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Cruise names two new executives amidst efforts to re-launch self-driving

Credit: Cruise

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The board of General Motors’ (GM’s) self-driving unit Cruise has officially appointed its next CEO, following a major shakeup that ensued in the wake of an October accident with one of the company’s robotaxis.

On Tuesday, Cruise shared a press release announcing that former Xbox team founder and Amazon services executive Marc Whitten has been appointed as the company’s new CEO. Whitten will fill the new role starting on July 16, and will serve alongside standing President and CEO Mo Elshenawy.

“In a few years, transportation will be fundamentally safer and more accessible than it is today, creating much more value for individuals and communities around the world. It is an opportunity of a lifetime to be part of this transformation,” Whitten said in the press release. “The team at Cruise has built world-class technology, and I look forward to working with them to help bring this critical mission to life.”

Whitten helped launch Xbox and Xbox Live, along with scaling the platforms, before going on to serve as Chief Product Officer at Sonos, VP of Entertainment Devices and Services at Amazon, and President of Unity Create.

Following the announcement, he wrote in a post on LinkedIn that accepting the Cruise position had been the “easiest ‘yes’ in his career,” adding that he was “inspired by its deep and meaningful mission and world-class technology.”

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Whitten will also be joined by the company’s newly hired Chief Communications and Marketing Officer, Nick Mulholland, who has served as the VP of Global Communications of Rivian for the past few years.

“My core belief is that this technology and Cruise’s dedication to its mission will change the world. Achieving such a bold vision will require a deep and meaningful collaboration with the communities we serve,” Mulholland said in the press release. “It is an incredible opportunity to play a role in building these vital connections.”

The news comes as GM attempts to re-launch Cruise’s self-driving services, after one of the company’s driverless vehicles hit, dragged, and pinned a pedestrian in San Francisco in October, after the person had already been hit by another car with a human behind the wheel.

After the accident, the California Department of Motor Vehicles (DMV) revoked the company’s permit to operate self-driving vehicles, followed by a series of layoffs and departures.

Cruise co-founder and former CEO Kyle Vogt resigned from his position on November 19, and fellow co-founder and former Chief Product Officer Daniel Kan resigned the following day. In December, the company announced a staff reduction of around 24 percent of its workers.

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GM also announced plans to cut spending on Cruise in half this year while it tries to regain public trust and relaunch the service.

“At Cruise, we are committed to earning back the trust of regulators and the public through our commitments and our actions,” GM CEO Mary Barra wrote in a shareholder letter in April.

Cruise began testing again with human drivers last month, though the tests are currently limited to Phoenix, Arizona. Alongside the announcement, Cruise said it also planned to gradually expand to a handful of the surrounding suburbs.

Cruise ordered to pay max penalty for delayed accident report

What are your thoughts? Let me know at zach@teslarati.com, find me on X at @zacharyvisconti, or send us tips at tips@teslarati.com.

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Zach is a renewable energy reporter who has been covering electric vehicles since 2020. He grew up in Fremont, California, and he currently lives in Colorado. His work has appeared in the Chicago Tribune, KRON4 San Francisco, FOX31 Denver, InsideEVs, CleanTechnica, and many other publications. When he isn't covering Tesla or other EV companies, you can find him writing and performing music, drinking a good cup of coffee, or hanging out with his cats, Banks and Freddie. Reach out at zach@teslarati.com, find him on X at @zacharyvisconti, or send us tips at tips@teslarati.com.

Elon Musk

Tesla looks to expand Robotaxi geofence once again with testing in new area

It looks as if Tesla is preparing for its next expansion of the geofence, potentially moving toward a much larger service area that could eclipse 150 square miles.

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Credit: Joe Tegtmeyer | X

Tesla looks to be preparing for the potential expansion of the Robotaxi geofence once again, as the company was spotted testing the suite in an area well outside of the Austin service area.

After it first launched the Robotaxi platform on June 22, Tesla has managed to expand its geofence twice, essentially doubling the travel area both times.

The most recent expansion took the size of the geofence from 42 square miles to about 80 square miles, bringing new neighborhoods and regions of the city into the realm of where the driverless vehicles could take passengers.

However, it looks as if Tesla is preparing for its next expansion of the geofence, potentially moving toward a much larger service area that could eclipse 150 square miles.

Over the weekend, one fan noticed a Robotaxi validation vehicle testing in Bee Cave, Texas, which is roughly 25 minutes from the edge of the current geofence:

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Tesla has been testing vehicles in the western suburbs of Austin for some time, and it seems the company is laying some groundwork to push its geofence expansion into Plaid Mode as competition with Waymo continues to be at the forefront of the conversation.

Waymo has been expanding with Tesla for some time, as the pace of expansion for the two companies has been relatively accelerated for the past couple of months.

Tesla’s expansions of the geofence sent a clear message to competitors and doubters, but it is still aiming to keep things safe and not push the envelope too quickly.

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The geofence expansion is impressive, but Tesla is also focusing on expanding its vehicle fleet in both Austin and the Bay Area, where it launched a ride-hailing service in July.

Tesla Bay Area autonomous fleet to grow to over 100 units: Elon Musk

Still, safety is the priority at the current time.

“We are being very cautious. We do not want to take any chances, so we are going to go cautiously. But the service areas and the number of vehicles in operation will increase at a hyper-exponential rate,” CEO Elon Musk said during the Q2 Earnings Call.

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Tesla considers making a big move with Model Y pricing as demand is skyrocketing

“Trending toward a need to expedite output even further, which could mean adjusting pricing upward in the coming days. Trying hard not to, will see.”

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Credit: Tesla

Tesla is considering making a big move with Model Y pricing as demand is skyrocketing due to the EV tax credit expiring in just over a month.

With the $7,500 EV tax credit set to be removed on September 30, Tesla is experiencing increased demand for its Model 3 and Model Y. Customers are doing whatever they can to take delivery of the car they ordered as soon as possible.

The IRS recently adjusted the EV tax credit’s rules slightly.

Tesla set to win big after IRS adjusts EV tax credit rules

Previously, the vehicle had to be delivered by September 30, but a slight tweak the agency made last week will now allow customers to enter a legally binding contract along with a marginal down payment by that date. The delivery can occur after September 30, and the car can still qualify for the credit.

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However, demand is getting so crazy for the Model Y that Tesla is considering a price increase on the all-electric crossover, as well as a potential boost in production output to keep up with orders.

Inventory is dwindling in several markets across the United States, a good sign for the company, as it could have one of its best quarters in recent history in terms of deliveries.

However, Tesla is thinking of bumping the price slightly, Raj Jegannathan, the company’s VP of IT, AI Infrastructure, Apps, Infosec, and Vehicle Service Operations, said on X:

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The price adjustment would come as a response to increasing production output, Jegannathan’s response seems to indicate.

The bump would help Tesla’s margins, but the idea that the company could adjust pricing by increasing it would not be popular with potential car buyers. It might encourage some buyers to put their orders in sooner, hoping to avoid a new, higher price.

However, it could also steer some buyers away from putting an order in on a vehicle, especially if the price increase is more than a few hundred dollars.

Tesla boosted the price of the Model S, Model X, and Cybertruck recently, but brought in a “Luxe Package” to help justify it.

It comes with Free Full Self-Driving, Free lifetime Supercharging, four years of premium service, and lifetime Premium Connectivity.

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Tesla produces 100,000th new Model Y in Giga Berlin

The milestone was announced on X.

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Credit: Tesla Manufacturing/X

Tesla has produced its 100,000th new Model Y at Gigafactory Berlin. The milestone was announced by the electric vehicle maker through its official Tesla Manufacturing account on social media platform X. 

New Tesla Model Y milestone

The milestone was announced by Tesla on X, when the company wrote “Today, we built the 100,000th New Model Y at Giga Berlin!” The announcement was accompanied by an image of a new Model Y coming off the line.

The milestone was received warmly by members of the Tesla community, many of whom expressed excitement at the further progress of the new Model Y program at Giga Berlin. The facility, after all, only produces Model Y units, which would make it the perfect site to produce new variants like the Model Y Performance and possibly even the Model Y L, which was recently launched in China. 

New Model Y ramp

As noted in a previous report from electrive, the initial production of the new Model Y started in Giga Berlin around mid-January 2025. Since the new Model Y involved a changeover from the legacy Y to the new variant, the ramp of the new Model Y’s production at the Germany-based facility was likely a gradual process over the past months. 

It would then be no surprise if the next 100,000 new Model Y units would be produced in Giga Berlin in a shorter period. Giga Berlin could become an even bigger factor in Tesla’s global sales, after all, especially if it becomes the site that produces the Model Y Performance and the Model Y L for Europe and other territories. Giga Berlin, if any, seems to be quite busy recently, with aerial videos of the facility showing a fleet of mysteriously covered Model Y units being stored within the complex.

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