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Tesla Pickup unveiling nears as final truck details take shape
Details about Tesla’s upcoming pickup truck are relatively few and far between, so even small updates are welcome among the all-electric car maker’s community of enthusiasts. That said, CEO Elon Musk recently revealed the final details of the truck are underway and its unveiling should be in two to three months.
“We’re close, but the magic is in the final details. Maybe 2 to 3 months,” Musk teased on Twitter in reference to the Tesla Truck’s reveal timeline.
The last major update from Musk about the cyberpunk-styled truck was given during the recently-held 2019 Annual Shareholder Meeting. During the event, the vehicle’s design, towing capacity, and performance were briefly discussed, Musk specifically noting that the truck’s stats would be comparable or even better than a base Porsche 911. He further estimated its unveiling date to be near the end of summer 2019 which is in line with his most recent comments on the timeline.
To be comparable to a Porsche 911 in terms of speed, the Tesla Truck should have a 0-60 mph time of about 4 seconds. Perhaps a closer rival, though, would be the Rivian R1T pickup truck which is expected to boast a 0-60 mph time of 3 seconds. In terms of towing capacity, however, Musk chose the #1 selling truck in the world for comparison – the Ford F-series. “If the (Ford) F-150 can tow it, the Tesla truck can do it,” he boasted during the Annual Shareholder Meeting.
With such impressive claims in mind, it’s no wonder that the website AutoWise recently found the Tesla Truck to be the most talked about truck on Twitter, beating out the F-150. After an analysis of 100,000 geotagged tweets, AutoWise determined that Tesla had captured the majority of social media conversations on the platform, particularly in the northern half of the US and the two coasts. Notably, the F-150 still remains popular in the south, which may prove challenging for Musk’s unique approach to the Tesla Truck’s design. The CEO has admitted on several occasions that its Blade Runner-inspired form might not appeal to a wide audience, the traditional truck crowd in particular.
Of all the aspects of Tesla’s upcoming truck that has received attention, the starting price has received a lion’s share: $49,000. The amount was revealed during Musk’s recent appearance at Tesla owner-enthusiast Ryan McCaffrey‘s Ride the Lightning podcast, among other details. Incredibly enough, Musk also pointed out that Tesla is looking to offer the vehicle at “well under” $50,000. “You should be able to buy a really great truck for $49k or less,” he said. Rivian’s all-electric R1T pickup truck is said to start at $69,000, but the company’s vehicle design is much more traditional overall, which may be a competitive feature despite the price hike over Tesla’s truck.
One Tesla enthusiast have decided not to wait for the pickup’s unveiling or availability in order to own it and opted to build one using a Model 3 as the base. YouTuber and robot-enthusiast Simone Giertz constructed her very own “Truckla” with some assistance from a few knowledgeable individuals including Tesla rebel mechanic Rich Benoit of the Rich Rebuilds channel. The final design resembled a coupe utility vehicle in the spirit of classic muscle cars such as the Chevrolet El Camino.
Despite only having an abstract glimpse of the front of the Tesla Truck from a photo revealed at the Model Y unveiling (and later via Elon Musk’s Twitter account because no one noticed it at the event), the excitement is clearly quite strong for the vehicle. The timeline appears to be holding steady, so hopefully Tesla and Musk won’t keep the crowd waiting much longer.
Tesla Cybercab is using a unique strategy for picking up the correct rider, which is a crucial part of ride-hailing to ensure people end up in the right place and are charged the correct price.
Cybercab will utilize an RGB strip in its front light bar that will illuminate in a variety of different colors to mark itself.
This identifying mark will also appear in the Robotaxi app, giving riders in the same location a notable distinction in an effort to avoid any confusion regarding who should get in each vehicle.
🚨 Tesla is using different light bar colors to help riders understand which vehicle is theirs
Pretty cool strategy pic.twitter.com/eGMpEMeRpc
— TESLARATI (@Teslarati) August 27, 2026
Other ride-hailing services use similar strategies: Lyft and Uber rides are recognizable through driver identity, vehicle type and color, as well as license plate. Waymo will display the rider’s initials on top of the vehicle, letting them know that the specific vehicle for them has arrived.
Tesla’s strategy is unique and interesting, but there are some flaws. Cybercab’s main purpose is aimed toward being an autonomous ride for all, including those who have disabilities like being blind or even color blind.
Tesla will likely have something in the pipeline for those who cannot see colors or have limited vision. There will definitely be multiple ways to identify which vehicle is the one that “you” specifically ordered.
Cybercab is set to start giving public rides next Thursday, September 3, in Austin, as it announced a dedicated event last week and invited many members of the Tesla community.
Additionally, members of the public will be invited as well. Tesla has been offering employee rides in Cybercab for nearly two months.
Tesla has said goodbye to one customization option for its vehicles: the wrap service it launched several years ago.
After launching an in-house wrap service in August 2020 for the first time in China. In the U.S., it launched in October 2023. Tesla continued to expand the program and adjust it with better pricing and fewer options for the Cybertruck.
By December 2023, it was giving owners of the Model 3, Model Y, and the Cybertruck the opportunity to give their vehicle a fresh look with a vinyl wrap.
Tesla revamps in-house vinyl wrap service with better pricing
It was only available in five locations: Costa Mesa, Oceanside, Santa Clara, West Covina, all in California, and Seattle, Washington.
However, Tesla made some big adjustments to its shop, and the wrap service is officially gone:
Tesla has made a LOT of changes to its online shop recently — price increases, price cuts, new options, and several products being removed entirely.
Some of the biggest increases are wheel covers. 👀
📈 PRICE INCREASES
• 2017-2023 | Model 3 Aero Wheel Cover — Style: Refresh…— Phoenix Self-Driving 🐦🔥 (@PhoenixFSD) August 25, 2026
Wraps are very popular across the Tesla lineup, especially since the company offers relatively few colors. Many choose to wrap their Teslas with interesting colors, patterns, or even finishes, turning their cars from glossy to satin or matte.
However, Tesla’s wrap service was so limited geographically that it never really had a chance to get off the ground or compete with local shops. Every area in the United States is now overflowing with detailing shops, mobile detailers, and other automotive specialists, many of whom perform wrap services.
Tesla’s service was confined to the Pacific time zone and only spanned across two states. It was never going to be something Tesla was a major competitor in, nor was it going to disrupt the wrapping industry. Now that the program has ended, it seems pretty ideal to believe it was always going to be a short-term thing.
Along with the wrap service, Tesla removed several other products, but nothing too crazy. The Model 3 Door Pocket and Cupholder Liners, the Model S 19″ Magnetite Wheel and Winter Tire Package, Model X/Y Ski/Snowboard Carrier for Hitch Rack, Tesla’s Electric Summer Party Tee, and the Electric Summer Tee were the other items the company totally eliminated from its online shop.
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Tesla Robotaxi fleet gets a brain upgrade ahead of Cybercab launch event
Tesla’s Robotaxi service now runs longer hours nationwide as its unsupervised fleet quietly grows larger.
Tesla’s Robotaxi service just got easier to catch, with the company’s official Robotaxi account noting that rides are now available from 6 a.m. to 10 p.m., seven days a week, across its operating footprint. The account also said its unsupervised fleet is “a lot bigger” than before, though without specifics. The bigger change is what Tesla says upgraded intelligence in vehicle distribution and routing is what’s actually cutting wait times, not a new Full Self-Driving version.
While Tesla did not name the team behind the upgrade, the language points to its AI and fleet software group rather than the driving stack itself. Vehicle distribution and routing in Robotaxi has functioned mostly as a dispatch problem with the software deciding which idle car goes to which rider, and how far it has to travel to get there. “Upgraded intelligence” suggests a smarter version of that dispatch logic, likely using demand forecasting to position idle cars near where riders are about to request them rather than reacting once a request comes in. Tesla’s AI division has built similar prediction systems for other parts of the business, including the neural networks that power FSD itself, so applying that same approach to fleet logistics would be a natural extension rather than a new discipline for the team.
Robotaxi now runs 6am to 10pm, 7 days/week
Unsupervised fleet is a lot bigger
Also, upgraded intelligence in vehicle distribution & routing means you wait less pic.twitter.com/UFZ4bqg2dZ
— Tesla Robotaxi (@robotaxi) August 26, 2026
Tesla is also about a week away from a separate robotaxi milestone. The company plans to launch Cybercab, its purpose built two seat robotaxi with no steering wheel or pedals, in Austin on September 3. Cybercab has been giving employees rides on public and private roads for weeks, and the September event is expected to fold those vehicles into the existing Robotaxi fleet within days of the launch.
Thank you so much @Tesla for inviting us to the Cybercab launch in Austin! 🤠 pic.twitter.com/F1rAR8zd5O
— TESLARATI (@Teslarati) August 22, 2026
Austin previously ran Robotaxi from 6 a.m. to 2 a.m. as of last September, a schedule set before the service expanded into Dallas, Houston, Miami, Tampa, Orlando and the Bay Area. Wednesday’s post did not specify whether that extended overnight window still applies in Austin specifically or whether 6 a.m. to 10 p.m. is now the standard across every market. Tesla’s post, visible on its official Robotaxi account, framed the change simply as fewer riders waiting around for a car.
Whether the wider hours hold once Cybercab enters the fleet next week is the next thing worth watching. Tesla has tended to expand Robotaxi in increments, first geofence, then hours, then fleet size, and each step so far has arrived without much advance notice.
Tesla Cybercab uses a unique strategy for picking up the right rider
Tesla ends in-house wrap service that always seemed like a short-term program
