Tesla is reportedly revamping the Model 3 in a new project code-named “Highland.” In all honesty, it’s about time.
The Model 3 is arguably the most crucial vehicle in Tesla’s history. Before the Model 3, Tesla was confined to expensive, luxury vehicles with the Model S and Model X. While every day, and “average” people wanted to embark on the journey of owning and driving an electric car, very few in this category could ideally and logically afford Tesla’s first two commercial releases.
In mid-2017, the Model 3 rolled off Fremont production lines for the first time, and by 2019, the Model 3 was a regularly spotted EV in areas where EVs were few and far between. I am in York County, PA, and here, before the Model 3, the BMW i3 was all I really saw. Sometimes an e-Golf or Bolt EV would appear, but EVs didn’t become a regular sighting in South Central Pennsylvania until 2019 or 2020.
Small-town America is what truly encapsulates this country. I may be biased, but after spending time in big cities and small towns, there is no doubt, to me at least, that low-population towns are where true humankind is observed. Here is where tech tends to arrive much later than the hubs of American ingenuity. iPhones were rare in my high school of 1,000 people until 2011. Everyone drove a car from the 90s, for the most part. When I started writing about electric cars in 2019, many people I told didn’t realize EVs were truly in existence. Many believed they still needed gas to operate.
The Model 3 truly changed that narrative in my area. Since then, I’ve seen more EVs in general in my area, and it is not uncommon to see 5-6 different EV manufacturers in a 20-minute drive to the store.
Tesla truly catapulted EVs to what they are today, hate them or love them, they cannot be discredited. The Model 3 made EVs such a mainstream idea, that it may be somewhat of a sentimental design to some. However, feelings aside, it is time the car gets an upgrade.
According to a report from Reuters earlier today, Tesla is planning to revamp the Model 3’s most crucial features, including its interior and infotainment system. In my opinion, these things deserve upgrades because, simply put, they’re old.
Interior Update
Internally, Tesla’s infotainment is always up-to-date. However, an improved center screen with more intuitive designs, a high-quality and crystal-clear 5K monitor that could support gaming is the first idea. The center screen is oriented differently than the Model S and Model 3. It is a good size, but it is definitely time for Tesla to increase the quality of this monitor.
Interiors are a completely subjective topic, but I have personally felt minimalistic interiors are not a better option. Personally, I have found that touchscreens are not a less distracting option than knobs or buttons. Yes, knobs and buttons are clanky and can become invasive when they are placed too prominently on a dashboard. However, scrolling through a series of different screens to turn the air conditioning up or down a few degrees is more of a task than it should be.
Credit: Tesla
What about the exterior?
Tesla hasn’t done much to change the look of the Model 3 from the outside for several years. Some might call chrome delete a major change, but it truly wasn’t monumental. To me, it only helped me recognize which Model 3s were newer than others in my area.
How much can you truly change the design of a vehicle before it becomes something else entirely? Honda has made the Civic for decades, and the 2022 versions are vastly different from even the models of ten years ago. I’m not sure how the Tesla community would take significant changes in the Model 3 design; it might be too mainstream of an idea. Tesla hasn’t done much to the Model S other than modernizing its front bumper and moving away from the old nose cone. For the most part, that car has stayed the same too.
(Photo: Ma. Claribelle Deveza)
Why the Model 3 deserves an update
The Model 3 was more than a catalyst for Tesla’s domination in the EV sector. It deserves to be updated and kept fresh for new owners, and it will only increase the possibility that people will return to Tesla for their next vehicle. I don’t know if I would ever drive a vehicle for a few years and then want to buy something that looks exactly the same on the inside and out.
Although the Model Y has overtaken the Model 3 as Tesla’s best-seller, some consumers may enjoy driving a sedan but will want an entirely new look in their next car. An update to the Model 3 is just what Tesla can do to keep things moving and fresh within the company’s most important product.
News
Tesla expands Robotaxi app access once again, this time on a global scale
Tesla said recently it plans to launch Robotaxi in Miami, Houston, Las Vegas, Phoenix, and Dallas.
Tesla has expanded Robotaxi app access once again, but this time, it’s on a much broader scale as the company is offering the opportunity for those outside of North America to download the app.
Tesla Robotaxi is the company’s early-stage ride-hailing platform that is active in Texas, California, and Arizona, with more expansion within the United States planned for the near future.
Tesla said recently it plans to launch Robotaxi in Miami, Houston, Las Vegas, Phoenix, and Dallas.
The platform has massive potential, and Tesla is leaning on it to be a major contributor to even more disruption in the passenger transportation industry. So far, it has driven over 550,000 miles in total, with the vast majority of this coming from the Bay Area and Austin.
First Look at Tesla’s Robotaxi App: features, design, and more
However, Tesla is focusing primarily on rapid expansion, but most of this is reliant on the company’s ability to gain regulatory permission to operate the platform in various regions. The expansion plans go well outside of the U.S., as the company expanded the ability to download the app to more regions this past weekend.
So far, these are the areas it is available to download in:
- Japan
- Thailand
- Hong Kong
- South Korea
- Australia
- Taiwan
- Macau
- New Zealand
- Mexico
- U.S.
- Canada
Right now, while Tesla is focusing primarily on expansion, it is also working on other goals that have to do with making it more widely available to customers who want to grab a ride from a driverless vehicle.
One of the biggest goals it has is to eliminate safety monitors from its vehicles, which it currently utilizes in Austin in the passenger’s seat and in the driver’s seat in the Bay Area.
A few weeks ago, Tesla started implementing a new in-cabin data-sharing system, which will help support teams assist riders without anyone in the front of the car.
Tesla takes a step towards removal of Robotaxi service’s safety drivers
As Robotaxi expands into more regions, Tesla stands to gain tremendously through the deployment of the Full Self-Driving suite for personal cars, as well as driverless Robotaxis for those who are just hailing rides.
Things have gone well for Tesla in the early stages of the Robotaxi program, but expansion will truly be the test of how things operate going forward. Navigating local traffic laws and gaining approval from a regulatory standpoint will be the biggest hurdle to jump.
Tesla received a price target boost from Morgan Stanley, according to a new note on Monday morning, but there is some considerable caution also being communicated over the next year or so.
Morgan Stanley analyst Andrew Percoco took over Tesla coverage for the firm from longtime bull Adam Jonas, who appears to be focusing on embodied AI stocks and no longer automotive.
Percoco took over and immediately adjusted the price target for Tesla from $410 to $425, and changed its rating on shares from ‘Overweight’ to ‘Equal Weight.’
Percoco said he believes Tesla is the leading company in terms of electric vehicles, manufacturing, renewable energy, and real-world AI, so it deserves a premium valuation. However, he admits the high expectations for the company could provide for a “choppy trading environment” for the next year.
He wrote:
“However, high expectations on the latter have brought the stock closer to fair valuation. While it is well understood that Tesla is more than an auto manufacturer, we expect a choppy trading environment for the TSLA shares over the next 12 months, as we see downside to estimates, while the catalysts for its non-auto businesses appear priced at current levels.”
Percoco also added that if market cap hurdles are achieved, Morgan Stanley would reduce its price target by 7 percent.
Perhaps the biggest change with Percoco taking over the analysis for Jonas is how he will determine the value of each individual project. For example, he believes Optimus is worth about $60 per share of equity value.
He went on to describe the potential value of Full Self-Driving, highlighting its importance to the Tesla valuation:
“Full Self Driving (FSD) is the crown jewel of Tesla’s auto business; we believe that its leading-edge personal autonomous driving offering is a real game changer, and will remain a significant competitive advantage over its EV and non-EV peers. As Tesla continues to improve its platform with increased levels of autonomy (i.e., hands-off, eyes-off), it will revolutionize the personal driving experience. It remains to be seen if others will be able to keep pace.”
Additionally, Percoco outlined both bear and bull cases for the stock. He believes $860 per share, “which could be in play in the next 12 months if Tesla manages through the EV-downturn,” while also scaling Robotaxi, executing on unsupervised FSD, and scaling Optimus, is in play for the bull case.
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Meanwhile, the bear case is placed at $145 per share, and “assumes greater competition and margin pressure across all business lines, embedding zero value for humanoids, slowing the growth curve for Tesla’s robotaxi fleet to reflect regulatory challenges in scaling a vision-only perception stack, and lowering market share and margin profile for the autos and energy businesses.”
Currently, Tesla shares are trading at around $441.
News
Tesla Optimus dramatically collapses after teleoperator mishap
It seemed blatantly obvious that whoever was controlling the Optimus robot from behind the scenes did not disconnect their ability to manipulate its movements
Tesla Optimus dramatically collapsed after a teleoperator mishap at the company’s “Future of Autonomy Visualized” event in Miami this past weekend.
It seemed blatantly obvious that whoever was controlling the Optimus robot from behind the scenes did not disconnect their ability to manipulate its movements, then left the controls, causing Optimus to collapse.
A video captured at the event shows Optimus doing a movement similar to taking a headset off, likely what the teleoperator uses to hear guest requests and communicate with other staff:
🚨 Tesla Optimus mishap at the Miami event
To be fair, don’t we all want to do this around the Holidays? pic.twitter.com/EJ5QKenqQd
— TESLARATI (@Teslarati) December 8, 2025
After the headset removal motion was completed, Optimus simply collapsed backward, making for an interesting bit of conversation. While it was a mishap, it was actually pretty funny to watch because of the drama displayed by the robot in the situation.
This was obviously a mistake made by the teleoperator, and does not appear to be a spot where we can put any sort of blame on Optimus. It would have likely just stood there and waited for controls to resume if the teleoperator had disconnected from the robot correctly.
However, details are pretty slim, and Tesla has not announced anything explaining the situation, likely because it seems to be a pretty face-value event.
Tesla Optimus shows off its newest capability as progress accelerates
The Tesla Optimus program has been among the most hyped projects that the company has been working on, as CEO Elon Musk has extremely high hopes for what it could do for people on Earth. He has said on several occasions that Optimus should be the most popular product of all time, considering its capabilities.
Obviously, the project is still a work in progress, and growing pains are going to be part of the development of Optimus.
In its development of Optimus Gen 3, Tesla has been working on refining the forearm, hand, and fingers of Optimus, something that Musk said is extremely difficult. However, it’s a necessary step, especially if its capabilities will not be limited by hardware.
All in all, Optimus has still been a very successful project for Tesla, especially in the early stages. The company has done an excellent job of keeping Optimus busy, as it helps with serving customers at events and the Tesla Diner, and is also performing tasks across the company’s manufacturing plants.
Tesla expands Robotaxi app access once again, this time on a global scale
Tesla gets price target boost, but it’s not all sunshine and rainbows
