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Porsche CEO lays bold claim about the Taycan, praises Elon Musk’s ‘courage’

A render of the Porsche Taycan's production version. (Credit: St00k/Taycanforum.com)

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Porsche CEO Oliver Blume recently went on an interview with German publication Handelsblatt, where he discussed the veteran carmaker’s plans for the Taycan, as well as the vehicle’s impressive performance. Blume even took some time to address Tesla CEO Elon Musk, whom he credits for the automotive sector’s current shift towards electrification.

When asked by the publication if he thinks “no one will talk about Tesla” any longer after the Taycan is unveiled, Blume noted that “to be honest, we did not think so.” Blume later elaborated on his statement, stating that he respects Tesla CEO Elon Musk, particularly his “pioneering spirit,” which is one of the things that has shaped Porsche over the years.

“I have absolute respect for the courage of Elon Musk and also for his innovation and pioneering spirit. I like that. Pioneering spirit is a characteristic that also shapes us at Porsche. However, Tesla has taken a different approach in many places. When we set up a new Porsche, we always set the standard for ourselves: the Taycan has to drive like the 911,” Blume said.

Having the Taycan drive like a 911 will all but ensure that the all-electric four-door will capture the attention of longtime car enthusiasts, perhaps even those who are not open to trying out Tesla’s electric vehicles. This, if any, will open the doors for even the staunchest EV skeptic to try out an all-electric car, thereby accelerating the shift towards sustainable transportation. Blume explained this in more detail.

“I was recently on our racetrack in Italy. And I’m still excited. We have the advantage in electric mobility that we have a lower center of gravity with the battery than the 911. That means the vehicle is even more saturated on the road. In addition, we regulate five times faster than a combustion engine, have no clutch and no cardan (drive) shaft. This, together with our chassis know-how, brings a huge advantage, especially in the driving dynamics in the bends. In addition, unlike other vehicles on the market, we have a gearbox that delivers even more thrust from 150 kilometers (93 mph) per hour,” the Porsche CEO said.

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While the Taycan would be an interesting competitor to the Tesla Model S, the Silicon Valley-based electric car maker is reportedly preparing to unveil a refreshed version of the large sedan that has even more range and better performance. Rumors currently point to a range beyond 400 miles per charge, and up to three motors, and improved batteries. It would be quite interesting to see how the Porsche Taycan measures up to Tesla’s upcoming, improved flag-bearer.

The Porsche Taycan has seen a warm reception from the company’s enthusiasts. Since opening reservations for the vehicle, over 20,000 pre-orders have been received by the company. Blume did not reveal Porsche’s annual production estimates for the Taycan, though he did note that the vehicle will see an initial ramp of 10,000 units per year.

Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Tesla eyes two new states for Robotaxi

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Credit: @TerrapinTerpene/X

Tesla has officially shown that it is eyeing two new states for Robotaxi operation in the U.S., as it hopes to add the new areas to its ever-growing list of places where the suite is either active or in the testing phase.

Tesla first launched its Robotaxi suite in Austin, Texas, in late June. It expanded the suite to the San Francisco Bay Area just a month later. Since then, it has not launched any public rides in any other states, but it has gained several approvals for early testing.

Tesla officially launches Robotaxi service with no driver

In preparation for operation in new states, Tesla routinely lists job postings on its Careers website, which helps align potential employees with opportunities ahead of regulatory approvals. This is a strategy that allows Tesla to start operations immediately upon licensing for testing.

Tesla started hiring Vehicle Operators for Autopilot in Arizona and Nevada months before the company gained any sort of approvals from state governments for Robotaxi. However, those approvals eventually came in the form of testing licenses, which allow the company to perform validation ahead of its public launch.

Tesla begins validating Robotaxi in a new area, hinting at expansion

Now, Tesla has posted job listings for Vehicle Operators for Autopilot in two new states: Colorado and Illinois. The Colorado job listing is located in Aurora, a suburb of Denver. Tesla is looking for Robotaxi operators in Chicago as well.

These postings hint toward Tesla’s continuing efforts to expand Robotaxi to new places. Earlier this year, CEO Elon Musk said the company would like to have Robotaxi available to at least half of the U.S. population.

It has expanded significantly since its initial launch in late June, but it is still a far way off from where Tesla would like it to be by year’s end.

So far, Tesla has job listings for Autopilot Vehicle Operators in Arizona, California, Texas, Florida, Colorado, Nevada, and Illinois.

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Tesla’s advertising strategy takes a drastic turn, but some are questioning it

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Credit: Tesla

Tesla’s advertising strategy has taken a drastic turn as the company’s upcoming Shareholder Meeting will feature perhaps the most crucial vote in its history: the approval of CEO Elon Musk’s new pay package.

For years, the issue of Tesla’s advertising and marketing strategy has been a major point of conversation for investors in fans. It seems to be split right down the middle, with half wanting Tesla to set aside some money for advertising. The other half, just the opposite.

Tesla has been transparent that the money it would spend on advertising, marketing, and public relations is better set aside for the development of future products.

However, it has recently adopted a different tone in advertising, pushing some commercials on social media platforms like X and Instagram.

For the first time, an ad was seen on streaming services like Paramount+, but it wasn’t promoting Tesla’s products directly. Instead, it was more of a message for shareholders to vote on Musk’s pay package, something Tesla feels is a necessity:

“The future of Tesla is in your hands,” the ad reads at the end. It seems as if Tesla is taking whatever steps it needs to accomplish the task of getting Musk a new pay package and retaining him as its CEO.

On September 5, Tesla officially outlined its plans for a CEO Performance Award for Musk. It would require him to lift Tesla’s market capitalization to about $8.5 trillion, up from the $1.36 trillion it sits at today.

Elon Musk’s new pay plan ties trillionaire status to Tesla’s $8.5 trillion valuation

It is obvious that Tesla is really hoping to get the pay package passed and is willing to shift some of its budget to encourage shareholders to vote.

However, there are some interesting perspectives on the move, and it’s sort of strange to see Tesla not advertising its vehicles or products, but only its pay package that would get its CEO paid.

Some of those who saw the ad are questioning the strategy:

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Tesla begins validating Robotaxi in a new area, hinting at expansion

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Credit: Tesla

Tesla is validating Robotaxi in a new area, and as the company has continued to gain some additional permissions to begin testing in new states, it seems its Full Self-Driving-based ride-hailing project is moving toward a larger footprint.

Two Robotaxi units with LiDAR validation equipment were spotted in Gilbert, Arizona, recently, showing that Tesla is aiming to launch its ride-hailing service in the state soon:

Another unit was spotted in Tempe, Arizona:

These types of validation vehicles have been spotted in several areas ahead of their launch as a public ride-hailing service for passengers. Tesla first launched Robotaxi in Austin, Texas, back in late June, and since then, it has expanded to the Bay Area of California.

However, Tesla has continued to attempt to expand Robotaxi to other areas as well, including Nevada and Arizona. It has also been working toward approvals in other states based on job postings, as Tesla is hiring for Autopilot Vehicle Operators in New York and Florida, as well.

The expansion of the Robotaxi ride-hailing service has been an effort that Tesla has been spending a lot of time on over the past few months. CEO Elon Musk said the expansion aims to bring Robotaxi to at least half of the U.S. population by the end of the year, but there is still plenty of work to be done.

Tesla Robotaxi heads to a new major Texas city for the first time

Tesla did make its Robotaxi app public in recent months, allowing more members of the public to experience the suite for themselves, as long as they could get to Austin or the Bay Area.

In the coming months, it seems more apparent that Tesla will take a broader focus on expanding Robotaxi, especially with the fact that these validation vehicles are being spotted throughout different parts of the United States.

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