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Tesla and rival Nikola listed among most innovative and disruptive companies in freight

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This year, the FreightWaves Research Institute conducted a study aimed at determining which companies are the most innovative and disruptive in the freight and logistics industry. From 500 companies, a panel of experts selected by the institute narrowed down the list to 25. These 25 companies represented the best that the freight and logistics industry has to offer, in terms of innovation, tech, and potential disruption.

Dubbed as the Freight.Tech25, the institute’s list of top companies included freight logistics heavyweights such as Amazon and J.B. Hunt. Standing near the top of the Top 25 list was Tesla, which placed third overall. Tesla was among the few automakers that made it to the Freight.Tech25, beating out Daimler, which placed 11th in the study’s rankings. Trucking startup Nikola Motor Company, which makes hydrogen-electric trucks, placed 24th in the Top 25 list.

FreightWaves (a publication behind the institute that conducted the study) has traditionally been quite bearish on Tesla, and in particular, Elon Musk. That said, the publication notes that behind all the drama and controversy surrounding its CEO, it is undeniable that Tesla has “set much of the conversation around autonomous (technologies) and electrification, and incumbents and OEMs across the globe are chasing them.” Led by the Tesla Semi and vehicles like the Model 3, the electric car maker seems poised to be a true disruptor in the transportation and logistics field.

Speaking in a symposium, James O’Leary, VP of NFI Industries fleet services noted that the long-haul industry today is becoming very particular about electrification. The NFI Industries executive had a name for the trend — the “Tesla Effect.”

“Nobody in North America was talking about electric vehicles until your local news outlets picked up the rollout of the Tesla Semi. That led basically to what we call the Tesla effect. Now shippers are asking their carriers where you are with electric vehicles,” he said.

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Another surprising automaker that made it to the Freight.Tech25 is Tesla rival Nikola Motor, a company that creates hydrogen-electric long-haulers. Considering that the startup is yet to start the production of any of its vehicles, the company’s place in the FreightWaves Research Institute’s list is commendable. The institute has noted, though, that Nikola’s tech has received rave reviews in terms of fleet pre-orders. Thanks in part to the company’s practice of accepting orders without a reservation fee, Nikola has also reportedly received over $8 billion in pre-orders for its lineup of hydrogen-electric trucks — the Nikola One sleeper, the Nikola Two daycab, and the Nikola Tre, which is designed for the European and Australian market.

In true Nikola fashion, the trucking startup has issued a bold, optimistic statement on its official Twitter page, stating that while it was great to have made it into the Freight.Tech25, the company believes in the notion that “If you ain’t first, you’re last.” As such, Nikola declared that it “will never be okay with 24th place.”

For now, Tesla continues to test the Semi on US roads, with the company’s prototypes being sighted across several states. Just recently, even the matte black Tesla Semi prototype, which has remained unseen for months, was sighted charging in the Kettleman City Supercharger. Nikola, for its part, is preparing to hold its most ambitious event this coming April, where it is set to unveil its new hydrogen-electric trucks.

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Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Tesla sells 3 million Model 3 since 2017, one in every 1.5 minutes

This translates to one Model 3 being sold every 1.5 minutes on average for the past eight years.

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Credit: Tesla China

Tesla has announced that the Model 3 sedan has sold 3 million units since it started customer deliveries in 2017. As per the electric vehicle maker, this translates to one Model 3 being sold every 1.5 minutes on average for the past eight years.

Massive Milestone

Tesla China VP Grace Tao announced the Model 3’s milestone on Weibo, highlighting that the all-electric sedan has been a tried and tested vehicle that has earned accolades throughout its tenure. She also highlighted that in a recent test, Car and Driver gave the Model 3 a perfect score. 

“Model 3 has become the choice of more than 3 million car owners worldwide, and has won the global pure electric sedan sales champion for seven consecutive years,” Tao wrote in her Weibo post. 

She also invited everyone to try and test drive the Model 3 sedan, so they could experience the vehicle personally. “Everyone is welcome to come to the store to test drive and experience this global car and champion car,” the Tesla executive added.

Tesla’s Mainstream Bet

There was once a time when Tesla’s future relied on the Model 3’s success. When the Model 3 was unveiled, Tesla was still gaining its footing as a premium automaker that produces the Model S and Model X. The Model 3 was the company’s first mass-market car, and it was Tesla’s first foray into serious mass production. At the time, it was no exaggeration to state that Tesla’s survival depended on the Model 3.

The Model 3’s runaway success was a victory not just for Tesla but for the overall electric vehicle sector as a whole. Because the Model 3 was simply a great car, electric or otherwise, it was able to prove that there is serious demand for reasonably-priced mass market EVs. It was also able to pave the way for the Model Y, Tesla’s mass market all-electric crossover that ultimately became the world’s best-selling car in 2023 and 2024.

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Investor's Corner

Tesla ‘Model Q’ gets bold prediction from Deutsche Bank that investors will love

Tesla’s Model Q could be on the way soon, and a new note from Deutsche Bank thinks it will contribute to Q4 deliveries.

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Credit: @JoeTegtmeyer/X

The Tesla “Model Q” has been in the rumor mill for the company for several years, but a recent note from Wall Street firm Deutsche Bank seems to indicate that it could be on its way in the near future.

This comes as Tesla has been indicating for several quarters that its development of affordable models was “on track” for the first half of 2025. The company did not say it would unveil the vehicles in the first half, but many are anticipating that more cost-friendly models could be revealed to the public soon.

Potential affordable Tesla “Model 2/Model Q” test car spotted anew in Giga Texas

The Deutsche Bank note refers to one of the rumored affordable models as the “Model Q,” but we’ve also seen it referred to as the “Model 2,” amongst other names. Tesla has not officially coined any of its upcoming vehicles as such, but these are more of a universally accepted phrase to identify them, at least for now.

The rumors stem from sentiments regarding Tesla’s 2025 delivery projections, which are tempered as the company seeks to maintain a steady pace compared to 2023 and 2024, when it reported 1.8 million deliveries.

Deutsche Bank’s analysts believe the deliveries could be around 1.58 million, but they state this is a cautious stance that could be impacted by several things, including the potential launch of the Model Q, which they believe will make its way to market in Q4:

“Looking at the rest of the year, we maintain a cautious stance on volume calling for 1.58m vehicle deliveries (-12% YoY) vs. consensus +1.62m, with the timing of Model Q rollout as the key swing factor (we now assume only 25k in Q4). In China, Tesla will introduce the Model Y L this fall (6 inch longer wheel base allowing for larger 3-row seating with six seats).”

Interestingly, the same firm also predicted that the Model Q would launch in the first half of the year based on a note that was released in early December 2024.

Those estimations came from a reported meeting that Deutsche Bank had with Tesla late last year, where it said it aimed to launch the Model Q for less than $30,000 and aimed for it to compete with cars like the Volkswagen ID.3 and BYD Dolphin.

Tesla’s Q2 Earnings Call is slated for this Wednesday and could reveal some additional details about the affordable models.

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Elon Musk

Tesla preps to expand Robotaxi geofence once again, answering Waymo

Just days after Waymo responded to them, Tesla is preparing for a potentially massive expansion of the Robotaxi geofence.

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Credit: @AdanGuajardo/X

Tesla is preparing to expand its Robotaxi geofence yet again, just days after Waymo responded to its initial broadening of the area.

Tesla launched its first expansion last week, less than a month after introducing Robotaxi rides in Austin.

The company opted for a very interesting shape for its geofence expansion, which was more of an indication that it could launch more rides in virtually any area of the city due to the new geofence it chose.

Waymo then responded to Tesla shortly after with an expansion of its own. After Tesla’s first expansion of its geofence, it had 42 square miles of Robotaxi-accessible travel region. This was larger than Waymo’s 37 square miles.

However, the Waymo expansion last week brought the company to a substantial 90 square miles of Austin:

Waymo responds to Tesla’s Robotaxi expansion in Austin with bold statement

Tesla appears to be ready to respond. Drone operator and Gigafactory Texas observer Joe Tegtmeyer spotted Tesla Robotaxi validation vehicles well west of downtown Austin in the area of Marble Falls, Texas.

This would significantly increase Tesla’s square mileage if it could manage to bring its geofence to that size:

The two companies are not directly responding to one another with these expansions, but it appears that there is a significant amount of competition underway, which ultimately benefits the consumers.

Waymo has been operating in Texas since March from a fully public perspective, while Tesla is still slowly expanding its test size for the Robotaxi fleet on a nearly daily basis. Tesla launched Robotaxi rides to a handful of Early Access Program members on June 22.

Tesla is also expanding to other regions of the United States, particularly in Arizona and California. However, the Texas expansion is a priority currently, as it is the only region where Tesla has received approval to operate passenger rides in a driverless setting in the country.

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