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SpaceX nails Starlink launch but narrowly misses landing after fastest booster reuse yet
SpaceX has successfully completed its fifth launch of 60 Starlink communications satellites but suffered a surprising landing failure, an exceedingly rare reminder of just how quickly the company has made Falcon rocket reusability feel routine.
As previously discussed, despite the booster’s apparent demise in the Atlantic Ocean, SpaceX did nevertheless break its internal turnaround record with Falcon 9 B1056, launching the booster twice in just 62 days. While unfortunate, it’s important to remember that today’s Starlink mission (Starlink V1 L4) was B1056’s fourth launch in 10 months – an extraordinarily productive career relative to any other orbital-class rocket in existence.
Still, the fact remains that even in a best-case scenario, B1056 has probably reached an early grave and is unlikely to support any future launches. The Falcon 9 booster’s missed landing is the first in almost 15 months and the second to fail because of inaccurate navigation. Based on an uninterrupted live feed provided by drone ship Of Course I Still Love You (OCISLY), there is even a chance that SpaceX’s last Falcon 9 landing failure will be precisely replicated, meaning that another booster could very well be stranded – intact – at sea.
Back in December 2018, Falcon 9 booster B1050 successfully completed the primary goal of its launch debut, sending SpaceX’s CRS-16 Cargo Dragon spacecraft and a Falcon upper stage on their way to orbit. Around seven minutes after liftoff, it became clear that something was wrong with the booster as it began to spin about in an unusually violent manner. About a minute later, still spinning, the Falcon 9 booster deployed its landing legs and performed a nearly flawless soft landing. The only problem: B1050’s soft landing occurred in the Atlantic Ocean instead of the actual target, one of SpaceX’s two Cape Canaveral landing pads (LZ-1/2).
As a result, the Block 5 booster found itself almost entirely intact and floating in the Atlantic Ocean. Because it was just a handful of miles away from Port Canaveral, SpaceX was able to rapidly dispatch a recovery team and eventually managed to bring the booster back into port and onto dry land a few days after its landing anomaly. While CEO Elon Musk indicated at the time that there was at least a chance B1050 could be refurbished for another flight, the booster has unsurprisingly not launched again and probably never will. Falcon 9 may be designed to tolerate extreme weather but “submersion in seawater” is undoubtedly a major stretch.
Still, the point is that there’s a good chance that Falcon 9 B1056 is more or less intact in the Atlantic Ocean after its inaccurate – but seemingly controlled – February 17th landing. Given that B1056, drone ship OCISLY, and support ship GO Quest are all some 630 km (390 mi) from Port Canaveral, there is almost no chance that SpaceX will go to the extraordinary effort of dragging a floating B1056 – even if perfectly intact – all the way back to Florida. It’s not an impossibility, however.
Based on the fact that B1056 kicked up visible sea spray just a few hundred feet from OCISLY’s deck, as well as the distinct lack of an obvious explosion, it looks likely that the Falcon 9 booster suffered some kind of navigational failure. It’s possible that it experienced the same hydraulic failure that disabled B1050’s four grid fins, but a new kind of failure – like anomalous GPS readings, a broken laser altimeter, failed Merlin 1D engine thrust vectoring, or something more complex – could be the ultimate source of the missed landing.
Regardless of whether parts or the entirety of the booster can be recovered, SpaceX will almost certainly learn a lesson (or several) from Falcon 9 B1056’s premature demise, hopefully allowing future rocket landings to avoid the same fate. Most importantly, today’s primary objective – placing 60 new Starlink satellites in orbit – was a flawless success, even if B1056’s loss is still a blow. SpaceX’s next Falcon 9 launch is currently scheduled no earlier than (NET) March 2nd and is unlikely to be delayed by today’s events.
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Tesla to make app change for easier communication following Service
“Looking into it. After a service visit is complete, we close the in-app messaging option after 2 hours. We will change this to 24hours or more.”
Tesla will enhance the ability to communicate through the mobile app with Service after work has been done on your car.
One of the biggest weaknesses of Tesla’s automotive division has been Service, as Service Centers are not necessarily plentiful, and wait times, in some regions of the country, are over a month in duration.
Getting in touch with Service after a car has work done to it is also difficult. Calling showrooms in some regions has proven to be difficult to enable direct communication between the customer and the company.
If something is not resolved properly, Tesla keeps the in-app messaging option active for two hours after the service visit is complete.
However, that doesn’t resolve everything, as some issues may arise again more than two hours later. Then the issue of communication presents itself once again.
Tesla is going to extend that time frame to a day or more, according to Raj Jegannathan, Tesla’s AI/IT-Infra, Cybersecurity, IT Apps & Vehicle Service VP.
Looking into it. After a service visit is complete, we close the in-app messaging option after 2 hours. We will change this to 24hours or more.
— Raj Jegannathan (@r_jegaa) August 18, 2025
Tesla has made several changes over the past few years to attempt to improve its Service. Recently, for Collision repair, it started offering a $45-per-day loaner program with free FSD, free tolls, and free Supercharging.
It also recently started sharing local and regional leader contact information so customers have the ability to reach out when they have complaints or disagree with warranty claims, changes in estimates, or initial diagnostics.
Tesla creates clever solution to simplify and improve its Service
However, this is only available at a few showrooms and is currently a pilot program.
These improvements are aimed at resolving communication breakdown, which appears to be a problem that many owners experience.
Tesla is one of the few companies that also operates a fleet of Mobile Repair vehicles, which will perform service at your house or place of business. However, the size of it has gone down by 11 percent year over year.
News
Tesla is overhauling its Full Self-Driving subscription for easier access
The subscription model is more accessible to many owners, as it is reasonably priced and offers the option to take a month off from using it if they are interested in saving money.
Tesla is overhauling its Full Self-Driving subscription and how it markets it to customers after several owners and fans of the company complained about the accessibility of the monthly access to its driver assistance suite.
Tesla Full Self-Driving is the automaker’s semi-autonomous driving suite, which is widely regarded as the most robust and capable on the market today. Owners can purchase the suite outright for $8,000, or they can subscribe to the program for $99 per month, an option it enabled a few years ago.
However, it is not super easy to subscribe to the subscription model, nor is it even recognized on the company’s Online Design Studio. Without some research or prior knowledge, a consumer might not even know they could pay monthly to experience Full Self-Driving.
That is set to change, according to Tesla’s AI/IT Infrastructure, Cybersecurity, IT Apps, and Vehicle Service head Raj Jegannathan, who said the company is planning to change that.
Instead of having customers only have the option to pay outright for the suite, Tesla is now planning to offer the subscription model in its Online Design Studio, making it easier to activate that option:
Yes, will optimize the design to offer both full purchase, subscriptions(with free trial) on the configurator.
— Raj Jegannathan (@r_jegaa) August 24, 2025
It will be the second major change Tesla makes to how it sells Full Self-Driving to customers, the first being videos of real-life operation of FSD in the Design Studio. Previously, the site only showed animations of Full Self-Driving’s capabilities.
Tesla added the videos of FSD handling some tricky situations, as well as general operation of the suite, to the Design Studio in recent weeks.
Tesla makes big change to encourage Full Self-Driving purchases
The subscription model is more accessible to many owners, as it is reasonably priced and offers the option to take a month off from using it if they are interested in saving money.
Many cannot justify paying for the suite outright, especially as it adds $8,000 to the cost of their car. After they experience its capabilities for themselves, they might.
Both moves appear to be an effort to increase the take rate of Full Self-Driving, particularly as autonomy takes center stage at Tesla.
With the rollout of Robotaxi and some teased capabilities of the upcoming v14 iteration of Full Self-Driving, Tesla is gearing up to continue advancing its self-driving technology.
Tesla (NASDAQ: TSLA) recently talked about a variety of topics with Wall Street firm Piper Sandler, as the firm released a new note on Friday about their meeting with the company’s Investor Relations team.
According to the note from Piper Sandler, Tesla talked in detail about the Semi program, Optimus, and its potential valuation given its capabilities, the rollout of Robotaxi in Austin, and Full Self-Driving progress in the United States.
Tesla Semi Ramp
The Tesla Semi is set to enter mass production in 2026 at a dedicated factory near the company’s Gigafactory in Reno, Nevada.
The Semi has already been in pilot program testing, as Tesla has partnered with a few companies, like Frito-Lay and PepsiCo., to perform regional logistics. It has been met with excellent reviews from drivers, and it has helped give Tesla a good idea of what to expect when it makes its way to more companies in the coming years.
Piper Sandler said that it is evident Tesla is preparing for a “major ramp,” but it is keeping its expectations low:
“We’ve never expected much from this product, but we’d love to be proven wrong (Tesla is clearly prepping for a major ramp).”
Tesla Optimus and its value internally and externally
Optimus has been working in Tesla factories for some time, but its expectations as a product offering outside of the company internally have major implications.
Its role within Tesla factories, for now, is relatively low, but Optimus is still doing things to assist. By this time next year, Piper Sandler said Optimus should have bigger responsibilities:
“By this time in 2026, Optimus should be moving/staging parts within Tesla’s facilities.”
Outside of Tesla, Optimus could be a major beneficiary for companies as it could be a more affordable way to handle tedious tasks and manual labor. The firm believes that if Optimus can work 18-hour shifts, a cost of $100,000 per unit “would be justified.”
Tesla Robotaxi Expansion
The big focus of the firm with Robotaxi was Tesla’s expansion of the geofence in Austin this week. It was substantial, bringing the Robotaxi’s total service area to around 170 square miles, up from the roughly 90 square miles that rival Waymo is offering in the city.
Tesla Robotaxi geofence expansion enters Plaid Mode and includes a surprise
Tesla has doubled its geofence three times since its launch in late June, and it also revealed that its fleet of vehicles has expanded by 50 percent. It did not give a solid number of how many vehicles are operating in the fleet.
Tesla Full Self-Driving v14 launch
Tesla’s Full Self-Driving suite is set to have a fresh version, v14, rolled out in either September or October, and there are some pretty high expectations for it.
CEO Elon Musk said:
“The FSD release in about 6 weeks will be a dramatic gain with a 10X higher parameter count and many other improvements. It’s going through training & testing now. Once we confirm real-world safety of FSD 14, which we think will be amazing, the car will nag you much less.”
There is also some expectation that v14 could be the public release of what Tesla is running in Austin for Robotaxi. The firm confirmed this in their note by stating it “should enable Tesla owners to use software that is on par with Robotaxis in Austin.”
The only real hold up would be regulator skepticism, but Tesla can alleviate this with strong data.
The firm maintained its ‘Overweight’ rating and the $400 price target it holds on the stock.
Tesla to make app change for easier communication following Service
Tesla is overhauling its Full Self-Driving subscription for easier access
Tesla talks Semi ramp, Optimus, Robotaxi rollout, FSD with Wall Street firm
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