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Tesla’s $5B giga battery factory will disrupt more than carmakers and utilities

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Making sense of Tesla Motors’ giga battery factory means taking a few steps back to see the bigger picture. We invite you to come along this electric ride as we put the pieces together and see just how disruptive Tesla really is.

Tesla is disrupting more than carmakers.

First things first, Tesla Motors isn’t a carmaker. Sorry to break it to you, but Tesla is a statement, an energy company, a lifestyle enabler and much more, wrapping it altogether into sexy computers on wheels. This is the biggest flaw carmakers made, seeing Tesla Motors as competition. Don’t believe us?

 

Tesla Motors, the energy management company.

Tesla Motors answered all of your electric vehicle (EV) needs, even those you didn’t know you had. What other carmaker offers you free supercharger? What other carmaker gives you soon the possibility to zip from Los Angeles to San Francisco swapping two or three battery packs? And even better, who gives you the option to pick up your original pack or keep the new one for a fee? Tesla is an EV enabler and much more.

 

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Tesla Motors, the energy producing company.

Spending $5 billion on a battery manufacturing plant means serious business. It also means serious competition for a few unsuspecting industries, such as utilities and battery makers. Carmakers can’t make that kind of investment in battery technology, and won’t. It is too far out their business model.

Utilities is the industry segment Tesla is going after. This investment means Tesla will recycle lithium batteries and use them as storage with the solar energy it harvests. Connecting the plant to the grid means deadly competition for utilities, still trying to understand how to use EVs to their advantage. Tesla will force them to buy their energy or create their own micro-grid.

 

Tesla Motors, the battery company.

Tesla knows the price of lithium batteries has to continue to come down. Traditional companies struck strategic alliances to outlets, but not Tesla. After buying off the shelf, commodity lithium-ion batteries, it now will forgo the middleman to build its own batteries. This is yet another threat to battery makers worldwide. To think of the application this battery manufacturing plant has is staggering.

 

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Tesla Motors, the lifestyle enabler challenges marketing.

More than anything, Tesla is beyond a performance cool car that runs on electrons. Tesla revolutionized the world of marketing and advertising by… not advertising. It’s not only brilliant, it saved the company millions of dollars better spent in R&D. Let’s face it, these advertising campaigns are not efficient. Why would you trust a manufacturer’s claim to be the best? It’s so impartial; everyone knows it and it just doesn’t work. Tesla is shaking the marketing world who is left to figure out what the “next big thing” is.

Tesla simply lets you drive your Model S for others to see that lifestyle statement. Remember that the Model S outsells any other car in its price range. If you think it bothers GM and Ford, imagine how Mercedes, BMW and Audi feel.

 

Can Tesla do no wrong?

We would be remiss not to point that the company is on a fast track to complete and absolute success in more than one industry. Still, as with such potential success, the opposite is equally valid. Investors are the Achilles heel, as the company’s stock price inflates to ridiculous levels. They could soon make unrealistic demands that could force the company down murky waters. Even Elon Musk agrees Tesla’s stocks are over-inflated.

It’s going to hurt when mainstream carmakers fully understand the wide-reaching scope of the Tesla Motors’ effect. They cannot compete with it, as much as they cannot compete with Apple or IBM. They will desperately try to catch up with a company that isn’t a carmaker. This year, utilities will wake up to the Tesla threat, after they barely get a grasp on what EVs mean for them. They will try to benefit using outdated models, but Tesla will throw a monkey wrench. Remember that if you stand in the way of Tesla, they will remove you by manufacturing it.

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As we move away from a national grid to a smart grid system, with localized smart grids, utilities will have to switch from energy producers to energy managers. These are business model changes none of these industries are not equipped to make. Tesla Motors has played a fine chess game, not too many industries fully understand.

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NHTSA probes 2.9 million Tesla vehicles over reports of FSD traffic violations

The agency said FSD may have “induced vehicle behavior that violated traffic safety laws.”

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Credit: Whole Mars Catalog/YouTube

The U.S. National Highway Traffic Safety Administration (NHTSA) has opened an investigation into nearly 2.9 million Tesla vehicles over potential traffic-safety violations linked to the use of the company’s Full Self-Driving (FSD) system.

The agency said FSD may have “induced vehicle behavior that violated traffic safety laws,” citing reports of Teslas running red lights or traveling in the wrong direction during lane changes.

As per the NHTSA, it has six reports in which a Tesla with FSD engaged “approached an intersection with a red traffic signal, continued to travel into the intersection against the red light and was subsequently involved in a crash with other motor vehicles in the intersection.” Four of these crashes reportedly resulted in one or more major injuries. 

The agency also listed 18 complaints and one media report which alleged that a Tesla operating with FSD engaged “failed to remain stopped for the duration of a red traffic signal, failed to stop fully, or failed to accurately detect and display the correct traffic signal state in the vehicle interface.”

Some complainants also alleged that FSD “did not provide warnings of the system’s intended behavior as the vehicle was approaching a red traffic signal,” as noted in a Reuters report.

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Tesla has not commented on the investigation, which remains in the preliminary phase. However, any potential recall could prove complicated since the reported incidents likely involved the use of older FSD (Supervised) versions that have already been updated. 

Tesla’s recent FSD (Supervised) V14.1 update, which is currently rolling out to drivers, is expected to feature significantly improved lane management, intersection handling, and overall driving accuracy, reducing the chances of similar violations. It should also be noted that Tesla maintains that FSD is a supervised system for now, and thus, is not autonomous yet.

While autonomous systems face scrutiny, NHTSA’s own data highlights a much larger danger on the road from human error. The agency recorded 3,275 deaths in 2023 caused by distracted driving due to activities like texting, talking, or adjusting navigation while operating a vehicle manually. It is also widely believed that a good number of traffic violations are unreported due to their frequency and ubiquity.

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Tesla quietly files for Model Y+ in China, and its range numbers could be wild

The upcoming variant was listed in the Ministry of Industry and Information Technology’s (MIIT) public catalog.

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Credit: Tesla

Tesla has filed for regulatory approval of a new Model Y+ in China, hinting at a long-range update to its best-selling crossover SUV. 

The upcoming variant was listed in the Ministry of Industry and Information Technology’s (MIIT) public catalog.

Mirroring Model 3+ Range

Based on the MIIT’s catalog, the Model Y+ will feature a 225 kW/302 horsepower single-motor setup. It will also feature ternary LG Energy Solution batteries, similar to the long-range Model 3+, which was launched earlier this year. The vehicle is expected to offer around 800 kilometers of CLTC range, potentially making it the longest range Model Y in Tesla China’s lineup.

The new Model Y+, identified under model number TSL6480BEVBR0, retains the same five-seat configuration and dimensions as the current Model Y. Though Tesla has not yet confirmed official range figures, industry observers expect it to be quite similar to the Model 3+’s 830-kilometer CLTC performance, as noted in a CNEV Post report.

Intensifying Competition

Tesla’s filing comes amid intensifying domestic competition in China. The U.S. EV maker sold 57,152 vehicles in August, down nearly 10% year-on-year, though up almost 41% from July’s 40,617 units, as noted by data from the China Passenger Car Association (CPCA). Still, the Model Y+ could help Tesla regain traction against strong local players by offering class-leading range and improved efficiency, two factors that have become a trademark of the electric vehicle maker in China. 

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Tesla’s experience with the Model 3+, which received a RMB 10,000 price cut within a month of launch, suggests that raw range numbers alone may not guarantee stronger sales. With this in mind, the rollout of features such as FSD could prove beneficial in boosting the company’s sales in the country. 

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Elon Musk

‘I don’t understand TSLAQ:’ notable investor backs Tesla, Elon Musk

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tesla showroom
(Credit: Tesla)

One notable investor that many people will recognize said today on X that he does not understand Tesla shorts, otherwise known as $TSLAQ, and he’s giving some interesting reasons.

Martin Shkreli was long known as “Pharmabro.” For years, he was known as the guy who bought the rights to a drug called Daraprim, hiked the prices, and spent a few years in Federal prison for securities fraud and conspiracy.

Shkreli is now an investor who co-founded several hedge funds, including Elea Capital, MSMB Capital Management, and MSMB Healthcare. He is also known for his frank, blunt, and straightforward responses on X.

His LinkedIn currently shows he is the Co-Founder of DL Software Inc.

One of his most recent posts on X criticized those who choose to short Tesla stock, stating he does not understand their perspective. He gave a list of reasons, which I’ll link here, as they’re not necessarily PG. I’ll list a few:

  • Fundamentals always have and will always matter
  • TSLAQ was beaten by Tesla because it’s “a great company with great management,” and they made a mistake “by betting against Elon.”
  • When Shkreli shorts stocks, he is “shorting FRAUDS and pipe dreams”

After Shkreli continued to question the idea behind shorting Tesla, he continued as he pondered the mentality behind those who choose to bet against the stock:

“I don’t understand ‘TSLAQ.’ Guy is the richest man in the world. He won. It’s over. He’s more successful with his 2nd, 3rd, and 4th largest companies than you will ever be, x100.

You can admit you are wrong, it’s just a feeling which will dissipate with time, trust me.”

According to reports from both Fortune and Business Insider, Tesla short sellers have lost a cumulative $64.5 billion since Tesla’s IPO in 2010.

Elon Musk issues dire warning to Tesla (TSLA) shorts

Shorts did accumulate a temporary profit of $16.2 billion earlier this year.

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