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Toyota plans $13.6B spending spree to develop EV battery tech by 2030
Toyota Motor Corporation announced on Tuesday that it will spend a massive $13.6 billion, or 1.5 trillion yen, on battery supply systems and research and development of electric vehicle battery technology by 2030. The investment will help the Japanese automaker establish a system for the development and supply of batteries for electrified models.
In April, Toyota debuted the bZ4X BEV concept and announced plans to roll out 15 BEVs under the bZ (Beyond Zero) family. Toyota surged into sustainable transportation with the development and release of the Prius Hybrid years ago, but the company has not significantly contributed to the development or sale of fully electric powertrains. Toyota CEO Akio Toyoda has not been in any hurry to develop electrified models for customers and still believes that the company remains light years ahead of EV competitors like Tesla due to size, experience, and production.
Toyota debuts bZ4X SUV concept, kicking off its 15 electric vehicle lineup
However, Tuesday’s announcement was a step in the right direction for the Japanese automaker, especially as it aims to cut the cost of battery production and increase the effectiveness of its cells. Its first order of business will be to slash battery costs by 30% or more by working with battery materials and structures, a process that is commonly utilized by many automakers that are developing EVs. Batteries make up a vast majority of the cost of an electric car, with the key to reducing the price of the vehicle lying within cell development. “We are still searching for the best materials to use,” Toyota Chief Technology Officer Masahiko Maeda said regarding the company’s plans to develop solid-state battery manufacturing lines by the mid-2020s.
After Toyota works on slashing the prices of its cells to control vehicle costs, the company will then work to improve power consumption, Maeda said. “Then, for the vehicle, we aim to improve power consumption, which is an indicator of the amount of electricity used per kilometer, by 30%, starting with the Toyota bZ4X,” according to Reuters.
Toyota’s focus is geared toward solid-state batteries, which are advantageous due to increased energy density, faster charging, and safer battery operation.
The solid-state batteries will also be included in hybrid electric cars like the Prius, Toyota said during the presentation.
Evidently aligning with the goal of carbon neutrality to support environmental stability, Toyota said it “would like to contribute…by improving its adaptability to change and its competitiveness, as well as by aiming for the fundamental widespread acceptance of ever-better electrified vehicles.”
You can watch Toyota’s presentation below:
https://www.youtube.com/watch?v=f9igsdNBDBo
What do you think? Let us know in the comments below, or be sure to email me at joey@teslarati.com or on Twitter @KlenderJoey.
Tesla is offering a tasty Supercharging incentive on certain Model 3 trims, but the company has officially put a concrete end date on it, so those interested should act fast.
Tesla is offering Free Supercharging for One Year on the Model 3 Premium and Performance trims, the top two offerings of the all-electric sedan. There are three trims of the Model 3 that will have the Free Supercharging offer attached:
- Premium Rear-Wheel-Drive – $42,490
- Premium All-Wheel-Drive – $47,490
- Performance – $54,990
Tesla has now announced that this offer will expire on June 15, giving potential buyers about ten days to take advantage of the incentive.
This could be an additional incentive for car buyers to transition to electric vehicles. Many states are showing gas prices well over $4 per gallon, with the national average currently sitting at $4.22, according to AAA.
A free year of Supercharging miles would allow people to charge and travel for free, other than routine maintenance, which is already incredibly cheap compared to a gas car.
🚨 Tesla is now showing that it’s Free Supercharging offer for Model 3 Premium and Performance trims ends June 15 pic.twitter.com/VCLeddNSj8
— TESLARATI (@Teslarati) June 5, 2026
At Tesla Superchargers, peak rates, meaning prices between 8 a.m. and 10 p.m., average between $0.45 and $0.60. One year of driving at an average of 12,000 miles would cost between $1,000 and $1,500 at $0.50 per kWh. It’s a pretty good deal.
Supercharging prices have also increased recently:
Many of the Superchargers in my area just had their peak rates increased from $0.44 per kWh to $0.49, $0.52, and $0.54 per kWh
If you’re looking to save on your commute/travel for the next year, this Model 3 Free Supercharging incentive might not be a bad idea https://t.co/YDwwl4xxHk pic.twitter.com/DleURW7eqa
— TESLARATI (@Teslarati) June 5, 2026
Tesla has used Free Supercharging to move units in the past, and it’s a great strategy for those who plan to use the car for longer commutes, cross-country drives, or do not have reliable access to home charging.
It should be noted that Tesla recommends that Supercharging be used at a minimum to preserve the life of the battery, as fast-charging is more stressful on the cells.
However, some people might not have an option, so the Free Supercharging incentive could truly be a great reason for many people to charge their cars.
The Supercharging incentive is short-term, and it is pretty rare that Tesla utilizes it, so once this offer is gone, we probably will not see it on the Model 3 for some time.
Ferrari CEO Benedetto Vigna revealed that the Italian automaker’s future will not involve self-driving, a point that echoes that of Tesla CEO Elon Musk’s — sort of.
You might be thinking, “Are you insane? Musk has been so incredibly hellbent on delivering self-driving vehicles to the public, so much so that he has even hinted that Tesla won’t need the ever-popular and widely-requested Model Y L in the U.S.”
However, when it comes to electric supercars with high-performance specs and lofty price tags, Vigna’s stance is exactly what Musk wants for Tesla’s own hypercar project, the Tesla Roadster.
🚨 Tesla Roadster vs. Ferrari Luce
Price – $250,000 vs. $640,000
Horsepower – 1,000+ vs. 1,035
0-60 MPH – 1.1s OR 1.9s vs. 2.4s
Top Speed – 250+ MPH vs. 194 MPH
Range – 620 miles vs. 280 miles https://t.co/uEgswwVLeD pic.twitter.com/XcP58ZRO6Z— TESLARATI (@Teslarati) June 5, 2026
In a new interview with Australian media outlet Drive, Vigna made it clear that Ferrari’s ambitions for the future do not involve autonomy, simply because the company’s cars are not designed for anything but manual, spirited driving.
He said:
“We will not make fully autonomous cars — loud and clear. We want the people to have fun, not the [computer] chips. We want to have a steering wheel and a man or a woman behind the steering wheel. Otherwise, why do you buy a Ferrari?”
This seems to be a reasonable assertion. Ferraris are not made for daily commutes, cross-country road trips, or bumper-to-bumper traffic. They’re made for fast, spirited driving, and many of their buyers will only put a few thousand miles on them throughout their lifetime. True, exciting, fun driving is meant to be done manually.
That is not to say Full Self-Driving or other semi-autonomous suites are not “fun,” but they are meant to take the stress out of driving. They are made for the daily commutes, the rush hour traffic, and the parking lots and garages. It’s made to take the stress out of driving.
Tesla Full Self-Driving attempts 150-mile stress test: the good and the bad
Musk had stated in an interview in early 2026 that the Roadster would also be geared toward fun, manually-controlled driving. On the Moonshots podcast with Peter Diamandis, Musk said about the Roadster:
“This is not a…safety is not the main goal. If you buy a Ferrari, safety is not the number one goal. I say, if safety is your number one goal, do not buy the Roadster…We’ll aspire not to kill anyone in this car. It’ll be the best of the last of the human-driven cars. The best of the last.”
There are cars out there that simply are meant to be driven by humans, and Ferraris and Roadsters are a few of them. Ferrari has no true advantage in developing self-driving; their cars sell at low volumes with high price tags, and their performance specs and engineering are all geared toward spirited driving.
Tesla has upgraded the Model Y’s two most affordable trims, the Rear-Wheel-Drive and All-Wheel-Drive, with two new interior features that bring them level with their “Premium” siblings.
The Rear-Wheel-Drive (RWD) and All-Wheel-Drive (AWD) trims, formerly known as the “Standard” offerings of Tesla’s most popular vehicle, are now fitted with the all-black headliner and a higher-quality 16-inch center screen, two features that were added to the Premium trims earlier this year.
Here’s what the new Black Headliner looks like compared to the old design in the Model Y RWD and AWD: https://t.co/vaMUZz30UC pic.twitter.com/i1yXjJNu7L
— TESLARATI (@Teslarati) June 5, 2026
The RWD and AWD trims of the Model Y now have a more premium interior feel with these upgrades, and it also appears to be a move by Tesla to streamline manufacturing by eliminating variance across configuration levels.
It makes production less complicated when the interior colors are all identical. Additionally, all Model Y builds now have the larger and higher-resolution screen than previous model years.
Priced at $39,990 and $41,990, respectively, the Model Y RWD and AWD are quite different from the Premium trims. Tesla aimed to make an affordable version of what has been the best-selling car in the world on several occasions, enabling more accessibility.
The differences from an interior standpoint are noticeable, as there is significantly less storage, a lack of A/C seats, and no glass roof. However, the car is still a great option and features a good powertrain, strong range ratings of 321 miles for the RWD and 294 miles for the AWD, and a great ride quality.
Tesla Model Y Standard Full Review: Is it worth the lower price?
Other shortcomings are the lack of acoustic-lined windows, which are featured in the Premium trims to help with excess cabin noise. In our testing of the Model Y Standard back in late 2025, this was perhaps the most noticeable difference between it and the Premium trim. The stereo was also a huge difference:
This now includes the Model Y RWD and AWD, the two trims that were formerly know as “Standard”
You can see what the big differences are between the RWD/AWD and the Premium below:
https://t.co/ptLnm95KjX https://t.co/vaMUZz30UC pic.twitter.com/scuRNErXoC
— TESLARATI (@Teslarati) June 5, 2026
The RWD and AWD trims of the Model Y are still a great vehicle at an affordable price, and you can experience them for yourself at your local Tesla showroom. Test drives are always available, and it’s a great way to experience an EV for yourself, especially if you have no knowledge about them.
Tesla Model 3 has a tasty Supercharging incentive, but it’s ending soon
Ferrari CEO’s self-driving stance echoes Elon Musk’s — sort of
