

News
Audi doubles down on e-tron offensive, promotes SUV in front of Tesla store
Audi appears to be doubling down on its e-tron offensive, this time promoting the all-electric SUV in front of a Tesla store in Germany. A photo of the marketing initiative was posted recently on social media, just days after reports emerged that the German automaker was placing e-trons in Tesla Superchargers across Europe, in what appeared to be an attempt at persuading Tesla owners to abandon their vehicles and shift to the 204-mile SUV.
An image of Audi’s more assertive e-tron push was posted online by electric vehicle enthusiast Provotroll1, who shared a photo of the all-electric SUV being marketed in front of a Tesla store in Stuttgart, Germany. Based on the image, the e-tron appeared to be attracting some attention from passers-by, with several people checking out the vehicle.
Audi’s decision to place an e-tron booth in front of Tesla’s store in Stuttgart will likely prove to be a more effective strategy than bringing the vehicle to Superchargers. The Supercharger Network, after all, is one of Tesla’s key advantages over the e-tron, as Audi’s all-electric SUV relies on third-party chargers for long-distance travel. Thus, bringing the e-tron to Superchargers actually highlights the vehicle’s inferiority to Tesla’s electric cars.
Audi, for its part, has explained that the Supercharger-focused marketing efforts were the individual strategies of its dealers. “This was a one-time marketing action of one of our German dealers. All Audi dealers are independent companies,” an Audi spokesperson stated.
This is not the case with the e-tron’s marketing strategy in Stuttgart. By placing the vehicle in front of a Tesla store, Audi appears to be issuing a direct challenge at its younger competitor. This is particularly notable, considering that Stuttgart is an area where Audi holds a strong presence. Stuttgart is a key city for the German automotive industry as well, being the site of Porsche’s main factory and Mercedes-Benz’s headquarters.
Despite undergoing a recall for a potential fire risk, the Audi e-tron has been receiving praise from noteworthy reviewers. Consumer Reports, for one, lauded the vehicle’s quiet cabin and its premium interior materials, with journalist Mike Quincy stating that it was the “nicest EV I’ve ever driven” to date and that he “like(s) it more than any of the Teslas we’ve driven.” Describing the vehicle’s acceleration, which is notably slower than a Model X, CR Deputy Content Editor Jon Linkov noted that the e-tron has “more of an elegant pull-away.” compared to the snappy acceleration of other EVs like Tesla’s electric cars.
Elon Musk
Tesla says it denied Musk CEO replacement report before it was published
Tesla says it responded to the WSJ’s request for comment, denying that it was in search of a new CEO to replace Elon Musk.

Tesla said that it denied seeking a replacement for CEO Elon Musk before a report was published claiming the company was considering a new frontman.
Last night, The Wall Street Journal reported that Tesla’s Board of Directors was looking for Musk’s replacement after he had devoted too much time to his role within the government. The publication revised its headline to the report no fewer than five times, initially stating the company was still seeking a replacement.
By the time the headline revisions were complete, it had outlined that Tesla had looked for a replacement a month ago, but had stopped its search following Musk’s commitment to Tesla during the company’s earnings call last month.
Shortly after the report surfaced, Board of Directors chairwoman Robyn Denholm officially issued a statement on behalf of Tesla:
“Earlier today, there was a media report erroneously claiming that the Tesla Board had contacted recruitment firms to initiate a CEO search at the company. This is absolutely false (and this was communicated to the media before the report was published). The CEO of Tesla is Elon Musk and the Board is highly confident in his ability to continue executing on the exciting growth plan ahead. – Robyn Denholm.”
Tesla Board Chair slams Wall Street Journal over alleged CEO search report
Interestingly, Denholm’s statement indicates it had responded to a request for comment from the Wall Street Journal before the report was published. This is especially interesting because Tesla does not typically respond to media outreach, as it dissolved its media department several years ago.
Tesla typically makes its statements publicly on X.
Musk also responded to the report, indicating that the WSJ had committed an “extremely bad breach of ethics” by publishing a “deliberately false article” that did not include Tesla’s “unequivocal denial beforehand.”
News
Robotaxis are already making roads safer, Waymo report reveals
Waymo Driver is already reducing severe crashes and enhancing the safety of vulnerable road users.

Industry leaders such as Elon Musk have always maintained that autonomous robotaxis will make roads safer. A recent blog post from Waymo about the safety of its self-driving cars suggests that Musk’s sentiments are on point.
Way More Safety
Waymo Driver is already reducing severe crashes and enhancing the safety of vulnerable road users. As per a new research paper set for publication in the Traffic Injury Prevention Journal, Waymo Driver had outperformed human drivers in safety, particularly for vulnerable road users (VRUs).
Over 56.7 million miles, compared to human drivers, Waymo Driver achieved a 92% reduction in pedestrian injury crashes. It also saw 82% fewer crashes with injuries with cyclists and 82% fewer crashes with injuries with motorcyclists. Waymo Driver also slashed injury-involving intersection crashes by 96%, which are a leading cause of severe road harm for human drivers. Waymo Driver saw 85% fewer crashes with suspected serious or worse injuries as well.
What They Are Saying
Mauricio Peña, Waymo’s Chief Safety Officer, was optimistic about Waymo Driver’s results so far. “It’s exciting to see the real positive impact that Waymo is making on the streets of America as we continue to expand. This research reinforces the growing evidence that the Waymo Driver is playing a crucial role in reducing serious crashes and protecting all road users,” the Chief Safety Officer noted.
Jonathan Adkins, Chief Executive Officer at Governors Highway Safety Association, also noted that Waymo’s results are very encouraging. “It’s encouraging to see real-world data showing Waymo outperforming human drivers when it comes to safety. Fewer crashes and fewer injuries — especially for people walking and biking — is exactly the kind of progress we want to see from autonomous vehicles,” Adkins stated.
Elon Musk
Tesla hints at June 1 launch of Robotaxi platform in Austin
Tesla has hinted at a potential launch date for the Robotaxi service in Austin, Texas.

Tesla just dropped its biggest hint yet about the potential launch date of its Robotaxi ride-hailing platform in Austin, Texas, shedding more light on when to expect it to take off.
In preparation for the ride-hailing service to launch, Tesla has been in talks with the City of Austin for months. It has also spent recent months bolstering its Full Self-Driving suite, aiming for it to handle initially supervised rides with the use of teleoperators to keep things safe and dependable, at least early on.
The company has also said that it expects the Robotaxi service, which will drive passengers in Tesla Model Y vehicles to start, to launch in Austin in June. However, Tesla has not given an exact date.
Now, Tesla is hinting that Robotaxi could launch on June 1, based on a very vague X post it published on May 1:
Of course, this is extremely speculative. However, it’s the first time Tesla has made any suggestions about a potential launch date, so it’s worth taking it seriously.
While the automaker has often missed timelines in the past, most notably the launch of a “feature-complete” Full Self-Driving platform, this is the first time we’ve seen Tesla be so adamant and truly reiterate a target date.
Tesla has not shied away from this June date for the Robotaxi launch yet, something that is worth noting as we move closer to June. All signs point toward Tesla being able to come through on this timeline, and it could be one of its biggest accomplishments yet on the grand scheme of things. The Robotaxi rollout will be controlled and small to start, the company noted on its most recent Earnings Call.
CEO Elon Musk said:
“The team and I are laser-focused on bringing robotaxi to Austin in June. Unsupervised autonomy will first be solved for the Model Y in Austin.”
At first, it also seems as if the first Robotaxi rides will be available to a select group, as Musk said the ability to order one will not be available to the general public until later in the month. He also said the initial fleet will be between 10 and 20 vehicles:
“Yeah. We’re still debating the exact number to start off on day one, but it’s, like, I don’t know, maybe 10 or 20 vehicles on day one. And watch it carefully. They scale it up rapidly after that. So, we want to make sure that you’re paying very close attention the first time this happens. But, yeah, you will be able to — end of end of June or July, just go to Austin and order a Tesla for autonomous drive.”
While the June 1st date of the Robotaxi launch is extremely speculative, Tesla seems convinced that its vehicles could already handle this task. It would be something to see them come through on this date, especially on the first day of the month.
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