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Tesla with sleeping driver proves there’s still misunderstanding and irresponsibility surrounding autonomy
Update: 11:06 AM EST: Paragraph 7 added to show the probability of the driver having a medical emergency. California Highway Patrol saw the vehicle and noted the driver was awake after catching up to the car.
A Tesla Model Y with a sleeping driver was recently spotted on the I-15 Freeway near Temecula, California, which proves that people and media still have a vast misunderstanding and irresponsible tone regarding the capabilities of semi-autonomous vehicles.
According to a report from KTLA 5, a woman in a Tesla Model Y was followed by another driver for more than fifteen minutes on the California interstate in an attempt to wake the woman who was taking advantage of the automaker’s semi-autonomous driving functions up.
The report and the incident prove there are still huge misunderstandings in the capabilities of semi-autonomous driving suites, including Tesla’s Full Self-Driving and Autopilot, which require users to remain vigilant and be prepared to take over the vehicle at any point.
Drivers utilize semi-autonomous vehicle functionalities irresponsibly often, and social media has proven time and time again that people take advantage of the capabilities, even though they are not fully autonomous.
It is no secret that people and companies have utilized whatever they can to alleviate themselves of the responsibility of paying attention while the car operates some tasks on its own. With the introduction of advanced driver assistance systems (ADAS) over the past several years, drivers have taken advantage of the functions to instead play on their phones, read books, eat food, or even catch up on sleep.
Tesla’s camera-based driver monitoring system goes through the cellphone test
However, the risks that come with this behavior are potentially catastrophic. For one, those who use these functions irresponsibly put themselves and every other driver on the road at risk because if the vehicle needs assistance or encounters a situation where it would not react safely, the driver is responsible for taking over. Additionally, if an accident occurs, it can be framed as Tesla’s, or any other manufacturer’s fault, depending on the vehicle used, and instances like this can set the future of semi-autonomous and autonomous driving back years due to skepticism.
There is the possibility that the driver had some type of medical emergency or accidentally fell asleep, in which the Tesla’s functionalities kept the operator and others safe. Police stated the driver was caught up to two minutes after receiving calls about the driver, and the driver was attentive at this time.
However, the media’s portrayal of the situation also proves that many are widely uninformed regarding the capabilities of Teslas. While Tesla’s Full Self-Driving suite has caused controversy over its name, the automaker continues to remind those who use it to remain vigilant, as the cars cannot truly drive themselves.
In Tesla’s FAQ section of the Autopilot and Full Self-Driving page, the company answers the question, “Do I still need to pay attention while using Autopilot?:”
“Yes. Autopilot is a hands-on driver assistance system that is intended to be used only with a fully attentive driver. It does not turn a Tesla into a self-driving car nor does it make a car autonomous.
Before enabling Autopilot, you must agree to “keep your hands on the steering wheel at all times” and to always “maintain control and responsibility for your car.” Once engaged, Autopilot will also deliver an escalating series of visual and audio warnings, reminding you to place your hands on the wheel if insufficient torque is applied. If you repeatedly ignore these warnings, you will be locked out from using Autopilot during that trip.
You can override any of Autopilot’s features at any time by steering, applying the brakes, or using the cruise control stalk to deactivate.”
Media labeling the vehicle as “a self-driving Tesla” is a disservice to people and the company. Teslas do not drive themselves, as the vehicles are defined as Level 2, according to the Society of Automotive Engineers Levels of Driving Automation. Level 2 systems reiterate that the driver is still responsible for driving the car when these systems are activated. “You must constantly supervise these support features,” the SAE says. Level 3 to Level 5 systems maintain that the operator is not driving the car, but Level 5 systems are the only ones that are explicitly labeled as “self-driving.”
“This feature can drive the vehicle under all conditions,” the SAE table states.
Credit: Society of Automotive Engineers
Recent ratings by Consumer Reports showed that Tesla’s biggest flaw was driver monitoring. Many systems use cabin-facing cameras to monitor eye behavior to ensure the operator is keeping their eyes on the road. Teslas use a series of audible and visual cues to alert drivers of their inattentiveness, and steering wheel sensors make sure the driver keeps their hands on the wheel.
However, various cheat devices have been marketed across the internet, and in this instance, the driver appears to have their hands on the wheel while they are dozed.
Tesla activated camera-based driver monitoring in May 2021. “The cabin camera above your rearview mirror can now detect and alert driver inattentiveness while Autopilot is engaged,” Tesla said in the notes. Tests of Tesla’s driver monitoring tests showed the system was effective in some instances, especially when looking at cell phones, with alerts coming in 15 seconds.
The potential irresponsibility of users puts major risks to those on the road and the companies that develop these driver assistance programs. While there are workarounds through the previously-mentioned cheat devices, people have to know their irresponsibility could cost them, or others, their lives.
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News
Tesla loses Director who designed one of the company’s best features
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave.
Tesla has lost the director who designed one of the company’s best features: Over-the-Air updates.
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave. In a lengthy statement on LinkedIn, Dmytryk said that he’s “closing the book.” He had nothing but good things to say:
“After 11 incredible years at Tesla, I’m closing the book. It’s been the ride of a lifetime: always on the news, innovating relentlessly, constantly pushing the limits. Tesla is THE place for talented, passionate people. I feel insanely lucky to have been part in that culture for so long.”
It appears the intense lifestyle of developing and creating intensively for so long might have caught up to Dmytryk, who did not give his definitive plans for the future, and it appears he may be taking some time off before jumping into a new venture:
“The future? Extremely bright. Ambitions intact, just getting started as a transformative company that could elevate billions of lives. So why leave now?! Human life’s always been my North Star, right now I need to be with mines. I’ve always admired Tesla’s top leadership and vision. But what I’ve always found incredible is the tenacity, brilliance and devotion of people on the front line. YOU make Tesla unstoppable. I wish you all the best and of course EPIC wins.”
The move was first reported by NotaTeslaApp.
Over-the-Air updates are among Tesla’s best features. They are used to improve the Full Self-Driving suite, add features, remedy recalls, and more. Many vehicles have the ability to receive OTA updates, as I did in a Ford Bronco previous to my Model Y. However, Tesla does them better than anyone else: they’re seamless, effective, and frequent. Your car always improves.
The move is a blow to Tesla, of course, considering Dmytryk’s massive contribution to the company and extremely long tenure spent, but not something that is overwhelmingly detrimental. Tesla deals with a lot of extremely intelligent people, some of whom are the best in their field, so they are sure to find a suitable replacement.
However, it’s no secret that the company has been losing some of its top talent, some of whom were in executive roles. Some have left to take on new projects, and others have not revealed their career plans.
It seems at least some of those employees are simply deciding to walk away and try new things after working so hard for so long. According to Dmytryk’s LinkedIn, he also played a large part in Musk’s acquisition of X, as he stated he “worked at Twitter/X ~45/week while working at the same pace for Tesla.”
That averages a 13-hour day, seven days a week, or 18 hours for the normal five-day work week.
News
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.
According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.
The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.
$TSLA
BREAKING: The official launch of Tesla Model Y L in S.Korea seems to be quite imminent.Additional credentials related to Model YL were released today.
✅ Battery Manufacturer: LG Energy Solutions
✅ Number of passengers: 6 people
✅ Total battery capacity: 97.25 kWh… pic.twitter.com/hmy64XYi80— Tsla Chan (@Tslachan) March 6, 2026
It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.
Tesla Model Y lineup expansion signals an uncomfortable reality for consumers
But for U.S. fans, things are not looking good for a launch in the market.
CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.
For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.
The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
Tesla loses Director who designed one of the company’s best features
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
