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Tesla UK sales up over 20% despite Elon Musk backlash

Nearly 4,000 new Teslas hit UK roads in February, with Model 3 & Model Y ranking among the top 3. Buyers seem unfazed by Musk’s controversies

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Tesla’s UK sales soared by over 20% in February, reaching nearly 4,000 vehicles. The rise in Tesla UK sales might come as a surprise, considering concerns over a consumer backlash tied to CEO Elon Musk.

On Thursday, March 5, The Society of Motor Manufacturers and Traders (SMMT) reported that the Tesla Model 3 and Model Y ranked second and third, respectively, as the UK’s most popular cars. The Mini Cooper was the most popular car in February.

Tesla sold 3,852 vehicles in the UK last month, with the Model 3 and Model Y driving its 20.7% year-over-year growth. SMMT data shows EVs now account for 25% of new registrations, fueled by demand for battery-powered models like Tesla’s Model 3 and Model Y.

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The UK saw a 42% surge in electric vehicle (EV) registrations last month. The uptick lifted Tesla’s UK market share to 4.6% from 3.75% a year ago, defying fears that Musk’s political stances and criticisms might dent demand. Though Tesla’s European sales halved in January, UK buyers appear unfazed. While the broader car market dipped 1% to 84,054 registrations, Tesla’s gains signal resilience as buyers rush to buy EVs before a new tax hits in April.

SMMT chief Mike Hawes noted EV growth comes at a cost to manufacturers. “The good news is that electric car uptake is increasing, albeit at huge cost to manufacturers in terms of market support,” he said. “It is always dangerous, however, to draw conclusions from a single month, especially one as small and volatile as February.”

Maria--aka "M"-- is an experienced writer and book editor. She's written about several topics including health, tech, and politics. As a book editor, she's worked with authors who write Sci-Fi, Romance, and Dark Fantasy. M loves hearing from TESLARATI readers. If you have any tips or article ideas, contact her at maria@teslarati.com or via X, @Writer_01001101.

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Elon Musk

Starship V3 is here putting SpaceX closer to Mars than it has ever been

Starship V3 launches May 20 carrying the hardware upgrades that make Moon and Mars possible.

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Rendering of Elon Musk overlooking a Starship fleet (Credit: Grok)

SpaceX is preparing to fly the most significant version of Starship yet. Flight 12, the debut of Starship V3, is targeted for Wednesday, May 20, lifting off from Starbase in South Texas at 6:30 p.m. ET. It will also mark the first launch from the newly built Pad 2, adding another layer of firsts to an already milestone-heavy mission.

Starship V3 is a meaningful step up from what came before, and a next-gen design that improves on raw power and payload capacity. V3 can carry more than 100 metric tons to orbit in reusable configuration, which is roughly three times what the previous version could handle. Additionally, the new design is lighter and simpler than before, thereby reducing risk of component failure, while also reducing flight costs. The launch pad itself is also brand new, meaning SpaceX can now prepare two rockets at the same time instead of one. What makes all of this matter beyond the hardware is what it unlocks. NASA needs V3 to be reliable enough to land astronauts on the Moon, and Musk needs it to eventually carry people and cargo to Mars at a scale that makes a permanent settlement financially possible. Every previous Starship was essentially a prototype. V3 is the version SpaceX actually intends to put to work.

On May 7, SpaceX completed the first full-duration, full-thrust 33-engine static fire with the V3 Super Heavy, following two earlier attempts that ended early due to ground equipment issues. The Ship stage had already cleared its own static fire in April, making Flight 12 the first time both V3 vehicles have been cleared to fly together.

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The stakes extend well beyond this single test. As Teslarati reported, NASA needs Starship to work as the Human Landing System for its Artemis program, with a crewed lunar landing now targeted for 2028 under Artemis IV. Before that can happen, SpaceX must demonstrate in-orbit propellant transfer at scale, a process requiring more than ten tanker launches to fuel a single Moon mission. V3 is the vehicle designed to make that economically viable.

Elon Musk has stated that Starship V3 should be capable enough for initial Mars missions, a detail that connects directly to his January 2026 compensation package, which awards him 200 million shares if SpaceX reaches a $7.5 trillion valuation and helps establish a permanent Mars colony of one million people. With SpaceX targeting a Nasdaq IPO as early as June 12 at a valuation of $1.75 trillion, and holding more than $22 billion in active government contracts spanning defense, NASA, and broadband, every successful Starship test adds tangible weight to that number.

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Elon Musk

SpaceX just forced Verizon, AT&T and T-Mobile to team up for the first time in history

AT&T, T-Mobile, and Verizon just joined forces for one reason: Starlink is winning.

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Starlink D2D direct to device vs Verizon, AT&T (Concept render by Grok)

America’s three largest wireless carriers, AT&T, T-Mobile, and Verizon, announced on On May 14, 2026 that they had agreed in principle to form a joint venture aimed at pooling their spectrum resources to expand satellite-based direct-to-device (D2D) connectivity across the United States in what can be seen as a direct response to SpaceX’s Starlink initiative. D2D, in plain terms, is technology that lets a standard smartphone connect directly to a satellite in orbit, the same way it connects to a cell tower, with no extra hardware required.

The alliance is widely seen as a means to slow Starlink’s rapid expansion in the satellite internet and mobile markets. SpaceX’s Starlink Mobile service launched commercially in July 2025 through a partnership with T-Mobile, starting with messaging before expanding to broadband data. SpaceX secured access to valuable wireless spectrum through its $17 billion deal with EchoStar, paving the way for significantly faster satellite-to-phone speeds.

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SpaceX was not shy about its reaction. SpaceX president and COO Gwynne Shotwell responded on X: “Weeeelllll, I guess Starlink Mobile is doing something right! It’s David and Goliath (X3) all over again — I’m bettin’ on David.” SpaceX’s VP of Satellite Policy David Goldman went further, flagging potential antitrust concerns and asking whether the DOJ would even allow three dominant competitors to coordinate in a market where a new rival is actively entering.


Financial analysts at LightShed Partners were blunt, saying the announcement showed the three carriers are “nervous,” and pointed to the timing: “You announce an agreement in principle when the point is the announcement, not the deal. The timing, weeks ahead of the SpaceX roadshow, was the point.”

As Teslarati reported, SpaceX’s next generation Starlink V2 satellites will deliver up to 100 times the data density of the current system, with custom silicon and phased array antennas enabling around 20 times the throughput of the first generation. The carriers’ JV, which has no definitive agreement, no financial structure, and no deployment timeline yet, will need to move quickly to matter.

Elon Musk’s SpaceX is targeting a Nasdaq listing as early as June 12, aiming for what would be the largest IPO in history. With Starlink now serving over 9 million subscribers across 155 countries, holding 59 carrier partnerships globally, and now powering Air Force One, the carriers’ joint venture announcement landed at exactly the wrong time to look like anything other than a defensive move.

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Elon Musk explains why he cannot be fired from SpaceX

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Credit: SpaceX

Elon Musk cannot be fired from SpaceX, and there’s a reason for that.

In a blunt post on X on Friday, Elon Musk confirmed plans to structurally shield his leadership at SpaceX, ensuring he cannot be fired while tying a potential trillion-dollar compensation package to the company’s long-term goal of establishing a self-sustaining colony on Mars.

The revelation stems from a Financial Times report detailing SpaceX’s intention to restructure its governance and compensation framework. The moves are designed to protect Musk’s control and align his incentives with the company’s founding mission rather than short-term financial pressures. Musk’s reply left no ambiguity:

“Yes, I need to make sure SpaceX stays focused on making life multiplanetary and extending consciousness to the stars, not pandering to someone’s bullshit quarterly earnings bonus!”

He added that success in this “absurdly difficult goal” would generate value “many orders of magnitude more than the economy of Earth,” though he cautioned that the journey will not be smooth. “Don’t expect entirely smooth sailing along the way,” Musk wrote.

The strategy reflects Musk’s deep concerns about how public-market expectations could derail SpaceX’s core objective. Founded in 2002, SpaceX has repeatedly stated its purpose is to reduce the cost of space travel and ultimately make humanity a multiplanetary species.

Unlike Tesla, which went public in 2010 and has faced repeated battles over Musk’s compensation and board influence, SpaceX remains privately held. Musk has long resisted taking the rocket company public precisely to avoid the quarterly earnings treadmill that forces most CEOs to prioritize short-term stock performance over ambitious, high-risk projects.

By embedding protections against his removal and linking any outsized pay package to verifiable milestones—such as a functioning Mars colony—SpaceX aims to insulate its leadership from activist investors or board members who might demand faster profits or safer bets.

SpaceX Board has set a Mars bonus for Elon Musk

Musk has referenced past experiences, including his ouster from OpenAI and shareholder lawsuits at Tesla, as cautionary tales. In those cases, he argued, external pressures risked diluting the original vision.

Critics may view the arrangement as excessive, especially given Musk’s already substantial voting power and wealth. Supporters, however, argue it is a necessary safeguard for a company pursuing goals measured in decades rather than quarters. Achieving a Mars colony would require sustained investment in Starship development, orbital refueling, life-support systems, and in-situ resource utilization—technologies that may deliver no immediate financial return.

Musk’s post underscores a broader philosophical point: true breakthrough innovation often demands tolerance for volatility and a willingness to ignore conventional business wisdom. As SpaceX prepares for increasingly ambitious Starship test flights and eventual crewed missions, the new governance structure signals that the company’s North Star remains unchanged—humanity’s expansion beyond Earth.

Whether the trillion-dollar package materializes depends on execution, but Musk’s message is clear: SpaceX exists to reach the stars, not to chase the next earnings beat. For investors or employees who share that vision, the protections are not a perk—they are a prerequisite for success.

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