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Tesla Semi spotted by fans ahead of Golden Gate Bridge crossing
Tesla recently shared a short video clip of the silver Semi stealthily gliding over the Golden Gate Bridge while hauling a trailer on the way to Santa Rosa, CA.
The video clip of the silver Semi, with trailer in tow, was shared on Twitter, where it caused quite a conversation among Tesla’s followers on the platform. Some remarked that the vehicle was unearthly in its silence despite seemingly traveling at near-highway speed. Others jested that the way the Semi glided over the Golden Gate Bridge almost made the vehicle look like a computer-generated image, prompting a lighthearted response from Tesla’s Twitter account assuring that the footage was indeed real.
Tesla Semi driving to Santa Rosa pic.twitter.com/5Gdk4WAJcE
— Tesla (@Tesla) June 20, 2018
In a follow-up clip featuring the electric truck heading to the Golden Gate Bridge, the logo of Xtra Lease Trailers was visible on the Semi’s cargo, suggesting that Tesla could be a client of the leasing company. Xtra Lease Trailers, a Berkshire Hathaway Company based on St. Louis, MO, is among the United States’ most prolific trailer lease providers, with a fleet of 85,000 trailers to date.
Tesla Semi driving to Santa Rosa: The Prequel pic.twitter.com/pNnF36qg3A
— Tesla (@Tesla) June 20, 2018
A Tesla fan has also shared an image of the Semi on Twitter just as it was about to enter the Golden Gate Bridge. Just like in recent sightings, such as the one near the LA Service Center — a place that holds historical significance to the company.
https://twitter.com/beau/status/1009475724191731717
While the Elon Musk-led company did not specify the purpose of the Semi’s trip to Santa Rosa on its Twitter video, Tesla’s VP of Truck Programs Jerome Guillen noted in his LinkedIn profile that the footage was taken last week, and that the trip was conducted to visit “some great local customers.”
Guillen and the team currently testing the Tesla Semi have been spotted in several areas of the United States, especially in the route between the company’s Fremont, CA factory and the Sparks, NV Gigafactory. As stated by Elon Musk earlier this year, Tesla is now using the two electric trucks as part of its fleet tasked with transporting Model 3 battery packs from Gigafactory 1 to Fremont. The two massive electric vehicles have also been spotted in the route between Tesla’s headquarters in Palo Alto, CA and the Fremont.
The Tesla Semi has been well-received by several prolific transport and trucking companies, both in the United States and abroad. During the company’s Q1 2018 earnings call, Tesla CEO Elon Musk and CTO JB Straubel noted that there are roughly 2,000 reservations for the electric long-hauler to date. So far, companies that have publicly announced their orders for the vehicle include companies such as PepsiCo, FedEx, and UPS in the United States and Bee’ah from the United Arab Emirates.
Over the past few months, the Tesla Semi has also been spotted visiting the site of several key reservation holders, such as Anheuser-Busch in St. Louis, MO. The electric truck was also demoed for PepsiCo employees in Dallas, TX. The black Tesla Semi, speculated to be the short-range variant of the vehicle, was also spotted being transported at a highway near Des Moines, IA, close to the headquarters of Ruan Transportation Management Systems, another one of the Semi’s reservation holders.
Some companies with reservations for the Tesla Semi are currently working with Tesla to set up a charging network for the massive long-haulers. Dubbed as the Megachargers, the Tesla Semi charging stations will be installed at key locations that are frequently traveled by fleet operators. This would enable truck drivers to travel between facilities without having to recharge each time they load and unload cargo.
Tesla recently received its largest order for the all-electric Semi from Einride, a Swedish transport service, for 500 units, a groundbreaking invoice to receive before the first deliveries begin.
Even more remarkable, Einride CEO Roozbeh Charli said in a recent interview that he expects his company to take delivery of all 500 — the entire order — before the end of 2027. He even expects to have 75 Tesla Semi units in the Einride fleet before the end of this year.
🚨 Einride CEO Roozbeh Charli on the Tesla Semi partnership:
“If we start with the Amazon announcement that we did earlier this year, that was on the back of having gone through a proving period together with them and proving out our technology. Then we took that next step in… pic.twitter.com/oazkXjwoig
— TESLARATI (@Teslarati) August 28, 2026
Charli said the Tesla partnership was part of a broader push, along with its earlier partnership with Amazon. Einride is assisting Amazon with the use of its Saga AI platform, which helps eliminate questions about budgeting and forecasting for logistics companies.
The Semi, as well as Tesla’s production and subsequent delivery of the units to Einride, will help the company “to have a good supply of vehicles that we can deploy on the [Saga AI] platform,” Charli said. “Tesla is also a relationship we’ve had for a while, and as the Tesla Semi deliveries are firming up, we decided to do a larger commitment to that and deploy that on our platform.”
In its initial announcement, Einride said it anticipated taking delivery of the trucks over the next two years, but now it appears the company is expecting all 500 units within the next 16 months.
Built at a dedicated factory in Sparks, Nevada, the Tesla Semi has been perhaps the biggest and most intensive testing process the company has ever had for a single vehicle model. For the past several years, Tesla has been working with many companies, most notably Frito-Lay and PepsiCo, to gain knowledge on the performance on regional routes.
Tesla plans to launch the Semi officially on September 24, five months after production started ramping.
Additionally, drivers have said they are happy about the Semi’s performance and that its numerous safety and productivity features have made their jobs and routes much easier.
Tesla Cybercab is using a unique strategy for picking up the correct rider, which is a crucial part of ride-hailing to ensure people end up in the right place and are charged the correct price.
Cybercab will utilize an RGB strip in its front light bar that will illuminate in a variety of different colors to mark itself.
This identifying mark will also appear in the Robotaxi app, giving riders in the same location a notable distinction in an effort to avoid any confusion regarding who should get in each vehicle.
🚨 Tesla is using different light bar colors to help riders understand which vehicle is theirs
Pretty cool strategy pic.twitter.com/eGMpEMeRpc
— TESLARATI (@Teslarati) August 27, 2026
Other ride-hailing services use similar strategies: Lyft and Uber rides are recognizable through driver identity, vehicle type and color, as well as license plate. Waymo will display the rider’s initials on top of the vehicle, letting them know that the specific vehicle for them has arrived.
Tesla’s strategy is unique and interesting, but there are some flaws. Cybercab’s main purpose is aimed toward being an autonomous ride for all, including those who have disabilities like being blind or even color blind.
Tesla will likely have something in the pipeline for those who cannot see colors or have limited vision. There will definitely be multiple ways to identify which vehicle is the one that “you” specifically ordered.
Cybercab is set to start giving public rides next Thursday, September 3, in Austin, as it announced a dedicated event last week and invited many members of the Tesla community.
Additionally, members of the public will be invited as well. Tesla has been offering employee rides in Cybercab for nearly two months.
Tesla has said goodbye to one customization option for its vehicles: the wrap service it launched several years ago.
After launching an in-house wrap service in August 2020 for the first time in China. In the U.S., it launched in October 2023. Tesla continued to expand the program and adjust it with better pricing and fewer options for the Cybertruck.
By December 2023, it was giving owners of the Model 3, Model Y, and the Cybertruck the opportunity to give their vehicle a fresh look with a vinyl wrap.
Tesla revamps in-house vinyl wrap service with better pricing
It was only available in five locations: Costa Mesa, Oceanside, Santa Clara, West Covina, all in California, and Seattle, Washington.
However, Tesla made some big adjustments to its shop, and the wrap service is officially gone:
Tesla has made a LOT of changes to its online shop recently — price increases, price cuts, new options, and several products being removed entirely.
Some of the biggest increases are wheel covers. 👀
📈 PRICE INCREASES
• 2017-2023 | Model 3 Aero Wheel Cover — Style: Refresh…— Phoenix Self-Driving 🐦🔥 (@PhoenixFSD) August 25, 2026
Wraps are very popular across the Tesla lineup, especially since the company offers relatively few colors. Many choose to wrap their Teslas with interesting colors, patterns, or even finishes, turning their cars from glossy to satin or matte.
However, Tesla’s wrap service was so limited geographically that it never really had a chance to get off the ground or compete with local shops. Every area in the United States is now overflowing with detailing shops, mobile detailers, and other automotive specialists, many of whom perform wrap services.
Tesla’s service was confined to the Pacific time zone and only spanned across two states. It was never going to be something Tesla was a major competitor in, nor was it going to disrupt the wrapping industry. Now that the program has ended, it seems pretty ideal to believe it was always going to be a short-term thing.
Along with the wrap service, Tesla removed several other products, but nothing too crazy. The Model 3 Door Pocket and Cupholder Liners, the Model S 19″ Magnetite Wheel and Winter Tire Package, Model X/Y Ski/Snowboard Carrier for Hitch Rack, Tesla’s Electric Summer Party Tee, and the Electric Summer Tee were the other items the company totally eliminated from its online shop.
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