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Tesla showcases Semi truck to PepsiCo employees in private event

[Credit: u/stevejust via Reddit]

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After making an appearance at the Dallas Service Center, the Tesla Semi was spotted at a private demo event for PepsiCo employees at Reunion Tower, one of the city’s landmarks. The gathering was reportedly a demo of the electric truck for the snack and beverage company, which had placed orders for 100 Semis back in December.

Reports of the electric truck being spotted at Reunion Tower emerged in the forum community on Tuesday night, with several Texas-based members of the r/TeslaMotors subreddit sharing images of the vehicle as it was parked in front of the building. Ryan O’Donnell, one of the subreddit’s members, was able to check out the Semi as it was being showcased to PepsiCo’s employees. According to O’Donnell, the gathering was very small and private, with only around 200-300 people being present as Tesla gave a demo of the electric truck.

O’Donnell was able to capture almost a dozen close-up photographs showing the Tesla Semi’s four Model 3-based electric motors, its brakes, and its incredibly low ground clearance. The Elon Musk-led firm was very careful about the tech inside the electric long-hauler, however, as no photos of the truck’s twin displays, its navigation system, or its battery information were allowed to be taken.

Nevertheless, O’Donnell’s images of the Tesla Semi’s exterior and motors are among the most detailed ones yet. A gallery of these pictures could be found below.

As we noted in a previous report, the Tesla Semi’s appearance in Dallas, TX, appears to be part of the electric car and energy company’s initiative to showcase the electric truck to some of its clients. PepsiCo, after all, has several facilities in the region, including the corporate headquarters of Frito-Lay, the company’s snack food subsidiary. PepsiCo Sr. Director of Environmental Sustainability Al Halvorsen, who plays a huge part in the company’s current green initiatives, is also based in Dallas.

With Halvorsen at the lead, PepsiCo’s green projects have achieved several milestones over the past few years, such as the company’s Frito-Lay facility in Casa Grande, AZ becoming a “Near Net Zero” manufacturing plant, recycling up to 75% of its water and using up to 80% less gas. With this in mind, PepsiCo’s reservations for the Tesla Semi, a potential disruptor in the transportation industry, is well in line with the company’s current environmentally-friendly initiatives.

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If any, the initial orders for the Tesla Semi are reportedly just the start of PepsiCo’s transition to a fully sustainable fleet of delivery vehicles. According to O’Donnell, one of the PepsiCo employees he was able to speak with during the demo event remarked that the 100 orders for the Semi were just “a drop in the bucket” for how many units the company is looking to order in the future.

The Tesla Semi recently visited another one of its biggest buyers last week as well, with the electric long-hauler making an appearance at Anheuser-Busch’s brewery in St. Louis, MO. Just like PepsiCo, Anheuser-Busch has also committed to the Tesla Semi, ordering 40 electric trucks from the Elon Musk-led company.

Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Verizon, AT&T and T-Mobile are trying to shut Starlink out before FCC vote

AT&T, Verizon and T-Mobile want 290 MHz cut from an FCC satellite plan before Thursday.

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Starlink D2D direct to device vs Verizon, AT&T (Concept render by Grok)

AT&T, Verizon and T-Mobile are asking the Federal Communications Commission to pull nearly 300 MHz of spectrum out of a proposal that would let satellite companies like SpaceX offer cell service directly to ordinary phones. The request lands one day before the agency votes on it.

The FCC will vote Thursday, October 29, on a notice of proposed rulemaking that would make an additional 482 MHz available for direct to device service, expanding the number of eligible bands from five to 13, according to the FCC fact sheet. It would also scrap the rule requiring a satellite operator to lease spectrum from carriers, replacing it with a certification that the operator has coexistence agreements in place or holds the terrestrial license itself.

That second path matters for SpaceX. As Teslarati reported earlier this month, SpaceX agreed to buy Grain Management’s nationwide 800 MHz portfolio to turn Starlink Mobile into a full US carrier, adding to the spectrum it already bought from EchoStar.

The carriers want two bands removed, 2.5 GHz and 3.45 GHz, which make up 290 MHz of the 482 MHz on the table. Through industry group CTIA, they argued that about 300 million users depend on those bands and that satellite operations in them are not technically feasible. T-Mobile, which calls 2.5 GHz the foundation of its Ultra Capacity 5G network, said in its own filing that satellite interference could wipe out up to 96% of a cell site’s uplink coverage area and cut uplink speeds by 88% to 99%.

Executives from all three carriers met with FCC staff on October 20, and T-Mobile CEO Srini Gopalan met separately with FCC Chairman Brendan Carr. T-Mobile’s role stands out because it is still SpaceX’s US launch partner for Starlink Mobile. The three carriers have also teamed up on their own satellite joint venture to pool spectrum, a move widely seen as a response to Starlink.

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SpaceX is asking for the opposite. In an October 23 filing after meetings with FCC staff and commissioners’ offices, the company asked regulators to add the 902 to 928 MHz band to the proposal. “Doing so now saves time later,” SpaceX wrote. The company also asked the FCC to modernize interference rules and align satellite deployment requirements with those for terrestrial cell networks, saying the goal is to let satellite and ground networks work together so Americans stay connected wherever they are.

The carriers have not been shy about how they view SpaceX as a competitor. On Verizon’s third quarter earnings call Monday, its chief executive said Starlink Mobile “just can’t compete with a terrestrial network” and estimated SpaceX would need four to six years and $300 billion to $500 billion to build a full US carrier network.

Thursday’s vote will not settle which bands survive. Adopting the notice opens a public comment period, with final rules to come later in the proceeding. The FCC already considered and rejected 2.5 GHz for satellite coverage once, in 2024. SpaceX also is not the only satellite player watching: the FCC approved Amazon’s $11.6 billion acquisition of Globalstar on October 27, giving its planned direct to device fleet its own mobile satellite spectrum.

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Tesla Semi catches fire in California: what we know

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Credit: KTVU

A Tesla Semi caught fire in Hayward, California, which caused both directions of traffic to shut down for hours before being completely reopened early on Wednesday, the California Highway Patrol said.

The fire occurred just after 5:30 local time in Hayward on Tuesday, as the Semi caught fire in the southbound lanes of I-880 before CHP officials made the decision to shut down both lanes of traffic due to potential risks from hazardous chemical smoke.

There were no injuries reported.

The cause of the fire is currently unknown, as neither Tesla nor the CHP have not determined a cause.

However, some images taken before the Semi was completely destroyed by the fire seem to indicate this might have been an older unit, as it appears to be one of the designs that Tesla shipped as part of its pilot program, before revising it and starting mass production just a month ago.

At the time of publication, CHP had not returned our request for a comment for additional details, including the Semi involved and any potential collaboration on an investigation between the CHP and Tesla. We will update this story when we hear back from them.

The southbound lanes were reopened at 3:30 a.m. on Wednesday, with the northbound lanes opening last night a few hours after the fire began. The CHP did state that the lithium batteries were “incredibly difficult to extinguish,” according to NBC Bay Area.

The truck’s driver said that the Semi caught fire, but he did not have an explanation.

An estimated 5,000 to 7,000 semi-truck and large commercial vehicle fires occur on U.S. roadways every year.

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Tesla’s ‘Emergency Drive Away’ function gets its first use in the real world

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Credit: Tesla

Tesla’s launch of the “Emergency Drive Away” function a few months back offered owners a safe option to evacuate an area if they were in reasonable danger. The function finally got its first use in the real world, but it appears it was by mistake.

A video shared by u/Joshalander in the r/TeslaLounge subreddit recorded the instance from his vehicle and said the incident took place in Austin this past weekend during the city’s F1 Race.

“Was charging around 6 AM this past Sunday in Austin before heading to the F1 race and heard a pop. Looked over and saw the new emergency drive-away feature in action. Genuinely felt bad for the dude when he got out and realized what happened, since he looked exhausted and only seemed to half-read the prompts.”

Emergency Drive Away unlatches the Supercharger connector from the vehicle, but still causes damage to both the car and the Supercharger. Tesla has said that it will cost up to $25,000 in repairs to have everything fixed back to normal.

Additionally, the company said that if it were not used in an emergency situation, the driver of the vehicle who activated the Emergency Drive Away feature would be responsible for all repair costs.

Tesla constitutes the following situations as reasonable justifications for activating the feature:

  • You face an immediate threat to your life or personal safety.
  • You must leave the area immediately.
  • Exiting the vehicle is unsafe.
  • Unplugging the charge connector would unreasonably delay your departure or expose you to a risk to your personal safety.

After using the feature, Tesla requires the driver to schedule Service so the car can be inspected.

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