Tesla has already deployed a software update for a recall affecting a small number of its Model X SUVs, after owners filed complaints about the headlights flickering at certain temperatures.
Earlier this month, the National Highway Traffic Safety Administration (NHTSA) launched a recall of 25 Tesla Model X units, after drivers complained that the headlights would flicker and not fully illuminate the road at certain temperatures. The affected Model X vehicles were manufactured between June 5 and August 2 of this year, and the problem is due to a specific combination of hardware and software.
Tesla has also identified the component to be the lower headlamp assemblies on the left and right headlights, as manufactured in Mexico. After identifying the issue, Tesla performed a root-cause analysis in partnership with the supplier, including an assessment to ensure design specifications were properly met. Tesla went on to determine that the issue had been from a combination of both software and hardware, and it was able to determine the 25 affected vehicles in October following the analysis.
While the problem has already been addressed with an over-the-air (OTA) software update, NHTSA plans to send official notification letters to affected owners by January 31, 2025.
You can see the full recall report for the issue below, and the NHTSA recall number is 24V-904.
Tesla, recall language and OTA software updates
Many in the Tesla and electric vehicle (EV) community have criticized the use of the term “recall” when no physical parts need to be repaired and no accidents or injuries are associated with a given recall. While some issues may require the owner to bring a vehicle in for physical service, most of Tesla’s recalls have simply required a free OTA software update that installs overnight to fix associated issues.
Elon Musk himself has criticized the use of the term in the past as being antiquated, especially as the media has widely reported on several recalls that were immediately fixed, free of charge, through the deployment of an update—often months before the NHTSA can send notification letters to owners.
Earlier this year, Musk said the term recall was “anachronistic,” adding that by this language phones were being “recalled” every few weeks.
Yeah. This “recall” literally just changes a few pixels on the screen with an over-the-air update.
By that anachronistic standard, phones are being “recalled” every few weeks.— Elon Musk (@elonmusk) February 2, 2024
In an email to Teslarati earlier this year, an NHTSA spokesperson highlighted that the language surrounding recalls and software updates was required by federal law when road safety risks are posed, along with the requirement that letters be mailed to owners upon a recall’s launch. You can see the agency’s full statement regarding this language below.
Defects that pose an unreasonable risk to safety are serious and should be remedied as soon as possible. Federal law requires manufacturers to issue recalls to remedy safety defects and noncompliances and issue notices to vehicle owners via first class mail. Whether a remedy can be completed at a local dealership or through an over-the-air software update makes no difference to the safety risk posed by a defect or noncompliance.
On background, a recall notification is an important acknowledgment of a safety defect or noncompliance with a safety regulation, regardless of the manner of the repair. The consumer needs to know of over-the-air remedies in case of an issue downloading the repair or if the safety defect or noncompliance persists due to an inadequate remedy.
Unlike a software update to a computer or phone, a safety defect in a vehicle can put the lives of vehicle occupants and others on the road at risk.
What are your thoughts? Let me know at zach@teslarati.com, find me on X at @zacharyvisconti, or send us tips at tips@teslarati.com.
Tesla initiates rare physical recall for 2016 Model X over appliqué issue
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Tesla is breaking even its own rules to cap off an intense Q3
Tesla is pulling out all the stops to have a strong Q3 as the EV tax credit will phase out.
Tesla is breaking its own rules by advertising on various platforms in an effort to sell as many cars as possible before the end of the $7,500 electric vehicle tax credit.
Tesla has had a very polarizing perspective on advertising. Over the years, it has taken on different attitudes toward spending any money on marketing. It has instead put those dollars into research and development to make its vehicles more advanced.
Back in 2019, Tesla CEO Elon Musk talked about the company advertising its vehicles and energy products:
Tesla does not advertise or pay for endorsements. Instead, we use that money to make the product great. https://t.co/SsrfOq1Xyc
— Elon Musk (@elonmusk) May 19, 2019
In 2021, in response to analyst Gary Black, who has pushed for Tesla to have a PR or marketing department, Musk said:
Other companies spend money on advertising & manipulating public opinion, Tesla focuses on the product.
I trust the people.
— Elon Musk (@elonmusk) April 27, 2021
However, this did not hold as Tesla’s strategy for the long haul. While Musk did resist advertising for a long time, Tesla started placing ads on platforms like X, Google, and YouTube several years back. It’s pretty rare that Tesla pushes these ads, however.
Tesla launches advertising on X in the U.S., expanding ‘small scale’ strategy outlined by Musk
The company’s stance on setting aside capital for advertising seems to be circumstantial. Right now, it is working to sell as many vehicles as it can before the tax credit comes to a close.
As a result, it is pushing some ads on YouTube:
$TSLA is starting to advertise on YouTube. pic.twitter.com/1cwO2KNzJm
— Cole Grinde (@GrindeOptions) August 15, 2025
It’s a move that makes sense considering the timing. With just six weeks roughly left in the quarter, Tesla is going to work tirelessly to push as many cars into customer hands as possible. It will use every ounce of effort to get its products on people’s screens.
Tesla counters jab at lack of advertising with perfect response
Throw in one of the many incentives it is offering currently, and there will surely be some takers.
News
Tesla rival’s CEO makes shock suggestion to customers about Model Y
“The Model Y is a great car, and Tesla also announced a number of promotions yesterday, so you might want to consider it.”
Tesla rival Xiaomi is experiencing demand that is off-the-charts with its new YU7 crossover, which competes with the Model Y. The company’s CEO has stated that demand is truly outpacing what it can build, and that customers in limbo should consider the Model Y because “it’s a great car.”
The Xiaomi YU7 has already gained an incredible number of orders so far. Its launch a few months ago had consumers busting down doors to place an order before others, and demand has been so high that customers will wait, on average, between 56 and 59 weeks for delivery.
Within 18 hours, Xiaomi received about 240,000 orders, CarScoops reported. Some customers are truly interested in the vehicle, but cannot wait the extended period to take delivery as they might need a car now.
Xiaomi CEO Lei Jun said on social meida that there are other cars out there that would be suitable as a replacement to the YU7:
“If you need to buy a car quickly, other China-produced new energy vehicles are pretty good.”
He explicitly mentioned the Model Y, Xpeng G7, and Li Auto i8.
Regarding the Model Y, he said:
“The Model Y is a great car, and Tesla also announced a number of promotions yesterday, so you might want to consider it.”
The Model Y has been the best-selling car in the world over the past two years, and it still leads in many markets as the most sought-after EV. However, in China, there are so many formidable competitors that customers are seemingly going for whatever they can get to first.
Of course, a car is a car, but Tesla has gained a more notable reputation for its industry-leading tech and driver assistance systems, including City Autopilot, which has been used in China for a few months now.
Tesla China owners share first impressions of FSD-style “City Autopilot”
Tesla is offering a tasty Supercharging incentive on inventory Model 3 units in Canada as it continues to push sales in the third quarter.
In the United States, Tesla is preparing for the end of the $7,500 electric vehicle tax credit. While it is offering a multitude of incentives in the U.S. to help push sales of its vehicles before the credit goes away, it is not saving the deals for Americans exclusively.
Yesterday, the company announced it is now offering Free Supercharging for life on all Model 3 inventory in Canada, a massive incentive for those who would use the vehicle as a daily driver:
Unlimited road trips through Canada
Free Supercharging now on all Model 3 inventory 🇨🇦
— Tesla North America (@tesla_na) August 15, 2025
The deal would normally only apply to Superchargers located in Canada, meaning if a Canadian drove over the border into the United States and Supercharged, they would have to pay for it.
However, Tesla also confirmed that the charging deal would extend to the U.S. Canadians will be able to drive across the U.S. and Supercharge for free for the life of the vehicle.
Free Supercharging is such a great perk because the money an owner saves on charging factors directly into what they are saving if they were to own a gas car. While Supercharging and home charging are, on average, cheaper than filling up with gas, the savings are not massive.
When Supercharging is free, it can save consumers hundreds of dollars per month, especially if they plan to use the Tesla for their daily commute. Some people could fill their gas cars up two times a week to get to work, spending $80-$100 every five days on gas.
Tesla has been using incentives like this to push vehicles into customers’ hands. Q3 could be one of the best three-month spans in recent memory with the push it is making.
Tesla is breaking even its own rules to cap off an intense Q3
Tesla rival’s CEO makes shock suggestion to customers about Model Y
Tesla offers tasty Supercharging incentive as Q3 push continues
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