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Tesla and rival Nikola listed among most innovative and disruptive companies in freight
This year, the FreightWaves Research Institute conducted a study aimed at determining which companies are the most innovative and disruptive in the freight and logistics industry. From 500 companies, a panel of experts selected by the institute narrowed down the list to 25. These 25 companies represented the best that the freight and logistics industry has to offer, in terms of innovation, tech, and potential disruption.
Dubbed as the Freight.Tech25, the institute’s list of top companies included freight logistics heavyweights such as Amazon and J.B. Hunt. Standing near the top of the Top 25 list was Tesla, which placed third overall. Tesla was among the few automakers that made it to the Freight.Tech25, beating out Daimler, which placed 11th in the study’s rankings. Trucking startup Nikola Motor Company, which makes hydrogen-electric trucks, placed 24th in the Top 25 list.
FreightWaves (a publication behind the institute that conducted the study) has traditionally been quite bearish on Tesla, and in particular, Elon Musk. That said, the publication notes that behind all the drama and controversy surrounding its CEO, it is undeniable that Tesla has “set much of the conversation around autonomous (technologies) and electrification, and incumbents and OEMs across the globe are chasing them.” Led by the Tesla Semi and vehicles like the Model 3, the electric car maker seems poised to be a true disruptor in the transportation and logistics field.
Speaking in a symposium, James O’Leary, VP of NFI Industries fleet services noted that the long-haul industry today is becoming very particular about electrification. The NFI Industries executive had a name for the trend — the “Tesla Effect.”
“Nobody in North America was talking about electric vehicles until your local news outlets picked up the rollout of the Tesla Semi. That led basically to what we call the Tesla effect. Now shippers are asking their carriers where you are with electric vehicles,” he said.
Another surprising automaker that made it to the Freight.Tech25 is Tesla rival Nikola Motor, a company that creates hydrogen-electric long-haulers. Considering that the startup is yet to start the production of any of its vehicles, the company’s place in the FreightWaves Research Institute’s list is commendable. The institute has noted, though, that Nikola’s tech has received rave reviews in terms of fleet pre-orders. Thanks in part to the company’s practice of accepting orders without a reservation fee, Nikola has also reportedly received over $8 billion in pre-orders for its lineup of hydrogen-electric trucks — the Nikola One sleeper, the Nikola Two daycab, and the Nikola Tre, which is designed for the European and Australian market.
In true Nikola fashion, the trucking startup has issued a bold, optimistic statement on its official Twitter page, stating that while it was great to have made it into the Freight.Tech25, the company believes in the notion that “If you ain’t first, you’re last.” As such, Nikola declared that it “will never be okay with 24th place.”
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While it is nice getting in top 25, our company belief is that "If you ain't first you're last". Thank you Ricky Bobby, we agree. Nikola will never be ok with 24th place. Our only goal is #emissionsgameover https://t.co/x9Mwz6Nvvy
— Nikola Corporation (@nikolamotor) December 17, 2018
For now, Tesla continues to test the Semi on US roads, with the company’s prototypes being sighted across several states. Just recently, even the matte black Tesla Semi prototype, which has remained unseen for months, was sighted charging in the Kettleman City Supercharger. Nikola, for its part, is preparing to hold its most ambitious event this coming April, where it is set to unveil its new hydrogen-electric trucks.
Elon Musk shed two new bits of detail on Starship following its 13th test launch, which was an overwhelming success.
SpaceX launched Starship for the 13th time last Friday after two delays: one on Monday when several Raptor engines did not ignite, and another on Thursday due to unfavorable weather conditions in Starbase, Texas.
The launch was overwhelmingly successful. SpaceX was able to complete a necessary test of the heat shield tiles by increasing the acceleration of Starship from launch throughout the flight; 20 Starlink v3 satellites were released with no issue; the Super Heavy Booster landed safely in the Gulf of America, Ship successfully reignited engines while in space; and it also splashed down without incident in the Indian Ocean.
SpaceX Starship just nailed something it’s never done before
Nevertheless, more details are coming out about Starship, and Musk is doing the talking.
Starship Will Be Retrieved in the Ocean
Musk revealed on Tuesday night that Starship would be recovered by a ship in the Indian Ocean. SpaceX routinely tries to recover Starship after splashdown in an effort to find out more about the flight by examining the spacecraft afterward.
We’re sending a ship out to recover Starship https://t.co/fUqUZTITO9
— Elon Musk (@elonmusk) July 28, 2026
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This helps engineers find out more about why things might have happened, allows them to examine any potential damage or anomalies that might have occurred, and increases the chances of an even more successful flight next time thanks to the additional information recovered.
Ship Could Have Been Caught by Tower Arms, Musk claims
Musk has already indicated that SpaceX will plan to attempt a catch of Starship with the 14th test flight. While this would be a major accomplishment, it would be an expected next step, considering the fact that the Super Heavy Booster has already been caught by the chopsticks on numerous occasions.
The ship landing was precise, meaning that it would have been caught by the tower arms https://t.co/6nbNrRfX9P
— Elon Musk (@elonmusk) July 29, 2026
A ship catch would be a great indication of where SpaceX stands in terms of reusability and launch cadence. A successful catch with relatively no incidents would be a good sign that SpaceX is nearing a more frequent launch of Starship, but also that the reusability of the massive rocket would be something many would expect in the near future.
It is a necessity to make life multiplanetary.
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Elon Musk has updated his timeline for when humans will walk on Mars and for when ships will simply get there.
The objective of getting to Mars has been one of Musk’s biggest goals since becoming a serial entrepreneur and realizing that time on Earth is limited. Musk has said several times he hopes to die on Mars, and not by impact.
Musk now believes that people will be on Mars in “roughly 5 to 7 years.” He said that a Mars lander will get there “a few years sooner.”
People on Mars in roughly 5 to 7 years.
Mars lander a few years sooner.
— Elon Musk (@elonmusk) July 29, 2026
The response from Musk comes after NASA Administrator Jared Isaacman said that SpaceX’s biggest priority is the Moon and not Mars. Because of this, Isaacman conceded that he believes nuclear power and propulsion investments will provide “potentially the pathway with the fewest miracles required to put four people on Mars in the next 10 to 15 years.”
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Of course, this is what NASA can do through taxpayer funding and nuclear investments, he added.
Musk’s grand ambitions are much more optimistic than most, and it is certainly a double-edged sword. This is not the first time timelines for Mars have been somewhat lofty, especially to those normal thinkers like you and me, not super geniuses like Musk.
In fact, the SpaceX and Tesla frontman has said on at least a dozen occasions that we could be on Mars in the coming years. Musk said 2020 would be the big year as early as 2009. In 2020, he was “highly confident” of a landing in 2026, and had even said 2024 in a best-case scenario.
The point is, the range has varied, and it’s anyone’s guess when we’ll get there. This latest adjustment to the timeline is typical of Musk, and while the Moon has seemingly taken priority over Mars, it is still worth mentioning that the ultimate goal is to make life multiplanetary, and it starts potentially with the Red Planet.
SpaceX (NASDAQ: SPCX) got an absolutely crazy price target rating from Raymond James after the company experienced a tough first few weeks following its Initial Public Offering (IPO).
Despite the tumultuous start, SpaceX has plenty of believers, and the company’s massively successful Starship launch last Friday, its 13th test flight of the massive rocket, went so smoothly that Raymond James analysts pushed its price target on the company to roughly 7 times its current trading level.
SpaceX Starship just nailed something it’s never done before
The firm officially put a “Strong Buy” rating and an $800 price target on the stock. It currently trades at around $113. Its all-time high is $225.64, reaching this trading level shortly after shares first went public.
Raymond James’ price target is tied to the firm’s confidence after Starship’s 13th test flight. Analysts at the firm said it was an incremental step that reduces engineering risks, citing the widely successful heat shield test that CEO Elon Musk recently detailed, the smooth deployment of Starlink V3 satellites, and a successful in-space engine relight.
SpaceX also managed to see Starship splash down safely in the Indian Ocean, while the Super Heavy Booster fell down to the Gulf of America with no incidents.
It is interesting to see these launches have such a tremendous impact on the stock and what investors think of it. After SpaceX initially delayed the Starship launch last week, shares fell tremendously. Most probably did not realize that the stand-down is a standard practice, especially if everything is not perfect.
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The mission was initially aborted due to an issue with Raptor engines. This was resolved, and Starship launched last Friday after another delay on Thursday, which was caused by weather.
Now that analysts have seen what SpaceX launches are capable of and how impressive the feat is, firms are adjusting their price targets accordingly, making it known that they have high expectations for the space exploration company.
Elon Musk sheds two new bits of detail on Starship after 13th test launch
Elon Musk updates the SpaceX timeline for Mars
