Toyota set an ambitious battery electric vehicle (BEV) sales goal by 2026. The Japanese legacy automaker aims to sell 1.5 million BEV units by 2026.
Toyota has taken significant steps under the new CEO and President Koji Sato to accomplish its goal and accelerate BEV development.
“When it comes to battery electric vehicles, or BEVs, which are especially rapidly progressing, we have set a pace of selling 1.5 million units by 2026 as our “base volume,” and we plan to launch 10 models ranging from luxury vehicles to compacts and commercial vehicles, mainly 2 in the United States and China,” President Sato stated in his FY 2023 remarks.
Over the past few days, Toyota has slowly explained its new BEV strategy. First, the Asian automaker plans to abolish its zero-emissions vehicle department and establish a new organization named the BEV Factory. The BEV Factory will accelerate Toyota’s electric vehicle development and business.
Toyota reported securing an operating income of ¥2.7 trillion ($20 trillion). In its FY 2023 Financial Results—ending in March 2023—Toyota stated that it expects to sell 200,000 BEV units by 2024 with the help of the BZ3 and Lexus RZ. The bZ4X might also help the Japanese automaker’s BEV sales forecast for 2024. Between its sales goal of 200K units in 2024 to 1.5 million in 2026, Toyota expects to increase its BEV sales by 650% over the next few years.
Currently, Toyota’s BEV lineup is sparse. It includes the BZ3, Lexus RZ, and bZ4X. The BZ3 is a sedan developed for the Chinese car market. BYD Toyota EV Technology CO., LTD., and FAW Toyota Motor Co. Ltd. developed the all-electric BZ3 sedan through a joint venture between Toyota and BYD.
Meanwhile, the Lexus RZ is the car maker’s first battery electric vehicle for global markets. Toyota’s luxury BEV has a 71.4 kWh battery pack with an EPA-estimated range of 220 miles. Then there is the bZ4X, also sold in the United States and China. The bZ4X has had a rough start in the market since Toyota initiated a recall shortly after its sales debut in spring 2022.
Toyota expects to launch at least 10 new battery electric vehicles in the following years, likely to achieve its goal of selling 1.5 million BEV units by 2026. In conjunction with its BEV development, Toyota plans to build three new platforms: the body and chassis, the electronic platform, and the software platform.
“We will accelerate our efforts under the new dedicated organization “BEV Factory” and would like to present concept vehicles of such at the Japan Mobility Show this autumn,” remarked Sato.
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Tesla Robovan’s likely first real-world use teased by Boring Company President
As per the executive, the vehicle will be used to move large crowds through Las Vegas during major events.
The Boring Company President Steve Davis has shared the most likely first real-world use for Tesla’s Robovan.
As per the executive, the vehicle will be used to move large crowds through Las Vegas during major events.
Tesla Robovan for high-demand events
During a feature with the Las Vegas Review-Journal, Boring Company President Steve Davis stated that the Tesla Robovan will be used in Sin City once the Vegas Loop expands across the Strip and downtown and the fleet grows to about 1,200 Teslas.
At that scale, Robovans would primarily be deployed during predictable surges, such as game days and large shows, when many riders are traveling to the same destination at the same time.
“The second you have four (passengers) and you have to start stopping, the best thing you can do is put your smallest vehicle in, which is a car. But if you know people are going to the stadium because of a game, you’ll know an hour before, two hours before, that a lot of people are going to a game or a Sphere show, if you are smart about it, that’s when you put a high occupancy vehicle in, that’s when you put the Robovan in,” Davis said.

Vegas Loop expansion
Steve Davis’s Robovan comment comes amid The Boring Company’s efforts to expand the Vegas Loop’s airport service. Phase 1 of rides to Harry Reid International Airport began last month, allowing passengers to travel from existing Loop stations such as Resorts World, Encore, Westgate, and the Las Vegas Convention Center.
Phase 2 will add a 2.2-mile dual-direction tunnel from Westgate to Paradise Road. That section is expected to open within months and will allow speeds of up to 60 mph on parts of the route, while expanding the fleet to around 160 vehicles.
Future phases are expected to extend tunnels closer to airport terminals and add multiple stations along University Center Drive. At this point, the system’s fleet is expected to grow close to 300 Teslas. The final phase, an underground airport station, was described by Davis as the system’s “holy grail.” This, however, has no definite timeframe as of yet.
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Tesla seeks engineer to make its iOS Robotaxi app feel “magical”
It appears that Tesla is hard at work in ensuring that users of its Robotaxi service are provided with the best user experience possible.
Tesla is hiring an iOS Engineer for its Robotaxi app team, with the job posting emphasizing the creation of polished experiences that make the service not just functional, but “magical.”
Needless to say, it appears that Tesla is hard at work in ensuring that users of its Robotaxi service are provided with the best user experience possible.
Robotaxi App features
As observed by Tesla community members, Tesla has gone live with a job listing for an iOS Engineer for its Robotaxi App. The job listing mentions the development of a “core mobile experience that enables customers to summon, track, and interact with a driverless vehicle. From requesting a ride to enabling frictionless entry, from trip planning to real-time vehicle status and media control.”
Interestingly enough, the job listing also mentioned the creation of polished experiences that make the Robotaxi more than just functional. “You will take full ownership of features—from architecture design to robust implementation—delivering delightful and polished experiences that make Robotaxi not just functional, but magical,” Tesla noted in its job listing.
Apple’s “magical” marketing
Tesla’s use of the word “magical” when referring to the Robotaxi app mirrors the marketing used by Apple for some of its key products. Apple typically uses the word when referring to products or solutions that transform complex technology into something that feels effortless, simple, and natural to daily life. Products such as the AirPods’ seamless pairing with the iPhone and FaceID’s complex yet simple-to-use security system have received Apple’s “magical” branding.
With this in mind, Tesla seems intent on developing a Robotaxi app that is sophisticated, but still very easy to use. Tesla already has extensive experience in this area, with the Tesla App consistently being hailed by users as one of the best in its segment. If Tesla succeeds in making the Robotaxi app worthy of its “magical” branding, then it wouldn’t be a surprise if the service sees rapid adoption even among mainstream consumers.
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Tesla is coming to Estonia and Latvia in latest European expansion: report
Tesla seems to be accelerating its regional expansion following its recent launch in Lithuania.
Recent reports have indicated that Tesla has taken a step toward entering the Baltic states by registering new subsidiaries in Latvia and Estonia.
Filings suggest that Tesla is accelerating its regional expansion following its recent launch in Lithuania, with service centers likely coming before full sales operations.
Official entities in Latvia and Estonia
Tesla has established two new legal entities, Tesla Latvia SIA and Tesla Estonia OÜ, both owned by Tesla International B.V., as noted in an EV Wire report. Corporate records show the Estonian entity was formed on December 16, 2025, while the Latvian subsidiary was registered earlier, on November 7.
Both entities list senior Tesla executives on their boards, including regional and finance leadership responsible for new market expansion across Europe. Importantly, the entities are registered under “repair and maintenance of motor vehicles,” rather than strictly vehicle sales. This suggests that Tesla service centers will likely be launched in both countries.
The move mirrors Tesla’s recent Baltic rollout strategy. When Tesla entered Lithuania, it first established a local entity, followed by a pop-up store within weeks and a permanent service center a few months later. It would then not be surprising if Tesla follows a similar strategy in Estonia and Latvia, and service and retail operations arrive in the first half of 2026.
Tesla’s European push
Tesla saw a drop in sales in Europe in 2025, though the company is currently attempting to push more sales in the region by introducing its most affordable vehicles yet, the Model 3 Standard and the Model Y Standard. Both vehicles effectively lower the price of entry into the Tesla ecosystem, which may make them attractive to consumers.
Tesla is also hard at work in its efforts to get FSD approved for the region. In the fourth quarter of 2025, Tesla rolled out an FSD ride-along program in several European countries, allowing consumers to experience the capabilities of FSD firsthand. In early December, reports emerged indicating that the FSD ride-along program would be extended in several European territories until the end of March 2026.