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Tesla is winning the next-gen auto industry’s war on data

(Credit: Tesla)

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Tesla has become the hottest car maker in America and they are doing it by focusing on data, which is something that legacy automakers are not really doing very well today. While Detroit continues to push traditional ad campaigns that focus on speed, performance, and safety, Tesla has taken a drastically different approach — and it is evidently paying off.

In the past decade, a new trend has arisen in the American automotive market. According to Inc.com, millennials perceive traditional cars as expensive and pollution-pumping modes of transportation. Amidst the rise of ride-hailing services, the next-generation of car buyers do not seem very eager to get behind the wheel of a personal vehicle, or at least one that is conventional, and acquired through a conventional dealership.

The main issue is that cars are simply not compelling or “fun” to consumers anymore. They are expensive and boring, and unfortunately, none of the traditional car manufacturers have been able to solve the riddle. Then there is Tesla. In a 60 Minutes segment, Scott Pelley said that Tesla CEO Elon Musk was revolutionizing vehicles, in the same way Steve Jobs changed the mobile industry with the iPhone.

Part of the reason behind Tesla’s success so far is the company’s focus on developing vehicles that are built from the ground up with tech. Inasmuch as traditional cars are built on horsepower, Teslas are built on data. Data that’s gathered from every vehicle in Tesla’s fleet, and data that has the potential to improve the company’s cars in terms of performance, safety, and features. Teslas have had over a decade to master this, and the company has gotten very good at its tech-centered approach.

Tesla currently utilizes data from its nearly 900,000 vehicles currently on the road to give engineers and analysts in Silicon Valley an idea of what they need to improve upon. For example, when Tesla rolled out the highly anticipated release of Smart Summon, the company utilized information from over one million uses of the software. Tesla uses the same strategy with its Autopilot and Full Self-Driving suite as well, which are stepping stones towards CEO Elon Musk’s attempts at reaching autonomy.

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Meanwhile, legacy automakers are continuing to push SUVs and trucks using tried and tested strategies that are not as effective today as they were years ago. Veteran automakers such as Ford and GM have started adopting a tech-centered approach in their respective electric cars and autonomous programs, but their core remains traditional. To try and keep up with Elon Musk and the company he heads, some are even releasing “competitors” to Tesla’s Self-Driving capabilities, but they simply fall short because of a lack of data.

Take GM’s Super Cruise, for example, which is robust in its own right. While it is a capable driver-assist system that can possibly rival Navigate on Autopilot, the system can only be used in a fraction of areas that Tesla’s system can be engaged in. A lot of this gap can be attributed to the mountains upon mountains of real-world driving data that Tesla’s has, and legacy automakers don’t.

And the gap is only widening, as suggested by Lucid Motors CEO Peter Rawlinson in a recent statement. Ultimately, it appears that Tesla is pulling away from its competitors in the car industry. While other companies are struggling to keep up with the transition to electric transportation, Tesla is compiling millions of pieces of data in its efforts to improve.

Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

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Tesla is already giving Robotaxi privileges hours after opening public app

This morning, Tesla launched the app in the Apple Store, giving iOS users the ability to download and join a waitlist in hopes of gaining access.

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tesla robotaxi app on phone
Credit: Tesla

Tesla is already giving Robotaxi privileges to those who downloaded the app and joined its waitlist just hours after it launched in the United States.

As the Robotaxi platform has been operating in Austin for several months, Tesla is now allowing the general public to download its app and call for a driverless ride in the city.

Tesla Robotaxi makes major expansion with official public app launch

The company previously sent invitations to select media outlets and Tesla influencers, seeking initial feedback on the performance of the Robotaxi platform.

There have been positive reviews, but, as with any Beta program, some mishaps have also occurred, although none have been significant.

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As of the writing of this article, the City of Austin only lists one incident involving a Tesla Robotaxi, noting it as a “Safety Concern,” but not an accident or collision.

This morning, Tesla launched the app in the Apple Store, giving iOS users the ability to download and join a waitlist in hopes of gaining access.

Tesla is already granting Robotaxi access to several of those who have downloaded the app and gotten on the waitlist early:

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With the launch of the public app, we were not too sure how soon Tesla would be able to initiate bringing more riders into the Robotaxi program. The immediate admittance for some riders just hours after the launch is a big positive and is surely a sign of strength for Tesla and its Robotaxi program.

What many will look for moving forward is the expansion of the geofence, which does not seem like a problem, as Tesla has already managed to do this on three occasions. The most recent expansion has expanded the service area to approximately 190 square miles.

People will also look for evidence of fleet expansion, a concern that has been a concern for many, especially since Tesla has not been completely transparent about it. They have revealed a recent service fleet growth of 50 percent, but there has been no specific number of vehicles mentioned.

Tesla reveals it has expanded its Robotaxi fleet in Austin

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Tesla explains why Robotaxis now have safety monitors in the driver’s seat

The update to Austin’s safety monitors became a point of interest among Tesla watchers on social media.

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Credit: Tesla

Tesla has provided an explanation about the presence of safety monitors in the driver’s seat of its autonomous Robotaxi units.

The autonomous ride-hailing service is currently being deployed in Austin and the Bay Area, with more cities across the United States expected to gain access to the service later this year.

Safety Monitors

When Tesla launched its initial Robotaxi program in Austin, the company made headlines for operating vehicles without a human in the driver’s seat. Even with this setup, however, Tesla still had safety monitors in the passenger seat of the Robotaxis. The safety monitors, which do not interact with passengers, have been observed to report issues and other behaviors from the autonomous vehicles in real time. 

Safety monitors on the driver’s seat were also employed in the service’s Bay Area rollout, though numerous members of the EV community speculated that this was likely done to meet regulations in California. However, with the expansion of the Austin geofence, riders in Tesla’s Robotaxis observed that the safety monitors in the city have been moved to the driver’s seat as well.

Tesla’s explanation

The update to Austin’s safety monitors became a point of interest among Tesla watchers on social media. Longtime FSD tester Whole Mars Catalog, for one, speculated that the move might be due to Texas’ new regulations for autonomous vehicles, which took effect recently. Interestingly enough, the official Tesla Robotaxi account on X responded to the FSD tester, providing an explanation behind the safety monitor’s move to the driver’s seat. 

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“Safety monitors are only in the driver’s seat for trips that involve highway driving, as a self-imposed cautious first step toward expanding to highways,” the Tesla Robotaxi account noted.

Tesla has been extremely cautious with its autonomous driving program, particularly with the rollout of its Robotaxi service, which use Unsupervised FSD. This is quite understandable considering the negative media slant that Tesla is consistently subjected to, which could very well result in minute incidents or mistakes by Robotaxis being blown out of proportion.

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The Boring Company begins hiring for Nashville’s Music City Loop

Tennessee Gov. Bill Lee expressed strong support for the project.

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Credit: The Boring Company/X

Elon Musk’s The Boring Company has started recruitment efforts for the Music City Loop, an underground tunnel system designed to link downtown Nashville with Nashville International Airport. 

Tennessee Gov. Bill Lee expressed strong support for the project, describing it as a cost-free alternative to traditional mass transit systems that could ease traffic congestion in the city. Initial digging began in mid-August, with visible progress reported by September 1, as noted in a WKRN report.

Job creation and project scope

The Boring Company is currently seeking engineers, electricians, mechanics, and operations coordinators as part of its hiring drive for the Music City Loop in Nashville. Gov. Lee emphasized that unlike large-scale transit projects that typically cost billions, the tunnel system will not burden taxpayers.

“We’ve been trying to find ways, Metro Nashville has in particular, to develop transit in the city for a long time. It costs billions and billions of dollars to build out transit systems. We now have an opportunity to have a transit system that costs the taxpayers nothing,” Lee said, calling the effort the fast lane to the city’s future.

The Music City Loop aims to provide a quick and efficient link between the city center and the airport, similar to The Boring Company’s other tunnel projects like the Las Vegas Convention Center Loop. Officials have praised the company for cooperating with state permitting and regulatory requirements, suggesting that the Nashville Loop project is advancing in line with established processes.

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Community reactions and concerns

While officials are optimistic, community response has been mixed. Some residents have raised concerns about the speed of approval and a lack of public discussion before construction began.

Nashville resident Taylor John cited environmental impacts and worries that the tunnel could primarily serve tourists rather than local commuters. “I have a lot of concerns, first of all, by how fast this decision was made, I don’t think there was a lot of discussion from the members of the community before this decision was made. It’s going to impact us,” the resident stated.

Others, however, see the project as an innovative leap forward. “There’s a whole untapped potential underneath our feet,” resident Nathaniel Lehrer stated. “Anything that can save time when picking up family or friends or you need to catch a flight, it’d be an awesome option to have.”

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