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Tesla Pickup unveiling nears as final truck details take shape
Details about Tesla’s upcoming pickup truck are relatively few and far between, so even small updates are welcome among the all-electric car maker’s community of enthusiasts. That said, CEO Elon Musk recently revealed the final details of the truck are underway and its unveiling should be in two to three months.
“We’re close, but the magic is in the final details. Maybe 2 to 3 months,” Musk teased on Twitter in reference to the Tesla Truck’s reveal timeline.
The last major update from Musk about the cyberpunk-styled truck was given during the recently-held 2019 Annual Shareholder Meeting. During the event, the vehicle’s design, towing capacity, and performance were briefly discussed, Musk specifically noting that the truck’s stats would be comparable or even better than a base Porsche 911. He further estimated its unveiling date to be near the end of summer 2019 which is in line with his most recent comments on the timeline.
To be comparable to a Porsche 911 in terms of speed, the Tesla Truck should have a 0-60 mph time of about 4 seconds. Perhaps a closer rival, though, would be the Rivian R1T pickup truck which is expected to boast a 0-60 mph time of 3 seconds. In terms of towing capacity, however, Musk chose the #1 selling truck in the world for comparison – the Ford F-series. “If the (Ford) F-150 can tow it, the Tesla truck can do it,” he boasted during the Annual Shareholder Meeting.
With such impressive claims in mind, it’s no wonder that the website AutoWise recently found the Tesla Truck to be the most talked about truck on Twitter, beating out the F-150. After an analysis of 100,000 geotagged tweets, AutoWise determined that Tesla had captured the majority of social media conversations on the platform, particularly in the northern half of the US and the two coasts. Notably, the F-150 still remains popular in the south, which may prove challenging for Musk’s unique approach to the Tesla Truck’s design. The CEO has admitted on several occasions that its Blade Runner-inspired form might not appeal to a wide audience, the traditional truck crowd in particular.
Of all the aspects of Tesla’s upcoming truck that has received attention, the starting price has received a lion’s share: $49,000. The amount was revealed during Musk’s recent appearance at Tesla owner-enthusiast Ryan McCaffrey‘s Ride the Lightning podcast, among other details. Incredibly enough, Musk also pointed out that Tesla is looking to offer the vehicle at “well under” $50,000. “You should be able to buy a really great truck for $49k or less,” he said. Rivian’s all-electric R1T pickup truck is said to start at $69,000, but the company’s vehicle design is much more traditional overall, which may be a competitive feature despite the price hike over Tesla’s truck.
One Tesla enthusiast have decided not to wait for the pickup’s unveiling or availability in order to own it and opted to build one using a Model 3 as the base. YouTuber and robot-enthusiast Simone Giertz constructed her very own “Truckla” with some assistance from a few knowledgeable individuals including Tesla rebel mechanic Rich Benoit of the Rich Rebuilds channel. The final design resembled a coupe utility vehicle in the spirit of classic muscle cars such as the Chevrolet El Camino.
Despite only having an abstract glimpse of the front of the Tesla Truck from a photo revealed at the Model Y unveiling (and later via Elon Musk’s Twitter account because no one noticed it at the event), the excitement is clearly quite strong for the vehicle. The timeline appears to be holding steady, so hopefully Tesla and Musk won’t keep the crowd waiting much longer.
Elon Musk flew under the radar with his recent purchase of a $1 billion energy company, according to Federal Trade Commission (FTC) documents.
Transaction number 202612350 listed Tesla and SpaceX frontman Elon Musk as the acquiring party and CF APR Super Holdings LLC as the seller, with New APR Energy, LLC as the acquired entity. The deal, which closed without public announcement, came to light on May 14.
BREAKING: Elon Musk acquires Jacksonville power company APR Energy in a deal valued at more than $1,000,000,000.00.
— Polymarket Money (@PolymarketMoney) July 15, 2026
Analysts inferred the deal’s scale from minority stakeholder disclosures, including one report of a 5 percent interest sold for approximately $50.4 million. Fortress Investment Group had purchased APR’s assets in late 2024, rebranded the operation as New APR Energy, and subsequently transferred ownership to Musk.
APR Energy specializes in rapidly deployable power infrastructure. The company maintains one of the world’s largest fleets of mobile gas and diesel turbines, with more than 1.1 gigawatts of generation capacity. Its modular units, which are often trailer-mounted, enable turnkey installations ranging from 20 MW to over 500 MW.
APR provides full engineering, procurement, construction, operation, and maintenance services for behind-the-meter power plants, serving everything from data centers, utilities, and industrial clients.
The firm has expanded aggressively to meet surging demand, recently adding turbines and deploying over 100 MW for a major AI hyperscaler. Its solutions bridge critical gaps where grid interconnections face delays of two to five years, according to Yahoo.
The acquisition means something more for Musk. As he continues to expand projects in artificial intelligence, especially xAI, his AI venture, there is a greater need to supply energy-intensive supercomputing clusters, including the Colossus project, with what they need: reliable and high-capacity power.
Ownership of APR provides immediate access to flexible generation assets that can be deployed adjacent to data centers, reducing dependence on a strained infrastructure. It also complements Tesla’s energy storage business, so Musk will be able to pull from his own entities to address the rapid scaling demands of AI training and compute.
Tesla had a petition protesting a recall to fix a potential issue with 2017-2023 Model Y and Model 3 vehicles’ headlights was denied, as the National Highway Traffic Safety Administration (NHTSA) disagreed with the company’s opinion of things.
The recall covers approximately 19,917 Model Y and Model 3 vehicles built from 2017 to 2023. Tesla initially submitted a noncompliance report for the headlights on these vehicles on March 15, 2024. Tesla then petitioned for an exemption from the fix, which violated FMVSS No. 108 (40 CFR 571.108), arguing that the “noncompliance is inconsequential as it relates to motor vehicle safety.
🚨 Tesla was denied a petition by the NHTSA to avoid a recall of 19,900 2017-2023 Model 3 and Model Y vehicles.
The NHTSA found that the vehicles’ headlights may exceed maximum lighting levels. Tesla argued it was inconsequential and did not require a recall. pic.twitter.com/m8Jmm1teLL
— TESLARATI (@Teslarati) July 16, 2026
The NHTSA disagreed, stating that Tesla’s conclusion that the headlights do not increase any risk was not an opinion it shared. The agency said it disagreed with Tesla’s assumption that glare is not increased to surrounding traffic. This issue could be highlighted even more in certain weather conditions.
Tesla will be required to remedy the issue, the NHTSA ruled:
“In consideration of the foregoing, NHTSA has decided that Tesla has not met its burden of persuasion that the subject FMVSS No. 108 noncompliance is inconsequential to motor vehicle safety. Accordingly, Tesla’s petition is hereby denied, and Tesla is consequently obligated to provide notification of and free remedy for that noncompliance under 49 U.S.C. 30118 and 30120.”
The issue here appears to be the angle of the headlights and the brightness they emit during operation. The NHTSA report states that:
“Tesla’s headlamp supplier, Marelli Automotive Lighting, tested 25 right-hand and 25 left-hand lamps, and for this sample, found the maximum photometric intensity measured in the 10°U to 90°U and 90°L to 90°R zone was between 136.2 cd and 230.1 cd for the right-hand lamps and between 117.5 cd and 160.3 cd for the left-hand lamps. According to Tesla, these tests revealed that the photometric intensity of the right-hand and left-hand headlamp lower beam on the subject vehicles may measure as much as 230.1 cd in the 10°U to 90°U and 90°L to 90°R zone, exceeding the maximum photometric intensity by 105.1 cd. Additionally, Tesla states that a left-hand lamp tested by a Transport Canada recognized laboratory measured a maximum of 171.27 cd in the 10°U to 90°U and 90°L to 90°R zone. Despite these measurements exceeding the allowed photometric maximum of 125 cd, Tesla believes that the subject noncompliance is inconsequential to motor vehicle safety.”
Tesla also argued at some points that the headlights had not been deemed responsible for any complaints, accidents, or injuries related to the noncompliance.
Lifestyle
NTSB findings on fatal Tesla crash tell a very different story
The NTSB confirmed the driver, not Tesla’s FSD, caused the fatal Texas house crash.
The National Transportation Safety Board released preliminary findings Wednesday confirming that a Tesla driver, not the vehicle’s software, caused a fatal crash in Katy, Texas in June. The driver, 44-year-old Michael Butler, had engaged Full Self-Driving Supervised mode on Rose Hollow Lane, a residential street with a 30 mph speed limit, before manually overriding the system by pressing the accelerator pedal all the way to 100%. Data recovered from the 2025 Tesla Model 3 showed the vehicle was traveling over 70 miles per hour when it struck a home and killed 76-year-old Martha Avila, who was inside. Weather was clear, the road was dry, and it was daylight.
Texas man charged in fatal Tesla crash where he blamed Autopilot
Butler told authorities he had passed out at the wheel. But security camera footage obtained by the NTSB told a different story, and showed the car accelerating through an intersection before leaving the road entirely. Police also found that Butler’s phone had Google searches including the terms “Tesla FSD not aggressive enough 2026” and “Tesla FSD too timid,” raising serious questions about how he was using the system before the crash. Butler has since been charged with manslaughter. The victim’s family has filed a lawsuit against both Butler and Tesla, alleging negligence.
The NTSB findings aligned directly with what Tesla VP of AI Software Ashok Elluswamy had already stated publicly on X in the weeks after the crash, writing that “the driver manually overrode self-driving by pressing the accelerator all the way to 100%.” The data confirmed his account.
Yup. In this case, the driver manually overrode self-driving by pressing the accelerator all the way to 100% of the accel pedal in this residential area. They reached a speed of 73 mph during the crash, and had the accelerator pressed even after the crash.
— Ashok Elluswamy (@aelluswamy) June 22, 2026
Elon Musk secretly acquires $1B energy company to power the AI future
Tesla has to fix a big problem with its old headlights, NHTSA says
