Investor's Corner
Tesla stock: Morgan Stanley pumps the brakes and lowers PT ahead of earnings
Analysts at Morgan Stanley pumped the brakes on Tesla stock by lowering its price target ahead of the automaker’s Earnings Call late this week.
Tesla shares are down 15 percent so far this year. Over the past year, shares are up 66 percent, but moving into 2024, some bulls are remaining cautious.
Morgan Stanley is one of them. In a note to investors released on Monday, analysts at the firm noted there are several factors that could spell trouble for global demand, including increased competition, pricing instability, and slowing demand for EVs.
Tesla will report Earnings on Wednesday. The company reached its 1.8 million unit delivery goal in 2023. It also dominated EV deliveries in the United States and Europe and was toward the top of the list in China. It launched the Cybertruck, a new Model 3 design, and has plenty of other catalysts moving into 2024. However, an ever-changing landscape, more competition, and other factors have Morgan Stanley proceeding with increased caution for the year.
In a note from analysts at the firm, they wrote about the potential risks for the stock this year:
“Global EV momentum is stalling. The market is over-supplied vs. demand. We anticipate Tesla’s 2024 outlook to be cautious on volume and profitability…Tough sledding for EVs but we remain OW on AI and robotics optionality.”
Adam Jonas listed several risk factors for the stock in the note, which include price cuts, weakening or expiration of EV incentives, excess capacity in China, residual value risks, and fleets cutting EV concentration.
Price Cuts
Tesla is still working on pricing stability, which improved greatly throughout 2023 but still offered some concern for investors. Less expensive EVs equate to increased adoption, but it also puts pressure on margins and profitability for the company.
Tesla has already cut prices in China and Europe this year, which is concerning from Morgan Stanley’s standpoint:
“Tesla has already announced price cuts in China and Europe that matched or exceeded our prior expectations of price reductions for the full year 2024. The German Tesla price cuts came merely days after Tesla announced production cuts at Giga Berlin related to Red Sea shipping issues. Lower production is usually positive for prices. This suggests the European EV situation is changing quite rapidly.”
Expiration/Weakening of EV Incentives
In the U.S. especially, Tesla is adjusting the narratives that surround some of its vehicles and their eligibility for EV tax credits. Two Model 3 configurations lost the tax credit, and as it is one of the best-selling EVs in Tesla’s lineup, it is not a positive, although the car is still affordable.
Morgan Stanley is also skeptical about the future of the IRA, stating it looks to be “increasingly uncertain.”
Some consumers are in need of these incentives to purchase the vehicle, and even if they are not a necessity, they are a benefit. It could sway many consumers in the direction of other vehicles. It is important to note that Volkswagen, BMW, Audi, and Ford also lost tax credit eligibility on some of their EVs.
Excess Capacity in China
Morgan Stanley said its Chinese team noted sales cannibalization, increased battery capacity and inventory, and the expiration of “certain local stimulus measures” as reasons Tesla may feel the heat.
Residual Value Risks
Price cuts from OEMs have pressured EV residuals, and dealerships are less bullish on electric cars than ever. Jonas writes that residual value volatility “hurts the value proposition for consumers and creates uncertainty around leasing partners who don’t want to hold this risk.” This includes Tesla.
Tesla’s leasing penetration is in the low single digits globally, Morgan Stanley notes.
Fleets Cutting EVs
Hertz made a drastic announcement earlier this month, stating it would backtrack its massive commitment to EVs as it did not properly account for the cost of damages. One-third of its EV fleet is being sold off, and a portion of the proceeds will go back into combustion engine vehicles.
Other companies are doing this as well on a smaller scale. Fleets offer a few advantages, including a large boost to orders for EV makers. Hertz planned to buy 100,000 Teslas, for example.
They also give drivers an opportunity to drive EVs before buying. While this will still be available, it will be less widespread.
Price Target Downgrade
Morgan Stanley moved its price target to $345 from $380.
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Investor's Corner
Tesla gets its best analysis from Morgan Stanley as ‘it’s all about to change’
He maintained its ‘Overweight’ rating and the $410 price target Morgan Stanley had on the stock.
Tesla has gotten perhaps its best analysis from Morgan Stanley in quite some time, as the Wall Street firm claims that “it’s all about to change.”
That phrase could be used for both the company’s status and the world in general.
Analyst Adam Jonas said in a new note on Thursday to investors that Tesla could be one of the major winners in terms of the global transition from what it is now to what it will be.
He describes the global shift that will occur over the next few years:
“Have you interacted with a robot today? Have you even seen a robot today? No? Well, take a mental picture because it’s all about to change. When we meet someone who has never been in a Waymo or a Tesla Cybercab (which is most people), we frequently see a wince and a response such as ‘I’m not sure I’d feel comfortable getting in a car without a driver.’ We imagine going back in time to 1903 and asking people if they’d feel comfortable in an airplane.’”
The same technological revolutions that have occurred over the past 150 years will continue to occur again and again. We are on the verge of another, Jonas believes, as companies like Tesla are working on artificial intelligence tech, which includes changing the way we look at things like transportation and labor.
Jonas includes an interesting tidbit in his note about how humanoid robots could change wages, and how it could work into the advantage of Tesla, especially as it is developing its own Optimus robot:
“We estimate 1 humanoid robot at $5/hour can do the work of 2 humans at $25/hour, generating an NPV of approximately $200k/humanoid. 1 robot shaped car can potentially drive down cost/mile of a ride share vehicle to <$0.20 mile (1/10th human-driven ride-share).”
Jonas sees Tesla as a key player in how AI will impact things like manufacturing and various automotive industries, and he believes there is long-term potential for AI, robomobility, and even autonomous eVTOL platforms.
Tesla stock: Morgan Stanley says eVTOL is calling Elon Musk for new chapter
He maintained its ‘Overweight’ rating and the $410 price target Morgan Stanley had on the stock.
Elon Musk
Tesla stock gets crazy prediction from CEO Elon Musk
Musk says this is what it would take to be a millionaire from a Tesla investment right now.
Tesla stock (NASDAQ: TSLA) got a crazy prediction from CEO Elon Musk recently, as the future of the company seems to be moving more toward AI, autonomy, and robotics, and away from automotive, which is what it has traditionally been recognized as.
Over the past few years, as Tesla has prioritized its Full Self-Driving suite, its rollout of a dedicated Robotaxi program, and the development of the Optimus bot, the company has gained a new reputation from analysts.
It was always looked at as a stock with tremendous potential by many Wall Street firms, some more than others.
The most bullish analysts, like Cathie Wood of ARK Invest, believe the company will eventually reach a multi-trillion-dollar valuation and a share price of over $2,000. Her $2,600 price target does not include any contributions of Optimus. Instead, it leans on Full Self-Driving and Robotaxi.
Based on where the company is now, there are a lot of potential catalysts. The Robotaxi expansion, as well as affordable vehicles, its prowess in AI and Robotics, and its powerful energy division are all arguments for investment.
One X user said that a $150,000 investment in Tesla right now would likely make you a millionaire. Musk said he thinks that sentiment is “probably correct.”
I think this is probably correct
— Elon Musk (@elonmusk) August 5, 2025
He’s echoed this belief in recent earnings calls, including the one for Q2, which happened in July:
“I do think if Tesla continues to execute well with vehicle autonomy and humanoid robot autonomy, it will be the most valuable company in the world. A lot of execution between here and there. It doesn’t just happen. Provided we execute very well, I think Tesla has a shot at being the most valuable company in the world. Obviously, I am extremely optimistic about the future of the company.”
Tesla is trading at $316.50 at the time of writing, and has a market cap of just under $1 trillion.
Elon Musk
Tesla stock gets another analysis from Jim Cramer, and investors will like it
“Tesla is morphing right now. It’s in transition from being a car company to being a technology company.”
Tesla stock (NASDAQ: TSLA) got its latest analysis from Jim Cramer, and investors will like what he has to say.
Cramer has flip-flopped his thoughts on Tesla shares many times over the years. One time, he said CEO Elon Musk was a genius; the next, he said Ford stock was a better play. He’s always changing his tune.
However, Cramer’s most recent analysis is of a bullish tone, as he talks about the company’s evolution from an automaker to a tech powerhouse. He made the comments on CNBC’s Mad Money:
“Tesla is morphing right now. It’s in transition from being a car company to being a technology company. You wanna be in there because the tech is worth a lot more than what it’s selling for right now. Don’t care where you bought it, care where it’s going to.”
Jim Cramer last night on $TSLA: “Tesla is morphing right now. It’s in transition from being a car company to being a technology company. You wanna be in there because the tech is worth a lot more than what it’s selling for right now. Don’t care where you bought it, care where… pic.twitter.com/WzlPdQD7gq
— Sawyer Merritt (@SawyerMerritt) August 5, 2025
Tesla has always been looked at by the mainstream media as an automaker. While that is its main business currently, Tesla has always had other divisions: Energy, Solar, Charging, AI, and Robotics. Some came after others, but the important point is that Tesla has not been an automaker exclusively for a decade.
It launched Powerwall and Powerpack in April 2015, marking the start of Tesla Energy.
But Cramer has a point here: Tesla is truly becoming much more than a car company, and it is turning into an AI and overall tech company more than ever before. Eventually, it will be recognized as such, more so than it will be as an automotive company.
Cramer’s comments also follow a recent prediction by Musk, who stated on X that he believes a $150,000 investment in Tesla shares right now would eventually turn someone into a millionaire:
I think this is probably correct
— Elon Musk (@elonmusk) August 5, 2025
Musk has said he believes Tesla could be headed to a serious increase in valuation. Eventually, it could become the most valuable company in the world. He said this during the Q2 Earnings Call:
“I do think if Tesla continues to execute well with vehicle autonomy and humanoid robot autonomy, it will be the most valuable company in the world. A lot of execution between here and there. It doesn’t just happen. Provided we execute very well, I think Tesla has a shot at being the most valuable company in the world. Obviously, I am extremely optimistic about the future of the company.”
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