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Audi doubles down on e-tron offensive, promotes SUV in front of Tesla store
Audi appears to be doubling down on its e-tron offensive, this time promoting the all-electric SUV in front of a Tesla store in Germany. A photo of the marketing initiative was posted recently on social media, just days after reports emerged that the German automaker was placing e-trons in Tesla Superchargers across Europe, in what appeared to be an attempt at persuading Tesla owners to abandon their vehicles and shift to the 204-mile SUV.
An image of Audi’s more assertive e-tron push was posted online by electric vehicle enthusiast Provotroll1, who shared a photo of the all-electric SUV being marketed in front of a Tesla store in Stuttgart, Germany. Based on the image, the e-tron appeared to be attracting some attention from passers-by, with several people checking out the vehicle.
Audi’s decision to place an e-tron booth in front of Tesla’s store in Stuttgart will likely prove to be a more effective strategy than bringing the vehicle to Superchargers. The Supercharger Network, after all, is one of Tesla’s key advantages over the e-tron, as Audi’s all-electric SUV relies on third-party chargers for long-distance travel. Thus, bringing the e-tron to Superchargers actually highlights the vehicle’s inferiority to Tesla’s electric cars.
Audi, for its part, has explained that the Supercharger-focused marketing efforts were the individual strategies of its dealers. “This was a one-time marketing action of one of our German dealers. All Audi dealers are independent companies,” an Audi spokesperson stated.
This is not the case with the e-tron’s marketing strategy in Stuttgart. By placing the vehicle in front of a Tesla store, Audi appears to be issuing a direct challenge at its younger competitor. This is particularly notable, considering that Stuttgart is an area where Audi holds a strong presence. Stuttgart is a key city for the German automotive industry as well, being the site of Porsche’s main factory and Mercedes-Benz’s headquarters.
Despite undergoing a recall for a potential fire risk, the Audi e-tron has been receiving praise from noteworthy reviewers. Consumer Reports, for one, lauded the vehicle’s quiet cabin and its premium interior materials, with journalist Mike Quincy stating that it was the “nicest EV I’ve ever driven” to date and that he “like(s) it more than any of the Teslas we’ve driven.” Describing the vehicle’s acceleration, which is notably slower than a Model X, CR Deputy Content Editor Jon Linkov noted that the e-tron has “more of an elegant pull-away.” compared to the snappy acceleration of other EVs like Tesla’s electric cars.
News
Tesla makes a change to its ‘American Heroes’ $500 discount

Tesla has made a change to its “American Heroes” discount, which takes $500 off the price of a vehicle purchase if you work in a certain field.
Tesla first launched the American Heroes discount earlier this year on May 22, 2025, and it initially started as a $1,000 deduction on the price of any of the company’s vehicles.
It formerly allowed military veterans, retirees, active-duty members, their spouses, first responders, teachers, and students. It utilized ID.me to verify their occupation.
However, Tesla has added a few groups of workers to this discount, according to language on its website:
“Tesla vehicles are perfect for everyday American heroes. Offer available to verified military veterans, retirees, active-duty members, their spouses, surviving spouses, first responders, medical providers, nurses, students and teachers verified through ID.me1. Adjustments applied when you place your order after verification. Eligibility criteria detailed at ID.me.”
The discount applies to all five Tesla vehicles, so it is not restricted to just the S3XY lineup.
The American Heroes discount is one of the several offers and incentives that Tesla offers on its vehicles. Currently, it is one of four offers Tesla has on its vehicles, with the others being:
- Full Self-Driving (Supervised) Trial: Three-month trial for those who use a referral code to buy a vehicle.
- Premium Connectivity Trial: One-month free
- Financing Offers: Tesla has various financing offers, including a 3.99% APR with $5,000 on Model S and Model X orders in the U.S.
These incentives help drive sales, but they also show Tesla’s appreciation for those who work in challenging fields. The discount has no expiration, as of now, but with this recent addition, Tesla likely has no plans to eliminate the program.
Tesla has occasionally launched discounts for military members near the 4th of July as well.
News
Tesla might be doing away with a long-included feature with its vehicles
It appears Tesla is mulling the possibility of not including key cards with its vehicles any longer.

Tesla might be doing away with a long-included feature with its vehicles, as it could be looking to phase out something that very few owners utilize.
Tesla Key Cards are included when you purchase your vehicle, and they assist in the initial setup process. However, after that, they are not super useful or relevant to the owner, as many rely on their Phone Key through the Tesla App to access their cars.
As such, it appears Tesla is mulling the possibility of not including key cards with its vehicles any longer. According to some language that has been removed from vehicle Owner’s Manuals that talks about the inclusion of key cards with the car upon delivery:
“Tesla provides you with two Model 3/Y key cards, designed to fit in your wallet.”
That sentence was removed from Owner’s Manuals, according to Not a Tesla App, which first spotted the change.
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Interestingly, the timing of the phrase being removed from Owner’s Manuals comes just after Tesla launched its “affordable” Standard Models, and could be a small money-saving measure for the company.
Key Cards have been utilized by Tesla for its cars since 2017, as they became an included accessory with the vehicle. They still have their place and are useful for other applications, such as Valet service and even to be used by car owners if their phone is dead or if someone else needs to get into the car.
They can also be purchased in the Tesla Shop for $40.
It seems as if Tesla is planning to have owners be completely reliant on the Phone Key, which is more useful and convenient than carrying around the Key Cards.
Although it is minor, it is yet another strategy Tesla is using to trim any sort of costs that can be eliminated and could save money in the long run.
News
Elon Musk confirms Tesla FSD V14.2 will see widespread rollout
Musk shared the news in a post on social media platform X.

Elon Musk has confirmed that Tesla will be implementing a wide rollout of Full Self-Driving (FSD) V14 with the system’s V14.2 update. Musk shared the news in a post on social media platform X.
FSD V14.1.2 earns strong praise from testers
Musk’s comment came as a response to Tesla owner and longtime FSD tester AI DRIVR, who noted that it might be time to release Full Self-Driving to the fleet because V14.1.2 has already become very refined.
“95% of the indecisive lane changes and braking have been fixed in FSD 14.1.2. I haven’t touched my steering wheel in two days. I think it’s time, Tesla AI,” the longtime FSD tester wrote.
AI DRIVR’s comment received quite a bit of support from fellow Tesla drivers, some of whom noted that the improvements that were implemented in V14.1.2 are substantial. Others also agreed that it’s time for FSD to see a wide release.
In his reply to the FSD tester, CEO Elon Musk noted that FSD V14’s wide release would happen with V14.2. “14.2 for widespread use,” Musk wrote in his reply.
Mad Max mode makes headlines
One of the key features that was introduced with FSD’s current iteration is Mad Max mode, which allows for higher speeds and more frequent lane changes than the previous “Hurry” mode. Videos and social media posts from FSD testers have shown the system deftly handling complex traffic, merging seamlessly, and maintaining an assertive but safe driving behavior with Mad Max mode engaged.
Tesla AI head Ashok Elluswamy recently noted in a post on X that Mad Max mode was built to handle congested daytime traffic, making it extremely useful for drivers who tend to find themselves in heavy roads during their daily commutes. With Musk now hinting that FSD V14.2 will go on wide release, it might only be a matter of time before the larger Tesla fleet gets to experience the notable improvements of FSD’s V14 update.
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