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Tesla to roll out “Sentry Mode” security system on Model S, X and 3 equipped with Autopilot 2+ hardware
With the recent increase in Tesla vehicle break-ins and vandalism popping up across social media and online forums, CEO Elon Musk’s recent hint at an upcoming “Sentry Mode” feature for Model S, Model X, and Model 3 vehicles that are equipped with Enhance Autopilot hardware is both welcome and timely. The reveal comes via Twitter and in response to a customer’s complaint about a large dent found on his Model 3. “Tesla Sentry Mode coming soon for all cars with Enhanced Autopilot.” said Musk. The newest feature bodes well for the electric carmaker who’s been rolling out security improvements over the last few months, including an in-car dash cam system and motion-sensing Enhanced Anti-Theft system.
Tesla Sentry Mode coming soon for all cars with Enhanced Autopilot https://t.co/x2buQWiABX
— Elon Musk (@elonmusk) January 22, 2019
Broken windows and trunk thefts from Teslas in the California Bay Area were reported over the last few months in San Francisco and neighboring cities, to the extent that owners felt they were being targeted. The pattern of behavior seemed to indicate thieves were exploiting a weak point in Model 3 vehicles in particular – there isn’t a sensor to detect if a window has been broken. After gaining entry through the back quarter window, the rear seat would be lowered to survey the trunk, and if contents were found, the full back passenger window would be broken and used to gain entry. Eventually, some owners posted ideas online to drive a group effort at mitigation, and two owners even designed a locking device to secure the rear seats and deter would-be offenders.
Enhanced Autopilot (EAP), Tesla’s driver-assist software enabled in February 2017 with the version 8.0 software update, utilizes 8 surround cameras and 12 ultrasonic sensors and radar. Also part of its capabilities is a “Side Collision Warning” feature that, when considered together with the survey hardware, can easily be imagined as the core of an advanced mode for vehicle security. Instead of the built-in software functioning to warn a driver inside the vehicle of objects within certain proximity on the road, an “always on” type system could transmit warning signals to the owner’s app and/or have a built in response.
Although details provided on the coming “Sentry Mode” barely exist, Tesla’s commitment to the security of its vehicles has been clear. In the Version 9.0 software released last year, a built-in dash cam feature was included which utilized vehicles’ 360-degree array of Autopilot cameras to record and save footage to a driver-provided external USB drive. Although the feature could have several uses, hobby or otherwise, it was specifically added to aid with owner security issues such as capturing hit-and-run events. Another possible vision of “Sentry Mode” may merely expand on this functionality to incorporate more advanced recording options, including an “always on” option.
Tesla-targeting security issues were also reported in Europe last year and, combined with the US-based reports, the need for enhanced security features has continued to be addressed by the electric vehicle maker through gradual improvements and options. In November, an Enhanced Anti-Theft device was released via the Tesla online store which monitors movement inside Model S and Model X cabins when the vehicles are locked. The feature had already been part of an optional security package in European models. In August, “PIN to drive” was released in an over-the-air software update requiring a PIN-entry prior to vehicle operation. The feature was a result of Tesla’s continuous participation in “bug bounty” programs offering cash and a free Tesla Model 3 for vulnerabilities discovered in the company’s suite of vehicles and energy products.
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Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
SpaceX aired its first-ever Super Bowl commercial on Sunday, marking a rare move into mass-market advertising as it seeks to broaden adoption of its Starlink satellite internet service.
Starlink Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
The advertisement highlighted Starlink’s global coverage and emphasized simplified customer onboarding, stating that users can sign up for service in minutes through the company’s website or by phone in the United States.
The campaign comes as SpaceX accelerates Starlink’s commercial expansion. The satellite internet service grew its global user base in 2025 to over 9 million subscribers and entered several dozen additional markets, as per company statements.
Starlink growth and momentum
Starlink has seen notable success in numerous regions across the globe. Brazil, in particular, has become one of Starlink’s largest growth regions, recently surpassing one million users, as per Ookla data. The company has also expanded beyond residential broadband into aviation connectivity and its emerging direct-to-cellular service.
Starlink has recently offered aggressive promotions in select regions, including discounted or free hardware, waived installation fees, and reduced monthly pricing. Some regions even include free Starlink Mini for select subscribers. In parallel, SpaceX has introduced AI-driven tools to streamline customer sign-ups and service selection.
The Super Bowl appearance hints at a notable shift for Starlink, which previously relied largely on organic growth and enterprise contracts. The ad suggests SpaceX is positioning Starlink as a mainstream alternative to traditional broadband providers.
Tesla engineers deflected calls from Apple on a daily basis while the tech giant was developing its now-defunct electric vehicle program, which was known as “Project Titan.”
Back in 2022 and 2023, Apple was developing an EV in a top-secret internal fashion, hoping to launch it by 2028 with a fully autonomous driving suite.
However, Apple bailed on the project in early 2024, as Project Titan abandoned the project in an email to over 2,000 employees. The company had backtracked its expectations for the vehicle on several occasions, initially hoping to launch it with no human driving controls and only with an autonomous driving suite.
Apple canceling its EV has drawn a wide array of reactions across tech
It then planned for a 2028 launch with “limited autonomous driving.” But it seemed to be a bit of a concession at that point; Apple was not prepared to take on industry giants like Tesla.
Wedbush’s Dan Ives noted in a communication to investors that, “The writing was on the wall for Apple with a much different EV landscape forming that would have made this an uphill battle. Most of these Project Titan engineers are now all focused on AI at Apple, which is the right move.”
Apple did all it could to develop a competitive EV that would attract car buyers, including attempting to poach top talent from Tesla.
In a new podcast interview with Tesla CEO Elon Musk, it was revealed that Apple had been calling Tesla engineers nonstop during its development of the now-defunct project. Musk said the engineers “just unplugged their phones.”
Musk said in full:
“They were carpet bombing Tesla with recruiting calls. Engineers just unplugged their phones. Their opening offer without any interview would be double the compensation at Tesla.”
Interestingly, Apple had acquired some ex-Tesla employees for its project, like Senior Director of Engineering Dr. Michael Schwekutsch, who eventually left for Archer Aviation.
Tesla took no legal action against Apple for attempting to poach its employees, as it has with other companies. It came after EV rival Rivian in mid-2020, after stating an “alarming pattern” of poaching employees was noticed.
There are a lot of Tesla bulls out there who have astronomical expectations for the company, especially as its arm of reach has gone well past automotive and energy and entered artificial intelligence and robotics.
However, some of the most bullish Tesla investors believe the company could become worth $100 trillion, and CEO Elon Musk does not believe that number is completely out of the question, even if it sounds almost ridiculous.
To put that number into perspective, the top ten most valuable companies in the world — NVIDIA, Apple, Alphabet, Microsoft, Amazon, TSMC, Meta, Saudi Aramco, Broadcom, and Tesla — are worth roughly $26 trillion.
Will Tesla join the fold? Predicting a triple merger with SpaceX and xAI
Cathie Wood of ARK Invest believes the number is reasonable considering Tesla’s long-reaching industry ambitions:
“…in the world of AI, what do you have to have to win? You have to have proprietary data, and think about all the proprietary data he has, different kinds of proprietary data. Tesla, the language of the road; Neuralink, multiomics data; nobody else has that data. X, nobody else has that data either. I could see $100 trillion. I think it’s going to happen because of convergence. I think Tesla is the leading candidate [for $100 trillion] for the reason I just said.”
Musk said late last year that all of his companies seem to be “heading toward convergence,” and it’s started to come to fruition. Tesla invested in xAI, as revealed in its Q4 Earnings Shareholder Deck, and SpaceX recently acquired xAI, marking the first step in the potential for a massive umbrella of companies under Musk’s watch.
SpaceX officially acquires xAI, merging rockets with AI expertise
Now that it is happening, it seems Musk is even more enthusiastic about a massive valuation that would swell to nearly four-times the value of the top ten most valuable companies in the world currently, as he said on X, the idea of a $100 trillion valuation is “not impossible.”
It’s not impossible
— Elon Musk (@elonmusk) February 6, 2026
Tesla is not just a car company. With its many projects, including the launch of Robotaxi, the progress of the Optimus robot, and its AI ambitions, it has the potential to continue gaining value at an accelerating rate.
Musk’s comments show his confidence in Tesla’s numerous projects, especially as some begin to mature and some head toward their initial stages.
Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
Tesla engineers deflected calls from this tech giant’s now-defunct EV project
