Volkswagen recently announced that it would slash the price of its flagship ID.3 electric hatchback by €3,000, putting it in direct competition with Tesla.
The German automaker is expected to lower the price of the ID.3 under €40,000 ($42,000). Many reports speculate that slashing the VW ID. 3’s price would put it in direct competition with the Tesla Model Y. Industry analyst Ferdinand Dudenhoeffer believes that Volkswagen sees Tesla as its toughest competition in the EV markets, especially in China.
“Volkswagen sees how big the threat is from Tesla,” Dudenhoeffer told AFP–a German news agency.
The ID. 3’s expected price drop makes it more affordable than the Tesla Model Y Long Range and Performance in the United States and Europe. The Long Range Model Y in the U.S. starts at $54,990, while the Performance starts at $58,990. In Europe, Tesla sells the RWD Model Y at €44,890 before options, the Long Range starts at €54,990, and the Performance costs €64,990.
The ID. 3’s price drop would put it on par with the cost of the base Model Y in China. Gigafactory Shanghai’s RWD Model Y starts at RMB 261,900 ($38,080). Tesla China sells the Long Range Model Y for RMB 311,900 ($45,350), and the Performance costs RMB 361,900 ($52,620) before options.
VW vs. Tesla’s Market Share in China
According to a local German report, Volkswagen holds 16% market share in China thanks to its internal combustion engine (ICE) vehicle sales. China accounts for 40% of Volkswagen’s group sales.
“The times when traditional German carmakers could take their market shares [in China] for granted are gone,” said Gregor Sebastian, an analyst at the Mercator Institute for China Studies.
“In Germany, driving performance remains a key factor [when customers choose a new car.] But in China, where many people spend a lot of their driving time stuck in traffic jams and highly value new technologies, the car’s interaction with the smartphone and overall connectivity is more important,” Sebastian added.
With their advanced technology and fun features, Tesla vehicles cater to drivers’ needs in China. The Elon Musk-led company holds 7.8% of China’s EV segment, behind China’s BYD automaker, which holds 16% of the segment. Meanwhile, Volkswagen holds 2.4% market share in the EV segment, lagging behind Tesla, BYD, and other Chinese automakers. VW’s new price of the ID. 3’s and the vehicle’s upgrades may help the German automaker make bigger waves in the Chinese auto market and other markets as well.
VW teased the debut of an upgraded ID.3 in December 2022. The company noted upgrading the new ID. 3’s technology, recognizing the value customers put on tech in specific markets. The German automaker unveiled its new ID.3 design earlier this month.
“Part of our mission at Volkswagen is to offer state-of-the-art technologies and innovations across all models, including compact vehicles, and the ID.3 exemplifies this – for example when it comes to new convenience and assist systems: we are taking the next step forward on the way to highly automated driving with the use of swarm data in the latest Travel Assist”, explains Kai Grünitz, Member of the Volkswagen Brand Board of Management responsible for Development.
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Tesla FSD’s new Mad Max mode is getting rave reviews from users
It does appear that Mad Max mode is destined to be one of the system’s biggest steps forward to date.
Tesla’s release notes for the newly released Mad Max mode for FSD (Supervised) V14.1.2 simply stated that the feature “comes with higher speeds and more frequent lane changes than Hurry.” But as per videos that have been posted online by FSD users who have tested the system, it does appear that Mad Max mode is destined to be one of the system’s biggest steps forward to date.
It is then no surprise that the new capability is getting rave reviews from Tesla owners.
Impressive tests
A look at posts on social media platform X would show that, similar to past FSD releases, numerous Tesla content creators immediately tested Mad Max mode on real-world streets after it was downloaded onto their vehicle. Considering that the update was released rather late, the first tests of Mad Max mode were done at night. Despite this, it was evident that Tesla worked very hard to make Mad Max mode into something that is very useful in real-world scenarios.
This could be seen in videos from longtime Tesla owner @BLKMDL3, who observed that Max Max mode was “amazing” and like “perfect for LA traffic” due to its cautious but assertive nature. Later on, the Tesla owner noted that after eight drives, it was evident that FSD (Supervised) V14.1.2 was impressive.
Assertive but safe
Other testers such as Model Y owner Sawyer Merritt noted that Mad Max mode drives very quickly and confidently, with smoother acceleration that is still very safe. These were echoed by another longtime FSD tester, Dirty Tesla, who noted that Mad Max mode seems to be designed for heavy, aggressive traffic so users could fit in better. The FSD user did, however, observe that Mad Max mode does speed up a lot on open roads.
Recent comments from Tesla AI Head Ashok Elluswamy have indicated that Mad Max mode was created to be a solution for daytime congested traffic, which is arguably one of the most soul-crushing experiences that drivers deal with on a daily basis. With this in mind, it does appear that FSD (Supervised) V14.1.2 could prove to be a notable step forward in Tesla’s push towards true autonomous driving.
Elon Musk
Elon Musk highlights the biggest flaw in X’s monetization program
Elon Musk also stated that YouTube manages creator payments “much better.”
Elon Musk has admitted that X’s creator payout system isn’t living up to expectations, and he has highlighted the current system’s biggest flaw.
Amidst complaints about low and inconsistent payments, the platform’s owner acknowledged that X has been “underpaying and not allocating payment accurately enough.” Musk also stated that YouTube manages creator payments “much better.”
Musk acknowledges payout issues
Recent discussions about the social media platform’s payout issues began when X product head Nikita Bier stated that the company was developing new upgrades for “power users.” This prompted X user Peter Duan to raise ongoing concerns about being “consistently underpaid” compared to his peers. Bier responded candidly, suggesting that “creator payouts do more harm than good and we need to off-ramp to a different system.”
Musk then weighed in on the matter, contradicting Bier’s view. “No,” Musk wrote in his reply, “the issue is that we are underpaying and not allocating payment accurately enough. YouTube does a much better job.” The Tesla CEO’s comment immediately reignited debates about X’s monetization program, which some have criticized for its rather unpredictable nature.
X’s monetization challenges
Since X launched its ad revenue-sharing program in 2023, the system has promised to reward Premium subscribers who generate high engagement with verified accounts, as noted in a WION report. Creators, however, have argued that the company’s payout model has remained inconsistent, with revenue fluctuating even when view counts stay stable. Reports have noted that some users with millions of monthly impressions have received just a few hundred dollars.
By contrast, YouTube’s Partner Program, which takes a 45% cut of ad revenue, is known for more transparent and predictable payments. Musk’s admission that YouTube handles monetization more effectively could then hint at a potential shift towards a new monetization program for X, a platform that has become increasingly critical to social conversations over the years.
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Tesla exec hints at FSD Mad Max mode’s killer feature
The release notes of Tesla’s v14.1.2 FSD update indicate that Mad Max mode “comes with higher speeds and more frequent lane changes than Hurry.”
Tesla may have just rolled out its boldest Full Self-Driving (FSD) upgrade yet, but the company’s Head of AI, Ashok Elluswamy, hinted at the recently released “Mad Max” mode’s actual killer feature.
As per the Tesla executive, FSD’s Mad Max mode is designed to provide drivers with optimum driving performance during what are commonly the most tedious driving conditions on real-world roads.
Where Mad Max mode truly shines
Tesla drivers and longtime FSD users responded positively to the rollout of Mad Max mode. The performance of the update was so notable that @WholeMarsBlog, a longtime FSD tester, described it as epic. The FSD tester’s comments were posted on X as videos of Mad Max mode’s real-world performance were being shared online.
In response to the Tesla owner and longtime FSD tester, Elluswamy noted that drivers would probably love Mad Max mode even more during daytime hours, when traffic is denser. “You’ll love it more during day time / denser traffic. Really showcases its decision making,” the Tesla executive wrote in his post.
The release notes of Tesla’s v14.1.2 FSD update indicate that Mad Max mode “comes with higher speeds and more frequent lane changes than Hurry.” Videos shared online showed that Mad Max mode, despite its assertive driving style, is still a very cautious and safe driver, similar to past FSD releases.
Made for real-world traffic and long commutes
Traffic congestion typically peaks during daytime hours, when drivers could at times spend hours navigating crowded intersections and fast-changing lanes. For many Tesla owners, having an FSD mode that can confidently manage that chaos could be a game-changer.
Simply put, the feature’s extra assertiveness could allow Mad Max mode to excel in the kind of traffic that tests even the most patient drivers. By improving decision-making in those conditions, the company may be positioning FSD as a true solution for the everyday stress of stop-and-go commutes, packed freeways, and unpredictable city driving.
The “Mad Max” name itself isn’t new. Elon Musk first teased it back in 2018 as a playful nod to aggressive freeway driving. Its reappearance in Tesla’s modern FSD system, however, hints at the notable maturation of Tesla’s autonomous driving efforts over the years.
Tesla FSD’s new Mad Max mode is getting rave reviews from users
Elon Musk highlights the biggest flaw in X’s monetization program
Tesla exec hints at FSD Mad Max mode’s killer feature
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