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U.S. pace of EV adoption rivals rate of California: analysis

A Tesla Motors Inc Model X is seen at Tesla's introduction of its new battery swapping program in Hawthorne, California June 20, 2013. Tesla Motors Inc on Thursday unveiled a system to swap battery packs in its electric cars in about 90 seconds, a service Chief Executive Elon Musk said will help overcome fears about their driving range. REUTERS/Lucy Nicholson (UNITED STATES - Tags: TRANSPORT BUSINESS LOGO) - RTX10VSH

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Battery-electric vehicles (BEVs) are gaining traction in auto markets across the world, and new data shows that U.S. adoption rates could be set to skyrocket in the years to come. As new car sales bans loom in some areas, early BEV adoption data from the California auto market seems promising — and some think the rest of the country could be right behind the state.

According to data from Bloomberg Green, BEV adoption in California has jumped 20 percent in the last five years, going from just 2 percent of new car sales to 22 percent so far this year. The U.S. state reached a crucial tipping point, with BEVs making up 5 percent of new car sales in 2018, and adoption rates have jumped drastically since then.

The news comes following a California mandate banning the sale of new gas cars by 2035 enacted last year. The mandate also targets interim goals of reaching 35 percent BEV market share by 2026, and 68 percent by 2030. A number of U.S. states and other countries have followed suit with California’s mandate, including New York, New Jersey, Oregon, Canada, and more.

California was one of the earliest markets to have reached the 5-percent BEV tipping point, and that list currently includes 23 countries, according to Bloomberg’s analysis of global adoption rates. The publication says that the increase in California may outline how rapidly BEV adoption could occur for the rest of the U.S., with data showing that adoption rates tend to jump significantly after the 5 percent threshold for most countries.

Sources: BloombergNEF; Bloomberg Intelligence; California Energy Commission, Experian, CNCDA, IHS Markit, ACEA; CATARC; OFV; New Zealand Ministry of Transport

The above graphic shows that the U.S. appears to be trailing behind California by about three years. Last month, California Governor Gavin Newsom celebrated the fact that, in Q2, one out of every four vehicles sold in California was electric, though the state didn’t expect to reach this goal until 2025. If the U.S. as a whole follows California’s adoption rate, 25 percent of new car sales nationwide could be fully electric by 2026.

California trails Norway (82 percent), Sweden (39 percent), and the Netherlands (32 percent) on the list of markets with the highest BEV adoption rates, while Germany (18 percent) and China (17 percent) follow behind the U.S. state.

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Leading the charge is Tesla, currently capturing 60 percent of the U.S. BEV market share. Tesla also overtook Toyota as California’s top-selling brand in the second quarter of the year, largely driven by the automaker’s Model 3 sedan and Model Y SUV sales.

What are your thoughts? Let me know at zach@teslarati.com, find me on X at @zacharyvisconti, or send your tips to us at tips@teslarati.com.

Zach is a renewable energy reporter who has been covering electric vehicles since 2020. He grew up in Fremont, California, and he currently lives in Colorado. His work has appeared in the Chicago Tribune, KRON4 San Francisco, FOX31 Denver, InsideEVs, CleanTechnica, and many other publications. When he isn't covering Tesla or other EV companies, you can find him writing and performing music, drinking a good cup of coffee, or hanging out with his cats, Banks and Freddie. Reach out at zach@teslarati.com, find him on X at @zacharyvisconti, or send us tips at tips@teslarati.com.

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Tesla launches hiring for Robotaxi program in its twentieth country

Overall, the hiring signals Tesla’s aggressive timeline for global dominance in autonomous mobility.

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Credit: @AdanGuajardo/X

Tesla has launched a hiring initiative for its Robotaxi program in its twentieth country, as the company posted two new jobs in Thailand this week.

Tesla is hiring in Bangkok and Kowloon for the Vehicle Operator position, which is related to data collection, and is the first in Thailand, but the twentieth country overall, as the company tries to expand into other markets.

Tesla has had active job postings for Vehicle Operator positions in the United States, India, Israel, Taiwan, Germany, the Czech Republic, Hungary, the UK, Finland, Switzerland, Sweden, the Netherlands, Austria, Spain, Norway, Italy, and Turkey in past listings.

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These postings are not all currently available, likely because the roles have been filled.

Thailand is the most recent, and broadens the company’s potential path to expanding its ride-hailing program, which is only active in the United States in Austin, Texas, and the California Bay Area, so far.

These roles typically involve data collection, which assists in improving Autopilot and Full Self-Driving operation. Tesla’s self-driving programs utilize real-world data that is accumulated and stored, observing vehicle and traffic behavior, as well as tendencies that are performed by human drivers to help increase safety and overall performance.

Overall, the hiring signals Tesla’s aggressive timeline for global dominance in autonomous mobility. Although the company has several high-profile rivals and competitors in the field, it has established itself as a main player and a leader in the development of autonomous technology, especially in the U.S., as its FSD suite is refined on almost a weekly basis.

The Full Self-Driving suite is available in seven countries and territories currently, including the U.S., Canada, China, Mexico, Puerto Rico, Australia, and New Zealand. Its biggest goal for expansion is currently the European market, where regulatory hurdles have been the main bottleneck prolonging its launch on the continent.

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Tesla has performed months of testing in various European countries, including France and Spain, and does have support in some areas from various regulatory agencies. However, the company is hoping to get through this red tape and offer its suite in Europe for the first time, hopefully this year.

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Tesla China rolls out Model Y upgrades, launches low-interest financing

These strategies are aimed at improving the ownership experience and keeping vehicle pricing competitive in the world’s largest electric vehicle market.

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Credit: Grok Imagine

Tesla has rolled out minor updates to the five-seat Model Y in China, upgrading the vehicle’s center display to a higher-resolution 16-inch 2K screen. The electric vehicle maker also introduced attractive financing options, including 7-year low-interest rates, to offset the new purchase tax on EVs. 

These strategies are aimed at improving the ownership experience and keeping vehicle pricing competitive in the world’s largest electric vehicle market.

Five-seat Model Y gets larger, better display

With its recent update, all three variants of the five-seat Model Y now feature an upgraded 16-inch 2K resolution center display, which replaces the vehicle’s previous 15.4-inch 1080p panel. This screen was already used in the six-seat Model Y L, and it offered improved visual clarity. Tesla China has also updated the Model Y’s headliner to black, giving the vehicle a sleeker appearance.

Prices of the five-seat Model Y remain unchanged at RMB 263,500, RMB 288,500, and RMB 313,500 for the respective trims. This update enhances the cabin experience as domestic rivals are already adopting high-resolution screens. As noted in a CNEV Post report, some domestic automakers have begun rolling out vehicles equipped with 3K-resolution displays. 

New financing offers

Tesla also launched ultra-long-term financing offers for its locally produced models in China, which include the Model 3 sedan, the five-seat Model Y, and the six-seat Model Y L, through January 31, 2026. The 7-year option features an annualized fee rate as low as 0.5%, which is equivalent to 0.98% interest. This is expected to save customers up to RMB 33,479 ($4,790) compared to standard rates.

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A 5-year zero-interest plan is also available, and it has been extended to the Tesla Model Y L for the first time. These incentives help offset China’s new 5% purchase tax on New Energy Vehicles (NEVs) in 2026-2027. Some of Tesla’s rivals in China have announced in recent months that they would be covering the purchase tax owed by buyers early this year. 

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Tesla Model Y’s new feature lands driver in hot water from police officer

“He gave me a warning and told me to get it fixed.”

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Credit: Grok

Tesla Model Y received a slew of both interior and exterior upgrades when the company refreshed its best-selling vehicle last year.

However, one of the more notable changes from an exterior perspective landed a driver in hot water with a local police officer, who was confused about the situation with the taillight bar and its ability to alert other drivers of a reduction in speed.

The new Tesla Model Y taillight with taillight glow

A Tesla Model Y owner in Indiana recently noted in a Facebook post that he was pulled over because a police officer thought the vehicle’s taillights were not turned on. However, the Model Y’s new rear light bar, which spans across the entire width of the vehicle, is more than visible in both light and dark conditions.

The incident, which was first spotted by Tesla Oracle, brings to light the interesting changes and perception of vehicle design that Tesla has brought forth with the new Model Y. We know some things might be head-scratching to some drivers, notably the Matrix Headlight technology present on the car, but this one truly baffled us.

The post stated:

“Just got pulled over for my tail lights not being “on” i told the officer it’s brand new. It has 1100 miles. I told him the red light bar is the taillight. The brake lights, both turn signals, and the red bar was on/worked. He told me that where the brake lights are, it should be illuminated there also. He gave me a warning and told me to get it fixed. Had anyone else had this kind of issue?”

Having the police officer tell a driver to “get it fixed” when it is a completely legal and functional design is pretty crazy.

However, the rear taillight bar, which glows and really gives the new Model Y a distinct difference between its previous iteration, is more than recognizable as a brake light and an indication of a reduction in speed.

Regulatory language for vehicle designs indicates that the light has to reach a certain number of lumens, or brightness. Lars Moravy indicated this on an episode of Jay Leno’s Garage when he and Tesla Chief Designer Franz von Holzhausen explained some of the details of the new Model Y.

This issue sparks some interesting dialogue people can have about vehicle design, and as more and more companies are adopting these futuristic looks, it seems law enforcement will have to get with the times and familiarize themselves with the regulations regarding exterior lights.

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