Two million people watched Tesla deliver its all-electric Class 8 Semi trucks to its first customers live on Twitter. The Tesla Semi, which is a non-consumer product targeted at business-to-business customers, was received by Frito-Lay and PepsiCo on Thursday night at the company’s Gigafactory in Sparks, Nevada.
Tesla always live streams its events on its YouTube channel, and its Cyber Rodeo event topped 3 million views. However, Tesla’s CEO, Elon Musk, is now the owner and CEO of Twitter, and he promoted Tesla’s live stream on the platform.
Tesla Semi Truck launch in 5 mins! https://t.co/jG3s9wuVGb
— Elon Musk (@elonmusk) December 2, 2022
Aside from YouTube influencers who held their own live-streamed watch parties for the delivery events and Tesla’s own channel, many watched the event right on Twitter.
Tesla has over 2 million followers on its YouTube account, but as you can see in the screenshot below, the live stream had 974,702 views at this time. That number is expected to go up over time when more people watch the replay.
Tesla’s other live stream events, such as the Cyber Rodeo at Giga Texas and AI Day part 2, crossed the one-million view mark. Some of its other live-streamed events, such as its Q3 2022 financial results and Q&A webcast, received under 500,000 views.
On Twitter, Tesla’s live stream topped 2 million views. Although Tesla’s live stream on Twitter had higher views, there is a lot of feedback and room for improvement. There were a few tweets asking for the ability to stream from Twitter to the TV.
Other feedback and requests included allowing to set the live stream as a background with some transparency so users can tweet while watching the event.
https://twitter.com/DarnellTheGeek/status/1598480616978350086
Gail Alfar, the owner of the WhatUpTesla blog, told Teslarati, “I almost always watch SpaceX launches on Twitter live, so I was super happy to hear that a Tesla event will be live on Twitter! And watching Tesla events is a family event for us, so we all wanted to gather together, and the TV does not have a Twitter app (yet), so we all watched it on YouTube. We are looking forward to a possible Twitter app for TVs!”
Al Shen told Teslarati that he also watched the live stream on YouTube.
“I decided to live stream the Tesla Semi delivery event via Youtube for a couple of reasons. First, I wanted to share the live stream experience with a few Youtube personalities that were conducting virtual “watch parties” and allowing for more engaged interaction in real-time. Live streaming on Twitter still has room to evolve.”
“If there’s a designed live stream watch party feature where a more controlled group of guests could view, comment, and still readily and easily tweet from their accounts, that would be exciting. Half the fun is the engagement with others.”
Twitter’s live stream feature does have a lot of room for improvement, and given Elon Musk’s openness to feedback from his followers, we may begin to see those improvements over time. Did you watch the event on Twitter or on YouTube? What are your thoughts?
Disclosure: Johnna is a $TSLA shareholder and believes in Tesla’s mission.
Your feedback is welcome. If you have any comments or concerns or see a typo, you can email me at johnna@teslarati.com. You can also reach me on Twitter at @JohnnaCrider1.
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Tesla has officially launched its first branded Supercharger just months after initiating a new program that allows third-party companies to brand their own charging piles.
The site opened in Land O’ Lakes, Florida, and features eight V4 Supercharging stalls offering up to 325 kW of charging speed. It appears it was purchased by a company called Suncoast Credit Union. This particular branch is located Northeast of Tampa, which is on the Gulf of Mexico.
It features graphics of Florida animals, like alligators:
Here’s a video of the graphics being installed on the Tesla Superchargers at this site: https://t.co/oIfEPNZjAH pic.twitter.com/ENWakZ2qT9
— TESLARATI (@Teslarati) November 20, 2025
Tesla launched this program back in September, and it basically was a way to expand its Supercharger presence and also allow companies to pay for the infrastructure. Tesla maintains it. When it announced the “Supercharger for Business,” it said:
“Purchase and install Superchargers at your business. Superchargers are compatible with all electric vehicles, bringing EV drivers to your business by offering convenient, reliable charging.”
The program does a few things. Initially, it expands EV charging infrastructure and makes charging solutions more readily available for drivers. It can also attract people to those businesses specifically.
Tesla launches new Supercharger program that business owners will love
The chargers can also be branded with any logo that the business chooses, which makes them more personalized and also acts as an advertisement.
The best part is that the customers do not have to maintain anything about the Supercharger. Tesla still takes care of it and resolves any issues:
“We treat your site like we treat our sites. By providing you with a full-service package that includes network operations, preventative maintenance, and driver support, we’re able to guarantee 97% uptime–the highest in the industry.”
It appears the Superchargers will also appear within the in-car nav during routing, so they’ll be publicly available to anyone who needs to use them. They are still available to all EVs that have worked with Tesla to utilize its infrastructure, and they are not restricted to people who are only visiting the business.
Tesla has revealed its Cybertruck light bar installation fix after a recall exposed a serious issue with the accessory.
Tesla and the National Highway Traffic Safety Administration (NHTSA) initiated a recall of 6,197 Cybertrucks back in October to resolve an issue with the Cybertruck light bar accessory. It was an issue with the adhesive that was provided by a Romanian company called Hella Romania S.R.L.
Tesla recalls 6,197 Cybertrucks for light bar adhesive issue
The issue was with the primer quality, as the recall report from the NHTSA had stated the light bar had “inadvertently attached to the windshield using the incorrect surface primer.”
Instead of trying to adhere the light bar to the Cybertruck with an adhesive, Tesla is now going to attach it with a bracketing system, which will physically mount it to the vehicle instead of relying on adhesive strips or glue.
Tesla outlines this in its new Service Bulletin, labeled SB-25-90-001, (spotted by Not a Tesla App) where it shows the light bar will be remounted more securely:
The entire process will take a few hours, but it can be completed by the Mobile Service techs, so if you have a Cybertruck that needs a light bar adjustment, it can be done without taking the vehicle to the Service Center for repair.
However, the repair will only happen if there is no delamination or damage present; then Tesla could “retrofit the service-installed optional off-road light bar accessory with a positive mechanical attachment.”
The company said it would repair the light bar at no charge to customers. The light bar issue was one that did not result in any accidents or injuries, according to the NHTSA’s report.
This was the third recall on Cybertruck this year, as one was highlighted in March for exterior trim panels detaching during operation. Another had to do with front parking lights being too bright, which was fixed with an Over-the-Air update last month.
News
Tesla is already expanding its Rental program aggressively
The program has already launched in a handful of locations, specifically, it has been confined to California for now. However, it does not seem like Tesla has any interest in keeping it restricted to the Golden State.
Tesla is looking to expand its Rental Program aggressively, just weeks after the program was first spotted on its Careers website.
Earlier this month, we reported on Tesla’s intention to launch a crazy new Rental program with cheap daily rates, which would give people in various locations the opportunity to borrow a vehicle in the company’s lineup with some outrageous perks.
Along with the cheap rates that start at about $60 per day, Tesla also provides free Full Self-Driving operation and free Supercharging for the duration of the rental. There are also no limits on mileage or charging, but the terms do not allow the renter to leave the state from which they are renting.
🚨🚨 If you look up details on the Tesla Rental program on Google, you’ll see a bunch of sites saying it’s because of decreasing demand 🤣 pic.twitter.com/WlSQrDJhMg
— TESLARATI (@Teslarati) November 10, 2025
The program has already launched in a handful of locations, specifically, it has been confined to California for now. However, it does not seem like Tesla has any interest in keeping it restricted to the Golden State.
Job postings from Tesla now show it is planning to launch the Rental program in at least three new states: Texas, Tennessee, and Massachusetts.
The jobs specifically are listed as a Rental Readiness Specialist, which lists the following job description:
“The Tesla Rental Program is looking for a Rental Readiness Specialist to work on one of the most progressive vehicle brands in the world. The Rental Readiness Specialist is a key contributor to the Tesla experience by coordinating the receipt of incoming new and used vehicle inventory. This position is responsible for fleet/lot management, movement of vehicles, vehicle readiness, rental invoicing, and customer hand-off. Candidates must have a high level of accountability, and personal satisfaction in doing a great job.”
It also says that those who take the position will have to charge and clean the cars, work with clients on scheduling pickups and drop-offs, and prepare the paperwork necessary to initiate the rental.
The establishment of a Rental program is big for Tesla because it not only gives people the opportunity to experience the vehicles, but it is also a new way to rent a car.
Just as the Tesla purchasing process is more streamlined and more efficient than the traditional car-buying experience, it seems this could be less painful and a new way to borrow a car for a trip instead of using your own.
Tesla launches its new branded Supercharger for Business with first active station
Tesla reveals its Cybertruck light bar installation fix
