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Tesla launches “Project Loveday” contest for fan-made commercials
Less than four days after Elon Musk responded to 10-year old Bria Loveday’s open letter, suggesting that Tesla should consider holding a competition to find the best homemade commercial, the company replied with “Project Loveday”.
Tesla has published terms and conditions to the new “Project Loveday” contest aimed at finding the best fan-made commercials ending May 8, 2017. According to the blog post on Tesla’s website, entrants can submit a link to a 90 second or less YouTube video along with a brief description.
Tesla will select ten “Winners” that will be judged on a point scoring system based on originality, creativity, relevance to Tesla and its mission, and entertainment value. Additionally, a Grand Prize Winner along with a Top 3 will be selected from all eligible video submissions on May 22, 2017.
Updated May 5, 2017: Tesla extended the deadline for submissions to the end of the day on June 5, 2017. Some of the top fan submissions can be found here.
We’ve provided full details to Tesla’s Project Loveday contest, as follows:
Project Loveday
Terms and Conditions
Project Loveday is a video submission contest sponsored by Tesla, Inc., 3500 Deer Creek Road, Palo Alto, CA 94304, USA (“Tesla”).
1. OVERVIEW
Project Loveday begins on March 4, 2017, at 12:00 A.M. PT and ends at the end of the day on June 5, 2017.
2. ELIGIBILITY
Project Loveday is open to individuals who are at least 18 years old at the time of entry or to individuals under the age of 18 with the express permission of their parent or guardian (“Entrant”). All federal, state and local laws apply and Project Loveday is void where prohibited or restricted by law. By participating in Project Loveday, the Entrant agrees to be bound by these Terms and Conditions and all final decisions of Tesla.
3. HOW TO ENTER
During the Entry Period, an Entrant may create and submit a video entry (“Submission”) by completing an entry form located here. Each Submission must comply with the guidelines in Section 4 below. By entering Project Loveday, the Entrant agrees to these Terms and Conditions. Each Entrant may only enter one Submission, and each Submission may only have one individual Entrant.
4. SUBMISSION GUIDELINES
Submissions must be submitted via the online Entry Form
Submissions must comply with these Terms and Conditions
Videos must be no longer than 90 seconds
Videos must relate to Tesla, SolarCity, our products, or our mission to accelerate the world’s transition to sustainable energy
Videos hosted on third-party social media platforms must comply with that platform’s Terms of Service
Videos must be approved for all ages; i.e., it cannot contain violence, nudity, or inappropriate language or behavior
Any text or voice-overs in the videos must be in English
Submissions must not contain material that violates or infringes another’s rights, including, but not limited to, privacy, publicity or intellectual property rights
Submissions must not in any way mention, refer or otherwise allude to the name, logo or trademark of any entity, individual, product or brand other than those of Tesla and its brands
Submissions must not contain material that is not the original work of the Entrant
NOTE: By submitting a Submission, the Entrant agrees that his or her Submission conforms to the Submission Guidelines and that Tesla may, at its discretion, disqualify him or her from Project Loveday if Tesla decides that the Submission fails to conform to these Terms and Conditions or for any other reason.
5. LICENSES
Entrant grants Tesla (and its affiliates) a royalty-free, irrevocable, perpetual, nonexclusive license to use, reproduce, modify, publish or create derivative works from and display the Submission in whole or in part, on a worldwide basis, and to incorporate it into other works, in any form, media or technology now known or later developed, including for promotional or marketing purposes. If requested, the Entrant will sign any documentation that may be required for Tesla or its designees to make use of the nonexclusive rights to use the Submission. No rights in or to the Submission are reserved by Entrant.
Entrants may only use Tesla’s name, product, trademarks and logos (collectively, “Tesla’s IP”) for the sole purpose of entering Project Loveday. Entrants are not permitted to make any other use of Tesla’s IP, and Tesla may, at any time, revoke any permissions granted by Tesla. No rights, title or interests in and to Tesla’s IP, except for the limited permissions granted to Entrant in these Terms and Conditions, are transferred or created.
6. JUDGING AND WINNER SELECTION
After the Entry Period, all eligible Submissions will be judged by Tesla personnel (“Judges”). The Judges will score each eligible Submission based on originality, creativity, relevance to Tesla and its mission, and entertainment value. Entrants of Submissions that receive the 10 highest scores from the Judges will be deemed the Winners. Entrants of the 3 highest scoring Submissions will be declared Top 3 Winners. The highest scoring Submission will be declared the Grand Prize Winner. All Winners are subject to verification of eligibility and compliance with these Terms and Conditions.
7. PRIZES
Approved Submissions will be hosted on Tesla’s website located here. In addition, the winning Submissions will receive the following.
Winner Prizes (10): The top 10 winning Submissions will be featured and shared on Tesla’s social media channels.
Top 3 Winner Prizes (3): The top 3 winning Submissions will receive additional promotion across social media channels.
Grand Prize Winner (1): The Entrant with the top winning Submission will be invited to and introduced at a future Tesla product launch event. Tesla will pay for reasonable travel expenses and accommodations for 2 people for 2 nights.
PRIZE CONDITIONS: Prizes are non-transferable and no substitution, redemption or cash equivalent will be allowed. All applicable taxes, and all other fees and costs not specifically identified in these Terms and Conditions as a prize element, are the sole responsibility of the prize winner.
8. HOW TO CLAIM A PRIZE
On or about May 29, 2017, the Grand Prize Winner will be sent an email notification with instructions on how to claim the prize. The Grand Prize Winner may be required to provide the winning video in a format requested by Tesla and to execute any requested documents within the time period requested by Tesla. The prize must be claimed by June 2, 2017 or, at Tesla’s sole discretion, the prize may be forfeited and awarded to the Entrant whose Submission received the next highest score.
9. PRIVACY POLICY
Any personally identifiable information collected during an Entrant’s participation in Project Loveday will be used for purposes of the proper administration of this contest and in accordance with Tesla’s Privacy Policy, available here.
10. PUBLICITY RIGHTS
By participating in Project Loveday, each Entrant agrees to allow Tesla and its designees the perpetual right to use his or her name, biographical information, photos, videos, entries, likeness, and statements for Project Loveday and for trade, commercial, advertising and publicity purposes in any form of media worldwide.
11. GENERAL
Tesla reserves the right to disqualify any Entrant found, in Tesla’s sole discretion, to be acting in violation of these Terms and Conditions or to be acting in an unsportsmanlike manner or otherwise acting in bad faith.
12. WINNER LIST
To obtain a list of prize winners, interested individuals should send a written request with a self-addressed, stamped business-sized envelope to: Tesla, Inc., 3500 Deer Creek Road, Palo Alto, CA 94304, Attn: Project Loveday. Winner List requests must be received by May 31, 2017.
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Tesla finishes its biggest Supercharger ever with 168 stalls
Tesla has finished construction at its biggest Supercharger ever in Lost Hills, California, and all 168 stalls are officially open as of today.
After several years of development, the company has officially announced that the Lost Hills Supercharger, known as Project Oasis, is officially open with 168 stalls active and available to drivers.
Tesla announced the completion of the Lost Hills Supercharger on Tuesday, showing off the site, which is powered by 10 Megapack batteries for storage and is completely independent of the grid, as it has 11 MW of solar panels bringing energy to the massive Battery Energy Storage System (BESS).
All 168 Stalls at the Tesla Supercharger in Lost Hills, California are officially open! pic.twitter.com/eo9xmZyUNB
— TESLARATI (@Teslarati) November 25, 2025
This is the largest Supercharger in the world and opens just in time for the Thanksgiving holiday, which is the most-traveled weekend of the year in the United States.
Spanning across 30 acres, it was partially opened back in July 2025 as Tesla opened just 84 of the 168 stalls at the site. However, Tesla finished certifying the site recently, which enabled the Supercharger to open up completely.
The site generates roughly 20 GWh of energy annually, which is enough to power roughly 1,700 homes. The launch of this site specifically is massive for the company as it plans to launch more Superchargers in more rural areas, making charging more available for cross-country rides that require stops in more remote regions of the United States.
This is perhaps the only weak point of Tesla’s massive charging infrastructure.
It has some features that are also extremely welcome for some owners, including things like pull-through stalls for those who tow, an idea that was extremely popular following the launch of the Cybertruck.
Tesla has over 70,000 active Superchargers across the world. The company has also made efforts to create unique experiences at some of the stops, most notably with its Tesla Diner, located on Santa Monica Boulevard in Los Angeles.
That Supercharger has two massive drive-in movie theaters and will soon transition to a full-service restaurant following the departure of its executive chef, Eric Greenspan.
Elon Musk
Elon Musk proposes Grok 5 vs world’s best League of Legends team match
Musk’s proposal has received positive reception from professional players and Riot Games alike.
Elon Musk has proposed a high-profile gaming challenge for xAI’s upcoming Grok 5. As per Musk, it would be interesting to see if the large language model could beat the world’ best human League of Legends team with specific constraints.
Musk’s proposal has received positive reception from professional players and Riot Games alike, suggesting that the exciting exhibition match might indeed happen.
Musk outlines restrictions for Grok
In his post on X, Musk detailed constraints to keep the match competitive, including limiting Grok to human-level reaction times, human-speed clicking, and viewing the game only through a camera feed with standard 20/20 vision. The idea quickly circulated across the esports community, drawing commentary from former pros and AI researchers, as noted in a Dexerto report.
Former League pro Eugene “Pobelter” Park expressed enthusiasm, offering to help Musk’s team and noting the unique comparison to past AI-versus-human breakthroughs, such as OpenAI’s Dota 2 bots. AI researcher Oriol Vinyals, who previously reached Grandmaster rank in StarCraft, suggested testing Grok in RTS gameplay as well.
Musk welcomed the idea, even responding positively to Vinyals’ comment that it would be nice to see Optimus operate the mouse and keyboard.
Pros debate Grok’s chances, T1 and Riot show interest
Reactions weren’t universally optimistic. Former professional mid-laner Joedat “Voyboy” Esfahani argued that even with Grok’s rapid learning capabilities, League of Legends requires deep synergy, game-state interpretation, and team coordination that may be difficult for AI to master at top competitive levels. Yiliang “Doublelift” Peng was similarly skeptical, publicly stating he doubted Grok could beat T1, or even himself, and jokingly promised to shave his head if Grok managed to win.
T1, however, embraced the proposal, responding with a GIF of Faker and the message “We are ready,” signaling their willingness to participate. Riot Games itself also reacted, with co-founder Marc Merrill replying to Musk with “let’s discuss.” Needless to say, it appears that Riot Games in onboard with the idea.
Though no match has been confirmed, interest from players, teams, and Riot suggests the concept could materialize into a landmark AI-versus-human matchup, potentially becoming one of the most viewed League of Legends events in history. The fact that Grok 5 will be constrained to human limits would definitely add an interesting dimension to the matchup, as it could truly demonstrate how human-like the large language model could be like in real-time scenarios.
Tesla has passed a key milestone, and it was one that CEO Elon Musk initially mentioned more than nine years ago when he published Master Plan, Part Deux.
As per Tesla China in a post on its official Weibo account, the company’s Autopilot system has accumulated over 10 billion kilometers of real-world driving experience.
Tesla China’s subtle, but huge announcement
In its Weibo post, Tesla China announced that the company’s Autopilot system has accumulated 10 billion kilometers of driving experience. “In this respect, Tesla vehicles equipped with Autopilot technology can be considered to have the world’s most experienced and seasoned driver.”
Tesla AI’s handle on Weibo also highlighted a key advantage of the company’s self-driving system. “It will never drive under the influence of alcohol, be distracted, or be fatigued,” the team wrote. “We believe that advancements in Autopilot technology will save more lives.”
Tesla China did not clarify exactly what it meant by “Autopilot” in its Weibo post, though the company’s intense focus on FSD over the past years suggests that the term includes miles that were driven by FSD (Beta) and Full Self-Driving (Supervised). Either way, 10 billion cumulative miles of real-world data is something that few, if any, competitors could compete with.
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Elon Musk’s 10-billion-km estimate, way back in 2016
When Elon Musk published Master Plan Part Deux, he outlined his vision for the company’s autonomous driving system. At the time, Autopilot was still very new, though Musk was already envisioning how the system could get regulatory approval worldwide. He estimated that worldwide regulatory approval will probably require around 10 billion miles of real-world driving data, which was an impossible-sounding amount at the time.
“Even once the software is highly refined and far better than the average human driver, there will still be a significant time gap, varying widely by jurisdiction, before true self-driving is approved by regulators. We expect that worldwide regulatory approval will require something on the order of 6 billion miles (10 billion km). Current fleet learning is happening at just over 3 million miles (5 million km) per day,” Musk wrote.
It’s quite interesting but Tesla is indeed getting regulatory approval for FSD (Supervised) at a steady pace today, at a time when 10 billion miles of data has been achieved. The system has been active in the United States and has since been rolled out to other countries such as Australia, New Zealand, China, and, more recently, South Korea. Expectations are high that Tesla could secure FSD approval in Europe sometime next year as well.
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Elon Musk’s Boring Company reveals Prufrock TBM’s most disruptive feature
As it turns out, the tunneling startup, similar to other Elon Musk-backed ventures, is also dead serious about pursuing reusability.
The Boring Company has quietly revealed one of its tunnel boring machines’ (TBMs) most underrated feature. As it turns out, the tunneling startup, similar to other Elon Musk-backed ventures, is also dead serious about pursuing reusability.
Prufrock 5 leaves the factory
The Boring Company is arguably the quietest venture currently backed by Elon Musk, inspiring far fewer headlines than his other, more high-profile companies such as Tesla, SpaceX, and xAI. Still, the Boring Company’s mission is ambitious, as it is a company designed to solve the problem of congestion in cities.
To accomplish this, the Boring Company would need to develop tunnel boring machines that could dig incredibly quickly. To this end, the startup has designed Prufrock, an all-electric TBM that’s designed to eventually be fast enough as an everyday garden snail. Among TBMs, such a speed would be revolutionary.
The startup has taken a step towards this recently, when The Boring Company posted a photo of Prufrock-5 coming out of its Bastrop, Texas facility. “On a rainy day in Bastrop, Prufrock-5 has left the factory. Will begin tunneling by December 1. Hoping for a step function increase in speed,” the Boring Company wrote.
Prufrock’s quiet disruption
Interestingly enough, the Boring Company also mentioned a key feature of its Prufrock machines that makes them significantly more sustainable and reusable than conventional TBMs. As per a user on X, standard tunnel boring machines are often left underground at the conclusion of a project because retrieving them is usually more expensive and impractical than abandoning them in the location.
As per the Boring Company, however, this is not the case for its Prufrock machines, as they are retrieved, upgraded, and deployed again with improvements. “All Prufrocks are reused, usually with upgrades between launches. Prufrock-1 has now dug six tunnels,” the Boring Company wrote in its reply on X.
The Boring Company’s reply is quite exciting as it suggests that the TBMs from the tunneling startup could eventually be as reusable as SpaceX’s boosters. This is on brand for an Elon Musk-backed venture, of course, though the Boring Company’s disruption is a bit more underground.