Investor's Corner
Tesla stock: Morgan Stanley pumps the brakes and lowers PT ahead of earnings
Analysts at Morgan Stanley pumped the brakes on Tesla stock by lowering its price target ahead of the automaker’s Earnings Call late this week.
Tesla shares are down 15 percent so far this year. Over the past year, shares are up 66 percent, but moving into 2024, some bulls are remaining cautious.
Morgan Stanley is one of them. In a note to investors released on Monday, analysts at the firm noted there are several factors that could spell trouble for global demand, including increased competition, pricing instability, and slowing demand for EVs.
Tesla will report Earnings on Wednesday. The company reached its 1.8 million unit delivery goal in 2023. It also dominated EV deliveries in the United States and Europe and was toward the top of the list in China. It launched the Cybertruck, a new Model 3 design, and has plenty of other catalysts moving into 2024. However, an ever-changing landscape, more competition, and other factors have Morgan Stanley proceeding with increased caution for the year.
In a note from analysts at the firm, they wrote about the potential risks for the stock this year:
“Global EV momentum is stalling. The market is over-supplied vs. demand. We anticipate Tesla’s 2024 outlook to be cautious on volume and profitability…Tough sledding for EVs but we remain OW on AI and robotics optionality.”
Adam Jonas listed several risk factors for the stock in the note, which include price cuts, weakening or expiration of EV incentives, excess capacity in China, residual value risks, and fleets cutting EV concentration.
Price Cuts
Tesla is still working on pricing stability, which improved greatly throughout 2023 but still offered some concern for investors. Less expensive EVs equate to increased adoption, but it also puts pressure on margins and profitability for the company.
Tesla has already cut prices in China and Europe this year, which is concerning from Morgan Stanley’s standpoint:
“Tesla has already announced price cuts in China and Europe that matched or exceeded our prior expectations of price reductions for the full year 2024. The German Tesla price cuts came merely days after Tesla announced production cuts at Giga Berlin related to Red Sea shipping issues. Lower production is usually positive for prices. This suggests the European EV situation is changing quite rapidly.”
Expiration/Weakening of EV Incentives
In the U.S. especially, Tesla is adjusting the narratives that surround some of its vehicles and their eligibility for EV tax credits. Two Model 3 configurations lost the tax credit, and as it is one of the best-selling EVs in Tesla’s lineup, it is not a positive, although the car is still affordable.
Morgan Stanley is also skeptical about the future of the IRA, stating it looks to be “increasingly uncertain.”
Some consumers are in need of these incentives to purchase the vehicle, and even if they are not a necessity, they are a benefit. It could sway many consumers in the direction of other vehicles. It is important to note that Volkswagen, BMW, Audi, and Ford also lost tax credit eligibility on some of their EVs.
Excess Capacity in China
Morgan Stanley said its Chinese team noted sales cannibalization, increased battery capacity and inventory, and the expiration of “certain local stimulus measures” as reasons Tesla may feel the heat.
Residual Value Risks
Price cuts from OEMs have pressured EV residuals, and dealerships are less bullish on electric cars than ever. Jonas writes that residual value volatility “hurts the value proposition for consumers and creates uncertainty around leasing partners who don’t want to hold this risk.” This includes Tesla.
Tesla’s leasing penetration is in the low single digits globally, Morgan Stanley notes.
Fleets Cutting EVs
Hertz made a drastic announcement earlier this month, stating it would backtrack its massive commitment to EVs as it did not properly account for the cost of damages. One-third of its EV fleet is being sold off, and a portion of the proceeds will go back into combustion engine vehicles.
Other companies are doing this as well on a smaller scale. Fleets offer a few advantages, including a large boost to orders for EV makers. Hertz planned to buy 100,000 Teslas, for example.
They also give drivers an opportunity to drive EVs before buying. While this will still be available, it will be less widespread.
Price Target Downgrade
Morgan Stanley moved its price target to $345 from $380.
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Tesla stock (NASDAQ: TSLA) surged over 7 percent on Wednesday, canceling out some of the losses it has felt this week.
It has been a less-than-ideal start for Tesla in 2025, as the company has wiped out all of its gains felt from the victorious election campaign of President Donald Trump. The stock is down 34 percent so far this year.
The losses have mostly been felt due to reports of decreased demand due to pushback against CEO Elon Musk and his support of President Trump, as well as investor concern over the CEO’s personal use of time between the Department of Government Efficiency (DOGE) and Tesla itself.
In a note this week from Wedbush, analyst Dan Ives wrote:
“Musk needs to step up as Tesla CEO at this critical juncture. In a nutshell, the word ‘balance’ has been missing with Elon Musk and his ability to run Tesla as CEO….while instead focusing all of his energy and time driving his DOGE initiative within the Trump Administration. Since Trump’s White House 2nd term kicked off in January, we have seen Musk and Trump connected at the hip with Musk essentially living at the White House and Mar-a-Lago in Palm Beach. There has been little to no sign of Musk at any Tesla factory or manufacturing facility the last two months and perception has become reality for Tesla shares. Trump getting elected President was a huge moment for Musk and Tesla in our view as this will create the fast track for an autonomous federal roadmap…however the DOGE efforts have now intertwined Tesla into this brewing political firestorm.”
Wednesday’s slight bump for Tesla shares is likely related to the support the company received from President Trump yesterday, who purchased a Model S sedan at the White House and pledged to pay for it with a check.
President Donald Trump buys a Tesla at the White House – Here’s which model he chose
The move was one that signaled a buying spree from high-profile Republicans, including Sean Hannity, among others, who announced their support for Musk and Tesla:
As promised yesterday, I Just ordered my new self driving Tesla! Over 1000HP, 0-60 in 2.0 seconds!
Details on how to win the Tesla of your Choice soon on https://t.co/9hkyEX1UVi! pic.twitter.com/PSCCtUsXK2
— Sean Hannity 🇺🇸 (@seanhannity) March 11, 2025
Tesla shares closed at $248.09 on Wednesday, up 7.59%.
Tesla bull ARK Invest loaded up on over $20 million worth of the automaker’s shares on Monday after the company saw its largest slide on the market since late 2020.
Shares dropped over 15 percent on Monday, mostly due to pushback on the stock as CEO Elon Musk heads the Department of Government Efficiency (DOGE). His involvement with the U.S. government directly has sent some investors into a predicament over Musk’s dedication to Tesla.
There are also concerns regarding Q1 deliveries, which will be a big indication of where the year could be headed for Tesla.
The Monday slide was the biggest since late 2020 when shares dropped over 21 percent.
However, the slide presents a massive buying opportunity for investors, especially those who operate ETFs, like ARK. Long term, ARK believes Tesla shares (NASDAQ: TSLA) will be exponentially more expensive, especially leaning on the thesis that Robotaxi and AI/Optimus will translate to major growth in yet another sector for the company.
ARK bolstered its position on $TSLA in its ARKK Innovation ETF with a purchase of 68,164 shares. Tesla is the largest holding in ARKK with over $531 million in value. Tesla makes up exactly 10 percent of the ARKK ETF.
It also bought another 11,154 shares in its ARKQ Autonomous Technology & Robotics ETF.
It’s no secret Tesla shares have taken a substantial hit in 2025, especially as the company’s price on Wall Street exploded following President Trump’s successful election campaign last year.
So far in 2025, Tesla shares are down over 38 percent. They are up nearly 5 percent as of 2:30 p.m. on the East Coast. Even bullish analysts are hoping some focus returns to Tesla on Musk’s part.
Dan Ives of Wedbush said in a note last night following the broad sell off:
“This is a gut check moment for the Tesla bulls (including ourselves) after this massive sell-off in Tesla shares with fears mounting/accelerating. The bears own the Tesla narrative in the near-term as lackluster sales numbers from Europe, China, and the US in January/February along with Musk protests/brand worries have created many concerns.”
He continued:
“While the DOGE/Trump Musk iron clad partnership has created major brand worries for Tesla…..we estimate less than 5% of Tesla sales globally are at risk from these issues despite the global draconian narrative for Musk. Importantly, we expect Musk will better balance his time between DOGE and Tesla/SpaceX over the course of 2025 and some of these distraction issues will fade.”
A recent 13-F filing from legendary investor and billionaire Ray Dalio’s Bridgewater Associates has revealed that the hedge fund has added over $62 million worth of Tesla stock (NASDAQ:TSLA) to its portfolio.
Elon Musk has praised the billionaire’s investment in a post on X.
Bridgewater’s TSLA stake:
- As per Bridgewater’s 13-F filing, it currently holds 153,589 shares of TSLA, which costs $62,025,382.
- The firm added the TSLA shares in the fourth quarter.
- Tesla shares gained momentum after its Q3 2024 earnings call, and it only gained more strength after the election of U.S. President Donald Trump.
- At the end of 2024, Tesla shares were up 62%, as noted in a MarketWatch report.
- Tesla stock is still up 88% over 12 months despite a steep drop over the past month.
Smart move
— Elon Musk (@elonmusk) February 14, 2025
A vote of confidence:
- Bridgewater Associates is one of the largest hedge funds in the world, so the firm’s stake in TSLA could be interpreted as a vote of confidence in the electric vehicle maker.
- Elon Musk has praised the firm’s investment. In a post on X, Musk noted that Bridgewater’s investment was a “smart move.”
- Elon Musk has been quite consistent on his idea that Tesla could eventually become the world’s most valuable company. He emphasized this point during the Q4 2024 earnings call.
- “I see a path. I’m not saying it’s an easy path but I see a path of Tesla being the most valuable company in the world by far. Not even close. There is a path where Tesla is worth more than the next top five companies combined,” Musk said.
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