Tesla CEO Elon Musk has a renowned sense of humor. Any person who is a follower of Musk’s Twitter account knows that the South African-born entrepreneur brings a lighthearted approach to business and his world-saving mission, outlined in Tesla’s “Master Plan” back in 2003.
But what is interesting about Musk’s jokes is the fact that he can maintain a kind-hearted and comedic response to Tesla’s “competitors.” The observation that Musk dropped the Model S price to his notoriously favorite numbers of $69,420 yesterday was perhaps a response to Lucid listing its base model of the Air to the point that was less expensive than Tesla’s flagship sedan.
The gauntlet has been thrown down!
The prophecy will be fulfilled.
Model S price changes to $69,420 tonight!
— Elon Musk (@elonmusk) October 14, 2020
In light of all of the funny business moves Musk has made over the years, including $69.420 short shorts, Tesla’s “big picture” mission is anything but comedic. The Master Plan describes the urgency that is needed in terms of adopting electric vehicles. Additionally, Musk’s other notable entity, SpaceX, is preparing for Mars’ inhabitance in case his Earth-saving strategy does not work out the way that he plans.
Tesla’s mission statement is to “accelerate the transition to sustainable energy.” Simply put, it means: get off of the dependence on fossil fuels in favor of clean, renewable energy that can increase the quality of life and add years to the Earth’s lifespan. Simply enough, stop using dirty sources of power.
The sustainable energy transition is important enough that over 1 million people have bought Tesla electric vehicles. Some may have bought them for the environmental effects, and some may have purchased a Tesla because of performance specifications. Regardless, a Tesla purchased is one less gas-powered car on the road, which is ultimately the company’s goal.
Nevertheless, it is interesting that Musk’s very serious mission is complemented by a less-serious source of humor. The two attitudes counteract each other and make Musk the ideal candidate to run a company that plans to change the world in more than one way.

Whether Musk’s instant discount of the Model S was a jab at Lucid or simply an attempt at lightening the mood in 2020, we may never know for certain. However, the slightly lower price could invoke some more competition between the two companies. Perhaps Lucid will also introduce a price reduction, which will only benefit the EV consumer base as a whole. The only difference is that Tesla is producing the Model S currently. Lucid Air reservation holders will have to wait another year.
Musk is certainly a one-of-a-kind boss that many enthusiasts would love to spend some time with. However, his sense of humor really makes Tesla one of the most interesting companies on Earth simply because of the counterintuitiveness that comes with the dire mission the automaker represents.
As Elbert Hubbard once said, “Don’t take life too seriously, you’ll never get out alive.”
Elon Musk
Elon Musk’s Neuralink posts massive update with new milestone
This is the first time Neuralink has successfully implanted two patients in a single day.

Elon Musk’s Neuralink has posted a massive update with a new milestone that puts the company’s progress into perspective. Over the past few years, we have seen tremendous strides in Neuralink’s capabilities.
Now, the company has completed a new first, bringing more hope to the future of this revolutionary technology.
Neuralink’s third brain chip patient shares first video edited with BCI
Neuralink revealed in an update on Monday morning that it has officially completed two implants in a single day, with Patients 8 and 9 both receiving devices over the past weekend.
“Both participants are recovering well and in great spirits,” the company said in the short update. It did not disclose which day the surgeries were completed, but it did state explicitly that they both occurred on the same day:
We successfully completed both P8 and P9 this weekend, our first time performing two surgeries in one day. Both participants are recovering well and in great spirits. We are looking forward to supporting them on their Neuralink journey.
— Neuralink (@neuralink) July 21, 2025
Musk said that Neuralink’s capabilities could do “life-changing good for ultimately millions, maybe billions, of people.” Right now, it is being used to help combat life-altering diseases, such as ALS, also known as Lou Gehrig’s Disease, as well as cervical spinal cord injuries.
Eventually, Neuralink could resolve things like anxiety, depression, and blindness, among many other ailments.
Its Link device also received FDA recognition for speech restoration earlier this year, marking a significant bit of progress in the program as it explores ways to cure ailments of various natures.
Elon Musk
Elon Musk gives key update on plans for Tesla Diner outside of LA
More Tesla Supercharger Diners are on the way, Elon Musk says, as long as the initial one is successful.

Elon Musk has given a key update on its plans for the Tesla Supercharger Diner, as the first location in Los Angeles is set to open today, July 21.
The idea for the Supercharger Diner, which resembles a 50s-style eatery with elements of futuristic technology, is seven years in the making. Many wondered whether Tesla would expand its idea for a Supercharger restaurant outside of LA, and now we have an answer directly from Musk.
Elon Musk confirms awesome new features at Tesla Diner Supercharger
The Tesla CEO said that the company will establish these types of experiences “in major cities around the world, as well as at Supercharger sites on long distance routes.”
If our retro-futuristic diner turns out well, which I think it will, @Tesla will establish these in major cities around the world, as well as at Supercharger sites on long distance routes.
An island of good food, good vibes & entertainment, all while Supercharging! https://t.co/zmbv6GfqKf
— Elon Musk (@elonmusk) July 21, 2025
The Supercharger Diner has plenty of ways to draw in customers, and although the food and merchandise sold at the location will not be a major contributor to Tesla’s balance sheet, where investors want to see it, it could pay off in other ways.
The Diner is not exclusive to Tesla owners, so those who drive gas cars can still stop in for a burger, fries, and a shake while roaming around Los Angeles. The features of the Diner, however, do require a Tesla vehicle.
In-car ordering and movie screens syncing to the center touchscreen are two things that Tesla owners will enjoy that other drivers will not. These might be trivial, but the experience on its own could be a way that some consider buying a Tesla.
It might sound crazy that a singular diner experience would flip someone to buy a car, but it’s not the most outlandish thing we’ve ever come across.
The question is where Tesla will plan to build these Supercharger Diners. Musk has already indicated that Starbase, Texas, will be one location, which fits with one of his other companies, SpaceX.
Austin could be an ideal location, but New York, Miami, Washington D.C., Boston, and plenty of other popular metro areas within the U.S. could see their own diners in the coming years.
Investor's Corner
Tesla analyst says this stock concern is overblown while maintaining $400 PT
Tesla reported $2.763 billion in regulatory credit profits last year.

One Tesla analyst is saying that a major stock concern that has been discussed as the Trump administration aims to eliminate many financial crutches for EV and sustainable industries is overblown.
As the White House continues to put an emphasis on natural gas, coal, and other fossil fuels, investors are concerned that high-powered sustainability stocks like Tesla stand to take big hits over the coming years.
However, Piper Sandler analyst Alexander Potter believes it is just the opposite, as a new note to investors released on Monday says that the situation, especially regarding regulatory credits, is “not as bad as you think.”
Tesla stacked emissions credits in 2023, while others posted deficits
There have been many things during the Trump administration so far that have led some investors to consider divesting from Tesla altogether. Many people have shied away due to concerns over demand, as the $7,500 new EV tax credit and $4,000 used EV tax credit will bow out at the end of Q3.
The Trump White House could also do away with emissions credits, which aim to give automakers a threshold of emissions to encourage EV production and cleaner powertrains. Companies that cannot meet this threshold can buy credits from other companies, and Tesla has benefitted from this program immensely over the past few years.
As the Trump administration considers eliminating this program, investors are concerned that it could significantly impact Tesla’s balance sheet. Potter believes the issue is overblown:
“We frequently receive questions about Tesla’s regulatory credits, and for good reason: the company received ~$3.5B in ‘free money’ last year, representing roughly 100% of FY24 free cash flow. So it’s fair to ask: will recent regulatory changes threaten Tesla’s earnings outlook? In short, we think the answer is no, at least not in 2025. We think that while it’s true that the U.S. government is committed to rescinding financial support for the EV and battery industries, Tesla will still book around $3B in credits this year, followed by $2.3B in 2026. This latter figure represents a modest reduction vs. our previous expectation…in our view, there’s no need for drastic estimate revisions. Note that it’s difficult to forecast the financial impact of regulatory credits — even Tesla itself struggles with this — but the attached analysis represents an honest effort.”
Tesla’s regulatory credit profitability by year is:
- 2020: $1.58 billion
- 2021: $1.465 billion
- 2022: $1.776 billion
- 2023: $1.79 billion
- 2024: $2.763 billion
Potter and Piper Sandler maintained an ‘Overweight’ rating on the stock, and kept their $400 price target.
Tesla shares are trading at $329.63 at 11:39 a.m. on the East Coast.
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