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Tesla Pickup unveiling nears as final truck details take shape
Details about Tesla’s upcoming pickup truck are relatively few and far between, so even small updates are welcome among the all-electric car maker’s community of enthusiasts. That said, CEO Elon Musk recently revealed the final details of the truck are underway and its unveiling should be in two to three months.
“We’re close, but the magic is in the final details. Maybe 2 to 3 months,” Musk teased on Twitter in reference to the Tesla Truck’s reveal timeline.
The last major update from Musk about the cyberpunk-styled truck was given during the recently-held 2019 Annual Shareholder Meeting. During the event, the vehicle’s design, towing capacity, and performance were briefly discussed, Musk specifically noting that the truck’s stats would be comparable or even better than a base Porsche 911. He further estimated its unveiling date to be near the end of summer 2019 which is in line with his most recent comments on the timeline.
To be comparable to a Porsche 911 in terms of speed, the Tesla Truck should have a 0-60 mph time of about 4 seconds. Perhaps a closer rival, though, would be the Rivian R1T pickup truck which is expected to boast a 0-60 mph time of 3 seconds. In terms of towing capacity, however, Musk chose the #1 selling truck in the world for comparison – the Ford F-series. “If the (Ford) F-150 can tow it, the Tesla truck can do it,” he boasted during the Annual Shareholder Meeting.
With such impressive claims in mind, it’s no wonder that the website AutoWise recently found the Tesla Truck to be the most talked about truck on Twitter, beating out the F-150. After an analysis of 100,000 geotagged tweets, AutoWise determined that Tesla had captured the majority of social media conversations on the platform, particularly in the northern half of the US and the two coasts. Notably, the F-150 still remains popular in the south, which may prove challenging for Musk’s unique approach to the Tesla Truck’s design. The CEO has admitted on several occasions that its Blade Runner-inspired form might not appeal to a wide audience, the traditional truck crowd in particular.
Of all the aspects of Tesla’s upcoming truck that has received attention, the starting price has received a lion’s share: $49,000. The amount was revealed during Musk’s recent appearance at Tesla owner-enthusiast Ryan McCaffrey‘s Ride the Lightning podcast, among other details. Incredibly enough, Musk also pointed out that Tesla is looking to offer the vehicle at “well under” $50,000. “You should be able to buy a really great truck for $49k or less,” he said. Rivian’s all-electric R1T pickup truck is said to start at $69,000, but the company’s vehicle design is much more traditional overall, which may be a competitive feature despite the price hike over Tesla’s truck.
One Tesla enthusiast have decided not to wait for the pickup’s unveiling or availability in order to own it and opted to build one using a Model 3 as the base. YouTuber and robot-enthusiast Simone Giertz constructed her very own “Truckla” with some assistance from a few knowledgeable individuals including Tesla rebel mechanic Rich Benoit of the Rich Rebuilds channel. The final design resembled a coupe utility vehicle in the spirit of classic muscle cars such as the Chevrolet El Camino.
Despite only having an abstract glimpse of the front of the Tesla Truck from a photo revealed at the Model Y unveiling (and later via Elon Musk’s Twitter account because no one noticed it at the event), the excitement is clearly quite strong for the vehicle. The timeline appears to be holding steady, so hopefully Tesla and Musk won’t keep the crowd waiting much longer.
Tesla’s new Full Self-Driving pricing strategy will eliminate one recurring complaint that many owners have had in the past: FSD transfers.
In the past, if a Tesla owner purchased the Full Self-Driving suite outright, the company did not allow them to transfer the purchase to a new vehicle, essentially requiring them to buy it all over again, which could obviously get pretty pricey.
This was until Q3 2023, when Tesla allowed a one-time amnesty to transfer Full Self-Driving to a new vehicle, and then again last year.
Tesla is now allowing it to happen again ahead of the February 14th deadline.
The program has given people the opportunity to upgrade to new vehicles with newer Hardware and AI versions, especially those with Hardware 3 who wish to transfer to AI4, without feeling the drastic cost impact of having to buy the $8,000 suite outright on several occasions.
Now, that issue will never be presented again.
Last night, Tesla CEO Elon Musk announced on X that the Full Self-Driving suite would only be available in a subscription platform, which is the other purchase option it currently offers for FSD use, priced at just $99 per month.
Tesla is shifting FSD to a subscription-only model, confirms Elon Musk
Having it available in a subscription-only platform boasts several advantages, including the potential for a tiered system that would potentially offer less expensive options, a pay-per-mile platform, and even coupling the program with other benefits, like Supercharging and vehicle protection programs.
While none of that is confirmed and is purely speculative, the one thing that does appear to be a major advantage is that this will completely eliminate any questions about transferring the Full Self-Driving suite to a new vehicle. This has been a particular point of contention for owners, and it is now completely eliminated, as everyone, apart from those who have purchased the suite on their current vehicle.
Now, everyone will pay month-to-month, and it could make things much easier for those who want to try the suite, justifying it from a financial perspective.
The important thing to note is that Tesla would benefit from a higher take rate, as more drivers using it would result in more data, which would help the company reach its recently-revealed 10 billion-mile threshold to reach an Unsupervised level. It does not cost Tesla anything to run FSD, only to develop it. If it could slice the price significantly, more people would buy it, and more data would be made available.
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Tesla Model 3 and Model Y dominates U.S. EV market in 2025
The figures were detailed in Kelley Blue Book’s Q4 2025 U.S. Electric Vehicle Sales Report.
Tesla’s Model 3 and Model Y continued to overwhelmingly dominate the United States’ electric vehicle market in 2025. New sales data showed that Tesla’s two mass market cars maintained a commanding segment share, with the Model 3 posting year-to-date growth and the Model Y remaining resilient despite factory shutdowns tied to its refresh.
The figures were detailed in Kelley Blue Book’s Q4 2025 U.S. Electric Vehicle Sales Report.
Model 3 and Model Y are still dominant
According to the report, Tesla delivered an estimated 192,440 Model 3 sedans in the United States in 2025, representing a 1.3% year-to-date increase compared to 2024. The Model 3 alone accounted for 15.9% of all U.S. EV sales, making it one of the highest-volume electric vehicles in the country.
The Model Y was even more dominant. U.S. deliveries of the all-electric crossover reached 357,528 units in 2025, a 4.0% year-to-date decline from the prior year. It should be noted, however, that the drop came during a year that included production shutdowns at Tesla’s Fremont Factory and Gigafactory Texas as the company transitioned to the new Model Y. Even with those disruptions, the Model Y captured an overwhelming 39.5% share of the market, far surpassing any single competitor.
Combined, the Model 3 and Model Y represented more than half of all EVs sold in the United States during 2025, highlighting Tesla’s iron grip on the country’s mass-market EV segment.
Tesla’s challenges in 2025
Tesla’s sustained performance came amid a year of elevated public and political controversy surrounding Elon Musk, whose political activities in the first half of the year ended up fueling a narrative that the CEO’s actions are damaging the automaker’s consumer appeal. However, U.S. sales data suggest that demand for Tesla’s core vehicles has remained remarkably resilient.
Based on Kelley Blue Book’s Q4 2025 U.S. Electric Vehicle Sales Report, Tesla’s most expensive offerings such as the Tesla Cybertruck, Model S, and Model X, all saw steep declines in 2025. This suggests that mainstream EV buyers might have had a price issue with Tesla’s more expensive offerings, not an Elon Musk issue.
Ultimately, despite broader EV market softness, with total U.S. EV sales slipping about 2% year-to-date, Tesla still accounted for 58.9% of all EV deliveries in 2025, according to the report. This means that out of every ten EVs sold in the United States in 2025, more than half of them were Teslas.
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Tesla Model 3 and Model Y earn Euro NCAP Best in Class safety awards
“The company’s best-selling Model Y proved the gold standard for small SUVs,” Euro NCAP noted.
Tesla won dual categories in the Euro NCAP Best in Class awards, with the Model 3 being named the safest Large Family Car and the Model Y being recognized as the safest Small SUV.
The feat was highlighted by Tesla Europe & Middle East in a post on its official account on social media platform X.
Model 3 and Model Y lead their respective segments
As per a press release from the Euro NCAP, the organization’s Best in Class designation is based on a weighted assessment of four key areas: Adult Occupant, Child Occupant, Vulnerable Road User, and Safety Assist. Only vehicles that achieved a 5-star Euro NCAP rating and were evaluated with standard safety equipment are eligible for the award.
Euro NCAP noted that the updated Tesla Model 3 performed particularly well in Child Occupant protection, while its Safety Assist score reflected Tesla’s ongoing improvements to driver-assistance systems. The Model Y similarly stood out in Child Occupant protection and Safety Assist, reinforcing Tesla’s dual-category win.
“The company’s best-selling Model Y proved the gold standard for small SUVs,” Euro NCAP noted.
Euro NCAP leadership shares insights
Euro NCAP Secretary General Dr. Michiel van Ratingen said the organization’s Best in Class awards are designed to help consumers identify the safest vehicles over the past year.
Van Ratingen noted that 2025 was Euro NCAP’s busiest year to date, with more vehicles tested than ever before, amid a growing variety of electric cars and increasingly sophisticated safety systems. While the Mercedes-Benz CLA ultimately earned the title of Best Performer of 2025, he emphasized that Tesla finished only fractionally behind in the overall rankings.
“It was a close-run competition,” van Ratingen said. “Tesla was only fractionally behind, and new entrants like firefly and Leapmotor show how global competition continues to grow, which can only be a good thing for consumers who value safety as much as style, practicality, driving performance, and running costs from their next car.”
Tesla Full Self-Driving pricing strategy eliminates one recurring complaint
Tesla Model 3 and Model Y dominates U.S. EV market in 2025
