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Tesla's China Gigafactory will be the game-changer of 2020, predicts analyst

(Credit: Jay In Shanghai/Twitter)

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Tesla (NASDAQ:TSLA) has managed to rip through its self-imposed goals for 2019, and 2020 could prove to be even bigger. As the electric car maker tackles yet another year, Wall Street analyst Dan Ives of Los Angeles-based Wealth Management company Wedbush Securities believes that Tesla’s Gigafactory 3 will be one of the company’s most important assets in 2020.

“With the first Chinese made Model 3s delivered over the past week and Giga 3 on pace to produce over 1,000 cars per week, the bull/bear debate will center around ramping production and demand to the 100k/150k level annually in China and how quick this dynamic will ramp,” Ives wrote in a note on January 2, just a day before Tesla released its Q4 and Full-Year delivery and production figures. 

Tesla broke ground on Gigafactory 3 in Shanghai in early 2019. Less than a year later, the company is already producing sales-ready Tesla Model 3s and delivering them to Tesla employees. The company announced that its second round of deliveries is set for January 7. This next segment of deliveries for the Made-in-China Model 3 will give non-Tesla employees deliveries of the company’s most affordable sedan.

Tesla has already reached a production rate of 1,500 Model 3s at Gigafactory 3 during a six-day workweek, though more recent reports from China reveal that the massive Shanghai-based facility has reached a run-rate of 3,000 vehicles a week.

Tesla’s stock recently broke the infamous $420 per share barrier and was trading as high as $453 per share on January 3. Ultimately, Ives believes the company’s stock could go even higher in 2020 due to Gigafactory 3, with the facility’s performance and production being worth an additional $75 to $100 to TSLA shares. This could prove to be Tesla’s opportunity to cement itself as the most valuable car manufacturer in the United States.

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Tesla’s Q4 2019 report stated the company produced almost 105,000 vehicles and delivered around 112,000 from October to December 2019. That’s a 50% increase from the previous year. Over 92,000 of the 112,000 delivered vehicles were Tesla Model 3s.

As Gigafactory 3 production continues to ramp up and Tesla begins to prepare for the first construction phases of Gigafactory 4 in Berlin, Germany, the electric car manufacturer has plenty to be excited about. As for Ives, he believes that Tesla’s performance in China and Europe will be key indicators on whether the company can sustain the level of success they realized in the final months of 2019.

Tesla stock ended Friday’s trading up 2.96% at $443.01 per share.

Disclosure: I have no ownership in shares of TSLA and have no plans to initiate any positions within 72 hours.

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Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

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Tesla eyes two new states for Robotaxi

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Credit: @TerrapinTerpene/X

Tesla has officially shown that it is eyeing two new states for Robotaxi operation in the U.S., as it hopes to add the new areas to its ever-growing list of places where the suite is either active or in the testing phase.

Tesla first launched its Robotaxi suite in Austin, Texas, in late June. It expanded the suite to the San Francisco Bay Area just a month later. Since then, it has not launched any public rides in any other states, but it has gained several approvals for early testing.

Tesla officially launches Robotaxi service with no driver

In preparation for operation in new states, Tesla routinely lists job postings on its Careers website, which helps align potential employees with opportunities ahead of regulatory approvals. This is a strategy that allows Tesla to start operations immediately upon licensing for testing.

Tesla started hiring Vehicle Operators for Autopilot in Arizona and Nevada months before the company gained any sort of approvals from state governments for Robotaxi. However, those approvals eventually came in the form of testing licenses, which allow the company to perform validation ahead of its public launch.

Tesla begins validating Robotaxi in a new area, hinting at expansion

Now, Tesla has posted job listings for Vehicle Operators for Autopilot in two new states: Colorado and Illinois. The Colorado job listing is located in Aurora, a suburb of Denver. Tesla is looking for Robotaxi operators in Chicago as well.

These postings hint toward Tesla’s continuing efforts to expand Robotaxi to new places. Earlier this year, CEO Elon Musk said the company would like to have Robotaxi available to at least half of the U.S. population.

It has expanded significantly since its initial launch in late June, but it is still a far way off from where Tesla would like it to be by year’s end.

So far, Tesla has job listings for Autopilot Vehicle Operators in Arizona, California, Texas, Florida, Colorado, Nevada, and Illinois.

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Tesla launched an ad for Elon Musk’s pay package on Paramount+

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Credit: Tesla

Tesla’s advertising strategy has taken a drastic turn as the company’s upcoming Shareholder Meeting will feature perhaps the most crucial vote in its history: the approval of CEO Elon Musk’s new pay package.

For years, the issue of Tesla’s advertising and marketing strategy has been a major point of conversation for investors in fans. It seems to be split right down the middle, with half wanting Tesla to set aside some money for advertising. The other half, just the opposite.

Tesla has been transparent that the money it would spend on advertising, marketing, and public relations is better set aside for the development of future products.

However, it has recently adopted a different tone in advertising, pushing some commercials on social media platforms like X and Instagram.

For the first time, an ad was seen on streaming services like Paramount+, but it wasn’t promoting Tesla’s products directly. Instead, it was more of a message for shareholders to vote on Musk’s pay package, something Tesla feels is a necessity:

“The future of Tesla is in your hands,” the ad reads at the end. It seems as if Tesla is taking whatever steps it needs to accomplish the task of getting Musk a new pay package and retaining him as its CEO.

On September 5, Tesla officially outlined its plans for a CEO Performance Award for Musk. It would require him to lift Tesla’s market capitalization to about $8.5 trillion, up from the $1.36 trillion it sits at today.

Elon Musk’s new pay plan ties trillionaire status to Tesla’s $8.5 trillion valuation

It is obvious that Tesla is really hoping to get the pay package passed and is willing to shift some of its budget to encourage shareholders to vote.

However, there are some interesting perspectives on the move, and it’s sort of strange to see Tesla not advertising its vehicles or products, but only its pay package that would get its CEO paid.

Some of those who saw the ad are questioning the strategy:

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Tesla Robotaxi testing in Arizona is ramping up quickly

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Credit: Tesla

Tesla is validating Robotaxi in a new area, and as the company has continued to gain some additional permissions to begin testing in new states, it seems its Full Self-Driving-based ride-hailing project is moving toward a larger footprint.

Two Robotaxi units with LiDAR validation equipment were spotted in Gilbert, Arizona, recently, showing that Tesla is aiming to launch its ride-hailing service in the state soon:

Another unit was spotted in Tempe, Arizona:

These types of validation vehicles have been spotted in several areas ahead of their launch as a public ride-hailing service for passengers. Tesla first launched Robotaxi in Austin, Texas, back in late June, and since then, it has expanded to the Bay Area of California.

However, Tesla has continued to attempt to expand Robotaxi to other areas as well, including Nevada and Arizona. It has also been working toward approvals in other states based on job postings, as Tesla is hiring for Autopilot Vehicle Operators in New York and Florida, as well.

The expansion of the Robotaxi ride-hailing service has been an effort that Tesla has been spending a lot of time on over the past few months. CEO Elon Musk said the expansion aims to bring Robotaxi to at least half of the U.S. population by the end of the year, but there is still plenty of work to be done.

Tesla Robotaxi heads to a new major Texas city for the first time

Tesla did make its Robotaxi app public in recent months, allowing more members of the public to experience the suite for themselves, as long as they could get to Austin or the Bay Area.

In the coming months, it seems more apparent that Tesla will take a broader focus on expanding Robotaxi, especially with the fact that these validation vehicles are being spotted throughout different parts of the United States.

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