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Audi e-tron will ‘give Tesla shoppers a run for their money,’ says Consumer Reports
When Consumer Reports published its first impressions of the Audi e-tron, the organization proved quite optimistic about the German carmaker’s all-electric SUV. In a recently uploaded video, Consumer Reports‘ Mike Quincy, Jon Linkov, and Jennifer Stockburger provided more insights about their experience with the e-tron, covering several aspects of the vehicle such as its design, its range, and how it stacks up in comparison to the Tesla Model X.
Consumer Reports auto journalist Mike Quincy praised the vehicle, noting that the Audi e-tron is the “nicest EV I’ve ever driven” to date. “I like it more than any of the Teslas we’ve driven,” he said. The e-tron also earned some applause for its design, such as its rather conventional interior that follows the theme of Audi’s other vehicles. The SUV’s spaciousness and quietness on the road were also lauded.
The driving dynamics of the vehicle also received some praise, with Director of Operations at the CR Auto Test Center Jennifer Stockburger noting that the SUV performs very well as soon as it’s in motion. Commenting further, Consumer Reports Deputy Content Editor Jon Linkov stated that contrary to the snap of acceleration found in Tesla’s electric cars like the Model S, the Audi e-tron has “more of an elegant pull-away.”
Consumer Reports did have a number of negative comments about the e-tron, particularly on its range and price. At $80,000, Quincy noted that the e-tron seems too expensive for a vehicle that features such a limited range, though it was mentioned that perhaps the SUV’s real-world range was being underestimated. Other quirks of the SUV, such as a gear shifter that is a magnet for wrong inputs, were also mentioned as points for improvement. Linkov, for his part, argued that perhaps the limited range of the e-tron would be a non-issue for its target demographic.
“It may be that the market for this doesn’t take family road trips. They may fly. Electric cars today still make a case, particularly $80,000 ones, for a second car. Now there are a lot of people out there, and there are stories online about people, they own a Chevy Bolt, or they own a Leaf, and that’s their only car, and they still run into those headaches of ‘my gosh, I have to stop and charge it’ and it certainly is a case today depending on what you want out of an electric car,” he said.
In conclusion, Consumer Reports remained quite optimistic about the e-tron’s chances on the market, particularly as it is coming from a well-known company that’s known for good quality vehicles. This, according to Stockburger, is something that Tesla buyers might not have yet. “Do I think it’s gonna give Tesla shoppers a run for their money? Oh yeah. And I think there’s a confidence to be had from a mainstream manufacturer building this car, one with a ton of history, good quality, and I think there might be some confidence in the e-tron that maybe you don’t have in a Tesla,” she said.
Curiously enough, several updates on the e-tron remain unsaid in Consumer Reports‘ recent video, such as the ongoing recall for the SUV due to a potential fire risk. The range challenges of the e-tron have also been documented extensively, even by foreign organizations such as nextmove from Germany; and so far, reviews of the SUV which concluded that the vehicle’s range is being underestimated seem to be quite scarce.
The comparisons with the Model X also seemed quite interesting, considering that there was no mention of the recent update that Tesla rolled out into the SUV, which increased its range to 325 miles per charge using a battery that is only 5 kWh larger than the pack utilized by the e-tron. Long trips in an all-electric car have been addressed for years by the Supercharger Network, which allows Tesla’s vehicles to recharge their batteries during quick stops on the road.
Watch Consumer Reports‘ discussion on its Audi e-tron first impressions in the video below.
In a pointed message on X, Elon Musk warned that firms maintaining significant short positions in SpaceX over time face “very low” survival probability.
The statement comes amid post-IPO volatility for the rocket company, now trading under the ticker $SPCX.
The survival probability of firms who maintain a significant short position in SpaceX over time is very low
— Elon Musk (@elonmusk) July 17, 2026
Five weeks after what was described as the largest IPO in history, the stock had fallen roughly 30% from its peak above $2.6 trillion, briefly surpassing Microsoft and Amazon in market value. Short sellers celebrated gains of about $8.7 billion, but Musk’s reply underscores his long-term conviction.
The warning directly echoes a detailed bullish analysis arguing that Starship’s cost reductions could unlock a multi-trillion-dollar space economy. Projects ranging from solar power beamed from orbit and asteroid mining to orbital data centers and Mars terraforming were projected to create over $100 trillion in new market capitalization.
In this vision, SpaceX acts as the essential infrastructure provider, akin to AWS for cloud computing, capturing monopoly-like revenues from launches, crew transport, and data traffic across a rapidly expanding frontier.
This is far from the first time Musk has targeted short sellers. With Tesla, he has repeatedly framed persistent bears as destined for major losses. In July 2024, Musk declared that once Tesla achieves full autonomy and volume production of Optimus robots, “anyone still holding a short position will be obliterated. Even Gates,” referencing Microsoft co-founder Bill Gates’ reported short bets.
Elon Musk reveals what Tesla stock surge could do to Bill Gates
Earlier, in 2018, he taunted shorts that they had “about three weeks before their short position explodes,” a remark followed by sharp stock gains. Musk has also called short selling “value destroying” and once suggested it “should be illegal,” viewing it as betting against innovation and progress.
Critics often dismiss Musk’s optimism as hype, especially when near-term metrics like quarterly deliveries or stock fluctuations disappoint.
Yet his pattern remains consistent: framing short positions against his companies as fundamentally misjudging exponential technological leaps. For SpaceX shorts, the message is clear: betting against multi-planetary ambitions and the infrastructure monopoly they enable carries existential risk for the firms involved.
As Musk and supporters see it, the space economy’s upside dwarfs Earth-bound valuation models, making today’s dips temporary in a decades-long ascent.
Tesla has evidently revealed which of its vehicle models will be the first to receive Starlink integration: the Cybercab.
Tesla’s Santana Row showroom now has a full-fledged display of the Cybercab, with an extensive bit of information hung around an exhibit that seems to reveal the vehicle’s newest feature: an integrated Starlink antenna that will enable secure and reliable internet access during trips.
Credit: @Starscream_SJC | X
Cybercab is geared toward autonomous ride-hailing for one or two passengers. The production units rolling off the lines at Gigafactory Texas are built without steering wheels or pedals, meaning when public rides begin, passengers will not need to interact with a human being or control the vehicle in any way outside of what appears on the center screen for their entertainment during the ride.
Tesla Santana Row will be reopening tomorrow with a full focus on self-driving. Everything in the showroom is about Robotaxi and Cybercab with stats and information about the technology. The Cybercab on display is the production model. pic.twitter.com/yIUYdOGFOp
— Shaun Cassidy (@Starscream_SJC) July 20, 2026
Along the display, Tesla wrote this message about Cybercab:
“Cybercab is built for autonomy. It has no steering wheel, no side mirrors, and no pedals. It goes where you tell it to go and how you want it to, so you can relax along the way. It is hyper aware and responsive to your surroundings, monitoring other drivers, responding to emergency vehicles, utilizing its expertise in the rarest scenarios to help keep you safe.”
Tesla has been teasing a potential Starlink integration for quite some time now. In December, the company hinted at potential Starlink internet terminal integration within its vehicles in a patent that described a vehicle roof assembly with integrated radio frequency (RF) transparency.
The company wrote in its patent application that a new roof design built with materials that differ from the standard metallic or glass elements used in today’s cars would allow it to integrate modern vehicular technologies, in particular, ones that require radio frequency transmission and reception.
Tesla suggested high-strength polymer blends, like Polycarbonate, Acrylonitrile Butadiene Styrene, or Acrylonitrile Styrene Acrylate.
This is the first time we’ve seen Tesla officially confirm the Starlink integration into the Cybercab. It’s not much of a surprise considering the company’s intention behind the Cybercab, which is to make travel autonomous.
Productivity will now be at a maximum during a work-related commute, while the center screen could be utilized for Netflix or potentially even live TV for those who are heading to dinner or to a fun activity.
SpaceX has updated its target for the thirteenth integrated flight test of Starship, aiming for as early as Thursday, July 23. The 90-minute launch window opens at 5:45 p.m. CT from the company’s Starbase facility in South Texas.
The target flight was initially rescheduled for today, but SpaceX pushed it back again.
This latest adjustment follows an aborted attempt earlier in the week and reflects the iterative, rapid-development approach that has defined the Starship program. With the vehicle already stacked and ground teams making final preparations, the mission represents another step toward proving the full reusability of the world’s most powerful rocket system.
Now targeting to launch Starship’s thirteenth flight test as early as Thursday, July 23 → https://t.co/Rp7VwBzpWx pic.twitter.com/Y0YNzfc5zk
— SpaceX (@SpaceX) July 19, 2026
The original launch attempt on July 16 was scrubbed at T-0 when several Raptor engines on the Super Heavy booster failed to ignite properly. The automatic abort system triggered just as the engines began their startup sequence, preventing liftoff.
SpaceX CEO Elon Musk confirmed that some engines did not start as expected, prompting the decision to replace two Raptors on Booster 20 to ensure reliability. The issue occurred despite a successful full-duration static fire earlier, highlighting the complexities of coordinating 33 engines under flight conditions.
This cautious approach underscores SpaceX’s commitment to safety amid an aggressive test cadence.
Flight 13 builds directly on the lessons from Flight 12 in May 2026. The Super Heavy booster’s primary goals include a successful liftoff, ascent, stage separation, boostback burn, and controlled splashdown in the Gulf of America.
Hardware and software modifications address the off-nominal flip and boostback burn problems from the prior flight, where propellant slosh and engine relight issues led to an uncontrolled impact.
For the Starship upper stage, objectives include deploying 20 operational Starlink V3 satellites, the first real payload of this type, performing a single Raptor engine relight in space, and executing a controlled entry, descent, and splashdown in the Indian Ocean. Propulsion upgrades aim to improve engine-out capability after one vacuum Raptor was lost on Flight 12.
Additional test elements focus on heat shield performance. Six satellites carry cameras to image the tiles during flight, while white-painted tiles and upgraded attachments on flaps and the aft skirt will gather data for future reusability.
The FAA completed its mishap investigation into Flight 12 earlier this month, clearing the regulatory path.
This suborbital mission, the second with V3 vehicles, advances Starship toward operational missions, including potential crewed flights and support for NASA’s Artemis program. Success would mark significant progress in rapid reusability and satellite deployment from the massive system.
Elon Musk sends first warning to SpaceX short sellers
Tesla reveals first vehicle model to receive Starlink integration
