News
Tesla showcases Semi truck to PepsiCo employees in private event
After making an appearance at the Dallas Service Center, the Tesla Semi was spotted at a private demo event for PepsiCo employees at Reunion Tower, one of the city’s landmarks. The gathering was reportedly a demo of the electric truck for the snack and beverage company, which had placed orders for 100 Semis back in December.
Reports of the electric truck being spotted at Reunion Tower emerged in the forum community on Tuesday night, with several Texas-based members of the r/TeslaMotors subreddit sharing images of the vehicle as it was parked in front of the building. Ryan O’Donnell, one of the subreddit’s members, was able to check out the Semi as it was being showcased to PepsiCo’s employees. According to O’Donnell, the gathering was very small and private, with only around 200-300 people being present as Tesla gave a demo of the electric truck.
O’Donnell was able to capture almost a dozen close-up photographs showing the Tesla Semi’s four Model 3-based electric motors, its brakes, and its incredibly low ground clearance. The Elon Musk-led firm was very careful about the tech inside the electric long-hauler, however, as no photos of the truck’s twin displays, its navigation system, or its battery information were allowed to be taken.
Nevertheless, O’Donnell’s images of the Tesla Semi’s exterior and motors are among the most detailed ones yet. A gallery of these pictures could be found below.
- The Tesla Semi shows up at a private demo for PepsiCo employees at Dallas, TX. [Credit: Ryan O’Donnell/Imugr]
- The Tesla Semi shows up at a private demo for PepsiCo employees at Dallas, TX. [Credit: Ryan O’Donnell/Imugr]
- The Tesla Semi shows up at a private demo for PepsiCo employees at Dallas, TX. [Credit: Ryan O’Donnell/Imugr]
- The Tesla Semi’s low ground clearance. [Credit: Ryan O’Donnell/Imugr]
- The Tesla Semi shows up at a private demo for PepsiCo employees at Dallas, TX. [Credit: Ryan O’Donnell/Imugr]
- A closer look at one of the rear wheels of the Tesla Semi. [Credit: Ryan O’Donnell/Imugr]
- The Tesla Semi shows up at a private demo for PepsiCo employees at Dallas, TX. [Credit: Ryan O’Donnell/Imugr]
- The Tesla Semi shows up at a private demo for PepsiCo employees at Dallas, TX. [Credit: Ryan O’Donnell/Imugr]
- The Tesla Semi shows up at a private demo for PepsiCo employees at Dallas, TX. [Credit: Ryan O’Donnell/Imugr]
- The Tesla Semi shows up at a private demo for PepsiCo employees at Dallas, TX. [Credit: Ryan O’Donnell/Imugr]
As we noted in a previous report, the Tesla Semi’s appearance in Dallas, TX, appears to be part of the electric car and energy company’s initiative to showcase the electric truck to some of its clients. PepsiCo, after all, has several facilities in the region, including the corporate headquarters of Frito-Lay, the company’s snack food subsidiary. PepsiCo Sr. Director of Environmental Sustainability Al Halvorsen, who plays a huge part in the company’s current green initiatives, is also based in Dallas.
With Halvorsen at the lead, PepsiCo’s green projects have achieved several milestones over the past few years, such as the company’s Frito-Lay facility in Casa Grande, AZ becoming a “Near Net Zero” manufacturing plant, recycling up to 75% of its water and using up to 80% less gas. With this in mind, PepsiCo’s reservations for the Tesla Semi, a potential disruptor in the transportation industry, is well in line with the company’s current environmentally-friendly initiatives.
If any, the initial orders for the Tesla Semi are reportedly just the start of PepsiCo’s transition to a fully sustainable fleet of delivery vehicles. According to O’Donnell, one of the PepsiCo employees he was able to speak with during the demo event remarked that the 100 orders for the Semi were just “a drop in the bucket” for how many units the company is looking to order in the future.
The Tesla Semi recently visited another one of its biggest buyers last week as well, with the electric long-hauler making an appearance at Anheuser-Busch’s brewery in St. Louis, MO. Just like PepsiCo, Anheuser-Busch has also committed to the Tesla Semi, ordering 40 electric trucks from the Elon Musk-led company.
Elon Musk
Tesla hits major milestone with Full Self-Driving subscriptions
Tesla has announced it has hit a major milestone with Full Self-Driving subscriptions, shortly after it said it would exclusively offer the suite without the option to purchase it outright.
Tesla announced on Wednesday during its Q4 Earnings Call for 2025 that it had officially eclipsed the one million subscription mark for its Full Self-Driving suite. This represented a 38 percent increase year-over-year.
This is up from the roughly 800,000 active subscriptions it reported last year. The company has seen significant increases in FSD adoption over the past few years, as in 2021, it reported just 400,000. In 2022, it was up to 500,000 and, one year later, it had eclipsed 600,000.
NEWS: For the first time, Tesla has revealed how many people are subscribed or have purchased FSD (Supervised).
Active FSD Subscriptions:
• 2025: 1.1 million
• 2024: 800K
• 2023: 600K
• 2022: 500K
• 2021: 400K pic.twitter.com/KVtnyANWcs— Sawyer Merritt (@SawyerMerritt) January 28, 2026
In mid-January, CEO Elon Musk announced that the company would transition away from giving the option to purchase the Full Self-Driving suite outright, opting for the subscription program exclusively.
Musk said on X:
“Tesla will stop selling FSD after Feb 14. FSD will only be available as a monthly subscription thereafter.”
The move intends to streamline the Full Self-Driving purchase option, and gives Tesla more control over its revenue, and closes off the ability to buy it outright for a bargain when Musk has said its value could be close to $100,000 when it reaches full autonomy.
It also caters to Musk’s newest compensation package. One tranche requires Tesla to achieve 10 million active FSD subscriptions, and now that it has reached one million, it is already seeing some growth.
The strategy that Tesla will use to achieve this lofty goal is still under wraps. The most ideal solution would be to offer a less expensive version of the suite, which is not likely considering the company is increasing its capabilities, and it is becoming more robust.
Tesla is shifting FSD to a subscription-only model, confirms Elon Musk
Currently, Tesla’s FSD subscription price is $99 per month, but Musk said this price will increase, which seems counterintuitive to its goal of increasing the take rate. With that being said, it will be interesting to see what Tesla does to navigate growth while offering a robust FSD suite.
News
Tesla confirms Robotaxi expansion plans with new cities and aggressive timeline
Tesla plans to launch in Dallas, Houston, Phoenix, Miami, Orlando, Tampa, and Las Vegas. It lists the Bay Area as “Safety Driver,” and Austin as “Ramping Unsupervised.”
Tesla confirmed its intentions to expand the Robotaxi program in the United States with an aggressive timeline that aims to send the ride-hailing service to several large cities very soon.
The Robotaxi program is currently active in Austin, Texas, and the California Bay Area, but Tesla has received some approvals for testing in other areas of the U.S., although it has not launched in those areas quite yet.
However, the time is coming.
During Tesla’s Q4 Earnings Call last night, the company confirmed that it plans to expand the Robotaxi program aggressively, hoping to launch in seven new cities in the first half of the year.
Tesla plans to launch in Dallas, Houston, Phoenix, Miami, Orlando, Tampa, and Las Vegas. It lists the Bay Area as “Safety Driver,” and Austin as “Ramping Unsupervised.”
These details were released in the Earnings Shareholder Deck, which is published shortly before the Earnings Call:
🚨 BREAKING: Tesla plans to launch its Robotaxi service in Dallas, Houston, Phoenix, Miami, Orlando, Tampa, and Las Vegas in the first half of this year pic.twitter.com/aTnruz818v
— TESLARATI (@Teslarati) January 28, 2026
Late last year, Tesla revealed it had planned to launch Robotaxi in Las Vegas, Phoenix, Dallas, and Houston, but Tampa and Orlando were just added to the plans, signaling an even more aggressive expansion than originally planned.
Tesla feels extremely confident in its Robotaxi program, and that has been reiterated many times.
Although skeptics still remain hesitant to believe the prowess Tesla has seemingly proven in its development of an autonomous driving suite, the company has been operating a successful program in Austin and the Bay Area for months.
In fact, it announced it achieved nearly 700,000 paid Robotaxi miles since launching Robotaxi last June.
🚨 Tesla has achieved nearly 700,000 paid Robotaxi miles since launching in June of last year pic.twitter.com/E8ldSW36La
— TESLARATI (@Teslarati) January 28, 2026
With the expansion, Tesla will be able to penetrate more of the ride-sharing market, disrupting the human-operated platforms like Uber and Lyft, which are usually more expensive and are dependent on availability.
Tesla launched driverless rides in Austin last week, but they’ve been few and far between, as the company is certainly easing into the program with a very cautiously optimistic attitude, aiming to prioritize safety.
Investor's Corner
Tesla (TSLA) Q4 and FY 2025 earnings call: The most important points
Executives, including CEO Elon Musk, discussed how the company is positioning itself for growth across vehicles, energy, AI, and robotics despite near-term pressures from tariffs, pricing, and macro conditions.
Tesla’s (NASDAQ:TSLA) Q4 and FY 2025 earnings call highlighted improving margins, record energy performance, expanding autonomy efforts, and a sharp acceleration in AI and robotics investments.
Executives, including CEO Elon Musk, discussed how the company is positioning itself for growth across vehicles, energy, AI, and robotics despite near-term pressures from tariffs, pricing, and macro conditions.
Key takeaways
Tesla reported sequential improvement in automotive gross margins excluding regulatory credits, rising from 15.4% to 17.9%, supported by favorable regional mix effects despite a 16% decline in deliveries. Total gross margin exceeded 20.1%, the highest level in more than two years, even with lower fixed-cost absorption and tariff impacts.
The energy business delivered standout results, with revenue reaching nearly $12.8 billion, up 26.6% year over year. Energy gross profit hit a new quarterly record, driven by strong global demand and high deployments of MegaPack and Powerwall across all regions, as noted in a report from The Motley Fool.
Tesla also stated that paid Full Self-Driving customers have climbed to nearly 1.1 million worldwide, with about 70% having purchased FSD outright. The company has now fully transitioned FSD to a subscription-based sales model, which should create a short-term margin headwind for automotive results.
Free cash flow totaled $1.4 billion for the quarter. Operating expenses rose by $500 million sequentially as well.
Production shifts, robotics, and AI investment
Musk further confirmed that Model S and Model X production is expected to wind down next quarter, and plans are underway to convert Fremont’s S/X line into an Optimus robot factory with a capacity of one million units.
Tesla’s Robotaxi fleet has surpassed 500 vehicles, operating across the Bay Area and Austin, with Musk noting a rapid monthly expansion pace. He also reiterated that CyberCab production is expected to begin in April, following a slow initial S-curve ramp before scaling beyond other vehicle programs.
Looking ahead, Tesla expects its capital expenditures to exceed $20 billion next year, thanks to the company’s operations across its six factories, the expansion of its fleet expansion, and the ramp of its AI compute. Additional investments in AI chips, compute infrastructure, and future in-house semiconductor manufacturing were discussed but are not included in the company’s current CapEx guidance.
More importantly, Tesla ended the year with a larger backlog than in recent years. This is supported by record deliveries in smaller international markets and stronger demand across APAC and EMEA. Energy backlog remains strong globally as well, though Tesla cautioned that margin pressure could emerge from competition, policy uncertainty, and tariffs.









