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Tesla lands semi truck testing partner and customer Ruan Transportation

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Ruan Transportation will be adding five Tesla Semi trucks to its fleet as early as 2019. The Iowa-based transportation company which provides dedicated contract transportation and supply chain solutions in the United States has been reportedly working with Tesla throughout the development process of the quad electric motor semi truck. The company will be an early adopter of the Tesla Semi, helping the Elon Musk-led electric car company test the vehicle prototypes before production begins.

“These new trucks stand to revolutionize interstate transport and change the way we do business. Ruan has always been a leader in efficient transport and logistics, so it makes perfect sense to explore what these trucks could do for us and our customers,” said James Cade, vice president of fleet services for Ruan.

Ruan’s business in bulk transportation services for contract carriage shippers, includes solutions for logistics management, load management, route optimization, and international crating services, among others. The company looks to benefit from the Tesla Semi’s lower cost of ownership than its diesel counterparts.

Though specifics for the all-electric semi truck remain sparse, aside from hints that the $180,000, 500-mile-range Semi will be able to replenish 400 miles in as little as 30 minutes of charging through Tesla’s “Megacharger” network, Ruan nevertheless expressed their excitement to be involved with early development.

“We have many questions as the trucks continue to be developed. But we are excited for the potential they hold and are working directly with Tesla to get the answers we need before putting this technology to use,” said Cade according to Des Moines Register. “It is our hope that using the Tesla tractor-trailers will eventually reduce our costs, keep our drivers and cargo safer and help us continue our tradition of industry-leading service and reliability.”

Production of the Tesla Semi is expected to begin sometime in 2019. The California-based company has seen increased interest in the all-electric big rig since its debut late last year. Ruan joins several high-profile companies from across the world and as far reaching as Bee’ah in the Middle East, that have placed orders of Tesla’s electric truck. Among the enterprises that have committed to the big rig are UPS, J.B. Hunt, beer giant Anheuser-Busch, Sysco, PepsiCo, Walmart, and distribution companies in Europe.

A prototype of the Tesla Semi was recently spotted driving down a local street between Tesla’s headquarters in Palo Alto and its Fremont factory. The sounds from its four Model 3-derived electric motors and incredible acceleration are unmistakable.

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Gene has been obsessed with cars since before he could legally sit in the front seat. Writer, researcher, unofficial CS support, accountant, native suit guy when needed, and overall stick poker. He approaches every story the way he approaches a road trip: with too much enthusiasm, not enough planning, and a surprisingly good outcome. gene@teslarati.com

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Investor's Corner

SpaceX gets an absolutely crazy price target after rough IPO

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Credit: SpaceX

SpaceX (NASDAQ: SPCX) got an absolutely crazy price target rating from Raymond James after the company experienced a tough first few weeks following its Initial Public Offering (IPO).

Despite the tumultuous start, SpaceX has plenty of believers, and the company’s massively successful Starship launch last Friday, its 13th test flight of the massive rocket, went so smoothly that Raymond James analysts pushed its price target on the company to roughly 7 times its current trading level.

SpaceX Starship just nailed something it’s never done before

The firm officially put a “Strong Buy” rating and an $800 price target on the stock. It currently trades at around $113. Its all-time high is $225.64, reaching this trading level shortly after shares first went public.

Raymond James’ price target is tied to the firm’s confidence after Starship’s 13th test flight. Analysts at the firm said it was an incremental step that reduces engineering risks, citing the widely successful heat shield test that CEO Elon Musk recently detailed, the smooth deployment of Starlink V3 satellites, and a successful in-space engine relight.

SpaceX also managed to see Starship splash down safely in the Indian Ocean, while the Super Heavy Booster fell down to the Gulf of America with no incidents.

It is interesting to see these launches have such a tremendous impact on the stock and what investors think of it. After SpaceX initially delayed the Starship launch last week, shares fell tremendously. Most probably did not realize that the stand-down is a standard practice, especially if everything is not perfect.

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The mission was initially aborted due to an issue with Raptor engines. This was resolved, and Starship launched last Friday after another delay on Thursday, which was caused by weather.

Now that analysts have seen what SpaceX launches are capable of and how impressive the feat is, firms are adjusting their price targets accordingly, making it known that they have high expectations for the space exploration company.

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Elon Musk

Elon Musk responds to Volvo’s latest LiDAR decision

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(Credit: Tesla)

Tesla CEO Elon Musk has responded to reports that Volvo is officially discontinuing the LiDAR sensor on two of its cars.

Volvo announced that it would officially scrap LiDAR systems on its EX90 and ES90 vehicles in various markets. In Norway, owners will get a €1,800 compensation for features that will never arrive due to this decision. There will be no option to remove the unit from vehicles, either.

The issue stems from Volvo’s supplier, Luminar, and its bankruptcy filing. Luminar will no longer be able to supply LiDAR units to Volvo for the EX90 and ES90, effectively axing any use the unit has on vehicles. Volvo will phase out the data collection processes via the LiDAR system, and it will not be utilized whatsoever.

Musk saw the story on X and responded, stating:

“I did try to warn them. Humans drive using neural nets and optical sensors. Same is true for robot cars.”

Musk has been publicly vocal about his disdain for LiDAR systems, once calling them “a fool’s errand,” as he has consistently kept the outlook that they are not needed for effective self-driving.

The typical example used as evidence for this by Musk is humans themselves: made with only eyes and memories, humans are capable of navigating a car by using what they can see and what they’ve personally experienced on the road.

Elon Musk argues lidar and radar make self driving cars more dangerous

“Same is true for robot cars,” Musk says, as Teslas have eight exterior cameras that help see everything surrounding the vehicle, and a neural network that analyzes behavior and tendencies with every mile driven.

Tesla is a vision-only self-driving company that ditched sensors and radar several years ago in favor of cameras. Behind this effort, the company has established a reputation for having one of the most robust self-driving platforms in the world.

Musk’s big bet with Tesla on its self-driving program’s strategy has widely paid off. Other companies continue to utilize things like LiDAR, radar, and sensors for effective self-driving, but Tesla has shown that there is more than one way to give consumers a strong and accurate driver assistance suite.

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The real question is: who will be the first company to take Musk’s advice and attempt a self-driving platform based on cameras only, or even license FSD for themselves?

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Tesla Summer Update begins rolling out: a look at the new features

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Credit: Tesla

Tesla has started to deploy the 2026 Summer Update to owners across its fleet, and among the biggest changes are improvements to Navigation, a new startup animation for the Model 3 and Model Y, Caraoke scoring, and new capabilities for Grok.

As the update has started making its way to some cars, we can now see a few of the features operating in real-time. We will show you what some of the new features look like in this article, along with some additional details on what changed.

Not all of the new features in the 2026 Summer Update have quite made an appearance, but some of them have, so we’ll show those here:

New Animation Screen for 3/Y

Tesla is rolling out a new startup animation for Tesla Model 3 and Model Y owners. This is present in Launch Edition and Performance Model 3 and Model Y, but other trim levels do not have anything like this.

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Owners can adjust the color associated with the startup animation to suit their preferences. It is a surprise that more automakers do not focus on this animation for their vehicles; it can be a great first impression piece and make the car immediately feel more luxurious.

Tesla has included this on more premium trims, but it is nice to see it on the Model 3 and Model Y.

Grok Improvements

Grok can now adjust more things in the car outside of the Navigation system. Now, drivers can adjust anything from climate to driving settings by simply speaking to the AI assistant in the car:

You don’t even have to push a button, either. Instead, you can just say “Hey, Grok,” if you have it enabled. That feature rolled out with the 2026 Spring Update just a few months back.

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This is a great feature, especially pertinent for the Robotaxi platform, as there will be no buttons inside the Cybercab when it eventually starts giving rides to the public. It also broadens Grok’s capabilities, which were relatively limited in terms of vehicle setting adjustments beforehand.

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