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Tesla Semi-truck due to arrive in September, “Seriously next level”
Elon Musk is on the loose again tweeting important details about Tesla’s future product lines. The multi-billionaire tech entrepreneur has announced that the Tesla semi-truck will be unveiled this September and will be “seriously next level”. He had previously spoken about a semi-truck that would be far better than anything on the road, and by reading into the statement one can presume that the next level he’s referring to is Level 4 or Level 5 autonomy.
Tesla Semi truck unveil set for September. Team has done an amazing job. Seriously next level.
— Elon Musk (@elonmusk) April 13, 2017
Musk also previously stated in February that the “Model 3 is the overwhelming priority” but is making good progress with the semi-truck development. Former VP of Worldwide Sales and Service Jerome Guillen is now leading the development of Tesla’s Trucks and Programs initiative which began over a year ago. Guillen was previously General Manager of New Product development at Freightliner, an American truck manufacturer best know for its heavy duty class 8 diesel trucks. His LinkedIn profile lists his current position at Tesla as VP of Trucks and Programs.
“Jerome is driving the Tesla Semi & and is doing a great job with his team. At Daimler he lead the most successful semi truck program ever.” said Musk last year in reply to a tweet asking about Jerome’s return to Tesla.
Jerome is driving Tesla Semi & doing a great job with his team. At Daimler, he led their most successful semi truck program ever.
— Elon Musk (@elonmusk) July 21, 2016
The semi-truck market could be a huge market for Tesla, as 70% of US freight move through semi-trucks. We previously analyzed how Tesla could target the semi-truck market and the potential development issues. Though the potential market for Tesla is staggering, it’s also fraught with a lot of implications. Semi-trucks typically drive millions of miles and are some of the largest polluters in the world. Tesla’s electric truck could take thousands of these dirty trucks off the road, making our air cleaner and quieter, but battery technology and Tesla’s charging network would need to be able to support the extreme long distance travel and weight often associated with this industry.
One of Tesla’s co-founders, Ian Wright, has been targeting the commercial trucking industry for over a decade had been working on hybrid powertrains to help curb costs and emissions. Wrightspeed was founded in 2005 and has raised $40M in venture capital funding since. Ian Wright left Tesla when Elon Musk came onboard. The thought of an electric sports car didn’t resonate and he wanted to pursue an electric vehicle that solved larger pollution issues – trucks.
Ryan Popple, CEO of Proterra, the electric bus maker, speculates that the Tesla semi-project could be more for internal use than initially expected. “A fairly reasonable idea would be to move battery packs from the Gigafactory downhill to the assembly plant in Fremont, California. The reason I say that could be viable is they’re fundamentally transporting battery packs. They could build battery packs and put them into a truck that’s optimized for the shipment of those packs, charge them with solar as a way of validating the pack, and transport them at maybe 50 or 60 percent state of charge.”
Only time will tell what Elon has envisioned for the future of the trucking industry.
Tesla recently received its largest order for the all-electric Semi from Einride, a Swedish transport service, for 500 units, a groundbreaking invoice to receive before the first deliveries begin.
Even more remarkable, Einride CEO Roozbeh Charli said in a recent interview that he expects his company to take delivery of all 500 — the entire order — before the end of 2027. He even expects to have 75 Tesla Semi units in the Einride fleet before the end of this year.
🚨 Einride CEO Roozbeh Charli on the Tesla Semi partnership:
“If we start with the Amazon announcement that we did earlier this year, that was on the back of having gone through a proving period together with them and proving out our technology. Then we took that next step in… pic.twitter.com/oazkXjwoig
— TESLARATI (@Teslarati) August 28, 2026
Charli said the Tesla partnership was part of a broader push, along with its earlier partnership with Amazon. Einride is assisting Amazon with the use of its Saga AI platform, which helps eliminate questions about budgeting and forecasting for logistics companies.
The Semi, as well as Tesla’s production and subsequent delivery of the units to Einride, will help the company “to have a good supply of vehicles that we can deploy on the [Saga AI] platform,” Charli said. “Tesla is also a relationship we’ve had for a while, and as the Tesla Semi deliveries are firming up, we decided to do a larger commitment to that and deploy that on our platform.”
In its initial announcement, Einride said it anticipated taking delivery of the trucks over the next two years, but now it appears the company is expecting all 500 units within the next 16 months.
Built at a dedicated factory in Sparks, Nevada, the Tesla Semi has been perhaps the biggest and most intensive testing process the company has ever had for a single vehicle model. For the past several years, Tesla has been working with many companies, most notably Frito-Lay and PepsiCo, to gain knowledge on the performance on regional routes.
Tesla plans to launch the Semi officially on September 24, five months after production started ramping.
Additionally, drivers have said they are happy about the Semi’s performance and that its numerous safety and productivity features have made their jobs and routes much easier.
Tesla Cybercab is using a unique strategy for picking up the correct rider, which is a crucial part of ride-hailing to ensure people end up in the right place and are charged the correct price.
Cybercab will utilize an RGB strip in its front light bar that will illuminate in a variety of different colors to mark itself.
This identifying mark will also appear in the Robotaxi app, giving riders in the same location a notable distinction in an effort to avoid any confusion regarding who should get in each vehicle.
🚨 Tesla is using different light bar colors to help riders understand which vehicle is theirs
Pretty cool strategy pic.twitter.com/eGMpEMeRpc
— TESLARATI (@Teslarati) August 27, 2026
Other ride-hailing services use similar strategies: Lyft and Uber rides are recognizable through driver identity, vehicle type and color, as well as license plate. Waymo will display the rider’s initials on top of the vehicle, letting them know that the specific vehicle for them has arrived.
Tesla’s strategy is unique and interesting, but there are some flaws. Cybercab’s main purpose is aimed toward being an autonomous ride for all, including those who have disabilities like being blind or even color blind.
Tesla will likely have something in the pipeline for those who cannot see colors or have limited vision. There will definitely be multiple ways to identify which vehicle is the one that “you” specifically ordered.
Cybercab is set to start giving public rides next Thursday, September 3, in Austin, as it announced a dedicated event last week and invited many members of the Tesla community.
Additionally, members of the public will be invited as well. Tesla has been offering employee rides in Cybercab for nearly two months.
Tesla has said goodbye to one customization option for its vehicles: the wrap service it launched several years ago.
After launching an in-house wrap service in August 2020 for the first time in China. In the U.S., it launched in October 2023. Tesla continued to expand the program and adjust it with better pricing and fewer options for the Cybertruck.
By December 2023, it was giving owners of the Model 3, Model Y, and the Cybertruck the opportunity to give their vehicle a fresh look with a vinyl wrap.
Tesla revamps in-house vinyl wrap service with better pricing
It was only available in five locations: Costa Mesa, Oceanside, Santa Clara, West Covina, all in California, and Seattle, Washington.
However, Tesla made some big adjustments to its shop, and the wrap service is officially gone:
Tesla has made a LOT of changes to its online shop recently — price increases, price cuts, new options, and several products being removed entirely.
Some of the biggest increases are wheel covers. 👀
📈 PRICE INCREASES
• 2017-2023 | Model 3 Aero Wheel Cover — Style: Refresh…— Phoenix Self-Driving 🐦🔥 (@PhoenixFSD) August 25, 2026
Wraps are very popular across the Tesla lineup, especially since the company offers relatively few colors. Many choose to wrap their Teslas with interesting colors, patterns, or even finishes, turning their cars from glossy to satin or matte.
However, Tesla’s wrap service was so limited geographically that it never really had a chance to get off the ground or compete with local shops. Every area in the United States is now overflowing with detailing shops, mobile detailers, and other automotive specialists, many of whom perform wrap services.
Tesla’s service was confined to the Pacific time zone and only spanned across two states. It was never going to be something Tesla was a major competitor in, nor was it going to disrupt the wrapping industry. Now that the program has ended, it seems pretty ideal to believe it was always going to be a short-term thing.
Along with the wrap service, Tesla removed several other products, but nothing too crazy. The Model 3 Door Pocket and Cupholder Liners, the Model S 19″ Magnetite Wheel and Winter Tire Package, Model X/Y Ski/Snowboard Carrier for Hitch Rack, Tesla’s Electric Summer Party Tee, and the Electric Summer Tee were the other items the company totally eliminated from its online shop.
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