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Tesla’s rise amid the chip shortage shows a dire need for innovation in the auto sector

(Credit: Tesla)

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One of the most impressive things about Tesla’s stellar Q3 2021 vehicle production and delivery results was the fact that the company was able to hit new records in the middle of a chip shortage crisis. The effects of the chip crisis are substantial, with fellow American automaker General Motors laying the blame for its 33% year-on-year drop in sales to “semiconductor supply chain disruptions and historically low inventories.”

Tesla’s strategy to weather the semiconductor shortage is no secret. In its Q2 2021 Update Letter, Tesla stated that its team “demonstrated an unparalleled ability to react quickly and mitigate disruptions to manufacturing caused by semiconductor shortages.” Tesla was able to do this by using software and new microcontrollers to build its vehicles. The chip shortage still adversely affected Tesla, but not to the same degree as its peers in the automotive sector. 

While Tesla’s Q3 2021 production and delivery results are proof that flexibility and a notable degree of vertical integration are key to weathering the global semiconductor crisis, it also shows that the auto sector is in dire need of some innovation. This was explained by Intel Chief Executive Pat Gelsinger in a statement to Fortune last month. According to Gelsinger, the chip shortage in the auto sector is partly due to the fact that most cars today still use chips that are, in a lot of ways, already primitive. 

When the pandemic hit, big-ticket items like cars were pushed back while sales of home consumer devices increased. By the time the auto segment bounced back months later, chipmakers like Intel had already reallocated their capacity. And since dozens of chips for vehicles’ systems like electronic brake systems typically rely on obsolete technology, automakers found themselves with very little supply of components such as transistors that can be anywhere from 45 nm to 90 nm in size.

According to the Intel executive, he has been bombarded with requests to invest in new production capacities for semiconductors that were, at best, state-of-the-art when the original Apple iPhone launched in 2007. If carmakers used newer chips, however, then the semiconductor shortage would not be as detrimental to the auto sector. 

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“I’ll make them as many Intel 16 [nanometer] chips as they want. It just makes no economic or strategic sense. Rather than spending billions on new ‘old’ fabs, let’s spend millions to help migrate designs to modern ones,” Gelsinger said. 

The use of updated chips is something that seems inherent in companies like Tesla, as well as newcomers to the production EV market such as NIO, Rivian, and Lucid. In a way, the Intel executive’s statement rings true. There is very little incentive to ramp the production of obsolete chips, after all, especially if newer, better ones are available. Legacy automakers would just need to be bold enough to innovate. This is something that was specifically highlighted by ARK Invest Founder Cathie Wood recently, when she noted that EVs actually need more chips than regular cars.

Don’t hesitate to contact us with news tips. Just send a message to tips@teslarati.com to give us a heads up. 

Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Tesla launches new loaner program that owners will love

Tesla is now giving owners the opportunity to rent a vehicle from them, and it includes a few very attractive features that will have you second-guessing another loaner from insurance.

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Credit: Tesla

Tesla has launched a new loaner program that owners will love, as it resolves some concerns over a replacement vehicle while it is being repaired.

Earlier this week, Tesla launched the option to rent a Tesla loaner vehicle for just $45 per day if your vehicle is in Collision Repair. Collision repairs did not formerly warrant the issuance of loaner vehicles, as the insurance provider of the car owner would provide transportation arrangements.

Tesla is now giving owners the opportunity to rent a vehicle from them, and it includes a few very attractive features that will have you second-guessing another loaner from insurance.

The Tesla you rent while your car is in collision repair will come with free Full Self-Driving, free Supercharging, and free toll coverage, no small print included.

All things considered, this is a great deal for those who require a car for transportation while their car is being repaired.

The cost of Supercharging and Full Self-Driving alone would warrant the $45 per day price tag. Add in the tolls for those who commute on turnpikes for work or are planning an extensive trip that would require it, and it truly becomes an even more attractive deal.

Tesla has done a good job at improving its Service division over the past few years, and it truly needed it. In hopes of launching an F1-style service experience, Tesla started doing away with some of its perks, including loaner vehicles for single-day visits and even Uber credits.

Tesla’s ‘F1’ Service strategy eliminates same-day loaner vehicles, Uber credits

However, it has listened to the complaints of its owners and tried to cater an experience that is more advantageous and less of a hassle. It’s already made tremendous steps in the past few years, and this is the icing on the cake.

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SpaceX Starship Flight 10: What to expect

SpaceX implemented hardware and operational changes aimed at improving Starship’s reliability.

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Credit: SpaceX

SpaceX is preparing to launch the tenth test flight of its Starship vehicle as early as Sunday, August 24, with the launch window opening at 6:30 p.m. CT. 

The mission follows investigations into anomalies from earlier flights, including the loss of Starship on its ninth test and a Ship 36 static fire issue. SpaceX has since implemented hardware and operational changes aimed at improving Starship’s reliability.

Booster landing burns and flight experiments

The upcoming Starship Flight 10 will expand Super Heavy’s flight envelope with multiple landing burn trials. Following stage separation, the booster will attempt a controlled flip and boostback burn before heading to an offshore splashdown in the Gulf of America. One of the three center engines typically used for landing will be intentionally disabled, allowing engineers to evaluate whether a backup engine can complete the maneuver, according to a post from SpaceX.

The booster will also transition to a two-engine configuration for the final phase, hovering briefly above the water before shutdown and drop. These experiments are designed to simulate off-nominal scenarios and generate real-world data on performance under varying conditions, while maximizing propellant use during ascent to enable heavier payloads.

Starship upper stage reentry tests

The Starship upper stage will attempt multiple in-space objectives, including deployment of eight Starlink simulators and a planned Raptor engine relight. SpaceX will also continue testing reentry systems with several modifications. A section of thermal protection tiles has been removed to expose vulnerable areas, while new metallic tile designs, including one with active cooling, will be trialed.

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Catch fittings have been installed to evaluate their thermal and structural performance, and adjustments to the tile line will address hot spots observed on Flight 6. The reentry profile is expected to push the structural limits of Starship’s rear flaps at maximum entry pressure.

SpaceX says lessons from these tests are critical to refining the next-generation Starship and Super Heavy vehicles. With Starfactory production ramping in Texas and new launch infrastructure under development in Florida, the company is pushing to hit its goal of achieving a fully reusable orbital launch system.

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Elon Musk takes aim at Bill Gates’ Microsoft with new AI venture “Macrohard”

It is quite an appropriate name for a company that’s designed to rival Microsoft.

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Credit: xAI/X

Elon Musk has set his sights on Microsoft with a new company called “Macrohard,” a software venture tied to his AI startup, xAI. 

Musk described the project as a “purely AI software company” that’s designed to generate hundreds of specialized coding and generative AI agents that could one day simulate products from companies like Microsoft entirely through artificial intelligence.

Macrohard‘s Purpose

Musk announced Macrohard on Friday, though xAI had already registered the trademark with the US Patent Office a few weeks ago, as noted in a PC Mag report. Interestingly enough, this is not the first time that Musk has mentioned such an initiative.

Just last month, he stated that xAI was “creating a multi-agent AI software company, where Grok spawns hundreds of specialized coding and image/video generation/understanding agents all working together and then emulates humans interacting with the software in virtual machines until the result is excellent.”

At the time, Musk stated that “This is a macro challenge and a hard problem with stiff competition,” hinting at the venture’s “Macrohard” moniker. A few years ago, Musk also posted “Macrohard >> Microsoft” on X. 

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Powered by xAI and Colossus

Macrohard appears to be closely linked to xAI’s Colossus 2 supercomputer project in Memphis. Musk has confirmed plans to acquire millions of Nvidia GPUs, joining rivals such as OpenAI and Meta in a high-stakes race for AI computing power. Colossus is already one of the most powerful supercomputer clusters in the world, and it is still being expanded.

xAI is only a couple of years old, having been founded in March 2023. During its Engineering Open House event in San Francisco, Elon Musk highlighted that the company’s speed will be its primary competitive edge. “No SR-71 Blackbird was ever shot down and it only had one strategy: to accelerate,” Musk said.

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