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Tesla’s Biggest Enemy: The Spread of Misinformation from the Misinformed

Tesla Cybertruck goes inside The Boring Company Tunnel (Credit: Jay Leno's Garage vis CNBC)

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Automotive enthusiast and former Late-Night funny guy Jay Leno hosted Elon Musk and a series of Tesla vehicles on his show, Jay Leno’s Garage, earlier this week on CNBC. While most of the “well-informed” Tesla fans (including me considering it is my job to know anything and everything going on with this company on a daily basis) found the episode to be disappointing and somewhat outdated, it was certainly a good opportunity for people who know about Tesla, but not the company’s finer points, to expand their opinions on the Cybertruck.

Nothing was more entertaining than listening to Leno and Elon Musk talk about the Cybertruck. Even though a lot of what was being said was stuff I already knew, it was cool to see someone like Leno, who has driven/owned some of the coolest cars to ever exist, nearly awestricken by the features of the all-electric pickup.

Despite a lot of super cool things, the segment was really only about 1/6th of the entire episode, while the rest of the TV time was allotted for excessive commercial breaks and a few other interesting portions of the show itself.

From past experiences, I knew mainstream media outlets would hop all over the story to give a summary of what the episode entailed. I also expected to see a lot of people who don’t follow Tesla closely give their uninformed and incorrect points of view on the truck and the company.


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I don’t mean cosmetic opinions, because those cannot be right or wrong. What irks me and really drives me wild is that in 2020, an entire eight years after the Model S was released and three years after the most affordable Tesla vehicle was unveiled to the public, people still hold this false pretense that Tesla’s cars are for the rich and the wealthy. I’m here to tell you, they are not.

The first thing I did was head to Facebook and look at the comments on CNBC’s article. Boy, was I in for a treat. The comment I really wanted to dial in on for this week’s newsletter had to do with Tesla’s rumored “inability” to offer the automotive market a reliable and affordable electric vehicle. For some reason, this is still not common knowledge, which is extremely surprising to me considering we are literally years past these cars being “new” to people.

The comment simply states: “Ok he got the technology side. Now he needs to work on the economics. These vehicles are not priced for the average person.”

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I really don’t know what to say to this, and I tend to just read these kinds of comments and navigate away from them to avoid pointless arguments. Sometimes I want to get involved just to spread the narrative that Teslas are affordable, but other people usually beat me to the punch.

Some replies to the comment talked about pricing points, the most logical saying “The starting price is slated to be only a few thousand more than what most regular size trucks go for.”

For me, it is still striking that people see the cars as “luxury mobiles that only Matt Damon can afford after his biggest motion picture.” This narrative is effectively killing Tesla from growing even more than it already has in the past few years, and to me, it is the arrogance that prevents some people from doing a simple Google search to find out how much these cars cost.

The most affordable truck costs $39,900. The Base Regular Cab Ford F-150 starts at $28,745 and is missing a lot of features that most people expect with a nearly $30,000 vehicle. Even Cars.com states that one of the drawbacks of the F-150 is that Limited trim not luxurious enough, and the price of High-End configurations of the truck are very expensive. Try over $71,000 for the most expansive version of the F-150. Just a reminder that the price of the Tri-Motor Cybertruck is cheaper than that at $69,990.

Here’s my question: Why aren’t people holding this same narrative with gas trucks? Why is it super acceptable to spend $40,000 on a gas truck, but $40,000 on a Cybertruck is key for the misinformed to say that the electric vehicles manufactured by Tesla are “not priced for the average person.”

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It goes past the Cybertruck. It goes to the polar opposite of the Cybertruck: The Model 3. There is a $35,000 variant of the Model 3 that is available “off-menu” which is more than affordable for most people. People will spend $40,000 on Honda Type-R and not blink twice, but a $35,000 car that you never have to put gas into is “too expensive.”

So to get to my main point, we as Tesla fans/enthusiasts/owners hold a responsibility to inform the misinformed about the benefits of owning an electric vehicle. We also hold a responsibility to inform those who have misconceptions about the car’s price. It’s not unaffordable, people just want to believe that it is (for whatever reason).

Keep the emails coming! I enjoy talking to all of you!

Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

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Tesla brings perhaps the coolest interior feature to cars in latest update

Tesla adds on to the “fun” aspect of its vehicles.

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Credit: Tesla

Tesla has brought perhaps the coolest interior feature to its cars in a new update that is rolling out to vehicles now.

The feature will require a newer vehicle that has interior ambient lighting, which is present on the new Model S, Model X, Model 3 “Highland,” and Model Y “Juniper.” The Cybertruck also has ambient lighting strips throughout.

Tesla Model Y’s ambient lighting design changes revealed in leaked video

With the Version 2025.26+ Software Update, Tesla is rolling out a new “Sync Accent Lights w/ Music” feature, which is available on the Tesla Toybox:

To enable the feature, you’ll access the Toybox, choose “Light Sync,” and then choose “Sync Accent Lights w/ Music.”

Although it does not improve the performance of the vehicle, it is yet another example of Tesla making one of the coolest cars out there. This is truly a cool add-on that can be used to impress your friends and family.

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xAI, Musk Foundation helps schools near Memphis supercomputer site

Reports of xAI and the Musk Foundation’s work were recently posted by local news media.

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(Credit: xAI)

Elon Musk’s artificial intelligence startup xAI and the Musk Foundation have been supporting Memphis-Shelby County Schools with HVAC repairs and facility upgrades, while also funding youth programs for students in the area. 

Reports of xAI and the Musk Foundation’s work were recently posted by local news media.

xAI’s school visits lead to facility repairs

Representatives from xAI visited John P. Freeman Optional School, Fairley High School, and Westwood High School, all of which are located near its Colossus supercomputer site, to assess HVAC systems, plumbing, gym facilities, and athletic fields. The visits resulted in a list of priority repairs, some of which were completed in April and May.

In addition to the repairs, xAI also shared a number of initiatives that are planned for students in the area, as stated in a Commercial Appeal report.

“xAI is working on providing STEM workshops for local students, donating equipment to technical training programs, and supporting job fairs to boost employment opportunities. These initiatives reflect xAl’s commitment to fostering education and economic growth in Memphis,” xAI noted in a statement.

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Musk Foundation donation

Apart from xAI, the Musk Foundation also donated $350,000 to the Boys & Girls Clubs of Greater Memphis, enabling the reopening of two club sites located at Booker T. Washington High School and Westwood High School. Both locations had closed earlier this year due to lapses in funding. As per xAI, the Musk Foundation’s donation allows clubs to reopen for almost 1,000 students. 

The donation will fund staffing, supplies, and transportation, among others. “Kids are the future of humanity,” Elon Musk said in a statement, adding that students need “every chance to shoot for the stars.”

“We’re honored to support the Boys & Girls Clubs of Greater Memphis in reopening these sites, giving kids in underserved communities the tools to build brighter futures,” Musk said.

The gift was praised by local officials, including Boys & Girls Clubs board chair Michael Garriga, who stated that the “commitment will ensure the youth of our community have the opportunities they need to develop their skills and talents to become successful students and future citizens.”

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EV fans urge Tesla to acquire Unplugged Performance for edge in fleet and security industry

Unplugged Performance has built a name for itself by producing performance upgrades for Tesla vehicles.

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Credit: Unplugged Performance

A growing number of Tesla enthusiasts and longtime community voices are calling on the electric vehicle maker to acquire Unplugged Performance, a California-based aftermarket company best known for tuning Tesla vehicles and developing specialized government fleet solutions under its UP.FIT division.

The idea was once considered a niche proposal among EV fans, but it is now gaining serious attention not just as a performance play but as a strategic move to deepen Tesla’s roots in the fleet and security industry. 

A strategic fit

Unplugged Performance has built a name for itself by producing performance upgrades for Tesla vehicles, from track-optimized components to visual and aerodynamic upgrades. But in recent years, its UP.FIT division has pivoted toward a more functional future by outfitting Tesla vehicles like Model Ys for police, military, and government use.

That work has sparked growing calls for closer collaboration with Tesla, especially as the EV maker increasingly leans into autonomy, AI, and fleet services as core components of its next chapter.

“I posted this four years ago, but I think it’s more true now than ever,” wrote Whole Mars Catalog, a well-known Tesla investor and FSD Beta tester, on X. “Tesla should buy Unplugged. But not just as a Performance division. What they are doing with UP.FIT unlocks large government and commercial fleet purchases that can improve utilization.”

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Tesla fans such as shareholder Sawyer Merritt echoed the sentiment, calling Unplugged a “great fit within Tesla.” adding, “They are literally located directly next to Tesla’s design studio in Hawthorne.”

Enabling the next wave

Supporters of the idea noted that integrating Unplugged into Tesla’s corporate structure could help accelerate the adoption of autonomous technologies in government sectors. With UP.FIT patrol cars already in use across some U.S. police departments, Tesla fans envisioned a future where self-driving Teslas could potentially revolutionize law enforcement, search-and-rescue, and public service logistics.

“Just imagine how autonomous patrol cars could transform policing and bring us into a safer future,” the veteran FSD tester wrote.

The benefits could also extend to Tesla’s existing consumer base. “They also have some incredible products in the works that I think will appeal to many ordinary Tesla drivers — not just those looking for performance or mods. Stuff that’s so good it should have come straight from the design studio next door,” Whole Mars Catalog noted.

Unplugged Performance, founded in 2013, shares not just a product vision with Tesla, but also geography. Its Hawthorne headquarters sits directly adjacent to Tesla’s design studio, and the two companies have maintained a close working relationship over the years. The aftermarket firm has long positioned itself as a “mission-aligned” partner to Tesla.

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In response to the recent calls for acquisition, Unplugged Performance acknowledged the support from the community. “Our very existence is to support the Tesla mission with @UpfitTesla and @UnpluggedTesla,” Unplugged CEO Ben Schaffer posted on X. “We love working with Tesla and are grateful for the community’s support since 2013!”

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