seen in comments and replies.

This would be a way to allow owners to pick and choose which FSD features they would like most and pay for them. The more features available to you, the more it costs.

For example, if someone only wanted Supervised driving and Autopark, it could be priced at $50 per month. Add in Summon, it could be $75.

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This would allow people to pick only the features they would use daily.

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Tesla leaves a single loophole to purchase Full Self-Driving outright

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Credit: Tesla

Tesla has left a single loophole to purchase Full Self-Driving outright. On Sunday, the option officially disappeared from the Online Design Studio in the United States, as Tesla transitioned to a Subscription-only purchasing plan for the FSD suite.

However, there is still one way to get the Full Self-Driving suite in an outright manner, which would not require the vehicle owner to pay monthly for the driver assistance program — but you have to buy a Model S or Model X.

Months ago, Tesla launched a special “Luxe Package” for the Model S and Model X, which included Full Self-Driving for the life of the vehicle, as well as free Supercharging at over 75,000 locations, as well as free Premium Connectivity, and a Four-Year Premium Service package, which includes wheel and tire protection, windshiel protection, and recommended maintenance.

It would also be available through the purchase of a Cyberbeast, the top trim of the Cybertruck lineup.

This small loophole would allow owners to avoid the monthly payment, but there have been some changes in the fine print of the program, as Tesla has added that it will not be transferable to subsequent vehicle owners or to another vehicle.

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This goes for the FSD and the Supercharging offers that come with the Luxe Package.

For now, Tesla still has the Full Self-Driving subscription priced at $99 per month. However, that price is expected to increase over the course of some time, especially as its capabilities improve. Tesla seems to be nearing Unsupervised FSD based on Musk’s estimates for the Cybercab program.

There is the potential that Tesla offers both Unsupervised and Supervised FSD for varying prices, but this is not confirmed.

In other countries, Tesla has pushed back the deadline to purchase the suite outright, as in Australia, it has been adjusted to March 31.

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Tesla Sweden’s port deal sparks political clash in Trelleborg

The extension of Tesla’s lease has drawn criticism from the local Social Democratic opposition.

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Andrzej Otrębski, CC BY-SA 4.0 , via Wikimedia Commons

Tesla Sweden’s lease agreement at the Port of Trelleborg has triggered a political dispute, with local leaders divided over whether the municipally owned port should continue renting space to the electric vehicle maker amidst its ongoing conflict with the IF Metall union.

Tesla Sweden’s recently extended contract with the Port of Trelleborg has triggered calls for greater political oversight of future agreements.

Tesla has used the Port of Trelleborg to import vehicles into Sweden amid a blockade by the Transport Workers’ Union, as noted in a report from Dagens Arbete (DA). By routing cars via trucks on passenger ferries, the company has maintained deliveries despite the labor dispute. Vehicles have also been stored and prepared in facilities leased from the municipal port company.

The extension of Tesla’s lease has drawn criticism from the local Social Democratic opposition. Initially, the Port of Trelleborg hinted that it would not enter into new agreements with Tesla, but it eventually opted to renew its existing contract with the EV maker anyway.

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Lennart Höckert, an opposition councilor, described the port’s decision as a “betrayal of the Swedish model,” arguing that a municipally owned entity should not appear to side with one party in an active labor dispute.

“If you want to protect the Swedish model, you shouldn’t get involved in a conflict and help one of the parties. When you as a company do this, it means that you are actually taking a position and making things worse in an already ongoing conflict,” Höckert said. 

He added that the party now wants politicians to review and approve future rental agreements involving municipal properties at the port.

The proposal has been sharply criticized by Mathias Andersson of the Sweden Democrats, who chairs the municipal board. In comments to local media, Andersson described the Social Democrats’ approach as “Kim Jong Un-style,” arguing that political leaders should not micromanage a company governed by its own board.

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“I believe that the port should be run like any other business,” Andersson said. He also noted that operational decisions fall under the authority of the Port of Trelleborg’s board instead of elected officials.

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