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Tesla at a tipping point: How a focus on safety and features is building a formidable car brand

(Photo: Tesla)

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6 years ago

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Last week, JD Power revealed the results of a study about the public’s perception of electric vehicles and autonomous driving technologies. The results of the survey were not that encouraging, with 68% of the respondents stating that they had zero experience with electric cars. The majority of the study’s demographic also stated that they would not consider an EV as their next car purchase. 

Yet, despite these results, one particular vehicle seems to be bucking the trend. In June, Tesla sold just shy of 40,000 Model 3 across the globe, making it the best-selling electric car worldwide. Following the Model 3 was the BAIC EU-Series from China, which was far behind at almost 18,000 units sold. Third place in June’s global EV sales rankings was the BYD Yuan, which sold 6,566 units. The Model 3’s feat is impressive, considering that the market is just beginning to seriously embrace electric cars as a viable alternative to gas-powered automobiles. 

Baillie Gifford’s recently-released Annual Financial Report noted that Tesla had reached a milestone with the Model 3, as exhibited by the vehicle becoming the US’ best-selling passenger car by revenue over the past four quarters. This milestone could have been achieved by Tesla because the company has and continues to develop a reputation for building great cars that just happen to be electric, not electric cars that just happen to be good. By emphasizing the innate strengths of electric vehicles, Tesla has created a brand that is becoming synonymous with safety and bleeding-edge features.

The Tesla Model 3, Model S, and Model X are three of the safest vehicles on the road today. This is partly due to the vehicles being designed from the ground up as electric cars. With their generous crush zones and rigid frames, Teslas are capable of protecting their occupants, even in potentially serious crashes. Some of these incidents are shared online through the Tesla community and beyond, and they help spread the word that the company’s vehicles are among the safest vehicles on the road today. 

The aftermath of these incidents usually follows a similar pattern too, with a Tesla getting damaged and the other vehicle coming out worse for wear. An example of this could be found in this recent incident involving an otherwise intact Model 3 toppling a fire hydrant after getting rear-ended by a Subaru. As could be seen in pictures of the crash’s aftermath, the gas-powered car looked like it hit a wall when it smashed into the Model 3. 

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Teslas are essentially computers on wheels, and this is one of the reasons why the Model S, Model X, and Model 3 are among the very few vehicles on the road that can receive new features through free over-the-air updates. This has become a crucial part of the Tesla ownership experience, as cars that are handed over to customers only get better with time. Some of these features, such as Sentry Mode and TeslaCam, have even helped owners catch individuals that vandalize their vehicles. 

In a recent report, the Highway Loss Data Institute stated that Teslas are among the least likely vehicles to get stolen in the United States, with the Model S and X nearly 90% less likely to attract thieves than the average automobile. The reasons for this could vary, but the fact that Teslas are equipped with a suite of security features, and the fact that the National Crime Information Center tracked 112 recovered Teslas out of 115 stolen vehicles between 2011 and May 2018, establishes the company’s electric cars as vehicles that are pretty tricky to steal. 

Tesla only commands a tiny fraction of the overall automotive market today. Even with the aggressive ramp of the Model 3, Tesla is still far from breaching the mass markets that are dominated by low-cost vehicles that have been around for decades. This does not mean to say that Tesla is not making progress, as the company is steadily increasing its reach in the auto industry’s premium segment. And thanks to the company’s innovations and unique approach to its vehicles, Tesla is making itself into a brand that simply attracts a ton of interest. 

An example of this could be seen in Japan recently, where Tesla showcased the Model 3 (which is yet to be distributed to the country) at the Haneda Airport. Not too far from the Model 3 was an exhibit of the gas-powered B-Class from Mercedes-Benz, a premium vehicle from a veteran carmaker that is synonymous with luxury. The interest attracted by the two vehicles among the people at the Japanese airport was very telling. 

https://twitter.com/browniejp/status/1156443187436589056?s=20
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Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Tesla Cybertruck gets Full Self-Driving v14 release date, sort of

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16 hours ago

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October 7, 2025

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Tesla Cybertruck owners are wondering when they will get access to the company’s Full Self-Driving version 14.1 that rolled out to other owners today for the first time.

Cybertruck owners typically receive Full Self-Driving updates slightly later than other drivers, as the process for the all-electric pickup is different. It is a larger vehicle that requires some additional attention from Tesla before FSD versions are rolled out, so they will be slightly delayed. CEO Elon Musk said the all-wheel steering technically requires a bit more attention before rollout as well.

After some owners got access to the v14.1 Full Self-Driving suite this morning, Cybertruck owners sought out a potential timeframe for when they would be able to experience things for themselves.

Tesla owners show off improvements with new Full Self-Driving v14 rollout

They were able to get an answer from Ashok Elluswamy, Tesla’s Head of AI, who said:

“We got you. Coming soon.”

The release of FSD v14.1 for Cybertruck will not be tempered, either. Elluswamy then confirmed that Tesla would be rolling out the full-featured FSD v14 for the pickup, meaning it would be able to reverse and park itself, among other features.

Elluswamy said it would be capable of these features, which were void in other FSD releases for Cybertruck in the past.

Tesla’s rollout of FSD v14.1 brings several extremely notable changes and improvements to the suite, including more refined operation in parking garages, a new ability to choose parking preferences upon arriving at your destination, a new driving mode called “Sloth,” which is even more reserved than “Chill,” and general operational improvements.

Those who were lucky enough to receive the suite have already started showing off the improvements, and they definitely seem to be a step up from what v13’s more recent versions were capable of.

CEO Elon Musk called v14 “sentient” a few weeks back, and it seems that it is moving toward that. However, he did state that additional releases with more capabilities would be available in the coming weeks, but many owners are still waiting for this first version.

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Tesla launches two new affordable models with ‘Standard’ Model 3, Y offerings

It is the first time Tesla has revealed any details about what it planned to launch in terms of its new, lower-cost vehicles, which are mainly aimed at countering the loss of the $7,500 EV tax credit.

Published

18 hours ago

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October 7, 2025

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Credit: Tesla

Tesla has officially launched its affordable models with the new Model 3 and Model Y ‘Standard’ versions hitting the company’s Online Design Studio on Tuesday.

It is the first time Tesla has revealed any details about what it planned to launch in terms of its new, lower-cost vehicles, which are mainly aimed at countering the loss of the $7,500 EV tax credit.

Here’s what Tesla went with for its release of the new affordable models.

Tesla Model Y ‘Standard’

The Model Y Standard is a stripped-down version of the all-electric crossover and starts at $39,990.

Deliveries are slated for November and December, the company says if you plan to order one, and it comes with a few major changes to improve efficiency and bring down cost for owners.

  • New athletically tuned exterior and new alloy wheels to improve aerodynamics
  • 15.4″ touchscreen in the front, the same as the other trims
  • Available in three colors: Stealth Grey (free), White ($1,oo0 extra), Diamond Black ($1,500 extra)
  • Textile and vegan leather interior
  • Range sits at 321 miles
  • New front fascia
  • Covered glass roof (textile on inside)
  • Windows are not acoustically laminated for a quieter cabin
  • Manual mirrors and seats
  • Smaller frunk
  • No rear infotainment screen
  • No basic Autopilot
  • 69 kWh battery
  • New 19″ Aperture wheels
  • 0-60 MPH in 6.8 seconds
  • 7 speaker stereo, down from 15 speakers in premium models

Tesla Model 3 ‘Standard’

The Model 3 Standard was a surprise offering from Tesla, as many had only anticipated the company to refine and offer a more affordable version of the Model Y.

Coming in at $36,990, it features many of the same changes Tesla made with the Model Y “Standard,” all ways to improve price and make it less flashy than the more premium offerings.

Deliveries are also slated for November for this vehicle, and it features relatively the same stripped-down offerings as the Model Y Standard.

  • Available in three colors: Stealth Grey (free), White ($1,oo0 extra), Diamond Black ($1,500 extra)
  • Textile and vegan leather interior
  • Range sits at 321 miles
  • Covered glass roof (textile on inside)
  • Manual mirrors and seats
  • No rear infotainment screen
  • No basic Autopilot
  • 69 kWh battery
  • New 19″ Aperture wheels
  • 0-60 MPH in 6.8 seconds
  • 7 speaker stereo, down from 15 speakers in premium models
@teslarati 🚨 Tesla’s Affordable Models are here! Let’s talk about them! #tesla #fyp #viral #teslaev #elonmusk ♬ Natural Emotions – Muspace Lofi

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Tesla owners show off improvements with new Full Self-Driving v14 rollout

Some of the big things that Tesla faced head-on with the development and release of v14 were navigating in parking garages and handling parking after arriving at a destination.

Published

21 hours ago

on

October 7, 2025

By

Credit: Tesla Europe & Middle East/X

Tesla owners with access to the company’s Full Self-Driving new version, v14, which rolled out on Tuesday morning, are showcasing some of the very impressive improvements that have arrived.

CEO Elon Musk called v14 “sentient” a few weeks ahead of its rollout, claiming the newest iteration of the company’s Full Self-Driving platform would be the most accurate to date.

Tesla FSD (Supervised) V14.1 with Robotaxi-style dropoffs is here

It was obvious this narrative had Tesla owners keeping their expectations high, as there were very evidently things that needed to be improved upon that were present in v13. I wrote about several improvements I was hoping to see, and based on the release notes for v14, Tesla did have these things in the works already.

Some of the big things that Tesla faced head-on with the development and release of v14 were navigating in parking garages and handling parking after arriving at a destination.

Tesla said it was working to increase the capabilities of Summon within parking garages, as many owners believe that is where it would be the most beneficial.

While that does not appear to be part of this initial v14 rollout, it does seem Tesla is focused on improving the suite’s ability to navigate through these garages, including stopping for a ticket to enter the facility, finding a spot, and parking in an appropriate space.

It was evident this was a huge improvement based on one example from an owner who received v14:

If you look closely, you will even see the car shift slightly to the right when it arrives at the ticketing station, making it easier for the driver to hand over their ticket and payment. It then moves back out to the right when leaving to return to the center of the lane. It’s very intuitive.

Additionally, it appears to be more accurate when parking, thanks to improvements that enable owners to select the type of parking upon arrival at a destination.

In the v14.1 release notes, Tesla said that it has added “Arrival Options for you to select where FSD should park: in a Parking Lot, on the Street, in a Driveway, in a Parking Garage, or at the Curbside.”

One owner chose to navigate home and chose a garage to park in. Full Self-Driving performed it without any issues:

These are just two evident improvements so far, and there are likely many more on the way. The changes and fixes will be tracked by anyone with access to FSD v14 in the coming weeks.

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