Lifestyle
Unplugged Tesla Model S and Model 3 win double podium finishes at Gridlife Laguna
A Tesla Model S Plaid and a reengineered Model 3 Performance from EV tuning house Unplugged Performance participated in the Gridlife Laguna Festival at the Weathertech Raceway Laguna Seca. The twin Teslas ended the event with a rare double podium finish.
The Gridlife Laguna Festival did not have a lot of electric vehicles that participated in the event. In a comment to Teslarati, Unplugged Performance development driver and experienced EV racer Craig Coker mentioned that there were fewer than five electric cars at Gridlife Laguna. Both vehicles competed in Gridlife’s TrackBattle series, which features practice, qualifying, and a final podium sprint. The team’s Model S Plaid, a Pikes Peak sub-10-minute club member called Dark Helmet, competed in the Unlimited Class, and the Model S Performance, called Red Rocket, competed in the Street GT Class.
Unique Racers
What is interesting about Unplugged Performance’s twin Tesla racers is the fact that they are very different from what one might expect from a vehicle that’s built to be competitive in a racing event. While Dark Helmet features aggressive aero and a stripped-out interior, it still features a stock drivetrain, battery, and software from Tesla. Conventional racecars powered by the internal combustion engine are typically modified so they can put out more power.
Such a statement is even more accurate for Red Rocket. The reengineered Model 3 Performance competed in the Street GT Class, which is a category for production cars with restrictions on tire width and factory aero components. Similar to Dark Helmet, whose modifications are mostly comprised of Unplugged Performance’s Apex-S Model S series, Red Rocket’s modifications are comprised of the EV tuner’s Ascension-R parts.
In a comment to Teslarati, Craig Coker noted that Red Rocket is easily daily driven, so much so that the vehicle was driven by the Unplugged team to the event, unlike Dark Helmet, which was transported to Laguna Seca via trailer pulled by a Tesla Cybertruck. That speaks to the reengineered Model 3 Performance’s capabilities, and it also highlights how the EV tuner’s parts could still be useful for everyday use.
“The 2024 Model 3 Performance we competed with, I would definitely take to the streets, get groceries and take my kids to school. In fact, we drove it to Laguna Seca from LA. Then we competed in it and then drove it back to LA,” Craig Coker said.
The Podium Sprint
The twin Teslas both qualified for the podium sprint in their respective classes, despite some challenges such as Dark Helmet spinning out in one lap. Despite spinning out, Dark Helmet still qualified for the event’s podium sprint. Red Rocket accomplished the same thing, placing second in its class and qualifying for the podium sprint. The Model 3 Performance’s podium sprint ended with a 1:35.666 lap, allowing the vehicle to place second overall in the Gridlife Street GT Class. Dark Helmet completed its podium attempt lap in 1:28.465, allowing the all-electric racer to place third overall in the Unlimited Class. Both vehicles also set all wheel drive records for Street GT for Red Rocket and the Unlimited Class for Dark Helmet.
Craig Coker shared a comment about this year’s Gridlife event, as well as the performance of the twin Unplugged Teslas. “These events are always interesting as we are one of the few EV’s to compete. There are 100’s of vehicles on track over the weekend but less than five EVs in the mix. Sometimes we are hated, sometimes we are made fun of, and sometimes people love what we do.
“But there is one thing no one can deny. When we show up to the track we are consistent in setting records, or a podium, or occasionally both. At Gridlife Laguna this year we went beyond and surprised many with not one but two podiums with two different vehicles in two separate classes. This is a very rare achievement. It could only be achieved with a hardworking and talented pit crew by my side,” he said.
Unplugged Performance CEO Ben Schaffer celebrated the twin Tesla’s achievements at the event.
“The UP Race team, along with our development driver Craig Coker, did a fantastic job. We brought out two Laguna Seca record-holding vehicles: the production EV lap record-holding Model S Plaid, ‘Dark Helmet,’ and our 2024 Model 3 Performance, ‘Red Rocket,’ which holds the lap record for the Model 3 Performance class. Both cars performed reliably against a highly competitive grid of the fastest ICE vehicles and drivers in the country.
“The Model 3 set the Gridlife Laguna Seca fastest lap record for Street Class AWD, while the Model S continues to hold the Unlimited Class AWD lap record. Craig secured two podium finishes, demonstrating the true driving performance of Tesla engineering when paired with the same Unplugged Performance catalog parts our clients enjoy worldwide. EVs deserve a place in motorsports and we remain thrilled to be a rare representative of EV performance in challenging the fastest ICE vehicles at events globally,” Schaffer stated.
The Next Stop
With Gridlife Laguna now complete, the Unplugged Performance team is now focused on the upcoming race at Thunderhil, which is expected to be held next month.
“Gridlife announced a new west coast championship for 2024 called FCP Euro Pacific Championship. It’s a 3 stop event. Willow Springs, Laguna Seca and Thunderhill. So far we have captured 1st at Willow Springs Raceway, 3rd at Laguna Seca in the Unlimited Class. We are currently P1 in overall points. If we do well at Thunderhill next month we can win the championship. That would be a huge accomplishment for an EV to win this inaugural championship!” Coker said.
There are only a few cars in the hyper-competitive world of automotive racing that are capable of changing the perception of what is possible for a production car. At the track, where victory and defeat are separated by milliseconds, few cars could make an impact large enough that even critics are silenced. As it turns out, the Model S Plaid and the Model 3 Performance—improved by bolt-on parts—could be these vehicles.
Watch a video of the Unplugged Tesla team at the Gridlife Laguna Seca event below.
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Lifestyle
Tesla brings perhaps the coolest interior feature to cars in latest update
Tesla adds on to the “fun” aspect of its vehicles.
Tesla has brought perhaps the coolest interior feature to its cars in a new update that is rolling out to vehicles now.
The feature will require a newer vehicle that has interior ambient lighting, which is present on the new Model S, Model X, Model 3 “Highland,” and Model Y “Juniper.” The Cybertruck also has ambient lighting strips throughout.
Tesla Model Y’s ambient lighting design changes revealed in leaked video
With the Version 2025.26+ Software Update, Tesla is rolling out a new “Sync Accent Lights w/ Music” feature, which is available on the Tesla Toybox:
Turn your Tesla into a rave cave with the new Light Sync feature 🎶
Rolling out now in software update 2025.26+ pic.twitter.com/IIsQxZ9jDP
— Tesla (@Tesla) July 29, 2025
To enable the feature, you’ll access the Toybox, choose “Light Sync,” and then choose “Sync Accent Lights w/ Music.”
Although it does not improve the performance of the vehicle, it is yet another example of Tesla making one of the coolest cars out there. This is truly a cool add-on that can be used to impress your friends and family.
Elon Musk
xAI, Musk Foundation helps schools near Memphis supercomputer site
Reports of xAI and the Musk Foundation’s work were recently posted by local news media.
Elon Musk’s artificial intelligence startup xAI and the Musk Foundation have been supporting Memphis-Shelby County Schools with HVAC repairs and facility upgrades, while also funding youth programs for students in the area.
Reports of xAI and the Musk Foundation’s work were recently posted by local news media.
xAI’s school visits lead to facility repairs
Representatives from xAI visited John P. Freeman Optional School, Fairley High School, and Westwood High School, all of which are located near its Colossus supercomputer site, to assess HVAC systems, plumbing, gym facilities, and athletic fields. The visits resulted in a list of priority repairs, some of which were completed in April and May.
In addition to the repairs, xAI also shared a number of initiatives that are planned for students in the area, as stated in a Commercial Appeal report.
“xAI is working on providing STEM workshops for local students, donating equipment to technical training programs, and supporting job fairs to boost employment opportunities. These initiatives reflect xAl’s commitment to fostering education and economic growth in Memphis,” xAI noted in a statement.
Musk Foundation donation
Apart from xAI, the Musk Foundation also donated $350,000 to the Boys & Girls Clubs of Greater Memphis, enabling the reopening of two club sites located at Booker T. Washington High School and Westwood High School. Both locations had closed earlier this year due to lapses in funding. As per xAI, the Musk Foundation’s donation allows clubs to reopen for almost 1,000 students.
The donation will fund staffing, supplies, and transportation, among others. “Kids are the future of humanity,” Elon Musk said in a statement, adding that students need “every chance to shoot for the stars.”
“We’re honored to support the Boys & Girls Clubs of Greater Memphis in reopening these sites, giving kids in underserved communities the tools to build brighter futures,” Musk said.
The gift was praised by local officials, including Boys & Girls Clubs board chair Michael Garriga, who stated that the “commitment will ensure the youth of our community have the opportunities they need to develop their skills and talents to become successful students and future citizens.”
Lifestyle
EV fans urge Tesla to acquire Unplugged Performance for edge in fleet and security industry
Unplugged Performance has built a name for itself by producing performance upgrades for Tesla vehicles.
A growing number of Tesla enthusiasts and longtime community voices are calling on the electric vehicle maker to acquire Unplugged Performance, a California-based aftermarket company best known for tuning Tesla vehicles and developing specialized government fleet solutions under its UP.FIT division.
The idea was once considered a niche proposal among EV fans, but it is now gaining serious attention not just as a performance play but as a strategic move to deepen Tesla’s roots in the fleet and security industry.
A strategic fit
Unplugged Performance has built a name for itself by producing performance upgrades for Tesla vehicles, from track-optimized components to visual and aerodynamic upgrades. But in recent years, its UP.FIT division has pivoted toward a more functional future by outfitting Tesla vehicles like Model Ys for police, military, and government use.
That work has sparked growing calls for closer collaboration with Tesla, especially as the EV maker increasingly leans into autonomy, AI, and fleet services as core components of its next chapter.
“I posted this four years ago, but I think it’s more true now than ever,” wrote Whole Mars Catalog, a well-known Tesla investor and FSD Beta tester, on X. “Tesla should buy Unplugged. But not just as a Performance division. What they are doing with UP.FIT unlocks large government and commercial fleet purchases that can improve utilization.”
Tesla fans such as shareholder Sawyer Merritt echoed the sentiment, calling Unplugged a “great fit within Tesla.” adding, “They are literally located directly next to Tesla’s design studio in Hawthorne.”
Enabling the next wave
Supporters of the idea noted that integrating Unplugged into Tesla’s corporate structure could help accelerate the adoption of autonomous technologies in government sectors. With UP.FIT patrol cars already in use across some U.S. police departments, Tesla fans envisioned a future where self-driving Teslas could potentially revolutionize law enforcement, search-and-rescue, and public service logistics.
“Just imagine how autonomous patrol cars could transform policing and bring us into a safer future,” the veteran FSD tester wrote.
The benefits could also extend to Tesla’s existing consumer base. “They also have some incredible products in the works that I think will appeal to many ordinary Tesla drivers — not just those looking for performance or mods. Stuff that’s so good it should have come straight from the design studio next door,” Whole Mars Catalog noted.
Unplugged Performance, founded in 2013, shares not just a product vision with Tesla, but also geography. Its Hawthorne headquarters sits directly adjacent to Tesla’s design studio, and the two companies have maintained a close working relationship over the years. The aftermarket firm has long positioned itself as a “mission-aligned” partner to Tesla.
In response to the recent calls for acquisition, Unplugged Performance acknowledged the support from the community. “Our very existence is to support the Tesla mission with @UpfitTesla and @UnpluggedTesla,” Unplugged CEO Ben Schaffer posted on X. “We love working with Tesla and are grateful for the community’s support since 2013!”
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