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Tesla at a tipping point: How a focus on safety and features is building a formidable car brand
Last week, JD Power revealed the results of a study about the public’s perception of electric vehicles and autonomous driving technologies. The results of the survey were not that encouraging, with 68% of the respondents stating that they had zero experience with electric cars. The majority of the study’s demographic also stated that they would not consider an EV as their next car purchase.
Yet, despite these results, one particular vehicle seems to be bucking the trend. In June, Tesla sold just shy of 40,000 Model 3 across the globe, making it the best-selling electric car worldwide. Following the Model 3 was the BAIC EU-Series from China, which was far behind at almost 18,000 units sold. Third place in June’s global EV sales rankings was the BYD Yuan, which sold 6,566 units. The Model 3’s feat is impressive, considering that the market is just beginning to seriously embrace electric cars as a viable alternative to gas-powered automobiles.
Baillie Gifford’s recently-released Annual Financial Report noted that Tesla had reached a milestone with the Model 3, as exhibited by the vehicle becoming the US’ best-selling passenger car by revenue over the past four quarters. This milestone could have been achieved by Tesla because the company has and continues to develop a reputation for building great cars that just happen to be electric, not electric cars that just happen to be good. By emphasizing the innate strengths of electric vehicles, Tesla has created a brand that is becoming synonymous with safety and bleeding-edge features.
The Tesla Model 3, Model S, and Model X are three of the safest vehicles on the road today. This is partly due to the vehicles being designed from the ground up as electric cars. With their generous crush zones and rigid frames, Teslas are capable of protecting their occupants, even in potentially serious crashes. Some of these incidents are shared online through the Tesla community and beyond, and they help spread the word that the company’s vehicles are among the safest vehicles on the road today.
The aftermath of these incidents usually follows a similar pattern too, with a Tesla getting damaged and the other vehicle coming out worse for wear. An example of this could be found in this recent incident involving an otherwise intact Model 3 toppling a fire hydrant after getting rear-ended by a Subaru. As could be seen in pictures of the crash’s aftermath, the gas-powered car looked like it hit a wall when it smashed into the Model 3.
Teslas are essentially computers on wheels, and this is one of the reasons why the Model S, Model X, and Model 3 are among the very few vehicles on the road that can receive new features through free over-the-air updates. This has become a crucial part of the Tesla ownership experience, as cars that are handed over to customers only get better with time. Some of these features, such as Sentry Mode and TeslaCam, have even helped owners catch individuals that vandalize their vehicles.
In a recent report, the Highway Loss Data Institute stated that Teslas are among the least likely vehicles to get stolen in the United States, with the Model S and X nearly 90% less likely to attract thieves than the average automobile. The reasons for this could vary, but the fact that Teslas are equipped with a suite of security features, and the fact that the National Crime Information Center tracked 112 recovered Teslas out of 115 stolen vehicles between 2011 and May 2018, establishes the company’s electric cars as vehicles that are pretty tricky to steal.
Tesla only commands a tiny fraction of the overall automotive market today. Even with the aggressive ramp of the Model 3, Tesla is still far from breaching the mass markets that are dominated by low-cost vehicles that have been around for decades. This does not mean to say that Tesla is not making progress, as the company is steadily increasing its reach in the auto industry’s premium segment. And thanks to the company’s innovations and unique approach to its vehicles, Tesla is making itself into a brand that simply attracts a ton of interest.
An example of this could be seen in Japan recently, where Tesla showcased the Model 3 (which is yet to be distributed to the country) at the Haneda Airport. Not too far from the Model 3 was an exhibit of the gas-powered B-Class from Mercedes-Benz, a premium vehicle from a veteran carmaker that is synonymous with luxury. The interest attracted by the two vehicles among the people at the Japanese airport was very telling.
Elon Musk
Elon Musk’s xAI brings 1GW Colossus 2 AI training cluster online
Elon Musk shared his update in a recent post on social media platform X.
xAI has brought its Colossus 2 supercomputer online, making it the first gigawatt-scale AI training cluster in the world, and it’s about to get even bigger in a few months.
Elon Musk shared his update in a recent post on social media platform X.
Colossus 2 goes live
The Colossus 2 supercomputer, together with its predecessor, Colossus 1, are used by xAI to primarily train and refine the company’s Grok large language model. In a post on X, Musk stated that Colossus 2 is already operational, making it the first gigawatt training cluster in the world.
But what’s even more remarkable is that it would be upgraded to 1.5 GW of power in April. Even in its current iteration, however, the Colossus 2 supercomputer already exceeds the peak demand of San Francisco.
Commentary from users of the social media platform highlighted the speed of execution behind the project. Colossus 1 went from site preparation to full operation in 122 days, while Colossus 2 went live by crossing the 1-GW barrier and is targeting a total capacity of roughly 2 GW. This far exceeds the speed of xAI’s primary rivals.
Funding fuels rapid expansion
xAI’s Colossus 2 launch follows xAI’s recently closed, upsized $20 billion Series E funding round, which exceeded its initial $15 billion target. The company said the capital will be used to accelerate infrastructure scaling and AI product development.
The round attracted a broad group of investors, including Valor Equity Partners, Stepstone Group, Fidelity Management & Research Company, Qatar Investment Authority, MGX, and Baron Capital Group. Strategic partners NVIDIA and Cisco also continued their support, helping xAI build what it describes as the world’s largest GPU clusters.
xAI said the funding will accelerate its infrastructure buildout, enable rapid deployment of AI products to billions of users, and support research tied to its mission of understanding the universe. The company noted that its Colossus 1 and 2 systems now represent more than one million H100 GPU equivalents, alongside recent releases including the Grok 4 series, Grok Voice, and Grok Imagine. Training is also already underway for its next flagship model, Grok 5.
Elon Musk
Tesla AI5 chip nears completion, Elon Musk teases 9-month development cadence
The Tesla CEO shared his recent insights in a post on social media platform X.
Tesla’s next-generation AI5 chip is nearly complete, and work on its successor is already underway, as per a recent update from Elon Musk.
The Tesla CEO shared his recent insights in a post on social media platform X.
Musk details AI chip roadmap
In his post, Elon Musk stated that Tesla’s AI5 chip design is “almost done,” while AI6 has already entered early development. Musk added that Tesla plans to continue iterating rapidly, with AI7, AI8, AI9, and future generations targeting a nine-month design cycle.
He also noted that Tesla’s in-house chips could become the highest-volume AI processors in the world. Musk framed his update as a recruiting message, encouraging engineers to join Tesla’s AI and chip development teams.
Tesla community member Herbert Ong highlighted the strategic importance of the timeline, noting that faster chip cycles enable quicker learning, faster iteration, and a compounding advantage in AI and autonomy that becomes increasingly difficult for competitors to close.
AI5 manufacturing takes shape
Musk’s comments align with earlier reporting on AI5’s production plans. In December, it was reported that Samsung is preparing to manufacture Tesla’s AI5 chip, accelerating hiring for experienced engineers to support U.S. production and address complex foundry challenges.
Samsung is one of two suppliers selected for AI5, alongside TSMC. The companies are expected to produce different versions of the AI5 chip, with TSMC reportedly using a 3nm process and Samsung using a 2nm process.
Musk has previously stated that while different foundries translate chip designs into physical silicon in different ways, the goal is for both versions of the Tesla AI5 chip to operate identically. AI5 will succeed Tesla’s current AI4 hardware, formerly known as Hardware 4, and is expected to support the company’s Full Self-Driving system as well as other AI-driven efforts, including Optimus.
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Tesla Model Y and Model 3 named safest vehicles tested by ANCAP in 2025
According to ANCAP in a press release, the Tesla Model Y achieved the highest overall weighted score of any vehicle assessed in 2025.
The Tesla Model Y recorded the highest overall safety score of any vehicle tested by ANCAP in 2025. The Tesla Model 3 also delivered strong results, reinforcing the automaker’s safety leadership in Australia and New Zealand.
According to ANCAP in a press release, the Tesla Model Y achieved the highest overall weighted score of any vehicle assessed in 2025. ANCAP’s 2025 tests evaluated vehicles across four key pillars: Adult Occupant Protection, Child Occupant Protection, Vulnerable Road User Protection, and Safety Assist technologies.
The Model Y posted consistently strong results in all four categories, distinguishing itself through a system-based safety approach that combines structural crash protection with advanced driver-assistance features such as autonomous emergency braking, lane support, and driver monitoring.
This marked the second time the Model Y has topped ANCAP’s annual safety rankings. The Model Y’s previous version was also ANCAP’s top performer in 2022.
The Tesla Model 3 also delivered a strong performance in ANCAP’s 2025 tests, contributing to Tesla’s broader safety presence across segments. Similar to the Model Y, the Model 3 also earned impressive scores across the ANCAP’s four pillars. This made the vehicle the top performer in the Medium Car category.
ANCAP Chief Executive Officer Carla Hoorweg stated that the results highlight a growing industry shift toward integrated safety design, with improvements in technologies such as autonomous emergency braking and lane support translating into meaningful real-world protection.
“ANCAP’s testing continues to reinforce a clear message: the safest vehicles are those designed with safety as a system, not a checklist. The top performers this year delivered consistent results across physical crash protection, crash avoidance and vulnerable road user safety, rather than relying on strength in a single area.
“We are also seeing increasing alignment between ANCAP’s test requirements and the safety technologies that genuinely matter on Australian and New Zealand roads. Improvements in autonomous emergency braking, lane support, and driver monitoring systems are translating into more robust protection,” Hoorweg said.
Elon Musk’s xAI brings 1GW Colossus 2 AI training cluster online
Tesla AI5 chip nears completion, Elon Musk teases 9-month development cadence
