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Tesla and rival Nikola listed among most innovative and disruptive companies in freight

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This year, the FreightWaves Research Institute conducted a study aimed at determining which companies are the most innovative and disruptive in the freight and logistics industry. From 500 companies, a panel of experts selected by the institute narrowed down the list to 25. These 25 companies represented the best that the freight and logistics industry has to offer, in terms of innovation, tech, and potential disruption.

Dubbed as the Freight.Tech25, the institute’s list of top companies included freight logistics heavyweights such as Amazon and J.B. Hunt. Standing near the top of the Top 25 list was Tesla, which placed third overall. Tesla was among the few automakers that made it to the Freight.Tech25, beating out Daimler, which placed 11th in the study’s rankings. Trucking startup Nikola Motor Company, which makes hydrogen-electric trucks, placed 24th in the Top 25 list.

FreightWaves (a publication behind the institute that conducted the study) has traditionally been quite bearish on Tesla, and in particular, Elon Musk. That said, the publication notes that behind all the drama and controversy surrounding its CEO, it is undeniable that Tesla has “set much of the conversation around autonomous (technologies) and electrification, and incumbents and OEMs across the globe are chasing them.” Led by the Tesla Semi and vehicles like the Model 3, the electric car maker seems poised to be a true disruptor in the transportation and logistics field.

Speaking in a symposium, James O’Leary, VP of NFI Industries fleet services noted that the long-haul industry today is becoming very particular about electrification. The NFI Industries executive had a name for the trend — the “Tesla Effect.”

“Nobody in North America was talking about electric vehicles until your local news outlets picked up the rollout of the Tesla Semi. That led basically to what we call the Tesla effect. Now shippers are asking their carriers where you are with electric vehicles,” he said.

Another surprising automaker that made it to the Freight.Tech25 is Tesla rival Nikola Motor, a company that creates hydrogen-electric long-haulers. Considering that the startup is yet to start the production of any of its vehicles, the company’s place in the FreightWaves Research Institute’s list is commendable. The institute has noted, though, that Nikola’s tech has received rave reviews in terms of fleet pre-orders. Thanks in part to the company’s practice of accepting orders without a reservation fee, Nikola has also reportedly received over $8 billion in pre-orders for its lineup of hydrogen-electric trucks — the Nikola One sleeper, the Nikola Two daycab, and the Nikola Tre, which is designed for the European and Australian market.

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In true Nikola fashion, the trucking startup has issued a bold, optimistic statement on its official Twitter page, stating that while it was great to have made it into the Freight.Tech25, the company believes in the notion that “If you ain’t first, you’re last.” As such, Nikola declared that it “will never be okay with 24th place.”

For now, Tesla continues to test the Semi on US roads, with the company’s prototypes being sighted across several states. Just recently, even the matte black Tesla Semi prototype, which has remained unseen for months, was sighted charging in the Kettleman City Supercharger. Nikola, for its part, is preparing to hold its most ambitious event this coming April, where it is set to unveil its new hydrogen-electric trucks.

Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Tesla drops big hints ahead of Semi handover event

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Credit: Tesla

Tesla is set to inaugurate its dedicated Semi factory in Sparks, Nevada, this evening, but drone footage has already started to show who is expected on the handover stage.

Zanegler, a drone operator who regularly documents Tesla Semi operations in Nevada, filmed a row of new-generation Semi units parked outside of the plant with customer branding applied. The liveries visible in the video include companies like PepsiCo, U.S. Foods, Einride, DHL, WattEV, and others that have committed to utilizing Tesla’s Class 8 electric truck in their fleets.

Several of those company names already sit within Tesla’s public ordering book, including PepsiCo, which has been the program’s primary anchor customer since the first Semi deliveries in December 2022. PepsiCo now runs dozens of Tesla Semi units in daily service, with drivers completing regional routes.

Einride placed a 500-unit order in August, which was, at the time, the largest single Semi commitment. First deployments of their Semi units are planned for this month and will eventually span across California, Texas, New Jersey, Illinois, and Georgia. Meanwhile, IMC Logistics announced a 50-truck California order this week.

Tesla Semi lands the biggest electric truck deal in U.S. history

Other names, like LTS, OK Produce, and HMD, have not been widely confirmed as firm buyers, but their presence on the lot is perhaps the clearest signal that Tesla intends to expand on that list this evening at the event.

Tesla first unveiled the Semi back in 2017 with a 2019 production target.

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Limited pilot builds reached PepsiCo in late 2022, and high-volume production began at the new 1.7-million-square-foot plant that sits logically positioned next to Tesla’s Gigafactory Nevada. Tesla Semi program director Dan Priestley has said that Tesla expects to build “many thousands” of Semi units this year, but as with every Tesla release, there have been set expectations of an S-curve ramp.

Outside estimates still put 2026 deliveries in the 5,000-to-15,000 range, but it will ultimately depend on Tesla’s readiness to put those units out, as well as how smoothly production is moving internally.

Tesla’s Semi Rollout event is set to start tonight at the Sparks factory, and it will be livestreamed on X starting at 6 p.m. PDT / 9 p.m. ET.

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Tesla App now shows you what your Supercharger will look like upon arrival

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Credit: Tesla

The Tesla App is now giving owners a better indication of what to expect when visiting a Supercharger site, as it is now sharing Site Maps in the app itself, making the feature no longer exclusively available in the car.

Tesla owners can now preview a Supercharger’s layout and live stall status from their phone thanks to the App’s new software version, v4.61.0. Zooming into a supported Supercharger on the charging map now switches the familiar street view into a site-specific map that shows stall positions, occupied bays, out-of-service posts, and a live count of open Superchargers.

It will even show you which specific Tesla model is charging at each occupied stall.

This is the same view drivers first saw inside the car with the 2025 Holiday Update, which started as a pilot for Tesla in California and Texas. Those early maps showed layout, nearby amenities, and the status of each operational stall. The feature has spread to most Superchargers in the U.S., but now Tesla wants the feature available through the Smartphone App, which is now rolling out to owners.

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The in-vehicle screen maps remain a richer 3D canvas and originally required AMD Ryzen infotainment hardware, which left many Intel-based Model 3 and Model Y owners without the view. The app version removes that hardware barrier, so any owner can now get a preview of their upcoming Supercharger stop on their phone.

Anyone with the updated version of the app can open a Site Map on their phone. The feature has provided some additional peace of mind to anxious travelers and those who might be looking for a place that is less congested for faster charging speeds. It is a meaningful addition to many owners, especially for trips to unfamiliar locations.

You can now pick a Supercharger location that might be more aligned with what you are looking for or need: you can pick a site based on what stalls are open, where ADA stalls sit, how you will pull in, and more, instead of circling a crowded lot after arriving. Owners of older cars now have access to the feature without having to purchase a new vehicle altogether.

Site Mpas will not reserve a stall, nor will it change how Fast Charging works. Tesla does something simpler and more useful by giving owners a dedicated preview of the Supercharger they’re about to charge, turning an unknown parking lot into a place that may seem more familiar thanks to the preview.

Interested in ordering a Tesla? Use my referral code for three free months of Full Self-Driving (Supervised) here.

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Tesla Optimus Gen 3 shows off a cleaner, factory-ready design in new app discovery

Renders hidden inside Tesla’s Android app show Optimus Gen 3’s design before any official reveal.

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Tesla Optimus Gen 3 [Credit: Tesla]

Tesla may have accidentally given a first look at its newest Optimus Gen 3 humanoid robot when photos were found in the Tesla smartphone app.

Design files tucked inside a recent Android version of the Tesla app appear to show the third generation humanoid robot next to the older Gen 2.5 prototype. The assets were extracted from the app package by Tesla community member @wholemars, who posted the renders on X late Tuesday night before deleting them. The Tesla Newswire reshared the side by side comparison on Wednesday, and the images have circulated widely since.

Tesla Optimus Gen 2.5 vs Gen 3 comparison via @WholeMars on X

Tesla Optimus Gen 2.5 vs Gen 3 comparison via @WholeMars on X

The files are labeled “gen3” and were built as models for Tesla app’s own interface, as validated directly by Grok to be official.

The comparison shows a robot that looks built for a factory line rather than a lab bench. Gen 2.5’s exposed mechanical linkages and gold plating on the knees and shins are gone. In their place, Gen 3 uses matte black fairings on the lower legs, paired with a more contoured champagne gold body. Flexible covers now seal the joint where the torso meets the upper thighs, keeping bearings and moving parts sealed from debris and unnecessary contact.

The body panels fit more tightly, and the hands, which Tesla has said carry 22 degrees of freedom, look far more refined than those on earlier units.

This most recent leak fills a gap Tesla has left open for most of the year. Elon Musk said on March 31 that Optimus 3 was walking around but needed “some finishing touches” before it could be shown, a delay Teslarati covered when Tesla missed its first quarter reveal target. Musk later said Tesla would hold the design back until closer to production, partly to keep competitors from copying it. No reveal date has been announced.

The app itself has been preparing for Optimus for months. In July, code in the Tesla app pointed to a dedicated robot phone key, a consent screen for collecting video and spatial data while Optimus works inside a home, and an alert system for low battery and mechanical faults. Finished 3D models of Gen 3 suggest the interface owners will eventually use is moving past placeholder code toward something Tesla intends to ship.

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Manufacturing is moving in parallel. Tesla tore out the original Model S and Model X lines at Fremont this summer to make room for Optimus production, with a planned capacity of one million robots a year. At Giga Texas, the steel frame of a dedicated Optimus factory is nearing completion ahead of a targeted 2027 start, with Musk pointing to an eventual output of 10 million units annually.

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