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Tesla Superchargers are now over 3x cheaper than their biggest competitor
Tesla’s Supercharger Network just undercut one of its biggest competitors by over three times, and the company did not even have to lower its prices. In a recent announcement, IONITY, the rapid charging network that is considered as VW, BMW, Daimler, and Ford’s answer to the Tesla Superchargers, revealed that it would be updating its pricing structure by the end of the month — and what an update it is.
In a press release, IONITY stated that it would be launching a kilowatt-hour-based pricing scheme for customers across its established pan-European network starting January 31, 2020. The new rate is simple, with the company charging customers per kWh. The only issue is that IONITY will be charging electric car drivers 0.79 EUR ($0.88) per kWh.
That’s a substantial premium compared to the Tesla Supercharging Network, which has a rate of about 0.25 EUR ($0.28) per kWh. Thus, with this new pricing structure in place, an Audi e-tron or Porsche Taycan owner would end up paying about $80 to charge the all-electric SUV from zero to 100%. Considering that these vehicles are capable of traveling just over 200 miles on a charge, IONITY’s updated prices will make long trips on electric cars far more expensive than before.
IONITY boss Michael Hajesch, for one, noted that he does not think the new pricing strategy will turn customers away from using the network. In an interview with Handelsblatt‘s EV publication Edison Media, the IONITY executive explained that the rapid charging network’s advantages would likely be worth it for electric car drivers.
“I don’t have that fear. It is important to mention that the connected mobility service providers – and in this case, also include the Porsche charging service and BMW ChargeNow – offer attractive end customer offers. Direct customers without a contract benefit from the IONITY service promise, such as high availability, a Europe-wide HPC charging network, top locations directly on the motorway, and responsible operation of the charging stations with green electricity.”
He also argued that such price adjustments would likely not deter the advent of electric mobility. While he admitted that IONITY’s new pricing is high compared to its rivals in the market, Hajesch stated that the decision to raise the network’s prices was not difficult at all, even among its owners, VW, BMW, and Daimler.
“The discussion was not fierce or difficult at all. The price will not deter customers from buying, on the contrary. The overall service promise of the European IONITY HPC network already gives an answer to the key criticisms of the past regarding availability, charging power, green electricity supply, and range anxiety. We are therefore convinced that we are making a significant contribution to the market acceptance of electromobility.
“The purchase decision will not only depend on the IONITY price point on the long-haul route, which only accounts for five to ten percent of the annual charging needs. You also have to take into account the other use cases at home/work and public charging, which can already result in advantages over diesel and gasoline,” he said.
Despite the IONITY boss’ arguments, the fact remains that EV owners now need to pay far more to charge their vehicles using the rapid charging network. This will likely deter electric car owners who are budget conscious, and it might very well incentivize the ownership of internal combustion cars once more. After all, why buy an Audi e-tron that takes about $80 to fill up when a comparable gas or diesel-powered SUV can fill up for far less?
That being said, this update in IONITY’s pricing also highlights the practicality of Tesla’s Supercharger Network, which charges about $0.28 per kWh. Tesla’s Superchargers currently top out at 250 kW, which is less than IONITY’s peak of 350 kW, but considering the price difference, electric car owners will likely take the slightly slower charging speed and be charged a rate that is several times more affordable.
It’s unfortunate, but for now, at least, it appears that the only rapid charging network that is seriously going for petrol’s jugular is Tesla and is Superchargers.
Tesla has announced it has hit a major milestone with Full Self-Driving subscriptions, shortly after it said it would exclusively offer the suite without the option to purchase it outright.
Tesla announced on Wednesday during its Q4 Earnings Call for 2025 that it had officially eclipsed the one million subscription mark for its Full Self-Driving suite. This represented a 38 percent increase year-over-year.
This is up from the roughly 800,000 active subscriptions it reported last year. The company has seen significant increases in FSD adoption over the past few years, as in 2021, it reported just 400,000. In 2022, it was up to 500,000 and, one year later, it had eclipsed 600,000.
NEWS: For the first time, Tesla has revealed how many people are subscribed or have purchased FSD (Supervised).
Active FSD Subscriptions:
• 2025: 1.1 million
• 2024: 800K
• 2023: 600K
• 2022: 500K
• 2021: 400K pic.twitter.com/KVtnyANWcs— Sawyer Merritt (@SawyerMerritt) January 28, 2026
In mid-January, CEO Elon Musk announced that the company would transition away from giving the option to purchase the Full Self-Driving suite outright, opting for the subscription program exclusively.
Musk said on X:
“Tesla will stop selling FSD after Feb 14. FSD will only be available as a monthly subscription thereafter.”
The move intends to streamline the Full Self-Driving purchase option, and gives Tesla more control over its revenue, and closes off the ability to buy it outright for a bargain when Musk has said its value could be close to $100,000 when it reaches full autonomy.
It also caters to Musk’s newest compensation package. One tranche requires Tesla to achieve 10 million active FSD subscriptions, and now that it has reached one million, it is already seeing some growth.
The strategy that Tesla will use to achieve this lofty goal is still under wraps. The most ideal solution would be to offer a less expensive version of the suite, which is not likely considering the company is increasing its capabilities, and it is becoming more robust.
Tesla is shifting FSD to a subscription-only model, confirms Elon Musk
Currently, Tesla’s FSD subscription price is $99 per month, but Musk said this price will increase, which seems counterintuitive to its goal of increasing the take rate. With that being said, it will be interesting to see what Tesla does to navigate growth while offering a robust FSD suite.
News
Tesla confirms Robotaxi expansion plans with new cities and aggressive timeline
Tesla plans to launch in Dallas, Houston, Phoenix, Miami, Orlando, Tampa, and Las Vegas. It lists the Bay Area as “Safety Driver,” and Austin as “Ramping Unsupervised.”
Tesla confirmed its intentions to expand the Robotaxi program in the United States with an aggressive timeline that aims to send the ride-hailing service to several large cities very soon.
The Robotaxi program is currently active in Austin, Texas, and the California Bay Area, but Tesla has received some approvals for testing in other areas of the U.S., although it has not launched in those areas quite yet.
However, the time is coming.
During Tesla’s Q4 Earnings Call last night, the company confirmed that it plans to expand the Robotaxi program aggressively, hoping to launch in seven new cities in the first half of the year.
Tesla plans to launch in Dallas, Houston, Phoenix, Miami, Orlando, Tampa, and Las Vegas. It lists the Bay Area as “Safety Driver,” and Austin as “Ramping Unsupervised.”
These details were released in the Earnings Shareholder Deck, which is published shortly before the Earnings Call:
🚨 BREAKING: Tesla plans to launch its Robotaxi service in Dallas, Houston, Phoenix, Miami, Orlando, Tampa, and Las Vegas in the first half of this year pic.twitter.com/aTnruz818v
— TESLARATI (@Teslarati) January 28, 2026
Late last year, Tesla revealed it had planned to launch Robotaxi in Las Vegas, Phoenix, Dallas, and Houston, but Tampa and Orlando were just added to the plans, signaling an even more aggressive expansion than originally planned.
Tesla feels extremely confident in its Robotaxi program, and that has been reiterated many times.
Although skeptics still remain hesitant to believe the prowess Tesla has seemingly proven in its development of an autonomous driving suite, the company has been operating a successful program in Austin and the Bay Area for months.
In fact, it announced it achieved nearly 700,000 paid Robotaxi miles since launching Robotaxi last June.
🚨 Tesla has achieved nearly 700,000 paid Robotaxi miles since launching in June of last year pic.twitter.com/E8ldSW36La
— TESLARATI (@Teslarati) January 28, 2026
With the expansion, Tesla will be able to penetrate more of the ride-sharing market, disrupting the human-operated platforms like Uber and Lyft, which are usually more expensive and are dependent on availability.
Tesla launched driverless rides in Austin last week, but they’ve been few and far between, as the company is certainly easing into the program with a very cautiously optimistic attitude, aiming to prioritize safety.
Investor's Corner
Tesla (TSLA) Q4 and FY 2025 earnings call: The most important points
Executives, including CEO Elon Musk, discussed how the company is positioning itself for growth across vehicles, energy, AI, and robotics despite near-term pressures from tariffs, pricing, and macro conditions.
Tesla’s (NASDAQ:TSLA) Q4 and FY 2025 earnings call highlighted improving margins, record energy performance, expanding autonomy efforts, and a sharp acceleration in AI and robotics investments.
Executives, including CEO Elon Musk, discussed how the company is positioning itself for growth across vehicles, energy, AI, and robotics despite near-term pressures from tariffs, pricing, and macro conditions.
Key takeaways
Tesla reported sequential improvement in automotive gross margins excluding regulatory credits, rising from 15.4% to 17.9%, supported by favorable regional mix effects despite a 16% decline in deliveries. Total gross margin exceeded 20.1%, the highest level in more than two years, even with lower fixed-cost absorption and tariff impacts.
The energy business delivered standout results, with revenue reaching nearly $12.8 billion, up 26.6% year over year. Energy gross profit hit a new quarterly record, driven by strong global demand and high deployments of MegaPack and Powerwall across all regions, as noted in a report from The Motley Fool.
Tesla also stated that paid Full Self-Driving customers have climbed to nearly 1.1 million worldwide, with about 70% having purchased FSD outright. The company has now fully transitioned FSD to a subscription-based sales model, which should create a short-term margin headwind for automotive results.
Free cash flow totaled $1.4 billion for the quarter. Operating expenses rose by $500 million sequentially as well.
Production shifts, robotics, and AI investment
Musk further confirmed that Model S and Model X production is expected to wind down next quarter, and plans are underway to convert Fremont’s S/X line into an Optimus robot factory with a capacity of one million units.
Tesla’s Robotaxi fleet has surpassed 500 vehicles, operating across the Bay Area and Austin, with Musk noting a rapid monthly expansion pace. He also reiterated that CyberCab production is expected to begin in April, following a slow initial S-curve ramp before scaling beyond other vehicle programs.
Looking ahead, Tesla expects its capital expenditures to exceed $20 billion next year, thanks to the company’s operations across its six factories, the expansion of its fleet expansion, and the ramp of its AI compute. Additional investments in AI chips, compute infrastructure, and future in-house semiconductor manufacturing were discussed but are not included in the company’s current CapEx guidance.
More importantly, Tesla ended the year with a larger backlog than in recent years. This is supported by record deliveries in smaller international markets and stronger demand across APAC and EMEA. Energy backlog remains strong globally as well, though Tesla cautioned that margin pressure could emerge from competition, policy uncertainty, and tariffs.
Tesla hits major milestone with Full Self-Driving subscriptions
Tesla confirms Robotaxi expansion plans with new cities and aggressive timeline
