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Layer3 TV plans to use 100 Tesla Model X fleet to deliver next-gen cable

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Denver-based Layer3 TV, a next generation cable television service provider, is switching its service vehicles to a Tesla Model X fleet as the company aims to redefine the antiquated cable TV industry using modern day technologies. Layer3’s CEO Jeff Binder said that the company’s biggest advantage is in video quality, citing “It’s unanimous”.

With plans to purchase 100 Model X vehicles by the end of the year, Binder claims that the savings from their unique installation process and the low maintenance cost of the Model X enables the company to reap “substantial” savings. Their installation costs are nearly 50% lower than competitors, enabling the company to expand the Model X fleet and creating a “win-win” scenario.

“It’s a pretty different experience… Who doesn’t like driving a Model X?” – Layer3 TV CEO Jeff Binder

The company, founded in 2013 by cable veterans Jeff Binder and Dave Fellows, raised nearly $100M to fund its big plans to disrupt the cable service provider industry. Layer3 TV tells Teslarati that they had purchased a Model X to deliver their new service in Colorado earlier this year, and recently expanded the fleet nationwide. Layer3 currently services Chicago, Washington DC, Los Angeles, Dallas, and parts of Denver. While Binder didn’t release any subscriber numbers, he said the company is seeing double digit growth month-over-month.

Layer3 Originally planned to have a fleet of BMW i3s, but ultimately decided the Model X better fit their needs.

Multichannel reported that Layer3 TV is using a fleet of Teslas for their Colorado rollout stating, “For the rollout with NextLight in Longmont, Layer3 TV is using a fleet of Tesla vehicles to perform installs and other customer visits.” Layer3 TV initially envisioned using a fleet of BMW i3s but decided to go with the Tesla Model X after determining  that they needed more space, all wheel drive, and more range.

The company plans to have a fleet of roughly 100 Teslas by the end of the year and currently has the Model X deployed in all of their markets. Jeff Binder told Teslarati via phone, “There is no downside… we are spending half as much as the competition on installs, our installers love the vehicles, it’s sustainable, and we get great marketing out of the vehicles.”

100 Tesla Model X Fleet

Layer3’s fleet of Model Xs are presumably the largest in the world, as not many company’s have adopted commercial uses for the vehicle. Binder told Teslarati that they haven’t adopted any custom fleet management systems in the Model X that’s out of the norm, but definitely plans to take advantage of the Model X’s large center screen. Binder is a bit surprised that Tesla doesn’t have much of a fleet management system, and hopes the company will develop such a program.

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Layer3 has deployed their fleet nationwide, and plans to continue adding more vehicles to the fleet. Photo: Layer3 TV

Layer3 stated back in March, “Not only do we provide quick installs, but we do it in a Tesla. Rodney (a Layer3 TV installer) installs 6 boxes in a day with our eco-friendly Tesla.”

Before the company launched their service last year they had planned to deliver the service in the BMW i3. Layer3 is aiming to be the new “upscale” cable provider, while the company doesn’t lay its own fiber or cable lines, it delivers the service through advanced video technology riding through leased fiber and private IP. You can see if Layer3 TV is in available in your area.

Picking the Tesla Model X looks like the perfect way to show customers that they aren’t doing business in the usual way which stereotypically includes late arrivals and in a beat-up white van.

The nex-gen cable TV provider has released a video showing off their new wrap which we find simply stunning. Check out the video below to see how Layer3 TV “tricked out” their Model X!

https://www.facebook.com/inkmonstr/videos/1504959446214814/

https://instagram.com/p/BSv8UHOgGQ9/

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Christian Prenzler is currently the VP of Business Development at Teslarati, leading strategic partnerships, content development, email newsletters, and subscription programs. Additionally, Christian thoroughly enjoys investigating pivotal moments in the emerging mobility sector and sharing these stories with Teslarati's readers. He has been closely following and writing on Tesla and disruptive technology for over seven years. You can contact Christian here: christian@teslarati.com

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Investor's Corner

Tesla price target boost from its biggest bear is 95% below its current level

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Credit: Tesla China

Tesla stock (NASDAQ: TSLA) just got a price target boost from its biggest bear, Gordon Johnson of GLJ Research, who raised his expected trading level to one that is 95 percent lower than its current trading level.

Johnson pushed his Tesla price target from $19.05 to $25.28 on Wednesday, while maintaining the ‘Sell’ rating that has been present on the stock for a long time. GLJ has largely been recognized as the biggest skeptic of Elon Musk’s company, being particularly critical of the automotive side of things.

Tesla has routinely been called out by Johnson for negative delivery growth, what he calls “weakening demand,” and price cuts that have occurred in past years, all pointing to them as desperate measures to sell its cars.

Johnson has also said that Tesla is extremely overvalued and is too reliant on regulatory credits for profitability. Other analysts on the bullish side recognize Tesla as a company that is bigger than just its automotive side.

Many believe it is a leader in autonomous driving, like Dan Ives of Wedbush, who believes Tesla will have a widely successful 2026, especially if it can come through on its targets and schedules for Robotaxi and Cybercab.

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Justifying the price target this week, Johnson said that the revised valuation is based on “reality rather than narrative.” Tesla has been noted by other analysts and financial experts as a stock that trades on narrative, something Johnson obviously disagrees with.

Dan Nathan, a notorious skeptic of the stock, turned bullish late last year, recognizing the company’s shares trade on “technicals and sentiment.” He said, “From a trading perspective, it looks very interesting.”

Tesla bear turns bullish for two reasons as stock continues boost

Johnson has remained very consistent with this sentiment regarding Tesla and his beliefs regarding its true valuation, and has never shied away from putting his true thoughts out there.

Tesla shares closed at $431.40 today, about 95 percent above where Johnson’s new price target lies.

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I subscribed to Tesla Full Self-Driving after four free months: here’s why

It has been incredibly valuable to me, and that is what my main factor was in considering whether to subscribe or not. It has made driving much less stressful and much more enjoyable.

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Credit: Teslarati

I have been lucky enough to experience Tesla Full Self-Driving for the entire duration of my ownership experience for free — for four months, I have not had to pay for what I feel is the best semi-autonomous driving suite on the market.

Today, my free trial finally ran out, and I had two choices: I could go without it for a period until I felt like I absolutely needed it, or I could subscribe to it, pay $99 per month, and continue to experience the future of passenger transportation.

I chose the latter, here’s why.

Tesla Full Self-Driving Takes the Stress Out of Driving

There are a handful of driving situations that I don’t really enjoy, and I think we all have certain situations that we would just rather not encounter. This is not to say that I won’t ever experience them as someone who has driven a car for 15 years (it feels weird saying that).

I don’t love to drive in cities; I really don’t like driving on I-695 on my way to Baltimore, and I truly hate parallel parking. All three things I can do and have done, all three within the past few weeks, too.

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However, if I can avoid them, I will, and Tesla Full Self-Driving does that for me.

Tesla Full Self-Driving Eliminates the Monotony

I drive to my alma mater, Penn State University, frequently in the Winter as I am a season ticket holder to Wrestling and have been for 16 years now.

The drive to State College is over two hours and over 100 miles in total, and the vast majority of it is boring as I travel on Rt 322, which is straight, and there is a lot of nature to look at on the way.

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I am willing to let the car drive me on that ride, especially considering it is usually very low traffic, and the vast majority of it is spent on the highway.

The drive, along with several others, is simply a boring ride, where I’d much rather be looking out the windshield and windows at the mountains. I still pay attention, but having the car perform the turns and speed control makes the drive more enjoyable.

Tesla Full Self-Driving Makes Navigating Easier

Other than the local routes that I routinely travel and know like the back of my hand, I’ve really enjoyed Full Self-Driving’s ability to get me to places — specifically new ones — without me having to constantly check back at the Navigation.

Admittedly, I’ve had some qualms with the Nav, especially with some routing and the lack of ability to choose a specific route after starting a drive. For example, it takes a very interesting route to my local Supercharger, one that nobody local to my area would consider.

But there are many times I will go to a new palce and I’m not exactly sure where to go or how to get there. The Navigation, of course, helps with that. However, it is really a luxury to have my car do it for me.

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To Conclude

There was no doubt in my mind that when my Full Self-Driving trial was up, I’d be subscribing. It was really a no-brainer. I am more than aware that Full Self-Driving is far from perfect, but it is, without any doubt, the best thing about my Tesla, to me.

It has been incredibly valuable to me, and that is what my main factor was in considering whether to subscribe or not. It has made driving much less stressful and much more enjoyable.

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Tesla Diner becomes latest target of gloom and doom narrative

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tesla diner
Credit: Tesla

The Tesla Diner has been subject to many points of criticism since its launch in mid-2025, and skeptics and disbelievers claim the company’s latest novel concept is on its way down, but there’s a lot of evidence to state that is not the case.

The piece cites anecdotal evidence like empty parking lots, more staff than customers during a December visit, removed novelty items, like Optimus robot popcorn service and certain menu items, the departure of celebrity chef Eric Greenspan in November 2025, slow service, high prices, and a shift in recent Google/Yelp reviews toward disappointment.

The piece frames this as part of broader Tesla struggles, including sales figures and Elon Musk’s polarizing image, calling it a failed branding exercise rather than a sustainable restaurant.

This narrative is overstated and sensationalized, and is a good representation of coverage on Tesla by today’s media.

Novelty Fade is Normal, Not Failure

Any hyped launch, especially a unique Tesla-branded destination blending dining, Supercharging, and a drive-in theater, naturally sees initial crowds taper off after the “Instagram effect” wears down.

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Tesla makes major change at Supercharger Diner amid epic demand

This is common for experiential spots in Los Angeles, especially pop-up attractions or celebrity-backed venues. The article admits early success with massive lines and social media buzz, but treats the return to normal operations as “dying down.”

In reality, this stabilization is a healthy sign of transitioning from hype-driven traffic to steady patronage.

Actual Performance Metrics Contradict “Ghost Town” Claims

  • In Q4 2025, the Diner generated over $1 million in revenue, exceeding the average McDonald’s location
  • It sold over 30,000 burgers and 83,000 fries in that quarter alone. These figures indicate a strong ongoing business, especially for a single-location prototype focused on enhancing Supercharger experiences rather than competing as a mass-market chain

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Conflicting On-the-Ground Reports

While the article, and other similar pieces, describe a half-full parking lot and sparse customers during specific off-peak visits, other recent accounts push back:

  • A January 2026 X post noted 50 of 80 Supercharger stalls were busy at 11 a.m., calling it “the busiest diner in Hollywood by close to an order of magnitude

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  • Reddit discussions around the same time describe it as not empty when locals drive by regularly, with some calling the empty narrative “disingenuous anti-Tesla slop.”

Bottom Line

The Tesla Diner, admittedly, is not the nonstop circus it was at launch–that was never sustainable or intended. But, it’s far from “dying” or an “empty pit stop.”

It functions as a successful prototype: boosting Supercharger usage, generating solid revenue, and serving as a branded amenity in the high-traffic EV market of Los Angeles.

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