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SpaceX set to launch 240th Starlink satellite as space internet nears prime time
SpaceX is just hours away from a Monday launch that should leave the company with almost 250 Starlink satellites in orbit — the latest in several recent steps towards prime time for the fledgling space internet constellation.
Scheduled to lift off no earlier than (NET) 9:49 am EST (14:49 UTC) on January 27th, a twice-flown Falcon 9 booster, new upper stage, 60 Starlink satellites, and a mysteriously blank payload fairing will try to thread the needle from SpaceX’s Cape Canaveral Air Force Station (CCAFS) LC-40 pad. Weather is tepid according to USAF forecasts and Monday’s – already just 50% ‘go’ – doesn’t even account for extremely high-speed upper-level winds that will absolutely have to wane before Falcon 9 can launch.
SpaceX’s fourth dedicated launch, today’s mission – known as Starlink V1 L3 (the third launch of v1.0 satellites) – will raise the number of spacecraft the company has placed in orbit to 240. Based on past statements from executives and SpaceX’s very own Starlink.com website, successfully completing Starlink V1 L3 could place the company just a hop, skip, and a jump away from the space-based internet constellation’s prime-time. With a little luck, the fledgling satellite internet provider could be serving customers much sooner than almost anyone might imagine.
As of now, it appears that SpaceX will indeed attempt to launch later today despite a good chance that weather conditions will force the company to try again on January 28th. Thankfully, SpaceX’s unique operating procedures brings with it a fair amount of flexibility to scrub launches with very little consequence less than 40 minutes before liftoff.
SpaceX is able to wait that long out of sheer necessity. The company introduced the use of ‘subcooled’ liquid oxygen and kerosene on its Falcon launch vehicles all the way back in 2016, encouraged by the fact that its propellant becomes significantly denser as it gets colder. By toeing the line between liquid oxygen and kerosene actually solidifying into slush, SpaceX was able to boost Falcon 9’s payload capabilities by an incredible ~30% or more. To get that benefit, however, Falcon 9’s propellant must remain as cold as possible, and it begins warming the second that it leaves its far-more-insulated storage tanks and enters Falcon 9.
As a result, SpaceX must load Falcon 9 and Falcon Heavy with propellant as late as physically possible, translating to no sooner than 35 minutes before liftoff on all recent launches. In other words, if the weather is firmly on the ‘bad’ side of things at T-38:00-35:00, SpaceX is often able to scrub a given launch attempt before propellant loading begins, both saving the rocket from an unnecessary thermal cycle and saving propellant that might otherwise have to be wasted.
120 satellites, 20 days
Weather challenges and the likelihood of a 24-hour delay aside, SpaceX will soon launch its third batch of upgraded Starlink v1.0 satellites — also the company’s fourth dedicated launch of 60 spacecraft. If things go as planned, SpaceX will have launched nearly 250 satellites total – all but 5 (or so) of which are happily operating in Earth orbit right now.


Deemed Starlink V1 L3, a successful mission later today will also mean that SpaceX has launched an incredible 120 spacecraft – weighing more than 30 metric tons – in less than 20 days. It’s difficult to say for sure, but it’s very likely that that will mark the latest global record secured by SpaceX, following on the heels of the company’s recent ascendance as the newest owner of the world’s largest private satellite constellation (~180 satellites).
However, the ultimate goal of Starlink is, of course, to deliver unprecedentedly high-performance internet service to customers anywhere on Earth. The “anywhere on Earth” modifier is likely more than 20 dedicated SpaceX launches away from reality, but the company has said it will begin serving internet to customers in “the Northern U.S. and Canada in 2020”. As of mid-2019, SpaceX indicated that that regional North American beta test could begin after just six launches.
More recent comments from a SpaceX executive suggest that it could require more like 8 launches of 60 Starlink satellites before initial service can begin in North America, but that ultimately means that the company should be no less than 50-65% of the way there after Starlink V1 L3. With a little luck, that could mean that SpaceX is just two or three Starlink launches away from inviting the first non-employee customers onto the company’s space-based internet. Given SpaceX’s current launch cadence, six Starlink launches may well be well behind the company by the end of February – perhaps just a month or less from now.
Weather permitting, tune in to SpaceX.com/webcast around 9:35 am EST (14:35 UTC) later today (January 18th) to watch SpaceX’s latest Starlink launch live.
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Tesla pushes crazy ‘Luxe’ incentive package on flagship Model S and X
Tesla is pushing more customers to the Model S and Model X with a new incentive package.

Tesla has pushed a crazy new incentive package, known as the “Luxe Package,” on the flagship Model S and Model X, along with a $10,000 price increase on each trim level.
The move aims to likely bolster margins for the company on the two cars while also giving those who choose to buy the Tesla lineup mainstays a variety of awesome advantages, including Free Supercharging, Full Self-Driving, and other add-ons.
Tesla is offering a crazy Supercharging incentive on its two ‘sentimental’ vehicles
Last night, Tesla launched the “Luxe Package” for the Model S and Model X, which includes the following four add-ons:
- Full Self-Driving (Supervised) – Your car will be able to drive itself almost anywhere with minimal driver intervention
- Four-Year Premium Service – Wheel and Tire Protection, Windshield Protection, and Recommended Maintenance
- Supercharging – Charge for free at 70,000+ Superchargers worldwide
- Premium Connectivity – Listen to music, stream movies, monitor live traffic, and more – no Wi-Fi needed
Full Self-Driving is priced at $8,000. Free Supercharging for the life of the car is between $10,000 and $15,000 over the life of the vehicle, although Tesla has valued it at $5,000 in recent promotions.
Free Premium Connectivity is roughly $1,000, and the four-year tire, wheel, windshield, and maintenance plan is about $3,200.
🚨 Tesla increased the price of both the Model S and Model X by $10,000, but both vehicles now include the “Luxe Package,” which includes:
-Full Self-Driving
-Four years of included maintenance, tire and wheel repairs, and windshield repairs/replacements
-Free lifetime… pic.twitter.com/LKv7rXruml— TESLARATI (@Teslarati) August 16, 2025
In all, the value is over $25,000, but this is loosely based on usage.
The Model S and Model X are low contributors to Tesla’s overall sales figures, as they make up less than five percent of sales from a quarterly perspective and have for some time.
As they are certainly the luxury choices in Tesla’s lineup, the Model 3 and Model Y are the bigger focus for the company, as a significantly larger portion of the company’s sales is made up of those vehicles.
The Luxe Package is an especially good idea for those who drive high-mileage and plan to use the Model S or Model X for commuting or long drives. The free Supercharging makes the deal worth it on its own.
As for the price bumps, each of the vehicles are now priced as follows:
- Model S All-Wheel-Drive: $94,990
- Model S Plaid: $109,990
- Model X All-Wheel-Drive: $99,990
- Model X Plaid: $114,990
News
Tesla Roadster could have a formidable competitor with BYD’s 3000-HP supercar
The Roadster is one of the most anticipated vehicles of all time, especially because we’ve all had to wait so long for it. On its own, it will have a 1.9-second 0-60 MPH acceleration rate, which is projected to be better than the 2.3 seconds the U9 Track Edition will offer.

The Tesla Roadster is on the way, and yes, we know we’ve heard that for quite a few years. But when it comes, it might have a formidable competitor, and it might come from no one other than Chinese rival BYD.
BYD’s Yangwang U9 Track Edition is a new configuration of the U9 supercar that hit the Chinese Ministry of Information Technology (MIIT) database recently.
The vehicle was first spotted on the MIIT database by CarNewsChina. It will have a quad-motor powertrain, each dedicated to one wheel. Instead of the 1,287 horsepower that comes with the standard U9 configuration, the Track Edition will have 2,977.
There are only two cars that even come close in terms of horsepower: the Lotus Evija with 1,972 and the Rimac Nevera at 1,914 horsepower. The Tesla Roadster is expected to have somewhere around 1,000 horsepower.
The Roadster is one of the most anticipated vehicles of all time, especially because we’ve all had to wait so long for it. On its own, it will have a 1.9-second 0-60 MPH acceleration rate (without the SpaceX package, which brings the projection to 1.1 seconds), which is projected to be better than the 2.3 seconds the U9 Track Edition will offer.
The Roadster also beats the U9 Track Edition in projected top speed and range. The Roadster could top out at over 250 MPH, compared to the 217 conservative projection for the U9 Track Edition.
Range on the Roadster is 620 miles, beating 280 miles for the BYD.
- Credit: BYD
- Credit: BYD
The U9 Track Edition will also have some additional features compared to its base model. These include some aerodynamic additions, like a carbon fiber rear wing, diffuser, and an adjustable front splitter and adjustable rear wing.
The latter two are optional, but if you have enough scratch to drop on this car, you’re probably adding those two features as well.
We hope that both the Roadster and U9 Track Edition will hit a drag strip, road course, or even a superspeedway for some racing. It would truly be something for EV fans to drool over.
News
Tesla is breaking even its own rules to cap off an intense Q3
Tesla is pulling out all the stops to have a strong Q3 as the EV tax credit will phase out.

Tesla is breaking its own rules by advertising on various platforms in an effort to sell as many cars as possible before the end of the $7,500 electric vehicle tax credit.
Tesla has had a very polarizing perspective on advertising. Over the years, it has taken on different attitudes toward spending any money on marketing. It has instead put those dollars into research and development to make its vehicles more advanced.
Back in 2019, Tesla CEO Elon Musk talked about the company advertising its vehicles and energy products:
Tesla does not advertise or pay for endorsements. Instead, we use that money to make the product great. https://t.co/SsrfOq1Xyc
— Elon Musk (@elonmusk) May 19, 2019
In 2021, in response to analyst Gary Black, who has pushed for Tesla to have a PR or marketing department, Musk said:
Other companies spend money on advertising & manipulating public opinion, Tesla focuses on the product.
I trust the people.
— Elon Musk (@elonmusk) April 27, 2021
However, this did not hold as Tesla’s strategy for the long haul. While Musk did resist advertising for a long time, Tesla started placing ads on platforms like X, Google, and YouTube several years back. It’s pretty rare that Tesla pushes these ads, however.
Tesla launches advertising on X in the U.S., expanding ‘small scale’ strategy outlined by Musk
The company’s stance on setting aside capital for advertising seems to be circumstantial. Right now, it is working to sell as many vehicles as it can before the tax credit comes to a close.
As a result, it is pushing some ads on YouTube:
$TSLA is starting to advertise on YouTube. pic.twitter.com/1cwO2KNzJm
— Cole Grinde (@GrindeOptions) August 15, 2025
It’s a move that makes sense considering the timing. With just six weeks roughly left in the quarter, Tesla is going to work tirelessly to push as many cars into customer hands as possible. It will use every ounce of effort to get its products on people’s screens.
Tesla counters jab at lack of advertising with perfect response
Throw in one of the many incentives it is offering currently, and there will surely be some takers.
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