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Ford Mach-E touchscreen demo only highlights Tesla’s stark lead in user experience

(Credit: Hyperchange/YouTube)

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Tesla holds a lead in several aspects of the electric car market, from its battery management and efficiency to its over-the-air software updates. Part of this is due to its vertical integration, which allows the company to develop software that is specifically designed to work well with its vehicles’ hardware. This makes Tesla’s electric cars pretty much the vehicle equivalent of the iPhone and iOS in terms of its smoothness and ease of use. 

This is not to say that Tesla’s software is perfect, of course. The company’s vehicles still encounter bugs at times, and it is evident that there is still a lot of room for improvement. That being said, if a recent video of the Ford Mustang Mach-E’s in-car software and UI is any indication, it appears that even in its ever-improving state, Tesla’s in-car software is leagues beyond the competition. 

During the LA Auto Show, Tesla enthusiasts Rob of the Tesla Daily podcast, Galileo of YouTube’s Hyperchange channel, and TSLA investor Matt Joyce opted to take a look at the recently-unveiled Ford Mustang Mach-E, a premium all-electric crossover that is expected to compete with the upcoming Tesla Model Y. Strangely enough, to gain access to the vehicle’s interior, the Tesla Daily podcast host and the rest of the group had to pay a refundable reservation fee of $500. 

Once inside, a Ford representative gave a brief walkthrough of the Mach-E’s features, particularly its portrait-oriented center display. Footage taken of the demo from the Hyperchange host revealed that the software in the Mach-E’s infotainment system is notably slow and laggy when responding to touch inputs. When asked about why this was the case, the Ford representative stated that it was likely due to the display being on for several days. 

Granted, the Ford Mustang Mach-E in the LA auto show was a demo unit, and as such, its software is likely still in its developmental phase. Thus, Ford has a good amount of time to refine its all-electric crossover’s software before it gets released to the market. 

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Unfortunately, veteran automakers have a reputation for releasing in-car software that is about as quick and responsive as the first touchscreen phones that attempted to rival the first iPhones more than a decade ago. The Jaguar I-PACE, for example, is a vehicle that has received over 60 awards from esteemed organizations and media agencies, but the vehicle’s infotainment system cannot hold a candle to the Model 3’s software and user interface. 

The same is true for the Audi e-tron. The vehicle is posh and luxurious, but when it comes to software, the car just does not feel like it is equipped with the best that tech has to offer. This is something that was explained by Elon Musk on Twitter, when he addressed why the auto industry is simply not very good at in-car tech. “Connected, autonomous cars require great software. Advanced factories also require great software. The car industry is not very good at software,” Musk wrote. 

Considering that the Mustang Mach-E is expected to be released next year, Ford would have to work really hard to make sure that its all-electric crossover gives users an experience that is more Tesla than Jaguar. The all-electric crossover market expects as much.

Watch a first look at the Ford Mustang Mach-E’s infotainment system in the video below. 

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Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Tesla enters interesting situation with Full Self-Driving in California

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tesla model x
A Tesla Motors Inc Model X is seen at Tesla's introduction of its new battery swapping program in Hawthorne, California June 20, 2013. Tesla Motors Inc on Thursday unveiled a system to swap battery packs in its electric cars in about 90 seconds, a service Chief Executive Elon Musk said will help overcome fears about their driving range. REUTERS/Lucy Nicholson (UNITED STATES - Tags: TRANSPORT BUSINESS LOGO) - RTX10VSH

Tesla has entered an interesting situation with its Full Self-Driving suite in California, as the State’s Department of Motor Vehicles had adopted an order for a suspension of the company’s sales license, but it immediately put it on hold.

The company has been granted a reprieve as the DMV is giving Tesla an opportunity to “remedy the situation.” After the suspension was recommended for 30 days as a penalty, the DMV said it would give Tesla 90 days to allow the company to come into compliance.

The DMV is accusing Tesla of misleading consumers by using words like Autopilot and Full Self-Driving on its advanced driver assistance (ADAS) features.

The State’s DMV Director, Steve Gordon, said that he hoped “Tesla will find a way to get these misleading statements corrected.” However, Tesla responded to the story on Tuesday, stating that this was a “consumer protection” order for the company using the term Autopilot.

It said “not one single customer came forward to say there’s a problem.” It added that “sales in California will continue uninterrupted.”

Tesla has used the terms Autopilot and Full Self-Driving for years, but has added the term “(Supervised)” to the end of the FSD suite, hoping to remedy some of the potential issues that regulators in various areas might have with the labeling of the program.

It might not be too long before Tesla stops catching flak for using the Full Self-Driving name to describe its platform.

Tesla Robotaxi goes driverless as Musk confirms Safety Monitor removal testing

The Robotaxi suite has continued to improve, and this week, vehicles were spotted in Austin without any occupants. CEO Elon Musk would later confirm that Tesla had started testing driverless rides in Austin, hoping to launch rides without any supervision by the end of the year.

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Investor's Corner

Tesla stock closes at all-time high on heels of Robotaxi progress

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Credit: Tesla

Tesla stock (NASDAQ: TSLA) closed at an all-time high on Tuesday, jumping over 3 percent during the day and finishing at $489.88.

The price beats the previous record close, which was $479.86.

Shares have had a crazy year, dipping more than 40 percent from the start of the year. The stock then started to recover once again around late April, when its price started to climb back up from the low $200 level.

This week, Tesla started to climb toward its highest levels ever, as it was revealed on Sunday that the company was testing driverless Robotaxis in Austin. The spike in value pushed the company’s valuation to $1.63 trillion.

Tesla Robotaxi goes driverless as Musk confirms Safety Monitor removal testing

It is the seventh-most valuable company on the market currently, trailing Nvidia, Apple, Alphabet (Google), Microsoft, Amazon, and Meta.

Shares closed up $14.57 today, up over 3 percent.

The stock has gone through a lot this year, as previously mentioned. Shares tumbled in Q1 due to CEO Elon Musk’s involvement with the Department of Government Efficiency (DOGE), which pulled his attention away from his companies and left a major overhang on their valuations.

However, things started to rebound halfway through the year, and as the government started to phase out the $7,500 tax credit, demand spiked as consumers tried to take advantage of it.

Q3 deliveries were the highest in company history, and Tesla responded to the loss of the tax credit with the launch of the Model 3 and Model Y Standard.

Additionally, analysts have announced high expectations this week for the company on Wall Street as Robotaxi continues to be the focus. With autonomy within Tesla’s sights, things are moving in the direction of Robotaxi being a major catalyst for growth on the Street in the coming year.

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Tesla needs to come through on this one Robotaxi metric, analyst says

“We think the key focus from here will be how fast Tesla can scale driverless operations (including if Tesla’s approach to software/hardware allows it to scale significantly faster than competitors, as the company has argued), and on profitability.”

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Tesla needs to come through on this one Robotaxi metric, Mark Delaney of Goldman Sachs says.

Tesla is in the process of rolling out its Robotaxi platform to areas outside of Austin and the California Bay Area. It has plans to launch in five additional cities, including Houston, Dallas, Miami, Las Vegas, and Phoenix.

However, the company’s expansion is not what the focus needs to be, according to Delaney. It’s the speed of deployment.

The analyst said:

“We think the key focus from here will be how fast Tesla can scale driverless operations (including if Tesla’s approach to software/hardware allows it to scale significantly faster than competitors, as the company has argued), and on profitability.”

Profitability will come as the Robotaxi fleet expands. Making that money will be dependent on when Tesla can initiate rides in more areas, giving more customers access to the program.

There are some additional things that the company needs to make happen ahead of the major Robotaxi expansion, one of those things is launching driverless rides in Austin, the first city in which it launched the program.

This week, Tesla started testing driverless Robotaxi rides in Austin, as two different Model Y units were spotted with no occupants, a huge step in the company’s plans for the ride-sharing platform.

Tesla Robotaxi goes driverless as Musk confirms Safety Monitor removal testing

CEO Elon Musk has been hoping to remove Safety Monitors from Robotaxis in Austin for several months, first mentioning the plan to have them out by the end of 2025 in September. He confirmed on Sunday that Tesla had officially removed vehicle occupants and started testing truly unsupervised rides.

Although Safety Monitors in Austin have been sitting in the passenger’s seat, they have still had the ability to override things in case of an emergency. After all, the ultimate goal was safety and avoiding any accidents or injuries.

Goldman Sachs reiterated its ‘Neutral’ rating and its $400 price target. Delaney said, “Tesla is making progress with its autonomous technology,” and recent developments make it evident that this is true.

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