The results of the 2022 J.D. Power Tech Experience Study are in, and they provide a pretty compelling view of how car buyers perceive innovations in the vehicles that they purchase. It was then no surprise that Texas-based electric vehicle maker Tesla dominated the study’s rankings — “unofficially,” at least.
The 2022 J.D. Power Tech Experience Study provides points to automakers based on how the innovations in their respective vehicles are received by car buyers. Kathleen Rizk, senior director of user experience benchmarking and technology at J.D. Power, noted in a press release that, at this point, innovation is non-negotiable in the auto segment. The disruption from tech-heavy companies like Tesla is also accentuating the necessity for innovation.
Carmakers are scored on a 1,000-point scale that J.D. Power dubs its Innovation Index. Based on the results of the 2022 J.D. Power Tech Experience Study, Tesla dominated the rankings with an Innovation Index score of 681. This is no surprise, as Tesla has been a tech-focused electric vehicle maker from day one. Its use of over-the-air software updates, which are generally free of charge, is known to provide even older vehicles with new features, from entertainment to safety functions.
Despite Tesla scoring the highest Innovation Index Score in J.D. Power’s study, however, the consumer insights firm noted that the EV maker is not eligible for any of its awards. This is because Tesla does not allow J.D. Power any access to owner information in states where that permission is required by law.
As a result, the automaker that officially ranked the highest in the 2022 J.D. Power Tech Experience Study for the premium segment is Genesis, which earned an Innovation Index score of 643, nearly 40 points behind Tesla. Cadillac, which earned a score of 584, and Mercedes-Benz, which earned a score of 539, are officially the study’s second and third placers in the premium category. Hyundai, the parent company of Genesis, scored the highest among mass market brands with an Innovation Index score of 534.
A look at the observations highlighted in J.D. Power’s study shows that consumers are actually quite focused not just on tech features per se, but tech features that work. As automakers roll out more advanced tech features, it opens the doors for more potential issues. This was the case with fingerprint readers in vehicles, which car buyers have complained about because they tend to not work. This was especially annoying for car buyers since fingerprint reader technology generally works flawlessly today in consumer devices like mobile phones and laptops.
The study also noted that dealers or companies that take their time to teach car buyers how to use their vehicles’ tech features properly are well appreciated. “The result of a dealer demonstrating almost all advanced and emerged technologies results in owners being less likely to abandon a technology after trying it. When a dealer educates a new owner, it elevates the entire ownership experience,” J.D. Power noted in a press release.
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Investor's Corner
Shareholder group urges Nasdaq probe into Elon Musk’s Tesla 2025 CEO Interim Award
The SOC Investment Group represents pension funds tied to more than two million union members, many of whom hold shares in TSLA.

An investment group is urging Nasdaq to investigate Tesla (NASDAQ:TSLA) over its recent $29 billion equity award for CEO Elon Musk.
The SOC Investment Group, which represents pension funds tied to more than two million union members—many of whom hold shares in TSLA—sent a letter to the exchange citing “serious concerns” that the package sidestepped shareholder approval and violated compensation rules.
Concerns over Tesla’s 2025 CEO Interim Award
In its August 19 letter to Nasdaq enforcement chief Erik Wittman, SOC alleged that Tesla’s board improperly granted Musk a “2025 CEO Interim Award” under the company’s 2019 Equity Incentive Plan. That plan, the group noted, explicitly excluded Musk when it was approved by shareholders. SOC argued that the new equity grant effectively expanded the plan to cover Musk, a material change that should have required a shareholder vote under Nasdaq rules.
The $29 billion package was designed to replace Musk’s overturned $56 billion award from 2018, which the Delaware Chancery Court struck down, prompting Tesla to file an appeal to the Delaware Supreme Court. The interim award contains restrictions: Musk must remain in a leadership role until August 2027, and vested shares cannot be sold until 2030, as per a Yahoo Finance report.
Even so, critics such as SOC have argued that the plan does not have of performance targets, calling it a “fog-the-mirror” award. This means that “If you’re around and have enough breath left in you to fog the mirror, you get them,” stated Brian Dunn, the director of the Institute for Comprehension Studies at Cornell University.
SOC’s Tesla concerns beyond Elon Musk
SOC’s concerns extend beyond the mechanics of Musk’s pay. The group has long questioned the independence of Tesla’s board, opposing the reelection of directors such as Kimbal Musk and James Murdoch. It has also urged regulators to review Tesla’s governance practices, including past proposals to shrink the board.
SOC has also joined initiatives calling for Tesla to adopt comprehensive labor rights policies, including noninterference with worker organizing and compliance with global labor standards. The investment group has also been involved in webinars and resolutions highlighting the risks related to Tesla’s approach to unions, as well as labor issues across several countries.
Tesla has not yet publicly responded to SOC’s latest letter, nor to requests for comment.
The SOC’s letter can be viewed below.
News
Tesla Model Y L has two distinct features for luxurious comfort
This is not to say the other interior additions are not factors in the Model Y becoming a more luxurious and premium vehicle, but the two mentioned in this article are particularly pertinent in that conversation.

Tesla’s new Model Y L has two distinct features that are geared toward giving occupants a taste of luxury with guaranteed comfort.
These two features should definitely be part of the company’s future lineup, and they could prove to be massive upgrades to the Model Y’s interior, which is certainly premium but is missing some things that truly tailor to a “luxury” feel of an automobile.
This is not to say the other interior additions are not factors in the Model Y becoming a more luxurious and premium vehicle, but the two mentioned in this article are particularly pertinent in that conversation.
Tesla Model Y L might not come to the U.S., and it’s a missed opportunity
Power-Adjustable Thigh Supports
In the front seats of the Model Y L, there are power-adjustable thigh supports that will enable some additional comfort on the legs:
The Tesla Model Y L features power-adjustable thigh supports for the front seats pic.twitter.com/1tBQG0KznK
— The Tesla Newswire (@TeslaNewswire) August 19, 2025
Most might think that these thigh supports are simply a feature that makes the ride more comfortable, which is true. However, they have benefits for the ride and after you exit the car.
Providing proper lift on the legs and thighs can be beneficial for people with back problems or posture issues. The lower back takes an increased amount of stress during long car rides, especially as the legs are fixed in the chosen seating position.
Tesla Model Y L officially launched: price, features, and more
Adding some support to the thighs can help reduce pressure on the lower back and hips, and distribute weight more evenly, taking stress off pressure points.
It can also contribute to better spinal alignment. They also have safety benefits, as some riders could have an improved seatbelt position thanks to the thighs being in this position.
Second-Row Mechanical Armrest
Tesla also added mechanical, one-touch armrests to the Model Y L’s second row, a nice and premium touch for the riders in the middle of the vehicle:
The Model Y’s second-row armrests are pretty satisfying to watch.
They’re touch operated, so they should be very convenient to use.pic.twitter.com/iGlGiJXGNR
— TESLARATI (@Teslarati) August 19, 2025
Add the additional space the Model Y L provides to riders, and it already gets more comfortable. However, the addition of the mechanical armrests gives a good option of comfort for those who are seated in the second row.
They can also be retracted with the touch of a button, allowing for those in the third row to exit the vehicle easily.
One con to the mechanical portion of these armrests is that it is another moving part, and, of course, that puts it at risk of having issues.
However, it is certainly more premium than a manual armrest, and the flashy carbuyers will appreciate this small but mighty addition.
News
Tesla’s NHTSA probe is already on its way to being resolved
The problem the NHTSA had with Tesla’s reporting is already on its way to being resolved, as the agency and the company have been in communication.

Tesla is being probed by the National Highway Traffic Safety Administration (NHTSA) for not reporting accidents in a timely manner, the agency said on Thursday.
It is already well on its way to being resolved, the agency said.
The agency’s Office of Defects Investigation (ODI) identified numerous instances in which Tesla reported crashes that “occurred several months or more before the dates of the reports.”
The Standing General Order in place by the agency requires crash reports to be submitted within five days of Tesla receiving the notice of an accident.
The investigation states Tesla submitted crashes in one of two ways:
“Many of the reports were submitted as part of a single batch, while others were submitted on a rolling basis.”
The problem the NHTSA had with Tesla’s reporting is already on its way to being resolved, as the agency and the company have been in communication.
Tesla has already been in contact with the agency’s ODI and stated that the timing of the reports was an issue with its data collection. The issue has been resolved, Tesla told them.
The NHTSA said the initiation of the probe against Tesla is a “standard process for reviewing compliance with legal requirements, to evaluate the cause of potential delays in reporting, the scope of any such delays, and the mitigations that Tesla has developed to address them.”
It is the latest NHTSA probe into Tesla, as it has also been investigating the company for accidents during Full Self-Driving operation in reduced visibility conditions.
The agency also sought information on the rollout of Robotaxi a few months ago, and how Tesla planned to handle low-visibility conditions in its driverless ride-hailing service.
The NHTSA was interested in knowing how Tesla planned to assess the ability of FSD’s engineering controls, whether any other similar FSD crashes had occurred in low visibility, and if modifications to FSD software would impact its performance in these conditions.
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